Chapter 330: Sales Peak
"Mr. Chen, the Shanghai market is out of stock! Seriously out of stock! The number of customers queuing at the scene far exceeds the vehicles in our inventory, and the green liquor S1 has long been sold out, but there are at least two or three hundred people queuing up behind! Mr. Chen, Shanghai market requests support! Whatever you say, you're going to have to send dozens of cars to us! ”
Manager Li, the Shanghai distributor of Luye Group, called Chen Ye and said very anxiously.
Manager Li helped out in the largest green liquor 4S store in Shanghai, and he was already sweating profusely.
The customers queuing up at the scene were eager to eat Manager Li, and they asked for a car, but all the cars here were sold by Manager Li, and even the cars used for display in the exhibition hall were also sold.
Chen Ye listened to the commotion on Manager Li's side, and his voice was very noisy.
"Everyone, don't be impatient, don't be impatient! Listen to me! Manager Li wiped the sweat with a towel, his mouth was dry, and he said loudly: "Now we really don't have a car here!" ”
The customers were even more shocked to hear Manager Li say this.
"Aren't there 10,000 of them? Why is there no car in line with us! ”
Manager Li hurriedly said: "10,000 is 10,000 across the country, and you have 10,000 in our 4S store!" ”
"I just saw that someone in front of me took the car away, and I didn't have a car when I came, did you sell the car to a relation!"
"That's right! I've also seen people pick up their cars, and it's still in installments! Since I can pick up the car by paying in installments, I have to pick up the car when I buy it in full! ”
Manager Li's voice was hoarse, "There really isn't!" Not really! Whether everyone is paid in full or loaned, we treat everyone equally! ”
"We don't agree, we have to have a car!"
Chen Ye listened to the loud voice on the other end of the phone, quickly took the phone far away, and then hung up the phone.
But after a while, another dealer called.
"Mr. Chen, Rongcheng is asking for support! All the cars here are sold out, but there are still a lot of customers in the store, can you get a little car from anywhere, which car market is not good to sell, you can, as long as there is a car, our customers here are willing to wait a few more days. ”
"Mr. Chen, Zheng City requests support!"
"Mr. Chen, Shancheng asks for a car!"
"Mr. Chen, Yanjing! Yanjing! ”
Originally, the dealer should call the Green Liquor Group to ask the Green Liquor Group for a car, but they were afraid that the daylily would be cold after going through the procedure like this, so everyone fortunately called Chen Ye directly, as long as it could meet the needs of customers, even if it was criticized by the head office for skipping the level of reporting, everyone recognized it.
Chen Ye's phone was completely blown up, she directly turned the phone on silent and threw it aside, then looked at Zhou Xiao and asked, "What should I do!" I don't believe they're going to call you. ”
10,000 units were sold out in half a day.
This is not the case in the history of car sales worldwide.
What's more, it's a car! It's a luxury car of up to 799,900!
In half a day, the revenue of Green Liquor Group reached 7.99 billion RMB, which was not completed in three years for Nanma Group.
The biggest contradiction now is not that the car is not easy to sell, but the contradiction between the insufficient quantity of green liquor S1 and the strong desire of consumers to buy.
It is the contradiction that the supply is far less than the demand.
And car sales are not as good as mobile phone sales.
The mobile phone said that there are a limited edition of 10,000 units, and everyone makes an appointment online, and what you buy is lucky, and what you don't buy is forgotten.
After all, across the Internet, if you don't buy it, you can complain about it on the Internet at most.
Car sales are in physical stores, face-to-face between customers and dealers.
Everyone wants to buy the Green Liquor S1 because they can afford this car.
However, if everyone's desire is not satisfied for a long time, it is likely to cause consumers' resentment and dissatisfaction with Origin Group, and even cause a greater blow to Origin Group's brand reputation.
Zhou Xiao watched the surveillance video of 4S stores in major cities in the office.
The sales consultants of the 4S stores are tired of communicating and explaining with customers, but the number of customers in the major 4S stores has increased unabated, and many people have left very angrily.
This issue must be addressed immediately.
Zhou Xiao called Shen Tie directly and asked, "Lao Tie, how many cars are there in the factory now?" ”
The first batch of 10,000 green liquor S1 sold was prepared in advance, so after the production of 10,000 units, the major factories of the green liquor group did not stop, but continued to produce a new batch of green liquor S1.
