Chapter 499: The Magic of Advertising

After finishing the recording of the program "The Great Opening of the World", the next day, Lin Li returned to Kyoto.

When I got back to my accommodation, Lin Li looked through the window and saw the scenery outside the window.

Today is a cloudy day, the sky is gray, the street is full of traffic, and the people on the side of the road are all in a hurry.

In the distance, there are people on the bus stop and several people are changing the giant advertisement of the platform.

When the cars drove by, they suddenly found that the advertisement they were changing turned out to be their own image!

Fortunately, Lin Li's eyes were very good, and he fixed his eyes and saw the words on it clearly, which made Lin Li understand what kind of advertisement this was.

This is the clothing endorsement that Lin Li talked about with Li Yongjun's aunt and uncle not long ago, and when he signed the endorsement contract, Lin Li gave them the copywriting he wrote.

Lin Li didn't expect their publicity to be very fast, and they started to arrange it so quickly, it is estimated that they also saw the recent popularity of Lin Sanxing on the Internet, and wanted to get some light as soon as possible.

Now that the weather is getting hotter and hotter, it's time to change the seasons soon, and it's still worth it to advertise at this time.

When the car arrived at the next station, Lin Li saw that there was a platform advertisement that had already been loaded with his advertising copy.

When Lin Li saw the brand name on the billboard, he realized that Li Yongjun's aunt and uncle had really changed the brand name to Vancl.

The poster for the ad is very simple, it is a photo of Lin Li wearing their Vancl T-shirt, and then next to it is the copy that Lin Li wrote to them:

Love to sing, love to scare people.

Love to get up late, love night food stalls, and love to manage injustice.

I also love 59 yuan canvas shoes, I'm not a standard-bearer.

It's not anyone's endorsement, I'm Lin Li.

I only speak for myself.

I'm not like everyone else, I'm a mortal.

Two of the sentences in this paragraph are marked in red on the billboard.

One sentence is: I am Lin Li.

The other sentence is: I am a mortal.

In order to highlight the relationship between the brand and the forest.

Even if it flashes in the car, these eight words can still be seen.

On the way home, Lin Li saw several advertisements for himself.

If you want to come to Kyoto, you can cover a lot of this advertisement.

Lin Li returned home and ate something, and it didn't take long for Song Wenjie to ask: "Son, did you see your advertisement for that mortal on the road?" ”

"See, it's fast." Lin Lidao.

"Can you not be happy, on the Internet, you are on fire, they will definitely launch it as soon as possible, and the weather is getting hotter and hotter, and summer clothes will be on the market soon." Song Wenjie said.

Lin Li nodded, Li Yongjun's aunt and uncle thought that they would still be able to do business: "It is indeed a good time for them to advertise at this time, and their brand takes the civilian route, and advertising at the bus stop is not bad." ”

Song Wenjie said: "The couple spent 500,000 yuan to invest in advertising in Kyoto and Sioux City, and success or failure is in one fell swoop!" ”

The reason why Kyoto and Sioux City were chosen was naturally because these two places had the most Imperial Guards.

Lin Li smiled: "Mom, if you say that, I have a little burden, if I don't have any appeal, if they die, I don't feel good in my heart." ”

"Why don't you feel good, we confiscate their endorsement fees, if their clothes can't be sold, our endorsement fees are almost none, and you still posted a good copywriter." Song Wenjie said with a smile, "They are the ancestors who accumulate virtue, and there is a nephew who knows you." ”

Lin Li smiled and said, "I hope their brand can be popular." ”

Lin Li rushed to Yan University to attend classes in the afternoon.

"Lin Li is here!"

As soon as Lin Li entered the classroom, some classmates shouted, and then everyone surrounded Lin Li.

"Lin Li, you are really good at playing, the heat of the forest stereo has not subsided last time, and you have a new forest stereo now!"

Lin Li heard the words and said, "What new forest three-dimensional? ”

"It's your advertisement all over the street, who you love......"

Lin Li realized that his copywriting was popular again this time?

"I just came back, I didn't read the news on the Internet, what's the matter, this copywriting is also popular?"

Ma Wen said: "It's all on the hot search!" ”

Lin Li's advertising was selected in Kyoto and Sioux City, these two places are the places with the most fans of Lin Li, when Lin Li's fresh advertisements appear, the Royal Forest Army will naturally actively promote and discuss, plus Lin Li's previous "I Speak for Myself" and "I Feed Myself Bag of Salt" The afterglow is still there, and the popularity of this advertisement will naturally come up.

As he spoke, some classmates began to read the copywriting that Lin Li wrote this time.

