67, Shen Xiaofu's career
67, Shen Xiaofu's career
Jiang Wan and Qingfeng were on the bus back and received a call from Shen Xiaofu.
Today's tutoring for the students, Jiang Wan had already agreed with Shen Xiaofu that she was going to find a house in her newly opened store, and then give the students tutoring, but because several students were willing to go outdoors, they changed to Xishan Forest Park and pushed Shen Xiaofu's matter away.
Shen Xiaofu was originally very enthusiastic about this matter, and the store she just took over could serve her best friend, she was so proud from the bottom of her heart, but for some reason, they changed their minds again, so Shen Xiaofu was very unhappy in her heart, knowing that at this time, their tutoring should basically be over, so she called her.
Shen Xiaofu was obviously a little resentful, coupled with her already fiery personality, she was still so straightforward when she spoke, "Little sister, are you done over there?" I'm completely ready here, and it's really not interesting for you to change your mind with a phone call. Your sister was busy and wanted to serve you well, but who knew that now that it has become like this, you have to compensate me. ”
Jiang Wan knew Shen Xiaofu's temper, so he didn't get angry with her, and said so kindly, "Second sister, I know your kindness, thank you very much, how do you say I can compensate you?" ”
Shen Xiaofu also became more reasonable, and asked her with a smile, "Little sister, I don't want you to make any other compensation, you should come to me to take a look, are you okay now?" It's nothing to do when you go back to school, Xishan is very close to me, why don't you go around with me, let's eat together, and then go back together, isn't it better? ”
Jiang Wan heard Shen Xiaofu's compensation method, and his heart was angry and funny, if this is also compensation, then let her make up for it every day, "Okay, you send me a position, we will rush over now, you are ready, treat me well." ”
When Shen Xiaofu heard that she was coming, he suddenly became even more excited, and hurriedly agreed, "I'll send you the location right away, I'll wait for you in the store, see you or leave." ”
Then both men hung up.
Jiang Wan explained to Qingfeng, "Our fellow dormitory classmate Shen Xiaofu is such a warm-hearted person, I originally wanted to tutor on Sundays at her place, the storefront of the new plate, I heard that the conditions are still good, so I said hello to her, who knows that the situation changed later, we changed to Xishan Forest Park, she is still a little unhappy, this place is not far from her there, let's go see her." ”
Qingfeng whispered to her ear, "Everything is up to you." ”
So the two of them found her store according to the location of Shen Xiaofu.
Shen Xiaofu was already waiting for them at the door of the building, and when he saw them coming from afar, he quickly won over.
Jiang Wan and Qingfeng looked at the situation of the storefront, and they were stunned all of a sudden, where is a storefront here, it is completely a big store, and there is a large yard, the yard is a large parking lot, there is a fountain in the middle, the fountain and a lot of flowers are placed next to the gate, the car in the parking lot is basically full now, judging from the situation of people coming and going in the store, the sales here should be very hot.
Shen Xiaofu happily took her hand, and walked in as he spoke, "Little sister, senior brother, the two of you are really fast, welcome to me, it has just opened, many things are not complete, I hope you will bear more, I am really the first time to do such a big thing, I am very worried, and I hope you will give more valuable advice." ”
Jiang Wan frowned and said, "My second sister, you are making a bit of a fuss, I didn't expect this kind of scene, what is the situation?" How is it the same as juggling? ”
Shen Xiaofu hurriedly explained, "This matter is a long talk, let's go inside first, and then sit in my office, let's talk slowly." ”
The three of them walked into the hall together, and then Shen Xiaofu led the two people directly to the second floor, sat down in his office, and the waiter made the two people new tea, and then withdrew.
Shen Xiaofu just started, and slowly talked to Jiang Wan about the ins and outs of the matter.