Shen Tie immediately checked the data and said: "There are 3,000 vehicles in the factory and 2,000 vehicles in the warehouse at the port, a total of 5,000 vehicles." ”
Zhou Xiao immediately said: "Immediately, according to the proportion of the first time, these 5,000 cars will be sent to 4S stores in major cities." ”
"Okay, Mr. Zhou, I'll do it right away!"
Zhou Xiao said: "You informed 4S stores across the country that all the customers who are still waiting in line to buy green liquor S1 have all registered, promised to deliver the vehicle within three months, and they will still enjoy the discount that the previous 10,000 owners had - three times of energy liquid." ”
Zhou Xiao said: "Only in this way can we express the greatest sincerity of the Green Liquor Group, let all the sales of the 4S store do a good job of explanation, we must do a good job of explanation, if anyone is angry with customers, I will fire whom!" ”
In the face of the emergency state of shortage across the country, Zhou Xiao immediately arranged detailed work, and Green Liquor Group took these measures to at least gain a firm foothold morally.
Whether the output can be supplied to the ground is a matter of the company's capacity.
Whether you can treat customers well and explain well is a matter of attitude.
As long as you have a good attitude, most sane users are actually very tolerant of you.
After receiving the order from the headquarters, the work of the major 4S was carried out in an orderly manner.
If you can get the last 5,000 cars of the 4S shop will hand over the car to the customer as soon as possible, if the number is indeed insufficient, can not get the car, do a good job of user registration, do not charge the user's deposit, but also promise to be able to ensure that the user can mention the car within three months.
Under this policy, the emotions of customers are calmed down.
In fact, most of the people who can buy cars in 4S stores today support the origin group, the problem is solved, the explanation is clear, and everyone understands.
The 5,000 freshly produced cars sent from Hai Province to the mainland were snatched up before they arrived at the 4S store.
This sales speed is really terrible!
At 11:40 a.m. on Monday, when the 4S store in Shanghai sent the last customer out of the door of the 4S store, Monday's sales finally ended.
The sales are over, but the data of the sales summary of the major 4S stores of Green Liquor really scared everyone.
Green liquor S1, the first day of sale.
The actual sales of 15,000 cars and the turnover were 11.985 billion yuan.
53,000 cars were planned.
How terrible this data is!
The world's best automobile group is Toyo's Toyota Motor Co., Ltd.
Toyota has dozens of models around the world, and the total number of models sold in the full range is about 24,600 units per day.
However, Toyota has a history of nearly 100 years, and it is only when multiple models around the world are sold at the same time that such achievements can be achieved.
But what about the green liquor under the Origin Group?
The Green Liquor S1 is just a newly-born car manufacturer and distributor, and it is only sold in Xia Guo around the world, and only one model is on sale at the same time.
Even if today's sales overdraft some of the future markets, the sales of 15,000 units a day and the reservation of 53,000 units are the highest in the world! Many Xiaguo car companies sell 15,000 cars a year.
Moreover, the price of the green liquor S1 bicycle is as high as 799,900 yuan, which is much higher than the price of other domestic car brands ranging from tens of thousands to hundreds of thousands.
When Green Liquor Group released its sales figures for the first day, the entire industry and the Internet were shocked.
Not counting reservations, the single-day sales volume is 15,000 units, and the turnover is 11.985 billion, which is really enviable!
Geely Automobile's annual revenue reached more than 90 billion yuan last year.
Qirui Automobile's annual revenue last year was more than 100 billion.
Tesla's revenue in Xia last year was 2.978 billion meters (20.8 billion soft sister coins)
It took one day for the origin group to complete one-ninth to one-tenth of the annual revenue of these two giant domestic car companies.
It took one day for the origin group to almost complete Tesla's layout in Xia for five or six years.
Such terrifying combat power is shocking!
"Shut up those who doubt Green Liquor S1!" "Today's Xia Guo" gave such a piece of news after getting the sales data of Green Liquor S1.
"Sell 15,000 units a day, create the history of luxury cars!" This was reported on the opening of the car house.
The price of more than 500,000 is a luxury car, and the car house does not compare the green liquor S1 with other car companies, but only compares it with the luxury car market, which is definitely the first.
Mercedes-Benz, the hegemon in the BBA, sells an average of just over 6,000 vehicles per day worldwide.
