On this day, the program "I Am an Advertising Man" was also broadcast on time.

Now Lin Li's two copywriters have triggered such a big wave of followers on the Internet, and the advertising program he participated in has naturally attracted the attention of many netizens.

Many people want to see the advertisements created by Lin Li for the first time, and then re-create, maybe it can also cause a new round of online spoof trends.

In this episode, Lin Li wrote three copywriters in the show.

The first one is a dynamic gym, and the copywriting is: walk into the dynamic, out of the sexy.

The second is home real estate, and Lin Li's copywriting is: Don't let this city leave your youth, but no one left you.

The third is Nanshan Insurance, and the copywriting is: Good insurance, there is Nanshan.

All three of these copywriters were approved and adopted by the sponsors, and the Forest Creek Advertising Building became the biggest winner of this issue.

After the show was broadcast, these three copywriters were also liked by countless netizens.

The old friend was ruthless: "Lin Li's copywriting is really speechless, worthy of the Chinese Department of Yan University." ”

A lot of snakeskins: "It's really sad to see the copywriting of that real estate, I have paid my youth in this city, but in the end I can't settle here." ”

Walking cartoon man: "It's really the first time I can watch a show that tears when I watch an advertisement, and Huaxia's words are too powerful." ”

Angrily judged the world: "It's Lin Li who is powerful, so many advertising people, and Lin Li can write such a moving copy." ”

Bryanjao: "It turns out that advertising is so meaningful, and I kind of want to take the advertising department in this year's college entrance examination." ”

Master Long 77168: "The advertising copywriting is like a poem, admire!" ”

Enzo Mama: "Advertising circle: It's dangerous, there are many trees!" ”

…………

After this episode of the program was broadcast, Lin Li's three copywriters also won the love of countless netizens, and they were also hotly discussed on the Internet.

Lin Li's previous two copywriters sparked a spoof trend on the Internet, and the fire of this issue of "I Am an Advertising Man" also caused Lin Li to attract huge attention in the advertising industry.

Some advertising agencies have even set up groups to start researching why Lin Li's copywriting is so popular, and want to replicate Lin Li's success.

But research and research, none of them have come up with anything practical.

The number of broadcasts of this issue of "I Am an Advertising Man" is amazing, and it has exceeded the number of broadcasts of the second issue of "I Am a Creator"!

From this point of view, it is very possible for "I Am an Advertising Man" to surpass "I Am a Creator" and become the first self-made variety show of Youku Video!

"I Am a Creator" program, except for the episode where Lin Li sang "Anhe Bridge", the broadcast volume of other episodes of the program is about the same as the second episode.

As long as the broadcast volume of the "I Am an Advertising Man" program can rise steadily, it is not difficult to surpass the total broadcast volume of the "I Am a Creator" program.

But it is actually a particularly difficult thing for an advertising program to be popular for a long time.

Even Tao Yufeng and the people in the program team didn't dare to imagine that the later programs would be more on-demand than these two episodes.

After all, these two issues occupy the light of Lin Li, and Lin Sanli is popular on the Internet, which naturally brings dividends to the show.

But Lin Li can't always create such topical advertisements, and they all think that it is gratifying that the future show can retain two-thirds of the current audience.

The next day was the recording of the third episode of "I Am an Advertising Man".

Early in the morning, An Xiaoxi came to pick up Lin Li and went to the Youku headquarters building.

During this period, An Xiaoxi told Lin Li that they had received several orders in the advertising building, and now they are too busy to prepare to recruit people.

Fortunately, they are people from the advertising department, and there are many old classmates, so they don't have to worry about recruiting people.

And this time, after Lin Li gave the platform of the advertising building in the forest creek, the people who were reluctant to come here before also changed their minds and were willing to come.

When everyone from the Advertising Building in the Forest Creek came to the recording hall, everyone in the venue fell silent and looked at them as if they were saluting.

Today, the people from Tus-Advertising arrived early, and when they saw Lin Li and them coming in, the faces of all the people in Tus-Advertising Company were not very good-looking.

Originally, they thought that this show was customized for them, but they didn't expect that they, as the leading boss of the advertising industry, came here to make a foil for the advertising building of the forest creek!

He Maozhong was angry and changed the team brought by the first two issues, and this time the people brought were all new faces, and the overall look was much younger than the previous two issues.

There are a lot of new sponsors here today, and after Lin Li took their seats, many sponsors began to come up and deliver business cards.