"It's well written, it not only caters to the current banter mainstream culture but also shows your own personality, it's really a pity that you don't go to the advertising department."

"The grammatical form of poetry and the popular content are the two powerful tools that Xinlin Three-dimensional has widely popularized on the Internet."

"Another point is that it is easy to be rewritten and spoofed, look, Lin Li's copywriting this time will definitely be the same as the previous advertisement that endorsed him, and it will soon become the target of spoofing by netizens."

…………

Lin Li listened to what they said, and thought that he was worthy of being a student of the Chinese Department, and the analysis of this text content was the first and the same.

Fang Yurong said: "It's still ...... soon Now it's already available online, okay? Go check it out! ”

"Sure enough, I said there would be! Hey~ When did our classmate Fang Yurong pay so much attention to the news on the Internet! ”

"Don't talk nonsense, classmate Fang only pays attention to the content related to Lin Li!"

"You are looking for death, Fang Yurong has millions of fans, you should be careful, don't bully her!"

…………

Everyone talked and laughed and made a fuss, and they didn't stop until the professor arrived.

Lin Li finished class, returned home, had dinner, made up for the class, and then began to lie in bed and watch hot searches.

"Xinlin three-dimensional explosion", a few words appeared on the hot search.

If he didn't roughly know the price of buying a hot search, as well as the approximate financial resources of Li Yongjun's aunt and uncle, Lin Li would really wonder if they bought a hot search to hype.

However, after clicking in and looking at it, Lin Li roughly understood that this should be a real hot search.

Because his Vancl copywriting this time, like what Fang Yurong said, has been played crazy by netizens on the Internet.

This kind of heat is normal to be on the hot search.

There are many "Lin Three-dimensional" written by netizens to other celebrities on the Internet, and the first ones are naturally people who have something to do with Lin Li.

For example, Guo Xiaoshan, his spoofed copywriting is like this:

I love to write and film.

I love beautiful women, and I love beautiful men, especially Lin Li.

I love luxury cars, villas, and 590,000 Mani pants.

It's not anyone's endorsement, I'm Guo Xiaoshan.

45 degrees looking up at the sky of the mountain of sorrow!

For example, Pan's:

Love sycophants, love poisonous tongues.

I love to point on the stage, and I love to cringe in the stands.

Love white eyes, love frowning, love well-behaved students.

It's not anyone's endorsement, I'm Pan Ke.

I don't speak for myself because ......

That reminds me of Lin Li!

Stars like Guo Xiaoshan and Pan Ke, who had a grudge against Lin Li, were the first to be spoofed.

It didn't take long for Lin Li to see that many celebrities who had nothing to do with him were also spoofed by netizens in this way.

For example, a certain male star who is domestic violence, a certain male star who has just been exposed to multi-person sports, a certain Internet celebrity who is proud of being ugly, and so on.

Netizens have followed the advertising model on the bus stop, and gave these stars P similar pictures, and the copywriting on them is good or not, but it's really interesting.

For netizens, fun is more important than anything else, which is why so many people use "Xinlin Three-dimensional" to spoof stars.

Almost every celebrity's black spot will be listed one by one by netizens in this form of copywriting, and then publicly executed!

Netizens have sighed that since the appearance of the fight, they have surfed the Internet a lot!

And after Lin Li watched all this, he couldn't laugh or cry, did he want to offend all the stars in the entertainment industry now?

After all, in the entertainment industry, who hasn't clicked on the black spots!

Lin Li was watching, Wu Ruobing sent a picture to Lin Li, and sent a message: "I'm so angry, I have this image in the minds of netizens?!" ”

Lin Li clicked on the picture and took a look, it turned out that Wu Ruobing was also spoofed by netizens with "Xinlin Three-dimensional".

I love to sing, I love to cry, and I love to stink!

I love student clothes, I love braids, and I call Lin Li!

Love seven-centimeter heels, I'm not much of a beauty.

Not the girl next door.

I'm a girl from the Lin family!

After Lin Li finished reading it, he replied: "It's too much, I wrote one sentence correctly from beginning to end!" ”

"What?"

Wu Ruobing thought that Lin Li loved to sing if he wanted to say it, but the other content was wrong!

As a result, Lin Li replied: "You are not a beauty, this sentence." ”

Wu Ruobing: "............"

On this day, countless netizens used their creativity to arrange for the stars in the entertainment industry.

On the second day, the creativity of netizens began to move towards the characters in film and television dramas, and many characters in film and television dramas also have their own "Xinlin three-dimensional", and even two-dimensional and some mythical and legendary characters are also available.

