Full minus?

Everyone is at a loss, what kind of promotion plan is this? Why have you never heard of it?

Fang Ping looked at everyone's reactions, and was not surprised, now the traditional stores, the promotional activities launched, are either discounts or gifts. Either it's a blood-vomiting sale, and the concept of full reduction promotion has not yet appeared.

couldn't help laughing: "You may not know what a full reduction is." ”

"To put it simply, a full reduction is a promotional tool. For example, 100 minus 20, 200 minus 50, and so on. But instead of sending money directly, the corresponding coupon is launched, so that users have the illusion that they will earn if they buy and lose if they don't buy. ”

"Thus forcing users to use all the coupons they send."

"Mr. Fang, is this kind of promotion too much? Not to mention whether the merchant can bear it, even our self-operated store will also have losses! ”

Zhou Yuan, who worked in China Resources, reacted immediately and said with some concern.

Fang Ping glanced at Zhou Yuan unexpectedly, then looked at everyone, and said with a smile: "Do you think so too?" ”

The rest of the people nodded approvingly, expressing their agreement with Zhou Yuan's statement.

"It's normal for you to have this concern, because you don't know the specific gameplay of full reduction, and you have been misled by the word full reduction."

Fang Ping said: "For example, the price of a store's goods is about 50 yuan, and the full reduction activity is 20 for 100 yuan. The user is only ready to buy a 50 yuan product, but wants to use the coupon, what should I do? ”

At this time, the user had to buy an extra 50 yuan product. In order to meet the full reduction requirement, 100 minus 20. ”

"In this way, I originally only sold one product, but because of the full reduction, I sold two."

"Converted, it is equivalent to a 20% discount on the goods. And it can also make up profits from packaging, courier fees, etc. ”

"Therefore, after the full reduction activity, not only will the merchants not lose money, but they will also effectively clear the inventory, boost sales, and so on!"

Damn, the promotion can still be played like this?

Zhou Yuan and the other three business group leaders present understood it for the first time, and while they were dumbfounded, they became excited, thinking that Fang Ping's promotion plan was too much money.

Now it seems that the full reduction plan proposed by Fang Ping seems to be a preferential activity, but it is actually a trap that makes users feel that merchants are stupid.

Why the trap.

Because when users use coupons when buying things, they feel that they have bought full-price goods at a price of 7% or 8% off. In fact, when enjoying the full discount, the user has spent dozens or hundreds more to enjoy the full discount.

If you set a diversified range of full and reduced gears, it can also allow users to pay more money and buy more goods to enjoy greater full reduction discounts.

The most important thing is that there is too much room for operation for merchants. For example, when the product is active, the unit price is temporarily increased, the full price is reduced, or the original price is still the original price.

At this moment, the three of them looked at Fang Ping's gaze as if they were looking at a god.

Before they joined NIO Mall, they basically worked in large malls and participated in promotional activities, I don't know how much. But they feel that Fang Ping's full reduction promotion is the most lethal.

Not to mention users, even when they don't know the inside story, they will also be attracted by the full discount promotion.

Compared with Zhou Yuan and the three of them, Chen Cheng, Tong Min and others reacted a lot slower because of their different majors, but they probably also understood Fang Ping's full reduction promotion plan, and they were shocked in their hearts, and they had to admit that the gap between people and people was really big.

At least I can't think of such a good promotion plan for others.

Fang Ping looked around and said with a smile: "Now, everyone knows the full reduction promotion plan, right?" ”

"It's all clear!" Everyone said in unison.

Fang Ping nodded, and said: "Okay, let's continue, this time Weilai Mall Double 11 promotion, in addition to the full reduction, will also launch a one-yuan seckill activity." ”

That is to say, users can buy hundreds or thousands of goods for one dollar. Of course, there are not many of them, and 100,000 spike coupons will be released on the day of the event! ”

I'll go, Mr. Fang's routine is deep!

This time, whether it was Zhou Yuan and the other leaders of the three business groups, or Chen Cheng and others, they all saw through the core of Fang Ping's one-yuan seckill activity, and the lethality of this activity was too great.

