147. Deng Chun's Heart Knot (2)

147.Deng Chun's heart knot (2)

From Xu Gezi's use of clear language to resolve the crisis of the company's life and death, everyone around him has a strong interest in the outsiders in this company.

See the rainbow after the wind and rain, and use this sentence to describe the performance of Shen Xiaofu Cosmetics Company after the crisis, which could not be more accurate. In the early stage, because of the hype of Wang Jue's mother-daughter incident, Shen Xiaofu cosmetics company was hit by a major blow for a while, after Zuo Linlin personally went out, not only calmed down the impact of this incident, but also established a positive image for the company, the company's performance on the online platform sales are also soaring, this is Deng Chun presided over the work, the biggest result, but also created the fourth month of sales records, everyone in the company is jubilant.

Of course, the happiest person about this matter is Deng Chun, the new owner of the company.

Deng Chun, who is nearly the year of his establishment, graduated from college at the age of 21 and was directly admitted to the village official of the western part of the country, where he worked for three years.

Deng Chun, who had just entered the village, was ready to endure hardships and stand hard work when he was taking the college student village official examination, but the reality of the countryside made him fall from the ideal to the most cold real society.

A graduate of a key university, learning the most advanced e-commerce in line with the times, in the face of such a village custom, especially the cadres in the village, when dealing with the affairs of the village, is still handled from the perspective of the family, there is no principle and right and wrong, only unprincipled living mud, especially the election of the two village committees once every 4 years, from the sea election to the formal voting, all need the support of the family forces, few village cadres in order to get rid of poverty and become rich in the village, can be open-minded, There are also very few village cadres who can think of how wonderful the outside world is, and how to live under the domination of these stereotypes and customs, and to deal with errands sent by the upper and lower levels is to do everything possible to please the villagers and lay the foundation for the next election.

It just so happened that there was a former soldier in the village who returned to his hometown, after a few years of training outside, he was very adaptable to the outside world, and he also returned to his hometown with his dreams, to create his own future in the land of his hometown, but the cruel reality gave him a heavy blow, and he wanted to do several things, all because of the opposition of his parents, the opposition of the village, and the incomprehension of the villagers, but this young man was surrounded by a group of like-minded rural youth, and their perseverance and hard work did not discourage him because of setbacks. It's just annoyed that there is no way out.

Deng Chun, a new college student village official, became a life-saving straw for them, and it was very convenient for young people to communicate with young people, Deng Chun also seized such an opportunity, and after being familiar with the situation in the village, Deng Chun and Yang Zhifeng, a veteran in the village, became friends with each other, and united a group of rural youths with Yang Zhifeng as the center, and sorted out the projects they had done in the past in detail.

Once you find the crux of the problem, you have a goal to do things, and you have corresponding projects and technologies. Potatoes were the main cultivated crops in the village at that time, the varieties of potatoes were already more than ten years old, and the low yield and poor quality were a key problem of unsalable local potatoes.

Fortunately, the network in this village is still very developed, and the young people in the village are also very united, forming a new force, and it is also the hope of rural development.

In addition to planting a large area of potatoes in the village, several surrounding villages are also based on potato production, in this area has formed a large-scale base of potato production, the annual output has a considerable scale, now the farmers can not sell the potatoes can only be handed over to a nearby low-price purchase processing plant, seriously dampened the enthusiasm of local farmers to plant, but the current situation of the villages in the northwest border is like this, there is no other way except to sell to the processing plant.

In order to solve the problem of potato sales, we must first solve the problem of updating new varieties and large-scale production, and the problem of new varieties can be solved after contacting the Academy of Agricultural Sciences, and the problem of broadening sales channels and large-scale production is not so easy.

Deng Chun first accompanied Yang Zhifeng to the Provincial Academy of Agricultural Sciences, and found a research group specializing in potato production, and in their drawers several new varieties, especially the new varieties suitable for northwest production, have not yet been promoted, the reason is that the sales price of the new varieties is relatively high, and the input of the sub-varieties is much larger than that of traditional potatoes.