After Shen Xiaofu came back from Miaofeng Mountain and contacted Boss Li, with the cooperation of Jiang Bayi's buddy Yang Zhibo, she started her career of selling rose products. The first few batches of products, are sold in the dormitory to the students, because there is no place to operate, so at the beginning can only be a small fight, after several batches of products are sold, a calculation of the account to make a lot of money, each batch of products are more than 10,000, more than half a month also has more than 100,000 income, after removing the cost, the profit is considerable.
Shen Xiaofu was originally a person who could show Luo, all her fellow villagers, all were mobilized, in all grades of the campus of Yenching University, the villagers of this Sichuan girl, weaved a huge sales network, each batch of products sold are extremely hot, and cultivated a large number of fans who use rose products, these people are not only using themselves, but also distributing these products to their relatives and friends, and soon expanded into a large sales group, they themselves all showed up to say, To promote rose products to all corners, as long as it is Shen Xiaofu, as soon as she buys new goods, she and these fellow villagers will naturally mobilize until this batch of products is sold.
In the sales process, Shen Xiaofu mainly played the family card and took the family route. The fellow among the classmates plays the gold medal and it works, so the fellow who works in Beijing plays the dragonfly card even more effectively, which one does not have seven aunts and eight aunts, and which woman does not have a few girlfriends? Who doesn't have a neighbor? Anyway, it is able to set up the relationship with all the use, after the wave of family cards are played, plus the price of the product has been discounted the most, it is indeed very cheap, for those fellows who want to be beautiful and make little money, it is really a solution to the urgent need, in addition to their own use, the packaging is also good, take this to give gifts is really high-end atmosphere on the grade, so the popularity of sales has been continuing, Shen Xiaofu is also happy to have no worries, the more you do the more shrewd, the more you do the more profitable, the more you do the products sold every time, Sales are also increasing.
After Shen Xiaofu finished selling several batches of campus sales, he felt that he should find a fixed business place, so that he could not only buy more products, but also display these products, and then do some advertising, and list the specifications and prices of these products and the corresponding functions. Because it is a small business, so the first advertising is to find their fellow villagers, as models, although not professional models, but let the students believe in her publicity, the effect of publicity is better than that of professional models.
The fellows among these classmates contacted the fellows from all walks of life who had been working around the school, and started the Rose Action with Shen Xiaofu's store as the center. After the publicity of the fellow villagers in the society, the sales channels are broader, and the products are all over the world, especially the fellows who have a few tour guides, after being introduced, they specially bring the tour group to purchase her rose products, as a special product of Beijing, among tourists, especially among female tourists, enjoy a good reputation.
The most popular sales volume is the 11th Golden Week, those tour guides and fellow villagers brought a group of tourists to her store, these tourists from other places to Beijing tourism, a look at the cosmetics produced in Beijing, just like crazy rush to buy, different types of products, every day will be the store will be sold out, although a big discount has been made, but because of Shen Xiaofu's recent sales, Boss Li also gave her a bigger discount, so Shen Xiaofu's income is still a lot of money.
With the sales experience of the 11th Golden Week, Shen Xiaofu is no longer satisfied with the small store on campus, she has been busy several times, and has connected the fellows who do the beauty industry in all corners of the capital, so that they can vigorously promote their domestic, Beijing specialties, rose product series. Not only do these folks sell these products and get commissions, but they can also use these products for free, saving a lot of money on makeup, so why not?
Although the sales are still more than a month, they are calculated every day, according to the statistical results, according to the profit margin, it can really be said that it is making money every day. In order to better serve these fellow villagers, Shen Xiaofu hired a few Sichuan girls, especially from the remote mountainous areas of Sichuan, his hometown, and sent them to Boss Li to study, and then interned in the campus store for a few days, and then began to take charge of himself.
These Sichuan girls are very smart, especially when it comes to women's makeup, these little girls will learn it, speak fluent Sichuan accent, give full play to their lively and pungent character, and communicate with those who use the products are particularly smooth, because after simple training, each girl's little mouth is particularly sweet, and these customers who use the products are obedient to the service, and several fellows call Shen Xiaofu directly, and praise the service of these little girls over and over again. Several fellow villagers also interceded with these little girls, asking Shen Xiaofu to give them a salary increase, or give them a little more commission.
