123, please Liu Qianqian (6)

After Deng Chun and Zuo Linlin arrived at Shen Xiaofu's cosmetics company, Liu Qianqian has been paying attention to their movements, and has done her best to clear the obstacles for them and provide convenience, especially to give full play to the research and development advantages of Guangyu Group, and soon helped them develop traditional Chinese medicine masks, including rose and wormwood masks.

In addition to making a lot of reserves in product research and development, we have also done in-depth research on related industries, such as the characteristics of women's skin, the clinical manifestations and treatment of some skin allergies, especially the allergic reactions caused by foreign brands after beauty makeup, how to eliminate and treat them? In particular, it is not possible to leave sequelae, and the relevant drug preparation is already very mature. Several advantageous projects in the domestic cosmetics industry, especially the lessons learned from the defeat of domestic brands in the cosmetics industry by international brands in the early stage, focusing on the study of Beijing Dabao series products, the case of being annexed by related industries in Japan, after in-depth and detailed research, the main strategies and measures for the development of domestic brands were proposed, and full preparations were made for entering this industry.

On the other hand, the preparation is the preparation of products, on the basis of traditional secret recipes and prescriptions for beauty and detoxification, some corresponding products and drugs have carried out a full range of public relations, and have occupied a considerable share in the drug market, Guangyu Group's products have won a good reputation, and formed a concentrated industrial product group centered on this, using these products to support the breakthrough of the cosmetics industry, as well as some technical and product reserves, all of which have given Guangyu Group a full advantage, Liu Qianqian is very sure of this.

All opportunities are prepared for those who are prepared, it is precisely because the preliminary research and early public relations are so sufficient, when Qingfeng extends this olive branch to herself, Liu Qianqian keenly feels that the spring of this industry has arrived, using the sales platform of Shen Xiaofu Cosmetics Company to make a large number of products online, which can not only allow cosmetics companies to achieve good benefits in the short term, but also win opportunities for Guangyu Group, whether it is in products or industrial clusters. Guangyu Group is well prepared, and now it is time to go to the market and borrow a ship to go to sea.

Qingfeng's request for help is also the opportunity for Liu Qianqian to consider how to break through the cosmetics market, the two sides hit it off, can make a big difference in this industry, and now their two top management talents have entered the market, with their own products and technologies, there will be some gains, follow-up product support and technical support must be fully utilized, from the original technical team to form a cosmetics and skin care products public relations team, in the short term some of the products that have been formed to transform the packaging, improve market share, It will also be able to achieve the desired effect.

The cosmetics and skin care products industry, compared with the traditional Chinese medicine industry, the depth and breadth of the market are much broader, and the population of the traditional Chinese medicine industry is mostly composed of patients. Therefore, the sales market, there is no major turbulence, it is basically stable, but the scope of personnel is mainly for hospitals and patients and medical institutions, so that the market will be affected, and the customer base is limited.

Cosmetics industry, skin care industry is completely different, strictly speaking, these products are accompanied by the improvement of feminine living conditions, where there are women is the market for this type of products, no matter which age group will have corresponding cosmetics, the customer group can be said to be infinite, as long as you mobilize all the factors of the market, the development of the endless market, the endless customer group.

The more popular the product, the more huge the sales, so like masks, hand sanitizers, face creams, sunscreens, etc., the daily sales volume is massive, because they are completely indispensable for women in their daily life, although there are only a few varieties on sale, the sales volume and sales profits are rising geometrically, for the production line that has just been launched, it is indeed a lot of pressure, in order to ensure the quality, in strict accordance with the formula, Liu Qianqian put the company's most experienced personnel in the production line of these products, every day at full horsepower production, there are still times when there is a phenomenon of out of stock, in order to meet the needs of the market, a good backing for them, Liu Qianqian temporarily acquired several medium-sized manufacturers, so as to barely meet the primary requirements of continuous goods.

After several products are launched, because they are all classic formulas, and are the main ingredients of Chinese herbal medicine, not only the protective effect and, the nutritional effect is outstanding, for some facial mites, pimples of young people, have a certain therapeutic effect, customer feedback is also quite positive and enthusiastic, on this increased business, has made the company's performance greatly improved, and the profit margin has also risen sharply, the initial effect of cooperation fully illustrates Qingfeng's foresight.