Once implemented, I am afraid that countless people will go crazy to rob it.

After all, people will take chances and think about what if.

In fact, only a very small part of what can be grabbed is unparalleled.

If Mr. Fang is a little darker, takes advantage of the opaque information, and reduces most of the one-yuan seckill coupons released, the profits created will be even more amazing.

"The above is the direction of the promotion plan!"

Fang Ping ignored everyone and continued: "Because of this Double 11 promotion, our NIO Mall focuses on daily necessities and home appliances. Therefore, the full reduction plan should also be implemented in a targeted manner. For low-priced products, the full reduction amount is set relatively low, and for high-priced products, the full reduction amount is set relatively high. ”

"The last three business group leaders, you are responsible for subdividing your subordinates into multiple purchasing groups according to daily necessities, home appliances and other products. Like grain, oil and food, daily necessities, daily chemical products and so on. ”

"As for clothing, shoes and hats and other goods, they will be settled in the form of merchants."

"This part is also in charge of the contact between the three of you."

"Mr. Fang, how to store the purchased goods? Transport? Zhou Yuan said busily.

Fang Ping smiled: "This is what I was about to say, Shentong Warehousing and Logistics Company has been acquired by me and has arranged seven logistics centers in China." I will give you the address when I go back, and the goods you purchase from the manufacturer will be transported to the logistics center by the manufacturer. ”

"After selling it, the logistics center is responsible for the delivery."

"In addition, the merchants who settle in should try to require them to use Shentong Logistics, which can not only improve the performance of Shentong, but also improve user satisfaction!"

"Now, do you still have any questions?"

Everyone looked at each other and shook their heads, indicating that there was no problem.

Fang Ping said after a minute: "Since everyone has no problem, then I make a request, this Double 11 promotion is related to the future development of Weilai Mall, and everyone must ensure that the task is completed on time." ”

"In addition, we must strictly control the quality of goods, procurement, including the quality of the products of the tenants, must be credible and reliable!"

"Yes, Mr. Fang!" Everyone said in unison.

Fang Ping nodded, and discussed with everyone the details of the implementation of the full reduction promotion, as well as the details of the promotion of purchased goods, the manufacturer's price reduction supply, etc.

After discussing these things into a general framework, Fang Ping arranged to dismiss the meeting and let everyone go down to arrange their own affairs.

Fang Ping himself stayed, signed the accumulated documents that needed to be signed by the CEO, and flipped through the company's financial statements before getting up and leaving.

As soon as I walked to the door of the office, there was a knock on the door.

Fang Ping opened the office door smoothly, and when he saw Zhou Yuan standing at the door, he was slightly stunned and surprised: "You are looking for me?" ”

"That's... That..."Zhou Yuan was stunned, her pretty face turned unnaturally red, and she said a little twisted.

Fang Ping raised his eyebrows and said with a smile: "If there is anything, just say it." Don't be inhibited! ”

"Mr. Fang, are you free? I think..."

Ding Ding Ding!

Zhou Yuan was plucking up the courage to invite Fang Ping to dinner under the pretext of looking for Fang Ping for something, when Fang Ping's mobile phone suddenly rang.

Fang Ping took it out and saw that the caller ID was Su Xiaoxiao, and he hurriedly apologized: "Sorry, I'll answer the phone first!" ”

When the sound fell, he stepped aside and picked up the phone.

Looking at Fang Ping, who answered the phone not far away, Zhou Yuan's courage poured out thousands of miles.

After a while, Fang Ping came over after answering the phone and said apologetically: "There is something about Future Technology downstairs for me to go down, if your business is not urgent, you will talk about it tomorrow, is it okay?" ”

"But... Yes, I'm not in a hurry! Zhou Yuan said with some regret.

"Okay, see you tomorrow!"

Fang Ping smiled, walked in front of Zhou Yuan, took the door, left the Weilai Mall office, and took the elevator straight to the future technology office.

As soon as he walked to the elevator room outside the Future Technology office, Su Xiaoxiao, who was waiting, greeted him and said excitedly: "Boss, it's on fire, we're on fire!" ”

"What's on fire? What do you mean? ”

Fang Ping was confused.