Chapter 342: Commerce
"Basketball?"
Faust was stunned when he heard this, there has never been such a thing as basketball in this world.
"It's similar to polo, except they don't ride horses, they play with their hands."
Leon gave a general introduction to the rules of basketball to all the onlookers, and continued: "African-American workers in the NBA, life is very fulfilling, and the enthusiasm is very high.
I have to get up at four o'clock in the morning to work, and in the evening I have to compete with other African American workers to see who can do the better work.
All the local spectators were obsessed with watching them go about their work, and many of the elite African-American workers even had a large group of their own exclusive fans, earning hundreds of gold coins a year. ”
"Thousands of gold coins!"
Faust was taken aback when he heard this number, "Is it possible?" ”
"Of course." "As an emerging sport, the NBA already has a large number of fans in other regions, and I don't know how many people want to join the league.
Unfortunately, due to the high physical requirements of basketball, only those African-American workers who run the fastest and have the strongest endurance are the most suitable for this sport.
The spectacle brought by this sport is also unprecedented, and the economic benefits generated around NBA basketball can greatly boost local GDP, and many towns have even set up basketball teams to compete with other towns.
If you don't believe me, you can give it a try. ”
At Leon's urging, ten townsfolk volunteers, including Faust, were quickly selected from among the townspeople, and they put up two rebounds on the street and played a rudimentary game.
Obviously, basketball, as a "great sport" that has swept the real world, has brought unprecedented freshness to these hillbilly townspeople who have never been out of town.
Far from being comparable to the beating of drunkards or the hanging of goblins (both of which disappeared due to Her Majesty's call).
After 40 minutes of low-level basketball games, although the volunteers were tired and sweaty, their faces were red and excited.
And the audience watching next to him was also excited.
Even the African-American residents are eager to take the plunge.
Despite the language barrier between the two sides (few of the African-American residents living in the town could speak English), the local townspeople and African-American residents each organized two teams of five to compete against each other under the gesture.
After a few fights, both sides were completely addicted to the sport – especially the African-American players, who were more physically fit and had an advantage in the game.
The collision of basketball with the ground, the philosophy of switching between offense and defense, and the switching between feints, all of which make African-American players feel a great sense of self-satisfaction, as if they were born for the sport.
They prefer this kind of exercise to receiving a stipend to being waste!
The scene of the players sweating on the field also fascinated the audience, and some even knelt down on one knee to cheer for their favorite players.
While everyone was addicted to basketball, Li Ang also took the opportunity to take off his coat, found the mayor, and began to pour ecstasy soup into him.
"The business model of the NBA, to put it bluntly, is two words, marketing! First of all, it is to promote globalization, no matter what, to start the brand first. Go to the outskirts of the capital of the Kingdom of Rune and rent a billboard that reads 'Hamelin Town NBA, bestNBA'
Then he toured several major cities to show games, trying to tie the NBA to the town of Hamelin.
Second, it is to find strong market partners, what old John Beer, Thomas tiles, Henry furniture, all cooperate, to spend a huge amount of advertising money on each basketball player's jersey, embroider their trademark,
Third, carry out star-making. The focus of starmaking is to tell the life story of the player.
'Ten years of iron striking no one asks, once the world knows'
'The more frustration there is, the clearer it is, the clearer it is, the more frustration it is'
'Hard players should be able to see Hamelin at 4 a.m. every day'
These stories must be told well, and strive to set up characters for all star players, and different players will form different fan groups, and fans will quarrel with each other to stir up the heat for the whole league.
Fourth, the extension of products, what players' autographs, the jerseys worn by players, and the empty bottles of grape soda that players have drunk, these are all taken out and sold, and the other is to license brands to form a business empire. ”
Hearing the magnificent scene described by Li Ang, the bald town grower's face was full of red light, and he was almost about to jump up with excitement, trembling and gesturing his fingers, "I voted for this project!" ”
"Good! It is worthy of being the head of a town, and it is courageous. ”
Leon complimented, and began to hook up with the mayor.
"What kind of courage, it's better to come up with your idea, master."
The mayor nodded with a smile, looking at the happy appearance of the townspeople and the African-American residents, and sighed: "If this thing is done, the townspeople will not only not oppose me, but will also thank me more because of the increase in the town's income in the future."
When the time comes, I will run for mayor again... Hahaha. ”
The smile on the mayor's face was even brighter, but he seemed to think of something again, and hurriedly added: "When this business model is running, you can't leave, master, you must stay and help."
As for the reward, everything is easy to say. ”
"Haha, the poor monk is a monk, and he is used to being idle clouds and wild cranes, so I'm afraid it will be difficult to stay in one place.
But I think the guy named Faust is very good, and I'll mention him a few more words, and I'll make him the NBA marketing director in Hamelin Town. ”
Li Ang smiled and waved his hand, "As for the reward, you don't need it, the poor monk is a monk, and money is something outside the body..."
Li Ang dragged out his last note, stared at the mayor's expression, squinted his eyes and smiled: "But the poor monk does have something to ask for. Presumably, Mayor of the Town, you also know just now, we came to the Kingdom of Rune mainly to seek the true scriptures of the West. ”
"The true scriptures?"
The bald mayor had a look on his face a little embarrassed, "Master, if you want a relic of the church of the god of Ora, I'm afraid you'll be disappointed."
A few years ago, an archaeological team came to the capital of the Kingdom of Rune to tear down the original chapel in the town and move it back to the capital as it was.
Along with the books enshrined in the church, they were also taken away.
Now there is only the chapel of Her Majesty the Snow Queen in town. ”
"Out of the way, out of the way."
Li Ang waved his hand and said kindly: "Her Majesty the Ice Queen has saved this land from chaos and brought order, justice, and goodness to the world, and there is no difference between her and the true gods. Her church is the church of the gods, and the books that record her words are the scriptures of the gods.
If I can, I would like to take a few of my disciples to the church alone to worship the gods and read the scriptures, I wonder if you can be accommodating, Mayor of the town? ”