After lunch, Li Jing brought two suitcases from the warehouse.

At first glance, it is also wrapped in imitation leather, which is no different from a leather case made of white hands.

"Xiaobai, you pick it up and weigh it." Li Jing smiled.

The white hand first picked up the small one and checked it, it felt very light, and then picked up the big one, which was also very light.

"It's not made of wood." The white hand immediately had a judgment.

"Clever." Li Jing nodded.

I opened the suitcase with my white hands and tore the lining cloth, only to know that it was a plastic suitcase.

"In addition to the light weight, the main thing is that plastic suitcases are more fastness than wooden suitcases. Your wooden leather case is made of planks that are put together piece by piece. And the plastic leather case, the whole leather case shell is one. ”

The white hand was very curious, "The leather case is a whole, how did you make it?" ”

"To be exact, there are two parts: the upper cover and the lower plate. It is to make a mold first, then heat the plastic, pour it into the mold after forming a liquid, and cool it down. ”

"And then?"

"Other processes, including the installation of various locks and the attaching of the skins, are carried out on the assembly line."

Bai Shou nodded and said: "I have seen the assembly line, it is efficient and fast." ”

Li Jing said: "Do you know how many suitcases can be produced a day with 35 people on an assembly line and an injection molding machine? ”

"I don't know."

"Six hundred to seven hundred."

The white hand sighed, "So fast." I have more than 60 people, and there are only seven or eight hundred of them a day. ”

Li Jing said: "Therefore, people's labor costs are only half of yours." ”

"What about the cost of raw materials?"

"The cost of plastic leather case shells and wooden leather case shells is basically the same."

"What about the selling price?"

"Suitcases of the same size, each one is five pieces cheaper than yours. Your price, it's too dark, it's ridiculously high. ”

The white hand was stunned for a while, and sighed: "The wolf is coming." As soon as the plastic suitcase came out, my wooden suitcase couldn't survive. ”

Li Jing smiled: "It's not a problem yet. It is said that somewhere in the south, there are three enterprises that have introduced three production lines, and they are still in the trial production stage. These two plastic suitcases were brought by my relatives when they went there for an inspection. ”

Bai Hand pondered: "Trial production now, and the remaining three months in the second half of the year are the trial marketing stage." That is to say, after the Spring Festival next year, plastic suitcases will go to all parts of the country. If the sales situation is good, there will definitely be more assembly lines introduced. The good days of my wooden suitcase will probably only last until the first half of next year. ”

"Xiaobai, you're not as pessimistic as you say, are you?"

The white hand is just talking, and he still has confidence in the wooden suitcase.

But the rise of plastic suitcases, although not to destroy wooden suitcases, has had a earth-shaking impact.

To prepare early and deal with market shocks, some measures still need to be implemented in advance.

Li Jing went to the kitchen to cook food.

He lit a cigarette with his white hand and walked to the kitchen door, "Sister, did you call me to come over just to talk about this?" ”

"And I miss you." Li Jing said directly, and glanced back.

Bai Shou shrugged his shoulders and said with a smile: "Sister, I came here five days ago. ”

"One more thing, you guess."

"I can't guess, you just say it."

Li Jing said: "Last time, when your second uncle came to purchase raw materials and went to my brother's shop, he said something. At the time, my brother didn't understand, but then he figured it out and felt embarrassed. I'm afraid of causing a misunderstanding, so I'll ask you to communicate with you. ”

Bai Shou said: "My second uncle must be talking about the problem of sales." Say that your brother's price is too tight, which affects sales. Although the profit is stable, the sales volume cannot go up, which has too much impact on our manufacturers. ”

"Huh, how do you know?"

"Huh...... My second uncle is an honest man, and seeing that I am very busy, he has always held back his words. It wasn't until yesterday that I couldn't hold it back before I told it. ”

Li Jing said: "Xiaobai, my younger brother has a thin face, and he pays special attention to face. Let's talk about it first, and then I'll talk to him, okay? ”

"Okay, listen to you."

During the meal, Li Jing said: "Xiaobai, you talk while eating, and I remember while eating." ”

"Sister, I've read a few books about business. The book says that the sales of a business are very important, even more important than production. ”

Li Jing smiled, "Don't talk about theories, now that you are the village director, the theories must be one by one." ”

"My idea is to expand sales as much as possible and take the path of small profits but quick turnover."

Li Jing nodded, "It's a good idea." ”

Bai Shou said: "But your brother's sales strategy is very problematic. ”

"I persuaded him to disqualify him from the exclusive operation in Luoqiao."

"It doesn't have to be." Bai Shou said: "Sister, you tell Li Ping that Luoqiao is still his exclusive business, but he must take two measures." ”

"You say."

"On the one hand, on the Yiwu side, the consignment points should be expanded from one to three, preferably five."

"Well, what about the other side?"

"On the other hand, there's the issue of price. You tell Li Ping that his current wholesale prices are too high, and the profit margin is more than 20 percent. He had to find a way to reduce the price as soon as possible and keep the profit margin at 10 percent and below. ”

"I'll tell him, and I'll let him do what he says."

Bai Shou said: "Sister, the sales season of suitcases is coming." I hope that Li Ping's daily sales can be doubled on the existing basis. ”

"Okay, I'll help him figure out a way to make him try to meet your requirements."

The white hand trusted Li Ping, listened to her persuasion, and did not go directly to her brother Li Ping.

After staying in Luoqiao for two days, he returned to Baicun with white hands.

He also carried a plastic suitcase.

He put the plastic suitcase on the desk in the office with his white hand and called his second uncle to show him the plastic suitcase.

The second uncle looked at the plastic suitcase and was stunned for a long time.

"Hand, how much does it cost? How much is the factory price? ”

Insiders speak insider's talk.

"The cost of plastic is about the same as the cost of our wood, the labor cost is half cheaper than ours, and the ex-factory price is at least five yuan cheaper than ours."

The second uncle was stunned for a while.

"Hand, our good days are over."

Bai Shou smiled, "Second uncle, I think so too." ”

The second uncle said: "The market has changed, and we have to change too." Hand, what do you think? ”

Bai Shou said: "The large-scale listing of plastic suitcases will have an impact on our wooden suitcases, at least after the Spring Festival next year." ”

"Then we have to take the lead."

The second uncle's words hit the nail on the head.

"Second uncle, our production scale and production speed remain the same, and I can bear the pressure on the goods in the warehouse. But the selling price has to go down from now on. All suitcases, before the Spring Festival next year, will be reduced by five to six yuan each. The specific price reduction steps are mastered by the second uncle. ”

"Does it have to be lowered?"

"Down, must fall. Second uncle, you make a plan, and it will start tomorrow. ”

The second uncle said: "No problem, it's not easy to raise the price, isn't it easy to reduce the price." ”