In order to solve this problem, Yang Zhifeng and Deng Chun together, compiled the potato large-scale planting technology project book, just in time to catch up with the poverty alleviation project to support the industry, after the support from the county to the township agricultural department, the project was soon included in the directory of government support, and got an industrial development fund, as the purchase of potato seeds has been rich and surplus, the problem of new varieties has been solved.

The problem of talking planting does not actually exist, the planting area of this village and several surrounding villages can reach scale, but it takes a process to let farmers accept new varieties of potatoes, Yang Zhifeng ran with his little partners for several days, and did not sign a few purchase contracts, Yang Zhifeng, who was at a loss, discussed countermeasures with Deng Chun, just in time to catch up with the national support for agricultural cooperatives, Deng Chun encouraged Yang Zhifeng and his friends to set up a potato cooperative, and farmers signed a contract to provide paper to purchase potatoes. Because the early investment is carried out by the cooperative, the farmers have a purchase contract, can be signed, the potato cooperative was established soon, the surrounding masses and the farmers in the village have joined the cooperative, the problem of large-scale production was quickly solved, but thousands of acres of new varieties of potatoes is a massive output, sales has become a major problem.

In order to solve the sales problem, Deng Chun asked them to take two legs to walk, one is to go to the big city to sign an order contract with the seller, take order production, a part of the potatoes have been sold at the same time as Mr. Xia, reducing the pressure of sales, but there are still a considerable number of potatoes can not find orders, this can make Yang Zhifeng and other rural youth anxious, if this part of the potatoes rot in their own hands, then the cooperative will die.

Deng Chun just used his own major, found a few young people who graduated from high school among the rural youth, popularized the knowledge of e-commerce to them, made good use of their mobile phones, tried to live sell, the selection of potato varieties of the land work, the planting and processing of potato seeds, and the rise of potato seedlings were all broadcast live on the Internet, attracting a large number of fans to watch, promoting potato products in mutual exchanges, and through online sales, consumers can not only buy potatoes, but also can see the whole process of potato productionAfter several discussions on knowledge points and several rounds of live broadcast activities, these high-quality potatoes were ordered out by netizens and received a huge deposit, which greatly encouraged the villagers of the potato cooperative.

Deng Chun and Yang Zhifeng discussed, according to the share of land shares, the cooperative and each member signed a sales contract, signed the contract at the same time as a part of the deposit in advance, and required the members to plant in accordance with the operating procedures guided by the technician, especially to reduce the use of pesticides and fertilizers, to ensure green production, and gradually transition to organic production, and to carry out several rounds of publicity on the Internet about these production processes and production factors.

Although these jobs are all the work of college students and village officials, the village chief is not optimistic about this matter from the very beginning, and has reminded Deng Chun several times in this process, but with the establishment of cooperatives, the signing of orders in big cities, and the beginning of online sales, Cheng Xiao and Deng Chun of each department will report to the village chief, and slowly the village chief has changed his attitude, seeing their work, making progress step by step, and their support for them has become more and more clear.

New things will not always be smooth sailing, when the spring just began to plant, the county insurance company has been publicized in the village, hoping that the farmers who plant potatoes will join the insurance, the full amount of the insurance cost is borne by the government, as long as the villagers sign the insurance contract, do not spend a penny of their own, if there is force majeure or loss, the insurance company will pay the cost of the guarantee, reduce some losses.

When everyone scoffed at this matter, Deng Chun persuaded Yang Zhifeng to buy insurance for all members in the name of the cooperative. Yang Zhifeng was actually a little unhappy in his heart, although he said that he didn't have to pay for it himself, but he felt that it was completely unnecessary to buy insurance, since the sales in the city and online sales were doing so well, why bother to buy insurance?

