Chapter 145: Joint Promotions
Fang Ping took out his mobile phone and answered the phone casually.
The call was made by Zhou Yuan, the head of the business group of Weilai Mall upstairs, who said that he had learned from the merchant that competitors had joined forces to deal with Weilai Mall.
Because he couldn't say it clearly on the phone, Fang Ping didn't say much, but just said that he would go to the company for an interview later.
Hanging up the phone, Fang Ping waited for a while, and Zhang Siming looked up and praised after reading the game planning copywriting: "Boss, this game planning copy of yours is too detailed, and you can arrange for development when you get it!" ”
"And the game is full of innovation and more interesting, and it is very likely to become a hit game like Happy Farm!"
"It's hard to imagine that this is a game plan written in an hour!"
"Don't be a sycophant, if you think it's good, arrange someone to develop it!" Fang Ping waved his hand.
Zhang Siming hurriedly said: "Yes, I will arrange the development later." ”
Fang Ping nodded, and after chatting with Zhang Siming in detail about the details of game development, he left Zhang Siming's office and went straight out of the future technology office area and came to the outside of the office area of Weilai Mall.
As soon as he arrived outside the office area of Weilai Mall, Fang Ping immediately saw Zhou Yuan standing at the front desk waiting, and walked over: "What is the specific situation!" ”
"The situation is like this, the grain and oil procurement group under the business group, when discussing procurement business with a merchant today, unexpectedly learned from the merchant that the e-commerce platforms led by eBay have joined forces to integrate resources."
Zhou Yuan said with a solemn expression: "And it is expected that on the day of Double Twelve, a large-scale promotional event will be jointly conducted." ”
"At present, they are already contacting merchants, logistics, etc., to prepare for the Double 12 promotion!"
"Double 12 promotion, who proposed it?" Fang Ping raised his eyebrows, interested.
He wasn't surprised by the fact that his competitors were co-selling.
The Double 11 promotion of NIO Mall has seized nearly 70% of the e-commerce market and developed many e-commerce users. It's surprising that competitors don't react.
It was the concept of double twelve promotion, which made Fang Ping involuntarily sound the double twelve activities of a certain treasure in the future, and he was a little curious about whether the concept of double twelve in this life would also be proposed by a certain treasure.
After all, among the competitors, a certain treasure is also one of them.
Zhou Yuan was stunned, isn't it, shouldn't your focus be on the fact that competitors join forces to engage in the Double 12 promotion?
Who is in charge of the family who proposed the concept of Double 12 promotion and what to do?
This has nothing to do with the event itself, okay or not!
But after thinking about it, she didn't dare to show it, and coughed dryly: "What, because this news came from the merchant, so..."
"It's okay, I'll just ask!"
Fang Ping waved his hand and said, "By the way, have their joint promotions been announced?" ”
"Not yet!" Zhou Yuan shook his head and said.
"Then you keep an eye on it, and when the other party's joint promotion is public, notify me as soon as possible!"
Fang Ping commanded, then turned around and walked towards his office.
Uh, that's it!
Shouldn't we arrange a response?
Originally, I got the news now, but it was a little late, and if I didn't arrange countermeasures, wouldn't I have to watch the competitors seize the market share of NIO Mall.
The corners of Zhou Yuan's mouth twitched, speechless for a while, and felt that it was necessary to remind Fang Ping, let it go, it was easy to bury hidden dangers. And the strength of the other party is not weak.
It is either an e-commerce platform controlled by a foreign e-commerce platform, or an e-commerce platform with rich resources, and none of them are easy to mess with.
If you look down on your opponent, you will suffer.
I couldn't help but walk out of the front desk quickly, caught up with Shang Ping in three steps and two steps, and said hurriedly: "Mr. Fang, the competitors are united, what should we do?" ”
"What to do? Waiting to see the show! Fang Ping shrugged.
Zhou Yuan was a little stunned and said embarrassedly: "Mr. Fang, what, I didn't understand what you meant!" ”
"Let's go, go to my office and say!"
When Fang Ping was about to speak, he saw people coming and going around him, not the place to speak. said hello, took Zhou Yuan into his office together, and sat down separately.
Then he smiled, "I know you're worried, but you don't have to be so nervous." I don't think they can make the climate? ”
Zhou Yuan is speechless, can't it become the climate?
Are you afraid that there is some misunderstanding of the three words "climate"?
Those e-commerce platforms, a single platform, in terms of scale, market share, and capital, are indeed inferior to Weilai Mall, but they are a big force when they unite and integrate resources.
It is enough to shake the status of NIO Mall.
Now you're telling me, they can't make the climate?
"What? Don't agree with me? Fang Ping saw Zhou Yuan's expression and smiled.
Zhou Yuan nodded: "A little, I think their strength is not weak, like eBay, which is a big platform for creating the e-commerce industry in China, and its popularity is very high, and it is also controlled by foreign e-commerce e-Bay." ”
"Neither in terms of scale nor in terms of funding. Not to mention e-commerce platforms such as Taobao, which is backed by Ahri, and Excellence, which is backed by Jingshan. ”
"What you say is the truth, but because of this, it can't be the climate!" Fang Ping said seriously.