In addition to the two senior managers sent to give him feedback information, Qingfeng personally called Liu Qianqian several times, sometimes using Liu Qianqian's connections, for some in-demand goods let her coordinate, help organize the supply of goods, especially some long-term business contacts with Guangyu Group, some foreign big brand chemical companies, if they negotiate a strategic agreement, it will take a long time, but the online sales cycle is so urgent, can only order from them in the name of Guangyu Company to shorten the time. This kind of resale trade also allowed Guangyu Group to obtain huge profits and commissions.

Sometimes because of the problem of capital turnover, Qingfeng will personally coordinate with Liu Qianqian, short-term dismantling of funds, to ensure the supply of orders, although the same industry's capital lending is regular, but the general orders are super-large, and the funds that need to be borrowed are not a small amount, so there must be Qingfeng and Liu Qianqian personally to coordinate, in order to ensure the flow of funds, standardize the borrowing behavior, if it is not for the close cooperation of the two companies, this matter is not even thought about, Who can use their liquidity to help others in their business? Although the interest rate of capital lending is fixed, compared to one's own business, those interest rates have become insignificant.

With the normal operation of Shen Xiaofu's company, the problem of business development has become a top priority, in addition to some well-known foreign brands, need some cosmetics and skin care products with auxiliary treatment functions, Qingfeng can only ask Liu Qianqian for help, because Guangyu Group is a company with an experienced innovation team, by them these professional researchers engaged in medicine, the research of products, not only has the effect of beauty and skin care, but also for targeted, face, skin minor diseases, to have a therapeutic effect, Or if there is a preventive effect, it is these professionals who have to make their contribution.

To develop a product, it takes a long time, and it takes a long time to register these cosmetics and skin care products with good curative effects. These products are only sold by Shen Xiaofu's company, and with the expansion of the sales scope of the products, Shen Xiaofu's cosmetics company has won a reputation and praise for Guangyu Group, and the brand of Guangyu Group has gradually been established in the customer base.

All the operations are Qingfeng hands-on, recently this period of time and Liu Qianqian's contact has become more and more frequent, the business of the two companies is getting closer and closer, especially in Guangzhou also opened a branch of Shen Xiaofu Chemical Company, from the site to the personnel, including the operation, are planned by Guangyu Group, managed by one hand. The Guangzhou branch is basically the same size as the Beijing company, the online sales are unified on one platform, and the customer base in Guangzhou is provided by this branch, and the customer experience is more in-depth and comprehensive than that of the Beijing company.

In order to open the Guangzhou branch as soon as possible, expand the customer base in Guangzhou, the two sides just after the completion of the communication on the phone, and then signed a cooperation agreement online, the two sides did not meet at all, it has been put into use, Guangyu Group's strong management advantages, a larger number of professional talent pool, provides the most powerful guarantee for the development of Guangzhou company, and now talk about the Shanghai branch Chongqing branch and Nanjing branch, all the management personnel should be drawn from the management elite of Guangyu Group, If it weren't for Qingfeng's personal operation, Liu Qianqian would not have agreed.

With the distribution of experience stores in first-tier cities, it has become a serious topic to march into the second and third-tier cities, the popularity of online sales, holding Shen Xiaofu's company has to expand rapidly, if online sales lack offline experience, the customer base can not be fixed, so the branches everywhere are in the form of establishing experience stores to carry out work, Guangyu Group provides a lot of manpower and material resources for these experience stores, financial resources, the most rare thing is that all the management personnel are from the talent pool of Guangyu Group reservesThese people are already well-trained professionals, and each branch will have a complete management team.

In this way, it has been running for more than a month, Guangyu Group has sent dozens of teams for cosmetics companies, and the personnel have exceeded 200 people, no matter how many companies have a reserve of people, it is unbearable to draw out a superb team of 200 people, Liu Qianqian can only call Qingfeng to discuss this matter, if this development continues, it may affect the business of Guangyu Group.

After dinner that day, Liu Qianqian called Qingfeng directly for the first time, and soon the other party's voice came from the microphone, "Sister Qian, what's the matter?" You call me personally, but it's rare. ”

Liu Qianqian heard this familiar voice, and felt very cordial in her heart, "Qingfeng, we need to have a good talk, you help others to do cosmetics companies, I strongly support you, but the business volume is developing so fast, I didn't expect that the branches around the country were established so quickly, and I didn't prepare, what are you going to do next?" ”

