"Big boss."

"You ...... this hook"

Several designers stood in the workshop and fell into deep thought.

Although the factory has been established and is ready to start construction immediately, the factory and the brand belong to two modules.

The factory and the A-goods factory have been renamed "Zhuang's Manufacturing" together. But the name of the shoe brand has not yet been decided. If Zhuang Shikai wants to make his own original brand, he naturally has to have a unique name and trademark.

After Zhuang Shikai drew a hook, he turned his head to look at the Chinese design director who was poached from "Adi", and asked with a radiant expression: "Is it beautiful?" ”

The design director immediately clapped loudly: "Beautiful! ”

"Mr. Zhuang, the trademark you designed is concise and clear, and its value is immeasurable!"

"Worthy of the big boss!"

"The big boss is so talented!"

Uncle Jian gave a thumbs up and praised loudly with the designers next to him.

"Good, good! I looked for a fortune teller to calculate, this tick font main wealth, the trademark with black edges and white background, the design can be colored. With this hook, the shoes will sell all over the world! ”

Zhuang Shikai put down the colored pen and smiled very happily.

Nowadays, the business community in Hong Kong is very superstitious, paying attention to fate and feng shui. What decision the boss wants to implement, as long as it hangs on the fortune teller, the people below are not qualified to talk nonsense.

Zhuang Shikai said that he just wanted to be low-key, low-key, so as not to sell shoes all over the world in the future.

What's more, this hook is really lucky, and if he uses the hook as a trademark, he doesn't believe that the shoes are not popular. And "Nike" was only founded in 1972, and now it doesn't even have a company, let alone a trademark.

Zhuang Shikai is not a cybersquat! He is original! Originality understands!

The next shoe style, he is not plagiarism...... Original! Originality understands!

Don't talk to me from God's point of view! You, come down for me! He's later than me, I'm the original!

In addition, AJ series, air force series, running shoes series, football spikes, board shoes series, as well as several popular shoe models such as Converse and ASICS.

Zhuang Shikai had already drawn the template and locked it in the safe.

For the time being, give the design director a few drawings of the 1 series, let him work out the process, and then add some design elements as the first batch of main shoe shapes.

The remaining models will be slowly pushed in the future, with an average of one large model a year and one color match per season. I believe that it will soon be able to dominate the Hong Kong Island shoe market and march to the world.

You know, Nike has not yet been established, but the Adi brand was founded as early as 49 years ago, and it is now an American bigwig-level shoe company. The design of the new shoe factory is specially recruited from "Adi", not only aesthetic online, but also for material control, production skills are very experienced.

In short, the more money there is, the more talent. This time I don't do piracy, it's a little difficult to start, but the strength of his subordinates is also getting stronger, and he doesn't have to worry about it overall.

"The big boss, the trademark has been decided."

"What about the brand name of our shoe industry?"

Uncle Jian asked at the right time.

Zhuang Shikai smiled lightly: "NIKE, REBEL!" ”

"Our brand philosophy is: headwind, sports, hipster!"

"Focusing on young people and trendy markets! I want each and every one of our shoes to be the trend of the world! ”

"It's not just watches that make men show their strength, but also shoes."

To win the luck of the people is to win to the end, and you can't leave the other party with the starting capital. Zhuang Shikai not only has to start with the trademark, but also the English logo. However, the official Chinese brand name is still counted.

"Nike" is the translated name, and when you hear it, it is a "foreign brand", full of a "sheep smell". The other party entered the domestic market as an overseas brand, and it is no problem to use this name.

Our Chinese's original brand, if you also use this name, it will hit the street. The "reverse guest" is not only in line with English pinyin, but also has a unique Chinese character temperament, which is very in line with the shoe factory brand.

After Zhuang Shikai said the brand name sonorously, he stretched out his hand to shake it, as if holding a vast market, and the employees stood beside him and listened enthusiastically.

The chief designer was in awe in his heart, and secretly said: "The trademark profile is clear, the brand name is sharp, and it is easy to impress people when combined." ”

"Coupled with a few drawings given to me by Mr. Zhuang, the future of the reverse customer shoe industry is promising."

At first, he couldn't stand the discrimination of Chinese Americans in foreign countries, coupled with the high salary offered by Zhuang Shikai, so he returned to work on Hong Kong Island.

But now he also has the idea of wanting to show his strength, maybe he can really create a great foundation.

"In the future, Adi's opponent will only be a rebel!"

One day in 71 years, with a certain bigwig drawing a hook, a sports company with products all over clothing, footwear, and sports equipment was born.

The company has a wide range of products from footwear to clothing, and for the first time put forward the concept of integrating "technology" into sports. Grasping the sports market with one hand and the trend market with the other hand has become the pride of becoming a domestic brand, and the two major markets cannot cross a mountain.

After setting the trademark and brand name, Zhuang Shikai walked around the factory at will, and saw that the employees had officially started work, so he left the factory under the escort of a group of management.

Zhuang Shikai had already registered a trademark on Hong Kong Island before he said the trademark and brand-name products, and entrusted a lawyer to register it globally, so he was not afraid of any problems with the trademark.

After Zhuang Shikai left, the gate of Zhuang's shoe factory was also hung with the trademark of "reverse customer" and hook. At this point, the shoe factory has been shrouded in atmospheric luck and wealth.

"This, this, this... In front of the mountain and behind the water, sit on the treasure pot ......"

"I passed by here yesterday and it was still empty, how can it become a golden treasure today!"

"I think my blind fortune teller can only count one lot, but feng shui can count gossip, I haven't counted a fortune lot right in my life, and I haven't miscalculated a place of feng shui!"

"Who is it! Who ruined the pride of my life! The fortune teller of Tin Hau Temple, who lives in the New Territories, passed by here, pinched his fingers, vomited out a mouthful of old phlegm, raised his hands to poke his eyes, and then silently put down his hands and took a car to work at Tin Hau Temple.

Forget it when you're done! I'm blind, and I'm poking and poking!

In December, the end of the year is approaching, Mong Kok, Dundas Garden Street.

The entire garden street is 150 meters away, with more than 50 shops on both sides and more than 200 ownership.

Since two months ago, 10 shops have been bought on the street, in the middle of the street, and at the end of the street, and have been opened into three stores, of which two are used at the end of the street and two at the end of the street, and the main store in the center of the street is directly opened to six shops for decoration.

This kind of action of spending a lot of money has already made a big name in Garden Street. As the core street of Mong Kok, there is already a lot of people here.

What's more, these three stores were also surrounded by white door barriers during construction, so that people could not see the situation in the stores clearly.

Citizens passing by can only see a big hook on the white plastic sheet, plus the brand name of "NIKE Reverse Customer", and the construction team enters and exits.

This is the first time that all shops in Hong Kong have used the model of "fencing construction + advertising", and it has also set a precedent. Before the store opened, it had already made a big name in Hong Kong.

Today is the opening day of NIKE.