On Weibo, there is a big V in the automotive industry, and Brother Drag Racing commented like this:
"The end of yesterday means that a great moment has come, the Green Liquor S1 new energy vehicle under the Origin Group has sold 15,000 units in one day, and all the warehouse vehicles of the Green Liquor Group have been sold."
Brother Drag Racing: "We can expect that if the Green Liquor Group still has 30,000 or 40,000 vehicles in stock, they will all be sold out in one day yesterday." ”
Brother Drag Racing: "The success of the first day of sales of Green Liquor S1 may be due to the overdraft of some of its markets in the future, so that users who originally planned to buy a car in a few months will concentrate on buying a car on this day, but the sales of Green Liquor S1 illustrate three problems. ”
"The first! Redefined what is new energy! New energy does not mean lithium battery charging vehicles, but a new kind of microbial energy, which does not need to be charged, is more environmentally friendly than lithium batteries, and has more powerful energy. ”
"Second, it has reshaped the positioning of the Xia Guo automobile brand. In the past, many Xia Guo automobile brands have launched an attack on the luxury end, such as Geely's Lingke, Long-range Wei, and even directly do the concept and future of second-tier luxury, but these luxury brands are either far from the pricing and positioning of international first- and second-tier luxury, or the market acceptance is too small.
I can say that no domestic car in Xia Guo has a luxury brand, and now this pattern has been broken, and the green liquor S1 is definitely high-end! Definitely a luxury brand, according to today's sales volume and the positioning of the Origin Group of the press conference, it is only a matter of time before Green Liquor challenges BBA. Maybe one day, our own car brand will not only become Xiaguo's own high-end brand, but even surpass BBA to become a global high-end brand. I don't know if other car companies can do it, but I firmly believe that Origin Group will be able to do it! ”
"Thirdly, we have restarted our automotive strategy. As the press conference said, why should our country make new energy vehicles, instead of developing fuel vehicles? Environmental protection is a factor, the most important factor is that the core technology of fuel vehicles is all in the hands of Westerners, even if we develop and produce engines ourselves, we have to pay patent fees to the West in some technologies.
The automobile industry in the West has developed for more than 100 years, and the automobile industry in Xia has only been a few decades, if we develop fuel vehicles, it is to constantly repeat the old road of the West, but there is no way to surpass the West, but the development of new energy vehicles is different, we can preemptively overtake in new energy vehicles.
The plan and the vision were wonderful, but two factors nearly killed our strategy.
First of all, the car companies in Xia Guo are mixed, and in the process of developing new energy vehicles, we have been harmed by those car companies that cheat subsidies for a long time! These car companies that cheat new energy subsidies put the old man's battery on the four-wheeled shelf is a new energy vehicle, that crazy era, cheating subsidies to make money is much easier than doing research and development and doing the market. That era was originally the golden age of new energy vehicles in Xia Guo, but it was delayed by these bad car companies.
When we return to China, there is already a giant Tesla in front of the Xia car company, which is the second small point of the third point I said, the birth of Tesla. ”
"Originally, new energy vehicles were the happy land of Xia car companies, but when the state did not issue subsidies, everyone suddenly found that Tesla, which started later, actually walked in front of all car companies in Xia country, and Tesla's sales were several times that of BYD's new energy vehicle sales."
"The country has also discovered this problem, so the country did not refuse Tesla to build a factory in Xia or even set up a Xia country headquarters, because the country knows too well that some car companies in Xia Guo live too comfortably, and the introduction of Tesla is actually to introduce a piranha in a pool of stagnant fish ponds, so that those gentle herbivorous fish can move, swim and compete."
"Tesla did not stimulate the rise of other new energy vehicle companies in Xia Kingdom, but let the Green Liquor Group, a subsidiary of the Origin Group, come out of nowhere, so I don't know if it's a good thing or a bad thing! But I think the rise of green liquor S1 has made Xiaguo's new energy vehicle industry start again! This is the best result. ”
Brother Drag Racing said: "In short, we bless the Origin Group, it has brought us some illusions that we didn't dare to have before. ”
And Tesla, which was mentioned by the drag racing brother, also got a sample of the green liquor S1 at this time, and the car was urgently sent to the Shanghai factory for analysis.
At the same time, the Western media also paid attention to the terrifying sales of the Green Liquor S1, and it was not only Tesla that trembled, but also BBA and other luxury models.