301. New ideas
The technician from the R&D department drunkenly pointed to a row of instruments and said, "See, these are all things we usually use." This is to measure the energy value, this is to measure the structure of the food slice, this is the incubator, which is full of various sensors, and this ......"
One by one, the two gradually approached the host computer.
The R&D department has no external network cables, and all computers are connected by a local area intranet, which is purely physically isolated, which is enough to make any hacker helpless.
However, when you enter the room, all the secrets are exposed.
The technician of the R&D department, who was already a little drunk, knew that Ning Haobin had already secretly opened his mobile phone and recorded everything here. Including which instruments are used, what models, how to place, how to connect, all of them are taken clearly.
What makes Ning Haobin even happier is that the formula list of the company's latest weight loss drink is placed on the table openly.
The thin layers of paper show the hard work of the R&D department for many days.
Ning Haobin secretly took pictures of the contents of these pieces of paper, which also saved him the risk of trying to find a way to copy the information on the USB flash drive.
After filming and recording everything needed, Ning Haobin made a look of disinterest and pulled the technicians of the R&D department to leave here.
The next day, Huo Bufan and Ning Xueqing went to the company for a short meeting, mainly to discuss and determine the goals and marketing plans for the next stage.
The national weight loss campaign has just ended, and it is a bit out of place to do similar activities, which is easy to make customers feel marketing fatigue.
Therefore, the next stage is mainly to maintain the current stable situation, and at the same time, the R&D department should develop more flavors of weight loss drinks and devices as soon as possible.
That's right, Huo Bufan's next sales target is set on fitness equipment.
According to his thoughts, the price of these equipment must not be very expensive, and it is best to buy them for a few dozen yuan. In this way, everyone can afford it, and there is not much need to think about the investment.
In addition, the use of the device should be simple and easy to understand, from 80-year-olds to three-year-old children.
This requires the form of the device to be simple, and the only complex thing is to have a certain understanding of the structure of the human body.
If customers don't use it well, it will naturally be difficult to form a good reputation.
Some shareholders have raised objections, arguing that fitness equipment and weight loss products are related, but they belong to another industry.
Now the company's weight loss products are doing hot, and suddenly turning to develop others, I am afraid that it will be too much to do, and if the market does not accept it, it is also easy to cause negative effects.
In this regard, Huo Bufan did not explain anything, but only asked the R&D department to come up with the results in the shortest possible time.
Others look down on this kind of gadget that costs more than ten or twenty yuan, but Huo Bufan doesn't think so.
He knows better than anyone that the quickest shortcut to success in this country is not what suitable project you find, nor the quality of your products that is the best in the world, but to meet the needs of most consumers.
What are the needs of most consumers?
Without it, it's cheap.
According to the results of the latest income level survey released by the state, more than half of the people in the country now have a monthly income of less than 1,500 yuan.
This shows that the products that most people can afford are low-end.
Looking closely at any of the fast-rising large companies in recent years, almost every one of them started as a civilian business, and those who entered the market with high-end basically collapsed.
Therefore, the middle and low end is the lifeblood of the company.
If you do it well, you will be able to occupy more than half of the domestic market. Even if someone says that 20 percent of the people have 80 percent of the wealth?
That just shows that they have a lot of money in their hands, but it doesn't mean that these 20 percent of people can support 80 percent of their consumption.
So many years of business experience have taught Huo Bufan that there are three foundations for success.
First, market share.
Second, market share.
Third, it's market share!
When you occupy the majority of the market share, all the rules of this market will be set by you, and at that time, how to make money and how much money you want to make is a matter of one sentence, which is why every country has to enact anti-monopoly laws.
If the market is occupied by one person too much, it is easy to be greatly restricted, and for consumers, there is not enough choice, and there is no fairness at all.
However, the existence of antitrust laws does not mean that it is really impossible to occupy most of the market.
There are always more solutions than difficulties, this is a common saying of Chinese people.
The formulation of any rule cannot be perfectly comprehensive, and it is easy for people to find loopholes. Also, some of the loopholes may not be filled, otherwise they will conflict with the rules themselves.
It's too detailed, so I won't say much, all in all, with Huo Bufan's business ability, it is not difficult to do this step under the premise of being reasonable and legal.
Fitness equipment for dozens of dollars, as long as it can form a good reputation, trigger topicality, and become a national hit, a product can bring enough benefits to the company.
Those small shareholders are short-sighted, they do not see the true value of this cheap thing, and naturally oppose it.
But whether it is Ning Xueqing, Mu Shijie, or even most of the shareholders, they all agree with Huo Bufan's idea.
It's not that they can really understand this idea, but they raise their hands to agree based on the premise of trusting this person.
Only Jian Sisi whispered to Ning Xueqing in the back: "Those people are really irony, the boss controls more than half of the company's equity, what's the use of them opposing it, offending people in vain." ”
Huo Bufan heard her words, turned his head to look, and said, "I control most of the equity, but the equity can't influence people's hearts. If people's hearts are scattered, even if you are given all the equity, it will be useless if no one can use it. Therefore, it is not a problem for someone to object, as long as we prove ourselves right, sooner or later, they will not easily say anything against it. ”
Ning Xueqing nodded, and said to Jian Sisi: "What Mr. Li said is very right, the company needs this kind of person who dares to refute, and blindly obeying will only make us blind." Only opposition will give us a second chance to think. Maybe this time you think about it, you may notice some kind of mistake in thinking. ”
After being educated by the two top levels one after another, Jian Sisi stuck out his tongue and said, "I know, if there is no opposition, there will be no progress." ”
"You, you have a very good temperament, but you are thinking too simply, you have to learn more from Mr. Li in the future, you know." Ning Xueqing said.
She had a smile on her face and a very kind tone, Jian Sisi naturally understood that this was reminding herself, so she grinned and said, "I know, I will definitely learn hard with Mr. Li!" ”
Ning Haobin, who was on the side, was in charge of the minutes of this meeting, looking at the conversation between Huo Bufan, Ning Xueqing, and Jian Sisi, he was calm on the surface, but there was a sneer in his heart.
I don't know how to do serious things, but there are a set of crooked things.
Learn from him, what can you learn from him? Learn how to make money from those poor people?
A company that can earn tens of millions of dollars in three months is simply stupid beyond being stupid to launch high-end products while the iron is hot and enter the eyes of the upper class, but retreats to the second best place to seek the favor of those poor.
Even if the poor make up the majority of the world, what if the law of 28 is in vain?
How many years can you earn without the support of high-end products? Even if you make money, it will always be synonymous with cheapness in the eyes of others.
Ning Haobin also couldn't see the sparkle of Huo Bufan's opinions, he only knew that he didn't need to pay attention to what that man thought.
As long as he tells his competitors everything he is referring to, someone will naturally help him clean up this person.
After the meeting, Huo Bufan and Ning Xueqing did not delay much, and after saying goodbye to everyone in the company, they took a car to the airport under the enthusiastic cheers of the employees.
Looking at Huo Bufan and Ning Xueqing's vehicle from afar, several shareholders of the company came to Mu Shijie's side and asked, "Mr. Mu, do you think Mr. Li's idea can really make money?" It's not very reliable. ”