Feng Ziyue thought for a while and said: "I feel that all the theaters are hugged, and they will not sell the theaters to film and television companies." ”

Fang Ping nodded thoughtfully, there is indeed this possibility, the cinema chain and the film and television are not only cooperative relations, but also competitive and antagonistic relationships.

Just like the iron ore game, both sides have each other's needs, but in terms of interests, they both have their own ideas, which naturally leads to contradictions.

Thinking of this, he groaned: "Whether they are in a group or not, the acquisition of the cinema chain is imperative." As long as you can achieve your goal, sometimes at a small cost, it's okay! ”

I knew it!

It's smashing people with money again!

It's no wonder that those theater companies dare to open their mouths and treat us as wronged leaders.

With you, as long as they are not stupid, they all like you to smash them with money!

The corners of Feng Ziyue's mouth twitched, muttering in her heart, and she smiled reluctantly: "Well, I know!" ”

"It's time for the Future Technology Office Area!"

Fang Pinggang nodded, looked at the elevator to the elevator room of the future technology office area, and reminded.

Feng Ziyue was stunned and said, "Boss, aren't you here to the future science and technology office area?" ”

Fang Ping bowed slightly: "Well, I'm going to Weilai Mall!" ”

"Well, boss, you can't favor one over the other! They all came to the company, how can they come to the future technology to sit down! Feng Ziyue suddenly joked.

Fang Ping touched his nose and said, "Well, come when you're free, come when you're free." ”

Feng Ziyue forgot it, said hello to Fang Ping and Su Xiaoxiao, and took the secretary out of the elevator.

After they got out of the elevator, the elevator continued to go up and came to the elevator hall outside the office area of NIO Mall.

"Mr. Fang, Secretary Su..."

Fang Ping and the others had just come to the office area of Weilai Mall, and the two beauties got up one after another.

Su Xiaoxiao instructed: "Tell Mr. Chen and them, just say that we have arrived." Get them to the boardroom! ”

"Okay, Secretary Su!" One of the front desks was busy.

Su Xiaoxiao nodded, whispered a few words to Fang Ping, and came to the large conference room of Weilai Mall together, and sat down in their respective positions.

Soon, Chen Cheng, CTO of Weilai Mall, Zhou Yuan, business group, and others came to the conference room, and after saying hello to Fang Ping and the others, they sat down in their respective positions.

Then the company's executives hurried into the conference room to serve tea and water to the executives attending the meeting.

After finishing everything, they all left the conference room one after another.

After they left, Fang Ping, Chen Cheng and the others exchanged a few words, and then went straight to the topic and said, "Today's meeting, I think everyone knows about it. Don't say anything superfluous, what about the Double 11 plan you prepared? ”

"Here!"

In the next second, the operation supervisor handed over the already prepared planning plan to the logistics supervisor next to him and passed it to Fang Ping.

After a while, Fang Ping took over the planning plan that had been passed over and looked at it carefully in public.

NIO's Double 11 planning plan consists of two parts, one for the domestic market and the other for the international market, that is, the Asia-Pacific region.

The content of the two parts of the plan is roughly the same, only there are some differences in some parts.

Different places, mainly focus on preferential efforts and publicity. Because the domestic market held a Double 11 Singles Day promotion last year, the investment in publicity is not as large as that of the foreign market.

The preferential strength only reached about 50% of last year's Double 11 preferential strength, which is equivalent to reducing half of last year's preferential strength. The foreign market is the opposite, because it is the first time that a foreign country has experienced the Double 11 event of NIO Mall.

Therefore, the discount strength, in comparison, is almost the same as last year's Double 11 Singles Day promotion.

At the same time, in the plan, the types of promotions covered by this year's Double 11 are also different from last year's Double 11.

Last year's Double 11 promotional activities only involved consumer goods and home appliances. Today's Singles' Day is full coverage, which means that all products sold on NIO Mall will be included in the scope of promotions.

As for the others, they are all the same as last year's Double 11, with promotional plans such as full reduction and one-yuan seckill.

After a while, Fang Ping finished reading the planning plan, put it on the table, and inadvertently knocked his fingers on the table, and muttered: "How many users are there in the current Weilai Mall?" ”

"There are about 500 million registered users of the domestic version of NIO Mall, with an average monthly active user of nearly 350 million. The international version has only about 180 million registered users, and the average monthly active users is nearly 60 million. ”

Chen Cheng thought for a while and said: "In addition, the international version is limited by the pressure of foreign competitors, and the monthly active users are declining. ”

"That's why when we were developing the Singles' Day promotion, we were a little bit inclined to the international version!"

Of course, Fang Ping understood the reason, waved his hand and said: "There is basically no problem with the plan, you have considered it more comprehensively!" ”

"More comprehensive? Mr. Fang, is there any shortcomings in the plan? Zhou Yuan, one of the leaders of the business group center, understood the voiceover and said busily.