When Shen Xiaofu first started to use these little girls, the training was very strict, and even after they took up their posts, the basic salary of everyone was canceled, and according to their personal performance, the proportion of sharing was formulated for them. So the more they worked, the harder they worked, they felt that the boss was really good to them, and they were all Sichuan villagers, so they were more familiar with the road, and everyone's performance was doubling.
In order to encourage them to work harder, and in order not to withdraw too much cash at the end of the month, Shen Xiaofu changed their monthly salary to a weekly salary, and settled the account for them once a week, everyone can earn two or three thousand yuan a week, and there is a sales champion, and the weekly commission has exceeded 10,000 yuan.
Shen Xiaofu took a large photo of this sales champion and put it on the sales list of the store, so that all the little girls could learn from her, and all the salesmen who exceeded 10,000 commissions per week would send you additional rewards. This practice of ranking sales performance has greatly stimulated these Sichuan girls, with their hot and spicy character, all of them are not admitting defeat, so they racked their brains to try their best to sell these products to customers, in addition to those fellow villagers, they began to act in the capital, the beauty industry, all beauty shops to promote their products, sales channels have expanded a lot.
Shen Xiaofu let go, anyway, there is no need to give them a basic salary, the more they plant, the more products they sell, the sales will increase significantly, and the profits will also rise. In order to prevent them from vicious competition with each other, Shen Xiaofu divided Beijing into a lot of areas, these salesmen, according to different areas to sell, so that the coverage is wider, the sales channels are wider, and the salesmen can also form a tacit understanding, each area has become a sales team, and they are more skilled in cooperating with each other.
After making use of these salesmen, Shen Xiaofu has her own free time, she goes to various beauty shops to understand the sales of cosmetics, especially the sales of those big-name cosmetics, how do you get a commission for those beauticians? Of course, people are confidential, after she used her brains, she finally found out the reserve price from a beautician, compared with her own products, the discount price given by other big brands of cosmetics is incomparable to this small variety of cosmetics. So for the first time, the brands recommended by beauticians are mainly those big brands.
What can be done to improve the situation? If it doesn't change, sales have entered a bottleneck period, and if the sales volume does not grow, after a period of time, there will be problems, Shen Xiaofu understands this. As the saying goes, the market entry is like sailing against the current, not advancing or retreating, and now we must be prepared for danger in times of peace, because it has only lasted for more than a month to sell, and it is still on the rise, but because it is a small brand, after the capacity reaches a certain level, if no new measures are taken, then it is likely that the sales volume will fall, and then think of a way by that time, it must be too late.
I found a few better fellows, they are all beauticians in big beauty shops, and they discussed with them how to further expand the space of the product, and gave her the unanimous answer that this matter is very difficult, if you want to do this brand for a long time, if you want to compete with those big brands of cosmetics, the best way is to do an experience store, completely use your own products in this experience store for beauty and beauty, and even develop some new beauty projects, so that it can last. It is possible that those beauticians will be more favored by this product, coupled with the advantages of domestic brands, the advantages of Beijing specialties, and the advantages of pure natural cosmetics, it is not impossible to create a miracle.
As soon as he heard such a suggestion, Shen Xiaofu's head exploded. It's not that this suggestion can't be accepted, it's not that this suggestion can't be done, but Shen Xiaofu, who has just started his business, has no funds to do this at all, and all the money earned has been pressed on the turnover of products, where can there be such a large amount of money to make a physical store? What's more, it is still necessary to build an experience store, and the scale of this kind of store cannot be too small, so the investment will be large, isn't it a fantasy?
Shen Xiaofu thought that his head hurt, and he didn't come up with a way.
is really lucky, just when Shen Xiaofu had no choice, Yang Zhibo came, which brought her a turning point in her career.