When it comes to Yunmeng Group's investment in shared bicycles, the pressure on modern bicycles has been a lot recently.

Since the Jiangcheng Financial Evening News published its outlook for the "sharing economy", more and more people have paid attention to this last-mile business.

Start-ups of the same category have sprung up in all corners of China, and more and more capital has entered this field and begun to compete with modern bicycles for the market in first- and second-tier cities.

At the beginning, these new bike-sharing companies felt very much pressure in the face of the first-mover advantage of modern bicycles, whether it was users locked in deposits or full orders from bicycle manufacturers, which made it difficult for them to walk in the early stages of imitation.

However, this did not last long.

As major bicycle manufacturers began to expand their production capacity, existing orders were digested at a speed visible to the naked eye, and other newly born bike-sharing brands finally appeared on the streets and alleys of first- and second-tier cities across the country.

Even though there is a big gap between it and modern bicycles in terms of quantity and energy, it still bites off a few bites of meat scraps from modern bicycles.

Among them, there are cattle people who are good at playing capital games, and they have completed three rounds of financing in just one month, and they have raised tens of millions of capital just by relying on PPT. There are also "evil ways" such as Youtian Bicycle, which has carried out further "innovation" on the premise of sharing economy, and linked the play of shared bicycle deposits with private lending.

Don't want to pay a deposit?

Never mind!

You can ride first, and the deposit is equivalent to Youtian Bank lending you!

In fact, Youtian Bank is not a serious bank, but an online lending company under Youtian Network that does private small and micro loans.

made a fortune by relying on page games before, and because of the increase in the price of pork, the value doubled, and the boss Ma Youtian immediately started a business of making money.

It's just that Xia Guo's banking regulatory commission is too strict with capital control and does not allow him to increase the leverage too high, which has led to the fact that the business scale of Youtian Network has not been able to grow, and it is impossible to lend more money to those who can neither make money nor control consumption.

Ma Youtian is so annoyed every time he thinks about it.

These unenterprising pawnshops are so damning!

Until the advent of modern bicycles, he saw the dawn.

Such a huge deposit stock is simply tailor-made for Youtian Network!

In the second week after New Year's Day, not long after the screening of "Jialan Rain", a grand celebration ceremony was being held downstairs in the Youtian Building in Jiangcheng.

The formally dressed employees stood in a row, and with applause they congratulated Yo-Tin Ma on opening the champagne and spraying the foam on the iron-beaten bull downstairs of the building.

At 2:17 p.m. yesterday, the number of users of Youtian Bicycle successfully exceeded 2 million, and the deposit of 249 allowed them to instantly accumulate a capital pool of nearly 500 million.

The money will not sit in the bank account, but will go into the loan business of Youtian Bank. According to the maximum leverage ratio of ten times, their business scale is equivalent to expanding by 50 billion at once!

What is the concept of 50 billion?

According to the annualized interest rate of 10~16%, even considering the situation of bad debts, it can create more than 500 million profits a year!

As for the profit of the bike-sharing itself, it can be ignored at all. In his eyes, this thing is just a tool to gather funds, as long as the user does not take out the deposit, he can ride the car for free to the user.

Not to mention that most of the people who use cars are low- and middle-income people who have difficulty getting loans from banks, and these people happen to be potential customers of Youtian Network.

In his eyes, the entire ecosystem he has built has formed a complete closed loop.

It was just perfect!

Li Gaoming, the secretary standing on the side, keenly captured the smugness on Ma Youtian's face, and it was very timely to smile and offer a sycophant.

"Mr. Ma is mighty! According to our current trend growth, surpassing modern bicycles to dominate the rivers and lakes is just around the corner! ”

Ma Youtian is proud in his heart, but if it is shown on his face, it will be too superficial.

The corners of his mouth tugged slightly, and the face full of horizontal flesh had an expression that everything was under control, and he said without saltiness.

"Then you still need to say it?"

"And when is our goal to be a modern bike? Pattern, pattern! After following me for so many years, you still haven't grown at all. ”

Although he was criticized by the boss for two sentences, Li Gaoming knew very well in his heart that his boss was proud at this time, where would he really count him?

I just want to take this opportunity to pretend to be a force.

"Boss, you are far-sighted, I am just an ordinary person, where can the pattern compare with you."

Hearing Li Gaoming's aggrieved tone, Ma Youtian smiled and didn't answer, just looked at the Youtian Building behind him, squinted his eyes, and was full of ambition in his heart.

What is a pattern?

He thinks that this is what he calls the pattern!

Not to go public, nor to simply make money, what he longs for is a power that can control his life.

Of course, this is not my own life.

He is already financially free, and he did it a long time ago.

When he thought that the young people of the future would ride his bicycle to work, and the first thing he would do after getting his salary was to repay the consumer loan of Youtian Network, his heart was full of excitement.

Looking at the submissive Li Gaoming, Ma Youtian handed the champagne to the master of ceremonies next to him, and sighed with his hands behind his back.

"Pattern, pattern."

"The one who gets the sling silk wins the world, so you're still too young!"

……

At a time when Youtian Network was celebrating the phased results of the bike-sharing business, in the office of the modern bicycle headquarters in Jiangcheng, a group of people were sitting at the conference table solemnly, discussing an industry report.

"In just one month, 300 large and small bike-sharing companies have entered the market, and although the number of our users is still growing, the market share has fallen by 11% year-on-year."

After listening to the research report made by the executives of the marketing department, Yu Jie, the vice president of Modern Bike, said with a surprised face.

"How can there be so many?"

"Not only first- and second-tier cities, but also third- and fourth-tier cities that we don't take care of, there are also many local brands." Flipping through the report in his hand, the executive from the marketing department continued, "And this part of the users accounted for 27% of the new users in the whole industry-wide shared bicycle in January. ”

Zhang Tao thought for a moment and looked at Lin Jun who was sitting on the side.

"Are we going to take the business forward?"

After two months of getting along, the entire start-up team of Modern Bike has now tacitly accepted the status of this executive parachuted from Yunmeng Group as a military advisor, even if he does not hold any position in Modern Bike.

Whether it is a big thing or a small matter, as long as it is a problem encountered in the development of the company, Zhang Tao will discuss and make a decision with him.

"It's not suitable," Lin Jun shook his head and continued with a clear mind, "Our main battlefield is still the first and second-tier cities, and now is the time to fight with competitors, and it is still too early to disperse forces to deploy third- and fourth-tier cities." ”

Most of the third- and fourth-tier cities do not have subways, and public transportation is dominated by buses, so it is difficult to say what the demand for shared bicycles will be. After all, most people's life circle is within walking distance, and it is completely satisfying to use your own bicycle when you need to ride a bicycle occasionally.

Considering the overall quality of residents, the product damage rate and depreciation rate may exceed expectations, and it is not a suitable choice in terms of operating costs and benefits.

"Now our top priority is to maintain our existing market share while accelerating the layout of first- and second-tier cities. According to what I learned from my research, there have been three Internet giants entering the bike-sharing market, which is bound to have a huge impact on the entire industry! ”

After a pause, Lin Jun said with a serious expression.

"In order to cope with the impact of capital intervention, we must speed up the negotiation process with Hiace Group and tie more powerful allies to our chariot before other Internet giants can steal our market share through their own resource advantages."

After speaking, Lin Jun looked at Zhang Tao.

"Tomorrow we will go to Shenzhen together."

"If the situation is optimistic, this should be the last one before the second round of funding is successful!"

Zhang Tao nodded seriously.

"I listen to you!"