Of course, Fang Ping knew that before the rise of spelling, it was difficult for people to understand, so he smiled and said, "I'll tell you in detail about this spelling, and you will know the reason!" ”

"Mr. Fang, please advise!" Chen Cheng said seriously.

Everyone else pricked up their ears to hear what the function of this spelling was, how to use it, and so on.

"I just talked about the concept of pooling!"

Fang Ping said seriously: "Let's talk about the specific operation of the purchase." To put it simply, it is to attract users with low-priced products. ”

"As a simple example, our directly operated stores purchase a large number of goods from manufacturers at very low prices."

"After getting the goods, sell them to users who participate in the purchase at a very low price. Users who participate in the purchase need to invite more users who have a demand for the product to buy in a group. ”

Everyone looked at each other, still a little bit unsure of what Fang Ping meant.

Fang Ping looked around and touched his nose: "Okay!" To take a more vivid example, take the hottest Xingchen smartphone on the market as an example. ”

"The public price of a Xingchen smartphone is 6,999 yuan, and a large number of purchases are made from Xingchen Technology in the name of Weilai Mall, and the purchase price is 4,000 yuan for a Xingchen smartphone."

"Then sell it to users who participate in the purchase at a price of 4,000 yuan, on the condition that the users who participate in the purchase invite ten, twenty, or even thirty users to buy together."

"Mr. Fang, you mean that the goods we purchase do not make money, and even sell them at a loss in exchange for more users!" Zhou Yuan was the first to react and said tentatively.

Fang Ping nodded: "Yes, that's pretty much what it means." ”

In fact, he still has a way to say, if you follow the operation routine of the e-commerce platform that rose later in the future, the early purchase can be completely replaced by fakes of various goods.

Fake goods are sold at a lower and cheaper price, and even if they are sold at a little price, they will still make users feel like they have made a lot of money.

That's not all, the platform can not only earn traffic users from it, but also make a lot of profits.

It's just that Fang Ping hates fakes, and Weilai Mall has put an end to fakes from the beginning, so whether it is from his heart or from the platform image, he would rather fight for the strength of the purchase, not as big as the purchase of later generations, rather than use fakes and shoddy.

Everyone nodded thoughtfully, and they all understood what Fang Ping said about this spelling, and they all admired Fang Ping for a while, and he deserved to be a recognized marketing master in the industry.

The means of attracting users are a set.

Last year, it proposed a full reduction, one-yuan seckill and other promotional plans, and today it launched a joint purchase.

Judging from the example given by Fang Ping, this spelling purchase is probably another marketing method that is comparable to the full reduction, or even stronger than the full reduction.

I believe that even if any user knows the marketing routine of buying together, they can't help but pull people everywhere.

Fang Ping saw that everyone understood, and joked: "But there is one thing I have to declare, I just gave an example, it is impossible for Xingchen smartphones to be sold at such a low price!" ”

Chen Cheng and the others were stunned for a moment, they all laughed, and they all said that they didn't take it seriously, just kidding, who in the society doesn't know that Xingchen smartphones are popular all over the world, and countless people want to buy a Xingchen smartphone, but they don't have a chance.

There is even a phenomenon on the market that some people are selling high-priced smartphones to buy second-hand Xingchen smartphones.

You can imagine how hot Xingchen smartphones are.

In other words, the sales of Xingchen smartphones are so hot, there is no worry about selling them at all, how can they be sold to Weilai Mall at a low price!

After Fang Ping laughed with everyone, he said, "Okay, let's get down to business." Mr. Chen, your technical department is responsible for developing the second-level page of the Weilai Mall. Zhou Yuan, the center of your business group, is responsible for selecting a part of the popular products and arranging them to the second-level page of the purchase. ”

"In addition, I have to remind you, I would rather lose money than see any fakes or inferior goods in the purchased goods!"

"Mr. Fang, rest assured, in terms of product quality, our business group will strictly control it!"

After Zhou Yuan hurriedly gave a guarantee in public, she suddenly remembered something and asked: "By the way, Mr. Fang, do you want to participate in the Double 11 promotional activities for the products you participate in the purchase!" ”

"Participate!" Fang Ping didn't think about it, and said directly.

He knows that once he participates in the joint purchase of goods and participates in the promotion of Double 11, the price of goods will be extremely low under the dual activities.

Correspondingly, NIO Mall will suffer a lot of losses as a result.

But he decided to participate anyway.

The reason is simple, the essence of promotional activities and shopping is to attract users.

Promotions and pooling can attract more users, so why not do it?

As for the loss, what are you afraid of, when the platform becomes bigger, there are methods and channels to make money back.

Zhou Yuan hesitated: "However, our products themselves are cheaper than the same products offline." Coupled with the full discount of the event promotion, the price is very low! ”

"When the time comes......"

"Double 11 promotions are not available every day. Once a year, to attract users, are you afraid that there will be no opportunity to make money? Fang Ping waved his hand.

Yes, the Double 11 promotion is once a year.

But do you know how much loss it caused to the company this time?

Not to mention anything else, the daily turnover of Weilai Mall usually exceeds five or six billion yuan in domestic and foreign versions.

And what about the Double 11 promotion!

Last year's Double 11 promotion, sales exceeded more than 30 billion RMB a day, and this is not counting foreign markets.

This year, the domestic and foreign markets are engaged together, and there is such a joint purchase.

Needless to say, the sales on Double 11 will definitely break through the new ceiling.

Not to mention losses.

Zhou Yuan smiled bitterly in his heart, but he also knew Fang Ping's temperament, since he proposed the purchase at the conference, he would definitely implement it. Nodding: "Well, I see!" ”

Fang Ping nodded, looked around again and said, "Okay, that's all I have to add to the plan, let's see, if there is anything else to add!" ”

"Mr. Fang, is the international version of Weilai Mall going to be online?" Chen Cheng asked.

Fang Ping smiled: "Of course it's going to be launched." It is not only necessary to go online, but also to be targeted and promoted. Avoid the situation that users do not know and do not participate in the purchase! ”

"Mr. Fang, what is the publicity budget for the Double 11 promotion?" The head of operations asked.

Fang Ping thought for a while: "Considering this Double 11 promotion, covering the domestic and Asia-Pacific regions, and the publicity budget, I will allocate 200 million US dollars to you, the initial fund." ”

"There is only one requirement, which is bound to let everyone in the coverage of NIO Mall know about the Double 11 promotion!"

"Understood!"

The director of operations didn't expect Fang Ping to be so magnificent, and he opened his mouth to have a publicity budget of 200 million US dollars. And it's only the initial funds, and there is obviously room to increase the budget, so I can't help but be a little excited.

Fang Ping smiled, asked about the plan supplement, etc., and answered the targeted answers, and after finalizing, he discussed in detail with everyone about the promotion of the next Double Eleven, spelling purchases and other things.

After all these things were finalized on the spot, Fang Ping looked left and right, and said with a smile: "If everyone has nothing to do, today's meeting will be here!" ”

"I've got something to do!"

At this time, Chen Cheng suddenly said loudly.