Many sponsors are still a little famous, but An Xiaoxi is very good at dealing with people, Lin Li doesn't have to worry about this, they were all stopped by An Xiaoxi.

After a while, the on-site director asked everyone to return to their places, and then Qiu Tian walked out.

"Thank you to everyone for coming, today is the third issue of our "I Am an Advertising Man", the first two episodes of our program have achieved very unexpected results, and the number of on-demand broadcasts in a single issue has exceeded 100 million, which is something that we would never dare to think of for an advertising workplace variety show, but it just happened."

"Therefore, we have every reason to imagine the future of our show, and I hope that with everyone's efforts, our show can become a milestone in workplace variety shows!"

The audience applauded enthusiastically.

"In the last issue, many of our sponsors got their favorite copywriting and left, and there were two more who stayed in this issue, and in this issue, more of our new sponsors here, they also came to us with expectations, looking for the ads they wanted."

"I also hope that all our friends from advertising agencies will come up with your best advertisements and conquer our sponsors!"

"Let's do it together!"

Qiu Tian is a professional host, and after these words, the atmosphere of the scene was immediately driven.

The people on the scene were nervous, motivated, and eager to succeed, the people in the advertising agency were all ready to fight, and the sponsors had a sense of anticipation that they wanted to find their prey.

"Let's talk about today's competition, today's eighteen sponsors, 6 of them want advertising copy, and 12 of them want picture advertising, so like the previous issue, each advertising company can receive three orders, but it must be 1 single advertising copy, 2 single picture ads, you know?"

Qiu Tian looked around at the people in the advertising agency, and everyone nodded in understanding.

"Okay, then let's take a look at the big screen first, and look at the advertising requirements of today's eighteen sponsors, as well as their advertising costs, and give you some time to choose."

After Qiu Tian finished speaking, two large pieces appeared on the big screen.

One is the sponsor information for the ad copy, and the other is the sponsor information for the image ad.

Advertising Copy:

1. Breeze fruit, requirements: highlight the ripeness and sweetness of the fruit, not too literary, down-to-earth, easy to remember, advertising fee: 188,000.

Breeze preserves, there are still some well-known big brands in Huaxia, and it is estimated that everyone present has eaten a little bit.

This company is also atmospheric enough, and the price of a single advertising copy is 188,000.

This naturally has something to do with the fact that this show is now popular, and when I came to advertise this trick, I actually gave myself a wave of advertising, and rich companies don't particularly care about this price.

Of course, the show is very popular now, and if the bid is very low, it is difficult to be selected again.

In the last issue, the sponsors all wanted copywriting, so the sponsor with the least advertising cost was only 20,000, and this time the sponsors of the six copywriting advertisements were at least 85,000!

At this price, if you get the last issue, you can already rank in the top three.

After the copywriting group, Lin Li looked at the picture group again.

1. Ruyi small raincoat (the name of the parallel world, not the raincoat, you know), requirements: the advertising picture is implicit and profound, has a matching slogan, and is consistent with the product. Advertising fee: 690,000!

Ruyi small raincoat is a necessity for certain behaviors in the market at present, and it is also the most famous company among all sponsors today, they give the highest advertising fee, everyone thinks of it.

However, this price is very interesting, and many people want to be crooked.

The high advertising costs will naturally make their family's advertising requirements more stringent.

To be subtle and have a deep meaning, to match the slogan with the picture and match with the product, these are some very vague requirements, it is difficult to meet.

It's much harder than the requirement that you can't have an image.

And Ruyi little raincoat, although many people know and even use it, but when it is done as an advertisement, it is a bit restrictive, and many things are too sensitive to be said directly, otherwise they will not be able to pass the trial.

Therefore, although many advertising companies want the advertising fee of this wishful little raincoat, considering the difficulty of the advertising requirements and the difficulty of their production, most of the people in the advertising agency are reluctant to touch this advertisement.

The price of image advertising is naturally higher than that of advertising copy, and the sponsors of 12 image ads, the least one, also have an advertising fee of 200,000 yuan.

The price of the advertising market fluctuates greatly, which is difficult to define, and it is related to the reputation of the advertising company, the reputation of the advertising company and the advertising requirements.

For example, for a company like Tus, the general advertising copy starts at 100,000 yuan, but it is common for the high requirements to be 500,000 or 600,000 yuan.