Zhou Yuanhu wondered: "Why? ”
"Quite simply, before NIO, these e-commerce platforms were competitors themselves, and there were commercial disputes."
Fang Ping shrugged: "Even now, because of the sudden rise of Weilai Mall, they have joined forces to fight against Weilai Mall. But the disputes of the past will not be resolved in a while! ”
"Among them, the proportion of activity investment and the distribution of benefits are not so simple to solve."
"Not to mention that because of our Double 11 promotion, the user's wallet was emptied in advance."
"Even if they are united, what is the use of users having no money in their pockets!"
Zhou Yuan somewhat understood, indeed, Weilai Mall rose very quickly, and those e-commerce platforms didn't have time to prepare. In other words, I didn't expect the development of NIO Mall to be so rapid.
So much so that their joint hard resistance was very hasty in time and needed to be run-in.
Moreover, as Mr. Fang said, the sales of more than 30 billion yuan created by the Double 11 promotion of Weilai Mall are not just a number, but also include many families overspending and buying many goods.
On the day of the Double 11 promotion, the daily necessities such as rice, flour and oil can be eaten for several months.
In other words, the Double 12 promotion is short from the Double 11 promotion of NIO Mall, and users who have participated in the Double 11 promotion have not had such a strong demand for goods.
Thinking of this, Zhou Yuan was relieved a lot, but she was still a little worried: "However, if their promotional activities are strong enough, they can also attract a lot of users!" ”
"That's why I'm telling you to keep an eye on them and wait for them to make the joint sale public!"
Fang Ping smiled: "Only when you see a move can you dismantle a move." Now we don't know the specific situation of their union, and we can't act blindly! ”
"Mr. Fang, I understand, I'll go down and stare at it!" Zhou Yuanqiao's face was slightly red, and she said with some embarrassment.
Fang Ping waved his hand: "Well, go ahead!" Notify me as soon as there is any news! ”
Zhou Yuan nodded and left Fang Ping's office.
……………………
Next, in addition to dealing with the future space and Weilai Mall, Fang Ping also paid attention to the progress of the e-commerce platform led by eBay to carry out the Double 12 promotion.
Zhou Yuan is also trying her best to inquire about the inside story of the Double 12 promotion of her competitors, and often receives news, and will report to Fang Ping as soon as possible.
It's just that because of the strict secrecy of their competitors, Fang Ping and Zhou Yuan didn't get any valuable news, and they didn't even have some gossip about the alliance of major e-commerce companies.
But the more this is the case, the more Fang Ping attaches importance to it.
In his opinion, the tighter the opponent seals the news, the more it means that they will not make a move, and once they make a move, it will be earth-shattering.
Sure enough, when the time came on November 28th.
Fang Ping had just come to the office area of NIO Mall from school.
Zhou Yuan, who had been waiting for a long time, greeted him and said in a panic: "Mr. Fang, the other party has announced!" Their Double 12 promotion, all participating e-commerce platforms, 5% off! ”
"And all e-commerce platforms have contributed a promotion fee to focus on the promotion of Double 12 promotional activities."
"When the other party held a press conference this morning, the major online portals had launched Double 12 promotional advertisements to warm up the advertisements."
"Let's go, let's talk to my office!"
Fang Ping kept his face calm while shocking his opponent's big moves, waved his hand, and walked towards the office.
Zhou Yuan was stunned, seeing that Fang Ping was as always, there was no panic at all, and while admiring his calmness, his somewhat flustered heart calmed down a little, and he hurriedly followed behind Fang Ping.
On the way to Fang Ping's office, the executives of Weilai Mall, who were also waiting for Fang Ping, learned that Fang Ping was coming, and they also walked out of the office one after another, joined Zhou Yuan, and followed Fang Ping into his office.
"Mr. Fang, I believe you know about the double twelve promotions of competitors!"
As soon as everyone entered Fang Ping's office, Chen Cheng took the first step and said with a solemn expression: "The opponent is menacing this time!" It not only cooperates with all e-commerce platforms to jointly fund the promotion of the Double 12 E-commerce Festival. ”
"I even shouted out a 50% discount on the whole platform. In terms of discounts, it is even greater than our double eleven full reduction. ”
Fang Ping beckoned: "Don't stand, sit down and say!" ”
Everyone looked at each other and sat down on the sofa in their offices.
After everyone sat down, Fang Ping didn't immediately express his stance on the opponent's Double Twelve, but asked, "Mr. Zhou, have you inquired clearly?" Who is the opponent planning the Double 12 promotion? ”
"Inquire clearly!"
Zhou Yuan nodded: "Two people, one is called Zhou Zhen, and the other is codenamed Feng Qingyang!" ”
"The Wind Blows !!"
Fang Ping raised his eyebrows and said in surprise.