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Zhuang Mingge thought that his previous analysis of Karin was quite reasonable, but he still miscalculated the frenzy of various TV stations to obtain the broadcast rights of the Serie A League, and Yan Zòng underestimated the enthusiasm of these people!

The one-hour intermission passed quickly, and for Zhuang Mingge, the onlookers who had the right to supervise the meeting, this time was undoubtedly a good buffer, so that they could meet the bidding meeting in the second half with a fuller mental outlook; But for the representatives of the TV stations, they feel that only one hour is too short for them now, and they have not yet discussed a concrete result with the top leaders, and there is not much time left for rest.

As a result, these delegates had no choice but to return to the venue in a hurry with the entrustment of their bosses to "win one of the bids according to the situation", and their hearts were full of helplessness at the moment.

Because at this time, the ability of these delegates to adapt and make decisions on the fly will play a crucial role. Otherwise, they are likely to lose hope of winning the broadcast rights because of their indecision. Of course, competence is not the only factor that determines victory or defeat, and the position of these people in their respective television stations also affects the ultimate ownership of broadcasting rights to a large extent.

At this point, the heir to News Corp. Murdoch Jr., who came out of Sky TV, and Mediaset, who was personally dressed in the big boss, obviously had a big advantage. Because they don't have to report to anyone at all, they can decide these things themselves.

After the intermission, all the bidding stations submitted their bids for the B slot before the deadline and then sat nervously in their seats as they waited for the verdict to be announced.

Mediasset's bid of $85 million per year is only $10 million more than the $75 million price of the previous B-bid price. The main reason why Mediasette offered such a low price was that after spending a huge amount of money to buy Lot C, Lao Bei needed to pay for his previous impulsive behavior. Therefore, with a tight budget, he had to strategically give up the fat of the B section, and instead began to reserve ammunition, ready to swallow the last A lot in one bite!

Since most of the funds are tied up in various projects, the Kirsch Group, which does not have sufficient cash flow, gritted its teeth and offered a price of $90 million a year, which is already the highest offer they can make within their means. After all, the Kirsch Group is not only competing for the rights to broadcast Serie A, but also the Bundesliga, which will be re-signed next year. Therefore, there is a need to set aside enough funds for the Bundesliga broadcasting rights to compete for them

Compared with the shy Kirsch Group and the retained strength of Mediaset, with the support of the behemoth News Corporation, and at the same time the second person of the Murdoch family, the second person in the Murdoch family, and the Sky TV personally commanded by Murdoch Jr., obviously does not have so many concerns, in the competition for the B bid, Little Murdoch directly issued a huge offer of $110 million per year for this bid!

"Poof......" When Zhuang Mingge heard the host read out the Sky TV quote, he directly squirted out the black tea he had just drunk in his mouth, and said while coughing, "Ahem, cough...... Ka, Karin, I heard you right, right? Is Sky willing to pay $110 million a year for the broadcast of Bid B? ”

"Uh, I don't think you have any hearing problems, Tony." Karin was also dumbfounded at this time, and she didn't remember Zhuang Mingge's previous prediction that bid B would sell for a maximum of 100 million US dollars, "Bid B can actually be sold at the price of the last phase of bid A, it seems that in the eyes of these TV stations, the commercial value of the Serie A league has increased a lot in the past two years, so they will make such a high offer." ”

"Well, that's right." At this moment, Zhuang Mingge, who had recovered from the shock, echoed, "I don't know if there is anyone who can make a higher offer next." If anything, the world is crazy. ”

At the same time, little Murdoch, who was sitting in his seat with a breezy look, was full of pride at this time, and he now felt that he was right

The old Chinese saying "Seong loses his horse and knows if he is blessed" has a deeper understanding - although Sky TV's defeat in the first two bids made Murdoch Jr. very depressed, it also gave him more funds to call on when competing for the two major bids of AB.

However, to the surprise of Little Murdoch, this sky-high price did not allow him to win the B section of the fat in his eyes, and the Italian radio and television company killed in the last moment of the oblique stab that Little Murdoch was about to succeed, and shattered Little Murdoch's dream of winning the two major AB bids!

The Italian media "state-owned enterprise" and the Adria media in Cherrigori joined forces to make a joint offer for the B bid. In this offer, the two companies promise to pay up to $130 million a year to broadcast the B-bid competition!

This offer of a full $60 million higher than the total price of Sky TV surprised everyone present, originally Sky TV's annual price of $110 million was shocking enough, but I didn't expect there to be a more fierce one here!

In this way, the two alliances of RTI and Adria Media managed to defeat Sky TV and take away the TV rights to the B section of Serie A for the next three years from the hands of this formidable rival!

At the last moment, the cooked duck flew away, and little Murdoch had a very unsightly face. After all, Sky TV has been in a state of nothingness at this bidding conference so far, and such an outcome has made Murdoch Jr. feel a heavy sense of frustration.

In the next A lot, you must not fail again! Let these European turtles see the true strength of our News Corporation! Looking at Cherrigori, who was smiling brightly on stage, and the representatives of the Italian radio and television company, little Murdoch secretly made up his mind.

After the bidding for Lot B is over, only the final highlight of this bidding conference is left, that is, the TV broadcast rights of Lot A in the next three years!

Unlike the previous three bids, which were obtained by the highest bidder, Lot A was sold in the form of an English-style auction, that is, during the auction process, the auctioneer announced the starting price and the minimum increase of the auction object, and the bidder took the starting bid as the starting point, bid the corresponding price from low to high, and finally announced the auction transaction after the highest bidder made three bids and no one responded. However, it should be noted that the auction price must never be lower than the reserve price.

The reason why the Italian Football Federation chose to end the finale in this way is mainly to get the representatives of the various TV stations to go all out at the last minute and put all their budgets into the competition for the A bid, rather than deciding the ownership of the broadcast rights based on a single bid.

Only in this way can Italian football get more benefits!