Image ads generally contain copy, so they start at 200,000, but they can often reach millions.

For video advertising, the advertising fee charged according to the requirements is not quite the same, but it is basically not less than 500,000 yuan, and the highest advertising fee produced by Tus-Company is 3.5 million.

But if it's an unknown company, even if the quality of your ads is about the same as that of Tus, the price may not be one-tenth of that of others.

This is the same as buying clothes, there are tens of thousands of dollars or even a few dollars a piece of clothes, and there are tens of thousands of pieces of clothes.

But overall, the advertising fees given by the sponsors on the show "I Am an Advertising Man" are still quite high.

"After reading it, everyone discussed and decided to choose those sponsors to create advertisements, and confirmed that they could take the lead in creating advertisements, or the same as before, at three o'clock in the afternoon, we gathered here to show your production results to see if we can get the favor of sponsors."

After Qiu Tian finished speaking, An Xiaoxi asked Lin Li: "Lin Li, have you thought about which three to choose?" ”

Lin Li looked at it for a while and said, "If you think about it, you can choose a Ruyi small raincoat, a breeze fruit fruit and a Naitong tire lubricant." ”

An Xiaoxi listened to Lin Li's words, looked at the big screen and corresponded one by one, and when she saw Ruyi's little raincoat, her face suddenly became a little hot.

"Lin Li, the other two are nothing, that's it...... Ruyi small raincoat...... This one...... Isn't it hard to do? ”

Lin Li smiled: "Why, you are a professional advertising person, will you still be embarrassed because of this kind of advertisement?" ”

An Xiaoxi smiled awkwardly, thinking to himself that this is not useless, and there is no way to find an entry point to create an advertisement.

The few people behind An Xiaoxi all looked at Lin Li and An Xiaoxi with smiles.

But after all, they are students of Yan University, and this is on the show, so it is naturally not good to make meat jokes, otherwise it is estimated that they will be coaxed to let the two of them try the product.

"Are you sure?" An Xiaoxi suddenly asked Lin Li.

"Absolutely." Lin Li said.

An Xiaoxi looked at Lin Li, and for the first time showed an expression of disbelief in Lin Li.

"Hey, what kind of expression do you have!" Lin Li also noticed that An Xiaoxi's expression was very strange.

An Xiaoxi pursed his lips and muttered in a low voice, "Have you used it?" ...... so confident."

An Xiaoxi's voice was like a mosquito, she thought that no one would hear it, how could she know how good Lin Li's hearing was.

Lin Li heard An Xiaoxi's muttering all of a sudden, he laughed dumbly, but he didn't say anything, after all, in the show, there was wheat on his body, and in front of An Xiaoxi, Lin Li really didn't dare to say anything meaty.

After the first two issues, everyone had great trust in Lin Li, and Lin Li said that he would choose these three sponsors, and everyone naturally had no opinion.

Some advertising agencies began to leave, going to the conference room prepared for them by the program team for discussion and computer production.

The people of the advertising agency who come here basically have a laptop in their hands, and in the conference room, they can all mobilize, divide and cooperate, and even ask for foreign help.

"Let's go out today!"

Lin Li looked at the people who went to the advertising agency in the conference room, and said to the members of the advertising building in the forest creek.

When the members of the Linjian Creek Advertising Building heard Lin Li say this, they all knew that they didn't have to work, and they all looked happy, and even had some excitement, wanting to see what wonderful copywriting and pictures Lin Li would come up with today.

An Xiaoxi said: "No, if you have an idea for the advertising copy, we can get it in a few minutes when we eat, but today there are two picture ads, you have an idea, and you have to make the picture, which will take a lot of time." ”

"There's no hurry, the picture is very simple, and it can be done in half an hour at most." Lin Lidao.

An Xiaoxi said: "Let's go to the conference room first, and then we'll talk about it after we finish." ”

Lin Li and the others had no choice but to follow to the conference room.

A few people sat down, and Lin Li said to the two people in charge of picture production in the advertising building of the forest creek: "Ning Kai, you search for a picture of the Three Kingdoms grass boat borrowing arrows, just one piece, Chen Liang, you find a picture of a car wash, and then make an advertising signboard with the words Naitong tire lubricant on it." ”

Ning Kai and Chen Liang were both stunned, and the others were also puzzled.

"That's it...... It's that simple? ”

Lin Li smiled: "Yes, it's that simple! ”

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