Qingfeng understood Liu Qianqian's request, "Sister Qian, do you know that Mr. Shen and I are both in school?" The two of us can basically only operate behind the scenes, now all the company's business is in charge of Deng Chun and Zuo Linlin, because the company's business is developing rapidly, online sales are still rising, the customer's response is really good, we should take advantage of this shareholder wind, the offline experience store is established, I know that this requires a lot of investment in people, money and property, the problem of funds, now it seems that the pressure is not great, the online payment is very good, can meet the needs of the company's development, now the most difficult is the problem of people, Where to find those leading talents in the county? What's more, to build a team, there must be a run-in process, and time is not allowed, so I can only ask you for help, I hope your strong support. ”

Liu Qianqian heard his polite words, her heart was warm, but she also had to tell him about the practical difficulties, "There is no problem with support, I am now under your command of people and property, and I haven't given you any chains." I called you to mean to take precautions, other problems are easy to do, mainly human problems, now I have removed more than 200 people from the company's management team, if it continues for another month, according to this development rate, I can not take out more than 200 people, what do you say? I can't stop the main business of Guangyu Group to help you develop this cosmetics company. ”

Qingfeng paused, digested the questions it raised, and then said, "Sister Qianqian, about the development of the company, we are now making a business plan, and after our plan is initially formed, I will discuss it with you in detail, these problems have been thought of in advance, and now the top priority is the talent reserve, I know that you are also encountering problems in the problem of people now, otherwise you will not make this call, not to mention that the talents needed by the Chinese medicine industry and the cosmetics and skin care industry have something in common, But there is still a big difference, the early stage of direct transfer of personnel from your company is a last resort, in order to the next better development, we must first solve this primary problem. ”

Liu Qianqian saw that the question she raised resonated with him, and knew that this matter was also in Qingfeng's heart, "The cosmetics industry also has talents, but in order to let these talents play a role as soon as possible, it still needs to be practiced, and the most important thing is that the original talents have been working hard in this industry for many years, more or less have the problem of not adapting to the new industry and new standards, if we only rely on recruitment, it is estimated that we will not be able to meet our requirements, and a company will not be able to maintain its own brand image, which will be a major hidden danger. That's why I said that human problems are the most important, how do you think we should solve them? ”

Qingfeng admired Liu Qianqian's business sensitivity, and raised such a sharp problem, there must be an answer, otherwise, there will be a talent crisis at present, "Sister Qianqian, I have a suggestion, what do you think?" If it's not appropriate, it means that I didn't say it, if you say it's okay, let's do this detail and do it well. ”

Liu Qianqian was full of curiosity about his solution, "How do you plan to solve this problem?" ”

Qingfeng said slowly, "This problem still needs your help to solve, you know that Mr. Shen and I are both students, and the schoolwork load is very heavy, so we can't take more time to train our own employees, but the standards can't be lowered, so I hope you can help us do this well, Guangyu Group has a good habit of training employees, recruit these people, first conduct some training, talk about some skills and team management problems, and then put them in various physical stores to actually operate, let the original team take them, Mature a team will send a team, in fact, we are going to establish a training center, Guangyu Group has the experience and strength in this area, carte blanche to entrust you to do this, how about it? ”

Liu Qianqian understood the meaning of Qingfeng, that is, he came up with the idea, and I came to work, "I understand what you mean, that is, we face the society to widely recruit experienced practitioners in the beauty industry, and then use our own methods to train them how to make experience stores." There's nothing wrong with that, so why not do it in Beijing? ”

Faced with Liu Qianqian's question, Qingfeng said truthfully, "It's not that Beijing can't do it, but to do training in Beijing, the cost is too high, first of all, the venue here is very tight, if you find a suitable place, the rent is surprisingly expensive, and there are new recruits of their own problems, if they are concentrated in Beijing for training, we and Mr. Shen can't take care of all the details, and the current operation team has no energy to do this, so I thought of you, The development of Guangyu Group over the years is mainly to cultivate a group of high-tech talents, and also have their own unique views on management, so I said to entrust you to do this, on the one hand, Guangyu Group has this strength, on the other hand, it is also to preserve the strength of Guangyu Group, if all these elites are transferred out, it will hurt Guangyu Group, so we must determine the schedule and location of training clearly, and now it is an urgent work. It is too nervous to find a venue in Beijing, and there is no such a suitable place for a while, Guangyu Group's training institution is complete, and the training base is also very easy, so I entrust you with full authority to do this. ”

Liu Qianqian heard Qingfeng's real answer, of course he understands that the cost of doing a training center in Guangzhou is a little lower than that in Beijing, so training in Guangzhou is also the best and most economical choice for them, and the main thing is that if this matter is personally helmed by themselves, it will be strictly controlled in investment, and there are also existing institutional venues and personnel, it can be said that heaven, earth and people are all standing together, so Liu Qianqian did not shirk, "Then we will hurry up the preparations and recruit for a wide range of society, at first I thought it would not be less than 200 people, Because we are growing too fast now, without so many people, we simply can't support this rapidly growing enterprise. ”

