143 The opening of the shoe store (3/5) was the explosion of the alliance leader "Lingcu".
"Big boss."
"The main store is very popular."
"It's going to make a lot of money when it opens."
In the middle of Garden Street, opposite the main store.
A woman in professional attire stands beside a beautiful young boy.
Zhuang Shikai spent a huge amount of money to build a factory, acquire stores, and spent almost all the funds on hand. Today is the opening day of the "reverse guest", of course, I have to take a look twice.
However, the shoe store is not an entertainment club, a restaurant, and he doesn't need to stand on the platform to cut the ribbon in person, and he doesn't need to invite big people to come.
After all, buying shoes is a mass consumption, and whether you can make money or not depends on the volume in the end.
Therefore, the shoe store did not hold a ribbon-cutting ceremony, but only carried out some promotional activities such as reductions and lucky draws.
Coupled with the reputation accumulated during the renovation period, there were many onlookers at the entrance of the store at this time, at least a few hundred customers gathered.
"Selena, I'm going to have to work hard for you in the future." Zhuang Shikai crossed his arms and stood on the side of the road, his fingers lightly tapping the sleeves of his suit.
The innocent and beautiful lady next to her was the accounting director and personal secretary whom he recommended through his firm and hired specially.
Have study abroad experience, have the ability, have a good figure, long legs, a beautiful face, and a sweet voice.
In addition to the first two, the others are advantages that cannot be ignored.
After all, now shoe factories, shoe stores, and A-goods factories ...... The monthly turnover is huge, coupled with tax issues, it is no longer suitable to split into individuals for management.
Zhuang Shikai entrusted an accounting firm and a financial firm to jointly supervise the flow of funds and accounts of his industry.
Salena was personally hired by him as her personal secretary to take care of both matters.
Although Salena is only in her early twenties and has just graduated from college, she is indeed a capable woman. Zhuang Shikai is very relieved to hand over the business to her, because her breasts are particularly excellent and her ability is very large.
The most important thing is that the downline is very low, and those who can do things for drug lords will have problems in the future to make some fake accounts and evade some taxes. I just don't know what the scale is, and I hope to have the opportunity to try the depth.
It's a pity that Salena still has the arrogance of a "talented girl", she is still a chick, and she has a lot of vigilance against the "boss".
This stems from the first meeting two months ago, when Shalena saw Zhuang Shikai, she recognized the other party's lafeng car at a glance, and was sure that the other party slept on the side of the road to "lift" her skirt stinky hooligan.
At first, Salena didn't even want to do the job.
But the money he gave was too much......
Salena could only accept the money with tears in her eyes and commit herself to him temporarily.
Of course, stinky hooligans must be careful, and they must be on guard.
Zhuang Shikai thought that he was young and golden, so handsome that he made the beauty feel inferior, and he didn't dare to have in-depth communication with him.
"Hehe, it's my duty to help you do things." At this time, Shalena replied with a pun, Zhuang Shikai didn't understand, just nodded.
"It's good to be serious." He looked at the door of the shop and preached without squinting.
Shalena glanced sideways at the big boss, and suddenly found that the boss's side face was really handsome, and after two months of contact, he was usually a polite and personable man.
Is this the best of the best?
Salena took a deep breath.
My heart was terrified.
The glass door fence of the main store has long been demolished, and only a white cloth is placed in front of the store to cover it.
At this time, the last piece of white cloth was also removed, Zhuang Shikai looked down at Jin Lao, at 9:30, the NIKE homepage store opened, and the three stores opened in a row.
"Everyone is welcome." The young woman store manager No. 2, a beautiful woman surnamed Zhong wearing sportswear and a waiter with both men and women, pushed open the glass door of the store and officially opened the store.
At the same time, the two shops at the end of the street are the same, the young woman store manager arranges the opening arrangement. Until this moment, the citizens knew that the "reverse customer" was a sneaker shop.
In addition, the decoration of each store is as spacious and bright as that of a handbag shop, and it looks very upscale.
It's just that because of the different goods sold, the waiters in the reverse inn are wearing very sporty styles, both men and women, and they are specially designed staff uniforms by the factory.
The citizens were divided into two groups, and a wave of curiosity and confidence walked into the store, wanting to see what good goods were inside. The other wave hesitated for a moment and turned away.
"Big boss, isn't the store decoration too luxurious..."Salena moved her mouth, knowing that the price of sneakers was not high, so she asked.
Zhuang Shikai smiled implicitly: "It's okay, they will come back after knowing the price......"
The quality of the storefront is not only for drainage, but also for the brand image.
At best, it's brand value.
Although it looks expensive, it is actually cheap. The boss is not stupid, and he will not price the shoes very high at the beginning, so he will only find a dead end.
Businessmen must have a principle, clothing, food, housing, transportation, as long as they are not luxury goods, the price must not be separated from the people, otherwise they will be abandoned by the people.
Even NIKE in later generations relied on low prices. Although the price of new and limited editions will be higher, they are also sold at the original price.
All kinds of sky-high shoes and expensive trendy shoes are all fried in the second-hand market.
That has been detached from the actual use value, which has nothing to do with the sales strategy of the brand itself, and it is better not to buy it if you don't want to be a pick-up.
What's more, Zhuang Shikai's design cost is low, the cost of materials is relatively low, and the pricing is certainly not high. It is generally at the price of dozens of yuan, which is very down-to-earth.
What's more, the shoes at this stage are designed to look better, and there is no air cushion technology and so on... There's simply no reason to push up prices.
It takes more than ten years to expand the brand influence, take root in the market, and then consider launching high-priced models.
"Let's go." At this time, Salena was still pursing her lips, pondering Zhuang Shikai's words on the side, and Zhuang Shikai had already turned to leave.
I've seen the opening of the store.
The entry rate is very high, and I believe that the sales will not be bad.
It's time to go to work.
……
Inside the NIKE main store.
A big hook with black edges and a white background is painted on the white wall, and at the bottom are four small letters in a column of NIKE, which is very beautiful as a whole.
Shoes are placed on the shoe rack, whether it is the wall or the ground, there are always shoes as far as the eye can see, and there are no other products for the time being.
In the first future, a total of four "NIKE" designs were launched, as well as other styles such as Converse sneakers, and more than a dozen shoes were in various colors.
Counting the color scheme, there are dozens of them.
From here, it can be seen that Boss Zhuang is determined to do a big job.
The best-selling Converse model with the lowest price, rubber soles, and cloth shoes.
This style has a low cost, low pricing, and a beautiful design.
There are classics, checkered models, and floral models in the store, which are suitable for men and women of all ages, and the sales are very hot.
At this moment, a middle-aged man stood in front of the shelf, wearing a Mao suit, picked up an AJ1 and was amazed: "This hook is amazing!" ”
"And every shoe has a logo, big or small, and it's beautifully designed."
"That's good."
The middle-aged man next to him picked up another shoe and nodded: "Yes, the design is very good, and the craftsmanship is okay." However, our team can definitely do this. ”
"Huh?"
"Then do it, copy it?" The middle-aged man spoke in a soft voice.
The man next to him nodded, immediately raised his head and shouted, "Come on, wow, give me the same shoes and bags!" ”
No one birds him.
Corner sticker tip: Please take the initiative to check out at the cashier.