Fang Ping nodded: "That's right, when you think about the promotion plan, you can't just consider the promotion itself, but also the reason why we do the Double 11 promotion." ”

"Why do we do Double 11 promotion, not only to continuously deepen the popularity and brand effect of NIO Mall, but also to attract more users!"

"But the number of users of the domestic and foreign versions of NIO Mall has reached the ceiling!"

Chen Cheng frowned and said: "For now, the domestic and foreign versions of Weilai Mall have many registered users, and the time to log in to the website and the number of online purchases are very small. ”

"Some of them were even limited to accounts that were used in two major promotions last year, and they didn't use their accounts at any other time."

Of course, Fang Ping knew that there was a certain ceiling for Internet users, but that was a ceiling that appeared only on the basis of the population at home and abroad.

Obviously, the current entire Internet industry is obviously due to a growth trend, and there is no ceiling.

Even if there is, it is because the company has not yet deeply cultivated the market.

Just like the e-commerce industry in later generations, at the beginning, there were only Ahri and Jingdong, and almost everyone thought that the e-commerce industry was divided into two worlds.

In fact, the two e-commerce companies have divided more than 80% of the e-commerce users in the market.

But what about the result!

Later, an e-commerce industry emerged, and in a short period of time, relying on a more novel model, it developed more users who usually do not use e-commerce, or rarely use e-commerce to shop, and became the third largest e-commerce company in one fell swoop.

Even the market value of the scale exceeds that of Jingdong.

Although there are many problems in the e-commerce that emerged later, there is also a certain market environment in it, such as a relatively mature technical environment, logistics system and so on.

But I have to admit that this is a train of thought.

Thinking of this, he smiled: "First of all, I admit that the situation you said exists. In fact, not only Weilai Mall, but also Future Technology and YY have had this situation! ”

"But if you want to say that the number of users at home and abroad has reached the ceiling, I don't agree!"

"Although limited by the economic situation at home and abroad, there are not many Internet users at present, but it does not mean that there is a ceiling, Internet users are always increasing users with the passage of time!"

"Besides, why do we have to wait for the growth of Internet users, instead of actively developing more users?"

Chen Cheng and others looked at each other, and they all wanted to say that the market had reached the ceiling, where to develop more users?

Also, where does this user come from?

You can't throw money around the company and give people computers!

However, Chen Cheng and the others wanted to think about it, but no one really dared to say it.

In the end, there was silence for a while, but Chen Cheng said directly: "Mr. Fang, what do you think?" ”

"Takami doesn't have it, just a small suggestion!"

Fang Ping looked around and said lightly: "This time, our Double 11 event planning plan, on the basis of the existing plan, has added two, one is to continue to implement the activity of inviting users to receive cash red envelopes!" ”

"One is to add a joint purchase business, select some products from our self-operated stores, and add them to the joint purchase."

"Mr. Fang, what is this spelling?" Zhou Yuan, the person in charge of the business group center, was a little suspicious.

Everyone else looked at each other with doubts on their faces, they had never heard of the word, and they didn't know what this function was for.

Fang Ping said with a smile: "Spelling purchase, it can be understood as group buying, collective purchasing. Just like our self-operated store, because it takes the goods directly from the manufacturer, and the quantity is very large, the cost is much lower than other stores. ”

"And that's where the profits come from."

"But what's the use of having such an extra purchase?" Chen Cheng asked.

Fang Ping smiled and said, "Didn't you say that the registered users of Weilai Mall have reached the ceiling?" With this pooling, not only can many users with low activity in NIO Mall start to become active, but also increase more users. ”

He knows what the rise of the e-commerce platform in the future depends on.

In one word, it is to buy together.

With extremely low commodity prices, it attracts users in second- and third-tier cities, and through a series of marketing methods such as grouping, registering accounts to receive cash, inviting users to share cash, etc., it has become the third largest e-commerce enterprise in the e-commerce industry in a short period of time.

Although the current environment is not as good as that of later generations, everyone can access the Internet through a smartphone, and the number of users is surprisingly large. However, the purchase still has a large market demand at present.

Especially because of the current economic environment, the market demand is greater than in later generations.

I believe that more people are willing to participate in the pooling.

"Uh..."

Chen Cheng and the others were stunned, Mr. Fang, this is a joke! What is the addition of a merchandising function, can you increase a lot of users?

Looks like you just said that the user appears on the ceiling, right?

How dare he say that?

What other features are so magical?

Fang Ping saw everyone's appearance and asked rhetorically, "You don't believe it?" ”

"This... It's not that we don't believe it, it's that it's hard to believe! Chen Cheng coughed dryly.

Everyone else nodded in agreement.

Of course, Fang Ping knew that before the rise of spelling, it was difficult for people to understand, so he smiled and said, "I'll tell you in detail about this spelling, and you will know the reason!" ”