Qingfeng said without thinking, "The scale of 200 people is too small, try to recruit more personnel to come in, we have such an expansion speed, what kind of talents must be used, let them make the best use of their talents, and contribute the most to the development of the company." Sister Qianqian, I think the scale of our training, the first time should be set at more than 400 people, because the function of the network platform is too powerful, the recent sales performance is dumbfounded, the next development needs people, we continue to train, all the costs are responsible for the cosmetics company, all the manpower, or other financial resources need to be disposed of by you. ”

Liu Qianqian thought about it and said, "Training so many people, I also need support, my venue is no problem, but there is a problem with the teachers who accompany the thought, I lack research in this area, I heard that your company itself has a training institution, can your educational institution participate in the work of this training personnel?" What if the training is held in Beijing and Guangzhou at the same time? Isn't it better for the training that the teams on both sides play to their own strengths? Beijing is a big talent market, many talents are in reserve, if you tap the advantages of the Beijing market, will it be better in training? ”

Qingfeng knows that Liu Qianqian has studied her existing education and training institutions, since she asked Liu Qianqian to help, of course, her own educational institutions can not stand idly by, just take this opportunity to cooperate with the two sides, let their educational institutions play a role in this training process, and also make the training field of educational institutions more extensive, especially in vocational education, you can break a new way, with cosmetics industry training as a breakthrough, cultivating beauty talents, it is definitely the best opportunity, to seize this opportunityIn fact, it is not difficult, as long as it is in those existing beauty training institutions, the acquisition of one or two formed institutions, isn't the talent ready-made? Thinking of this, Qingfeng has a bottom in his heart

Qingfeng said to Liu Qianqian, "Sister Qianqian, our education and training institutions in Beijing are ready-made, and we also want to make a difference in the training of professionals and vocational education, I recently asked educational institutions to look for a beauty training school, acquire one or two educational units with a good reputation, and then do some transformation, you can carry out large-scale training, if you lack training teachers over there, we can also let the trainers here run on both sides, we cooperate to form a common training model between the north and the south, and train 400 people." I don't think it's going to be a big problem. ”

Liu Qianqian continued, "In addition to the beauty talents in the cosmetics industry, the most important thing is to form an online sales platform in the second and third tier cities, which requires some franchise talents who can operate and have professional expertise, so that we can save some of the investment in the store, so that these talents can give full play to their own strengths, and find some ready-made beauty institutions to develop into our offline experience stores, which will give us more re-selection, and the time is much faster, and it is easy to form a network." ”

Qingfeng is particularly in favor of Liu Qianqian's idea, if you want to form a network scale in the short term, you must rely on joining this trick to be able to achieve, but there is a threshold and standard problem to join, otherwise it will form a loose alliance, and it is easy to have problems, after training, put the standards and requirements and the conditions for joining inside, so that those small and medium-sized owners are profitable, and form a unified standard, which is the key to success in expanding the market share of the city and quickly occupying the second and third-tier cities.

Qingfeng like Liu Qianqian talked about his thoughts, "I quickly found professionals to formulate and compile training materials, write the industry norms and company standards in it, and make the conditions for joining more in-depth, during the training period you can develop some franchise experience stores, so that you can also charge a fee to join, it is really a good way to kill two birds with one stone, only people with business experience like you can put it forward, it is really a whimsy, I did not expect that the process of training talents can also form our competitive advantage." ”

Liu Qianqian thought and said, "The competition of enterprises will eventually be implemented into the competition of talents and technology." I am not worried about the competition of technology, because I have studied traditional Chinese medicine for many years, and I have a certain experience, and we are now facing social recruiters, which is to alleviate the embarrassing situation of our lack of talents, and only through our own efforts can we turn over. ”

Qingfeng continued, "Sister Qianqian, let's discuss the rest later, you must get the right idea about this matter and carry it out as soon as possible, I estimate that the next wave of online sales will be more popular, and the test of the experience store branch will come, please leave this matter to you, sister, this is related to the integration of the two companies." ”

Liu Qianqian replied, "Then I will start to prepare, first recruit people, and then after inspection among these recruiters, I can still speed up." ”

Qingfeng smiled and said, "Okay, then hurry up and get this done, and when the business plan comes out, we must discuss it face to face and come up with a perfect solution to the problem." ”