What, Mr. Fang, have you heard of this person? Zhou Yuan was surprised.

Of course, Fang Ping knew the code name Feng Qingyang, or rather, one of the people Fang Ping admired the most in his previous life was the owner of this code name.

The absolute e-commerce boss, regardless of the pattern or mind, is superhuman.

When he heard about the Double 12 promotion planned by his competitors, he thought that he might be involved in it, and now it seems that the other party may play a more important role in the Double 12 promotion planning.

Thinking about it, Fang Ping's heart moved, and he replied to the question: "The opponent's Double Twelve is full of five folds, is it proposed by this Feng Qingyang?" ”

"Mr. Fang, how do you know?"

Zhou Yuan was stunned, no, I only seemed to have said that Feng Qingyang and Zhou Zhen jointly planned and formulated the Double Twelve planning plan, and did not specifically say that Feng Qingyang proposed a five-fold discount on the Double Twelve promotion, right?

Could it be that Mr. Fang has other sources of information?

That's not right! Mr. Fang really has other sources of news, and he won't arrange for me to collect relevant news!

Fang Ping smiled: "I've heard this code name, and I know who it is!" ”

"Who is he?" Zhou Yuan said curiously.

Fang Ping waved his hand: "It doesn't matter who he is, what matters is how to deal with the double twelve promotions of competitors!" ”

"That's right! How to deal with it is the key! ”

Chen Cheng nodded heavily: "As soon as the opponent makes a move, it is a five-fold turn, obviously in order to seize the market, he has made a bloody investment." ”

Fang Ping shook his head and said: "You are wrong, not only will the other party not spend a lot of money, but also make a small profit!" ”

Make a fortune?

Chen Cheng and the others were stunned, no, Mr. Fang, didn't you hear what we said? People are 50% off, 5% off!

It's equivalent to a commodity, and you can buy it back for half the price.

With such a big discount, you tell me, will people make a small profit?

Among them, Zhou Yuan was a little incredulous: "Mr. Fang, how can they make money with such a big promotion?" ”

"It's a lot of promotion, but there's a lot of room for manipulation!" Fang Ping smiled.

He knows that in his previous life, many e-commerce platforms often liked to do something, which was to adjust the price of goods before the event. On the day of the event, it will be implemented in accordance with the publicity strategy formulated by the publicity.

At first glance, the goods purchased by users on the day of the event are very discounted. In fact, the gap between peacetime and time is not large, at least not as big as advertised.

This is evidenced by the Double 11 promotion in later generations.

Otherwise, there will be no news that some merchants have temporarily raised the price of goods on the eve of the event.

Chen Cheng and others reacted immediately, indeed, they and others personally formulated, participated in the promotion of Weilai Mall's Double 11, and it seems that there will be losses if they are full of 100 minus 20 grades.

In fact, the purchase price and logistics price are coordinated, and the website does not lose money.

On the contrary, because of the activity, the website traffic exploded.

Translate that into earning more.

You can earn the full reduction formulated by yourself, even if the other party shouts out a 50% discount for the whole field, with a little means, there may not be a loss.

Thinking about it, Chen Cheng said again: "Mr. Fang, whether the other party makes money or not, consumers don't know. On the contrary, the 5% discount is still very attractive to them! ”

"I think it's necessary for us to put in place measures to curb the other side's seizure of the market."

"Yes..."

The others also nodded their heads and expressed their opinions, without exception, asking Fang Ping to arrange a counterattack.

Fang Ping stretched out his hand and pressed it, and said with a smile: "Don't worry, everyone, I have already thought about this matter." Get ready to break it down in three steps! ”

"First, Chen Cheng, you contact Zhang Siming of Future Technology, organize an online water army, and post mainly non-genuine licensed goods for the goods on the opponent's platform, saying that their products are fakes."

"Second, it is the activity we set up earlier to divide up one billion yuan in the Chinese New Year's Eve. The technology department immediately arranged for the development of the Weilai Manor to go online, and at the same time released the news of carving up one billion. Guide users to enter NIO Mall to shop, collect Wufu, and participate in the activity of dividing one billion. ”

"Third, on the business group's side, we will immediately arrange a batch of products to follow the opponent to do activities in the Double 12 promotion."

"Okay, Mr. Fang, let's go down and arrange it immediately!" Chen Cheng and others have expressed their positions.

However, the administrative director Tong Min asked: "Mr. Fang, how much publicity funds will we give for the promotion of Double 12?" ”

"There is no publicity fund for the Double 12 event of NIO Mall." Fang Ping shrugged.

Everyone is stunned, and there is no publicity funding? How do you fight each other in the ring?

People are co-funded by all e-commerce platforms to do promotion!

To say the least, there are hundreds of millions of advertising costs.

We don't?

Zhou Yuan was even more stunned and said: "Mr. Fang, isn't our Double 12 promotional event not promoted?" So how to compete with competitors' Double 12 promotions? ”

"We're doing promotions on 12.12, not to fight our opponents in the ring. It's about rubbing the heat and diverting users! Fang Ping smiled.

That's right, Fang Ping did the Double 12 promotion just to gain popularity and divert users.

Just like Ahri's Double 11 in later generations, Jingdong's 618 looks like an e-commerce festival founded by each platform itself, in fact, whether it is Double 11 or 618, almost all e-commerce platforms will launch corresponding promotional activities.

We won't turn a blind eye to e-commerce festivals just because they're founded by competitors.

On the contrary, they will advertise and engage in promotions.

The reason is very simple, divert users and rub the heat.

First, on the day of the e-commerce festival, users of their own platforms will rush to other people's e-commerce platforms. Second, rub off on the hype of other people's platforms for the popularity of e-commerce festivals, and follow a piece of the pie.

Fang Ping saw that everyone was still a little puzzled, and added: "In addition, the Double 12 promotion, although there is no publicity fund. But to divide one billion, there are propaganda funds. ”

"And the sensation caused by the division of one billion is definitely no worse than the opponent's Double 12 promotional advertising!"

Everyone suddenly realized that this is the only idea of carving up one billion, not to mention at home or internationally.

There has never been any company that has taken out a billion and distributed it to users.

This idea alone will attract the attention of countless people.

What's more, such a large sum of money as one billion will definitely make countless people crazy.

Thinking of this, Zhou Yuan nodded and said, "Mr. Fang, I understand!" I will arrange each purchasing group of the business group to prepare for the Double 12 promotion! ”

Fang Ping nodded, and worked out in detail with everyone, the details of the plan for the water army to speculate, divide one billion, Weilai Manor, and Jiwufu, and allocate 100 million on the spot to divide up one billion publicity funds.

After the discussion, everyone went down to make arrangements.

Two days later.

On this day, NIO Manor was launched.

At the same time, the publicity advertisements of one billion yuan appeared in the online future space, major portals, and offline influential TV stations.

As soon as the advertisement appeared, as Fang Ping expected, it caused a sensation.