Chapter 25 Food stalls are the economic basis for women's independence
As Yao Huan had earlier inferred from the direction of the carriage and the position of the sun, his aunt Shen Fuzhi's restaurant was located at the southeast corner of the inner city, near the Bianhe River in the area of the East Water Gate.
There are many foot shops and restaurants in this area, and there are at least twenty or thirty shops at a glance.
In the meantime, there are occasionally three or four decent restaurants with two-story private seats, which are called "main stores". They often surround some low fences around the building, plant small flowers and grasses, and even erect a wooden sign to nail a few pieces of coarse paper, so that the visiting officials can write poems with interest, and in terms of physical space and psychological space, they are more or less isolated from their peers who are in the identity of the foot shop and restaurant.
My aunt's small restaurant is quite far away from the tall restaurant, but close to the dock wharf, and its name is "Shen Er's Sister-in-law Soup Cake", which makes Yao Huan immediately associate brands such as "A-Niang Dumplings", "Xiao Yang Shengpan-fried", "Lao Gan Ma Hot Sauce" and so on.
A good name, cordial and down-to-earth, and with a strong color of listed potential stocks, it will definitely be a hit.
Yao Huan praised happily in his heart.
However, she immediately discovered that what potential stocks are not potential stocks, her aunt's shop seems to have long been a white horse performance stock in this area.
In order to open up and ventilate, the palm-sized shop only has a wall at the back, digging a door opening to a small area that is estimated to be the back kitchen, and the other three sides are only pillars without walls, and several huge cloth felts are supported by thick bamboo poles, which provide shade and rain during the day, and put down at night to enclose the small shop into a tent with a sense of privacy. However, Rao is so cramped and cramped in the food shop stalls, but it is as lively as the ticket office of the Spring Festival Railway Station in Yao Huan's memory.
Under the roof of tiles, inside the room, five wooden tables were staggered, all full of guests. Under the three felt sheds outside the house, three or four wooden tables were also set up each, and they were also full.
That's not all, there are some boatmen, strong men dressed as boatmen, can't find a place, so they simply stand, with their left hand holding a pig full of lotus leaves into the water, and holding a large bowl of pig's blood dumplings in their right hand.
The diners are not leisurely scribes who come to hold poetry conferences, but mostly raise their butts to check out and leave, so the table turnover rate is not low.
"Sister Huan, look, how can my aunt rest, I haven't come to the shop for most of the day, and Ah Si is already tired of becoming a dog. Ah Si, Meituan is busy in the back? ”
Shen Fuzhi asked Ah Si, who had just finished asking a guest to collect the money and had a tired face.
When Ah Si saw the master's house, no matter how tired he was, he squeezed out a courteous smile, pointed behind the wall and said, "Meituan is roasting her waist, she is more tired than me." ”
Shen Fuzhi nodded, and dragged Yao Huan to the back kitchen to find Meituan.
After all, Yao Huan is a young lady, and she has a good appearance, walking between the dining tables, which inevitably attracts a lot of eager glances.
Shen Fuzhi was simply, his eyebrows twisted, and he greeted: "This is my niece, Sister Yao, the family of General Qin Fengjun, her Ah Lang has died in Hongde City in order to fight the Western Xia barbarians." She swore to keep the festival, even the eldest grandson and daughter-in-law of Zeng Shuxiang are not uncommon, you will put your mind right, one by one, young and strong, not to mention going to serve the country in the army, nesting in this Kaifeng City, you must be a decent man, but this truth? ”
"Yes, yes, Shen's second sister-in-law is right."
"Oh, it turned out to be the festival woman who touched the pillar by the river that day, disrespectful and disrespectful!"
"Second sister-in-law, I'm not looking at Sister Yao, I'm looking at you, I saw you enter the shop, my heart is steady, I know that I didn't run in vain today, and I will definitely be able to eat the first number one pig intestine in Dongshuimen!"
"This old brother is very authentic, Ah Si, let's have another pig red soup, I will drink it slowly, and wait for the second sister-in-law to roast the waist flower intestines."
These men are rough and rude, but in fact, they are all simple low-level people, and everyone gossiped, which led to an embarrassing topic for Yao Huan, and expressed sympathy and support to Shen and Yao Niang in the way of adding orders.
As for Yao Huan, he actually doesn't mind too much. She always has the experience of watching costume dramas, so she feels that the peddlers and pawns are watching the "Yao Family Lady" who originally lived in this era, rather than her, an uninvited guest who was worn by later generations.
She plays in this regard, but she gets into the play in another thing - settling accounts.
When she used to do projects, she was called a walking recorder and a calculator, and when she didn't misread the materials, she didn't misestimate the cost.
She was just at the door of the restaurant when she entered the scanning and mental arithmetic mode.
She found that the unit price of the food on the small wooden sign at the door of her aunt's shop was actually the same for different categories. 20 Wen for roasted pork intestines, 20 Wen for roasted kidneys, 20 Wen for pork red soup with cooking cakes, 20 Wen for glutinous rice pork belly, 20 Wen for pork liver with Chinese cabbage......
According to the experience of later generations, different parts of the pig into the water, the price of raw materials should be different, such as pig liver and pig kidney, which should be more expensive than pig intestine and pig blood. Therefore, perhaps because the business was too good and the manpower was insufficient, my aunt simply adjusted the price of each dish to the same, similar to the "9 yuan sushi restaurant" in later generations, so that it is not easy to make mistakes.
Yao Huan remembered that when he read historical materials in his previous life, he had the impression that during the Chengping period of the Northern Song Dynasty, it was consistent, that is, 1,000 wen, which was equivalent to the purchasing power of 1,300 yuan in later generations. So my aunt is a small rice shop with a big food stall positioning, a dish or a staple soup sells for 26 yuan, even in the Beijing, Shanghai and Guangzhou areas of later generations, it is not considered the floor price, it seems that in the twenty or thirty years before the fall of the Northern Song Dynasty, the price level in Kaifeng City was really high.
Diners usually order two dishes, such as roasted pork intestines and pork red soup (with cooking cakes, that is, steamed buns without filling), and each person costs 40 wen. At this moment, there are at least 50 diners in the field, that is, about two batches, peak meals, three turnover rates, three peak meals at noon, dusk, and night markets every day, plus sporadic business during off-peak hours, my aunt's shop has to have 20 yuan of revenue every day.
Damn, Yao Huan's rough calculation is unbelievable, such a food stall by the Bianhe River, the monthly revenue is equivalent to seven or eight hundred thousand yuan in later generations.
Of course, the cost of materials, taxes, and the rental money of the restaurant are all the bulk of the cost.
According to his research experience in the catering industry in his previous life, Yao Huan said that the smaller the restaurant, the higher the gross profit margin, which can reach more than 70%, and the typical example is the small barbecue restaurant of the husband-and-wife shop model. In modern society, if the profit of the catering industry is less than 50%, the general owner will close the store, because his capital is not as good as doing something else.
Okay, even if the commercial tax of the feudal dynasty is very heavy, 40% of the gross profit of my aunt's food stall should be there, and the profit is at least 25 yuan a month, and then the artificial 2 yuan for Ah Si and Meituan is removed......
No wonder my aunt and uncle were able to survive on their own after they divorced. With a monthly income of more than 20 times, what man does you rely on? According to the "History of the Song Dynasty", the county order of more than 10,000 households has 20 monthly salaries.
Yao Huan was suddenly excited.
Make a fortune here by doing the catering industry, there is a play!