But at the end of June and the beginning of July, a hailstorm, without any warning, smashed all the potatoes and seedlings in the field, and the buns the size of soybean grains were laid in the ground, and the members of the cooperative were all dumbfounded in the face of sudden natural disasters, but Deng Chun had the bottom in his heart, he quickly contacted the insurance company, asked the insurance company to pay compensation as soon as possible, and let the villagers carry out the production activities of disaster resistance and production, and the insurance company reflected quickly. Compensation was paid to each member, which made Yang Zhifeng feel Deng Chun's cleverness in his heart, and admired this college student village official from the bottom of his heart, so don't do anything in the dark, you should take precautions and enjoy the dividends of the policy.

The villagers got the compensation of natural disaster insurance, the enthusiasm for production is even higher, the scene of cleaning up the land and supporting the wool rescue and disaster relief is more prosperous, after the hard work of the villagers, the seedlings that were destroyed are a lot, and the new sprouts have sprouted, and the fertilizer and water management is also more attentive, less than a month, the potato seedlings in the field have grown stronger than before, which makes all the members see the confidence to seize the harvest, and also increase a hope for the cooperative, the surrounding villagers who have not joined the cooperative, have found Yang Zhifeng, The requirement to join the cooperative has formed a new wave of joining the cooperative.

With the arrival of the harvest season of potato production, large trucks of potatoes were transported to the trading markets all over the country, because of the new varieties of potatoes, good quality, excellent quality, all the merchants have added the number of orders, the yield increase effect brought by the bumper harvest, still makes the production of potatoes, become a hot commodity.

Online sales are also very hot, those consumers who place orders very early, get a greater discount than others, producers directly supply potatoes to consumers, the middle reduces a lot of commercial links, consumers spend less money, producers directly earn more, this reduces the direct sales of intermediate links, so that both ends get the maximum benefit, consumers get safe and reliable food, they are more at ease at the dinner table, producers sell the price of origin to the market price, In addition to paying for some logistics and distribution, the benefits received by producers are far higher than selling to middlemen, and the network provides a platform for communication in the interaction between the two sides, and the village's e-commerce has since started a new voyage.

The success of his first year in the countryside made Deng Chun's work in the second year more confident, and cooperatives and e-commerce became his most advantageous weapons in his career as a college student and village official.

Due to the promotion of new varieties of potatoes, the establishment of cooperatives, the beginning of e-commerce, the village has been praised by the county and township governments many times, the village chief feels that such a college student village official, it is simply a baby, for all the work of Deng Chun, he is more supportive, the villagers all rely on planting potatoes to embark on the road to make a fortune, the trivial matters of the countryside have been reduced a lot, and the road to common prosperity has been broader, and Deng Village has also found its most suitable position in this village.

The development of the next two years, as expected, all the new things bit by bit into this border village, as the people's pockets bulged, there were more things to change customs, and the disputes between the villagers were almost unseen, because everyone put all their energy into the road to making a fortune, especially after having money, the renovation of houses, marrying daughters-in-law, hiring daughters, and the happy events of hiring daughters were repeated, and there was an unprecedented prosperity in the village, which came from the efforts of a college student village official.

The cooperatives have grown, the collective economy has grown, and the appearance of the village has also improved. Yang Zhifeng was originally a rural youth who had seen the world, and there were fine traditions in the army, and he had a series of ideas for changing the appearance of the village, and after reporting to the village committee and township government, he took a large amount of money to repair roads and canals in the village, and also established a village medical room, especially took out a large amount of money, enriching the cultural activities in the village, so that the most idle time in winter and March became the season for learning cultural knowledge and technology, which is much less than before.

E-commerce has expanded, in addition to selling new varieties of potatoes online, but also put some of the more distinctive agricultural products in the surrounding countryside on the Internet, expanding the variety and scope of sales, especially the most famous jujube in the nearby countryside, which has become an Internet celebrity product sold online, usually as a gift for the door, and now it has become a money-making commodity. Expand the e-commerce platform, and set up a logistics and transportation team, which is responsible for sending these products to the courier company, and centrally entrusting logistics and distribution.