Lin Li admired his classmates a little at this time, they analyzed that their copywriting not only caters to the current banter mainstream culture but also highlights their own personality, and the poetry-like grammatical form and popular content, as well as easy rewriting and spoofing, will make their copywriting very popular.

It seems that these are really true.

Although this Internet event, after the development of the future, has little to do with Lin Li himself, there are still many people who will think of Lin Li and even admire Lin Li while spoofing.

Because looking at so many spoofs on the Internet, Lin Li's original version is indeed the best model text!

Early the next morning, Li Yongjun came to Lin Li and said that his aunt and uncle had to invite Lin Li to a grand meal again to show his gratitude.

"Xinlin Three-dimensional" is so popular, and the most beneficial thing is naturally the Vanke brand!

Almost all netizens who love to play Internet memes know that there is such a brand as Vancl.

It's hard to say whether it will be converted into consumers, but at least the Vancl brand has been played!

Lin Li's enthusiasm was difficult, so he had to go.

This time, Li Yongjun's aunt and uncle saw Lin Li, but they were much more enthusiastic than last time, although they were also very enthusiastic last time, but there was a hint of politeness in the enthusiasm.

And this time, the couple met Lin Li, as if they were treating him as president.

"Lin Li [58 fo], in the past two days, our order bookings have exceeded last year's orders, and the orders are still increasing, and we are now going to step up looking for someone to expand the scale, and we will produce it within a month, these are your credits, and we must thank you today." Li Yongjun's aunt said.

Lin Li was also very surprised by this endorsement, he had also endorsed before, but he had never been so popular, so he could only say that the copywriting provided by his system would indeed attract some attention.

As for this copywriting becoming a hot stalk on the Internet, no one can really grasp it, it can only be said that Fanke has hit the luck.

"This is just a temporary heat, if you want to do a good business, you must control the quality." Lin Li instructed.

Li Yongjun's aunt and uncle and husband and wife were busy saying: "That's for sure, we can't smash our own signboard!" ”

Li Yongjun said: "You can't discredit Lin Li!" ”

Aunt Li Yongjun smiled: "I know, we definitely won't." ”

After a few people ate and drank for a while, Li Yongjun's uncle said: "Lin Li, I won't tell you, when we saw the copywriting you wrote, we thought it was very good, plus your fame, it should be able to attract some attention, we didn't expect it to become a hot search, and now I feel that everyone is playing with you." ”

Lin Li said: "Actually, I didn't expect it, but fortunately, it seems that it is a good thing now." ”

Not to mention them, even Lin Li didn't expect a piece of copy to attract so much attention.

In this world, there are also many excellent advertisements, many of which are well-known advertisements.

But in terms of popularity and participation, Lin Li's "I Speak for Myself" and this Vanke copywriting are definitely the best advertising copywriting in the book.

No one has ever seen that advertising copy has such great influence and communication power.

Even Lin Li never thought of it.

Only now is he starting to face up to the ads that his system is giving him.

The advertisements in my system are all called [classic ads], and it seems that I have underestimated the magic of these ads.

"Our husband and wife are doing the clothing business as a lifelong career, you can rest assured."

Li Yongjun's aunt said to Lin Li, but their expressions were more like taking an oath.

Lin Li nodded and said, "I believe you." ”

Lin Li signed the contract at the beginning, and the endorsement fee was to draw one yuan for each piece of clothing sold, and if the Vanke brand could be bigger, the clothing could be sold more, and Lin Li's endorsement fee would naturally rise, which was also a great thing for Lin Li.

The four of them had eaten and drunk enough, and Li Yongjun's aunt and uncle also invited Lin Li to go elsewhere to play for a while, but Lin Li refused.

Li Yongjun's aunt and uncle couldn't force it, so they drove Lin Li back directly.

The current Lin Li is not only a benefactor for them, but also a cash cow.

When they got out of the car, Li Yongjun's aunt and uncle took out two large suitcases from the trunk, which were stuffed with new clothes from Vanke.

"These are designed according to your intentions, simple models, you can see which one you like, you can wear it through."

Li Yongjun's aunt said.

Lin Li took a look, the style was very simple, there were not so many bells and whistles, it was what he liked.

However, Lin Li also understood that the couple invited themselves to dinner today, and it is estimated that this is the most important thing.

After all, Lin Li is their spokesperson, so he naturally wants to wear their clothes, and the spokesperson is the so-called walking advertising model.

This is also the basic ethics of a spokesperson, and Lin Li naturally accepted them all.

"In the future, we will send you the new model as soon as possible." Li Yongjun's uncle said.

Lin Li nodded and said, "Okay, just contact my mother." ”

After speaking, Lin Li dragged his suitcase and said goodbye to the three of them.

…………