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After the bidding for Lot D ended, the conference immediately entered the competition for Lot C.

"Lot C, Adria Media, $37 million a year!" The first offer announced by the host was the winner of the previous C bid, Adria Media, controlled by Cherrigori.

"It seems that Cherrigori, the guy who picks the door, has made a lot of money in the past three years by broadcasting the Serie A league, otherwise he would not have been able to offer such a high price." Seeing that Cherrigori, who has always been unusually stingy in terms of investment, was willing to pay for the same number of games this time, and the game time was also scheduled to be in the middle of the week, the price of the C section was about half higher than that of the previous period, Zhuang Mingge, who was sitting in the audience, whispered to Karin.

"Cherrigori is a guy who can't afford to be unprofitable, and it's normal for him to do that." Karin is not surprised by this, after all, there are more people in the world who do this, and there is no worse than Cherrigory, "However, even an iron rooster like Cherrigori is willing to shell out so many dollars, doesn't this show that in the eyes of people, the market value of Serie A has become higher and higher?" ”

"Haha, that's what I said." Zhuang Mingge said with a smile, after listening to Karin's words, he felt that he really didn't need to care about these problems of Cerrigoli, as long as he could pay enough broadcast fees to contribute to the development of Italian football, this would be enough.

Well, although Cherrigory himself certainly doesn't think so.

Adria Media's offer is just the beginning, although Cherrigory's offer can be said to be quite high in the eyes of many people, but surrounded by a group of hungry wolf-like opponents, whether $37 million can become the highest bid for the C bid by the bidders is still a big question mark.

After the discussion brought by Adria Media's high offer began to cool down, the host came up with a second offer for Lot C. This time, he announced the winner of the D bid, the offer of CANAL+: "The offer of CANAL+ in France is, $35 million!" ”

Although the price of the French is also higher than the price of the previous C lot, CANAL+ is obviously slightly inferior to the price of Adria Media, and it lost in this competition.

The German media giant Kirsch, who came to Italy with the same attitude as the French, also failed to beat Cherrigori, offering $36 million, only $3 million less than Adria Media. However, it was this difference of $3 million that made the Kirsch Group finally lose out.

A satisfied smile appeared on Cherrigori's face, and he now felt that his previous decision to insist on offering $37 million a year despite the dissuasion of his subordinates was really wise, and he didn't see that the deep-pocketed CANAL+ and Kirsch Group were defeated by his own hands? If he had acted as his subordinates had done, Adria Media would have been kicked out of this competition long ago!

But soon, Cherrigori couldn't laugh, because Berlusconi, who had lost the battle for the D section before, chose to make a move at this time!

was robbed of the D bid by CANAL+, and this reality stimulated Berlusconi's extremely sensitive self-esteem, so the ruthless Lao Bei personally revised the original offer at the moment before he submitted the offer, increasing the original plan of 30 million US dollars per year by a full 50% in one go!

Mediasette! $45 million per year!

Berlusconi's offer once again caused a big earthquake in the venue, and no one expected that after Lot D was sold for a sky-high price of $30 million, the price of Lot C had almost doubled, from the previous $25 million to the current $45 million!

Sky TV, which also lost in the previous competition for bid D, continued to encounter Waterloo in this round, although their price of $43 million was the only two offers of more than 40 million in the audience, but the gap of $2 million between them and Mediaset made Sky TV hate again!

In the end, Mediaset, who paid a huge price, got his wish to win the TV rights of Lot C for the next three years, and at the same time, the high price of $45 million a year also blinded the eyes of the participants.

After all, in the case that the broadcast rights of the two main bids of AB have not been sold, the two most worthless bids alone have been sold at a sky-high price of 75 million US dollars per year, which has caught up with the price of the previous B bid!

After the battle for bid C came to an end, the conference did not immediately start bidding for bid B, but entered the intermission stage under the guidance of the host, so that the participants had a full hour to adjust their status.

The organizers did this for two main purposes: on the one hand, as the name suggests, it was to give the participants of the bidding conference enough time to rest and recover, after all, the atmosphere of the conference was quite tense from the beginning, in this atmosphere; On the other hand, this is also a small ploy played by the organizers of the bidding conference.

Since both bids for this CD were sold at almost double the price of the previous one, many people, including Zhuang Mingge, suggested to the Italian Football Federation, which is the organizer, that these bidders should have time to report the situation to their superiors, so that they can understand the current trend of price increases, and overestimate the magnitude of this price increase, so as to force them to increase their original offers, so as to seek greater benefits for Serie A.

The Italian Football Association agreed to Zhuang Mingge and others' proposals, and directly doubled the originally planned half-hour break, after all, no one will get along with money, especially this kind of pie that others take the initiative to send to the door.

"Tony, what kind of price can you sell for Lot B later?" At halftime, Karin excitedly asked Zhuang Mingge that it was obvious that the high price of the first two bids had invisibly raised her appetite, "It would be great if it could be doubled like the two CD bids." ”

"Huh." Hearing Karin's words like a fan of money, Zhuang Mingge smiled helplessly at first, and then replied, "The price of the last B bid is 75 million US dollars per year for Mediasette, so this time it will definitely not be less than this number, but it is also difficult to double it, that is 150 million US dollars, I think, any TV station does not have the courage to bet so heavily on the B bid, they should set aside enough pills in order to compete for the A bid as the main event." So I think that this time, the average annual broadcast fee of Lot B can reach a maximum of 100 million US dollars. ”

"It's really, it's looking forward to it." Karin sulked back to her seat and said gloomily.