Deng Chun's biggest gain is to be recognized by the villagers, when he first came here as a college student village official, the villagers did not take this young man in the city seriously, anyway, the state paid for it, a city child mixed here for three years, and went home happily, but he did not expect his arrival to make earth-shaking changes in the village, changed the knowledge structure of the countryside, changed the outdated concepts of farmers, and let the village embark on a road to prosperity. It has completely changed the appearance of this small village in the northwest border, and everyone has a new look.

After three years of rural training, Deng Chun has mastered more of the country's principles and policies, and has mastered some policy links more accurately, and has understood the ideas of the grassroots people, and has a deeper understanding of the vast rural areas.

Deng Chun very smoothly entered the Guangyu Group, three years of experience in the countryside, so that he has practiced a lot of skills, the biggest ability is that in any environment, he can find his own position, determine his own direction, in the Guangyu Group just began to carry out the base construction process, Deng Chun suddenly went to the grassroots level to grasp the base construction, because he had three years of experience as a college student village official, he grasped the base construction of the earliest, the fastest effect, so that he suddenly stood out in this group of newcomers.

Deng Chun's achievements soon attracted the attention of the group's senior management, Liu Qianqian in the process of communicating with him, felt that Deng Chun was very thoughtful in sales, and the e-commerce major also laid a good theoretical foundation for him, three years in the countryside, but also brought him a lot of practical experience, the combination of theory and practice is the most confident place for the development of Deng Village, Liu Qianqian resolutely put the young Deng Chun who had just entered the Guangyu Group, and suddenly put it in the position of the sales director of the new company.

In the 4 years of Guangyu Group's sales, every year to create a new miracle for the construction of Guangyu Group's base, the performance in sales will surprise those traditional sales personnel, in addition to the traditional promotion and business contacts, the establishment of Guangyu Group sales network, to build a sales platform, is the biggest performance of Dengcun.

As she grew older and her practical experience increased, Liu Qianqian relied more on Deng Chun. Specially set up a sales team for Deng Village, in the process of integration of the planting base company and Guangyu Group, Deng Chun was undisputed as the sales director of Guangyu Group, which is equivalent to the position of deputy position of Guangyu Group, and even let a twenty-four-five-year-old young man do, at that time the group's veteran sales elites were quite unconvinced, but after a stage, under the leadership of Deng Cun for sales, all those who were not convinced were also calm, because this young man had a way to be vigorous, For Guangyu Group's sales in the traditional Chinese medicine industry has played a beautiful turnaround, the market share of Chinese herbal medicine and Chinese patent medicine produced by Wang Yu Group has expanded compared with before, and the market share has also doubled.

When Qingfeng asked Liu Qianqian for advice and wanted to invite two senior management talents from Guangyu Group to expand Shen Xiaofu Cosmetics Company, Liu Qianqian thought of Deng Chun for the first time. As a cosmetics market, for Guangyu Group, a traditional Chinese medicine enterprise, this is a completely unfamiliar industry, if you want to get a new market share in sales in this industry, expand new growth points for Guangyu Group, you must let Deng Chun go out, in order to have greater development of the enterprise.

Deng Chun really lived up to Liu Qianqian's hopes for him, and Deng Chun did not live up to Shen Xiaofu's trust in him, and after a short period of adaptation, he soon made a good start for Shen Xiaofu Cosmetics Company, expanded a new world, and created one sales miracle after another.

When Shen Xiaofu decided to quit the company's management, he did not hesitate to hand over the company to him for management, which proved to be how correct and wise this decision was.

Now facing a new situation, a new crisis, and a new challenge, Deng Chun, with his rich experience and his good performance in sales, still can't figure out why in the face of this crisis, he will let a newly admitted student of Yenching University be compared, and this knot has been untied in his heart.

Deng Chun also had a strong interest in Xu Gezi because of this incident, what kind of arrogant princess is this? Usually rarely speak, that beautiful face and back, always showing an amiable smile, especially the silver bell-like voice, even more dreamy, generally there is no words, but silently watching everything, not so enthusiastic about the company's affairs, not very familiar with the company's people, just following Shen Xiaofu back and forth, but this time she sees things so thoroughly, and grasps the proportions so accurately, what kind of woman is this?