19 p.m.

Youku Building Headquarters, No. 3 Recording Hall.

The recording hall was brightly lit and all the personnel were there.

Qiu Tian walked on the stage and said with a smile: "Welcome back, after a whole day of shooting, I think everyone is ready, then let's take a look at the results of all advertising companies today!" ”

"First of all, let's start with Tus-Advertising, which ranked last in the last issue."

As far as I know, the two sides have had long-term cooperation before, so presumably Tus-Advertising has a general understanding of the advertising effect that IU mobile phones want to present......

This passage is very sensitive, and the faces of He Maozhong and the boss of IU mobile phones are not very good-looking, because it sounds as if they have reached some kind of agreement in private.

But Qiu Tian still said it, and it was added on purpose.

Because the partnership between the two parties is a fact, the audience has the right to know this part of the information.

Second, Qiu Tian does have doubts in this regard, this time it is a matter of life and death, IU mobile phones suddenly joined, and such a high advertising fee was given, no matter how you think about it, there is a problem.

You can't suspect that Lin Li and the program team have shady scenes, let's mention the facts.

"Okay, then let's take a look at the advertising of Tus-Advertising Agency."

After Qiu Tian finished speaking, the big screen at the scene showed the computer screen in their seats.

Although He Maozhong was unhappy, Qiu Tian didn't say anything wrong, he couldn't take the initiative to jump out and say that he didn't have an inside story.

He Maozhong gritted his teeth and clicked on the advertisement on the computer that had been produced internally by the company and confirmed on the IU mobile phone.

Because of the length of the program, most of the advertisements displayed in the program so far are realistic shooting.

That is, to shoot a short story, or some models to make the product look fashionable and cool through gorgeous lighting and shooting.

And this advertisement by Tus-Advertising is a rare type in the program, and it is an advertisement completed with special effects.

At the beginning of the advertisement, it is the latest mobile phone of the IU mobile phone, and the camera is shot around the mobile phone, and then the camera seems to be sucked into the charging port at the bottom of the mobile phone by a stream of air.

Then there is the microscopic perspective, which takes pictures of the internal operation of the mobile phone and some parts, such as chips, lenses, batteries, etc., to introduce the mobile phone to the audience from the inside.

This advertisement is much better than the mobile phone ads on the market, but it can't be compared to Lin Li's previous ads.

can be put in this show, Tus-Advertising Company produced such an advertisement in one day, which can be said to be very powerful, and it can even be said to be terrifying.

Because of time constraints, it really takes a lot of ability to make the microscopic view of the inside of the mobile phone so delicate in one day.

It's not a matter of production level, most advertising companies can do this kind of effect, but the key is efficiency, in a day, for such a half-minute long ad with special effects, other advertising companies can only sigh.

After Lin Li watched it, he naturally understood that Tus-Advertising Agency and IU Mobile had joined forces to sing a double reed in this show.

Although this advertising effect is not difficult, it is very time-consuming, and the advertising agency makes this advertisement in a day, either the people in the company are making this advertisement today, or they have already made it.

In fact, Tus-Advertising Company has already received this advertisement of IU mobile phone, and this plan IU mobile phone is satisfied, and it could have been closed last week, but last week He Maozhong lost face on this program, so he reached an agreement after negotiation with the company's senior management and IU mobile phone senior management.

That is, all the advertising expenses of Tus-Advertising Company to give up the advertisement of IU mobile phone, totaling more than 200 yuan.

The IU mobile phone used twice the price of this advertising fee to bid for the program "I Am an Advertising Man", and reached a cooperation with Tus-Advertising Company in the program.

Because after the advertisement is sold in the program, the advertising fee is finally split in half between the advertising company and the program team, and then Tus-Advertising Company will return its part of the income to IU mobile phones.

Therefore, for IU mobile phones, they did not have any loss from beginning to end, and the more than 200 yuan given to the program team was itself an advertising fee for Tus Advertising Company, and now it is just a change one.

But for them, it is equivalent to a free episode of the "I Am an Advertising Man" program, which is now so good on demand, it is naturally undesirable for them.

Although Tus-Advertising lost some money this time, the advertisement in this issue was selected by their company team from several plans, and it took a long time to produce the advertisement, and the quality is absolutely excellent.

So even if you lose money, but now that the number of broadcasts of the program is so high, it is still necessary to broadcast an advertisement with excellent quality of your own company on it to save a little credibility for the company and prove that your company is very powerful.

Otherwise, their status as the boss of the industry is about to be replaced by the forest creek advertising building.

It can be said that Tus-Advertising Company and IU Mobile took what they needed and hit it off, and the two parties staged a play in the show.

Although everyone is a little unconvinced that this advertisement was produced today, it is theoretically possible for Tus Advertising to mobilize all technical personnel in one day and everything goes well.

There were so many advertisements for Lin Li before, and everyone thought it was impossible to complete, but Lin Li was finished, and there were members of the program team Cheng to follow, after the program was broadcast, everyone saw Lin Li's preparation, Lin Li just turned the impossible into a possibility, and everyone had nothing to say.

Now that Tus-Advertising has also published such an advertisement, they have no reason to question it.

It can't be said that Lin Li can make the impossible possible, but the Tus-announced company can't, right?

Without real evidence, no one would speak out rashly on such occasions.

The boss of IU Mobile praised the company's advertisement, and it was sold without surprise.

Although this advertisement of Tus-Advertising Company is good, the price of more than 4 million is obviously beyond the market value, and this advertisement is not like the shocking advertisement of Lin Li's last one-word horse, which can bring huge discussions on the Internet and even overseas, even if there is a bonus of showing his face on the show, it will not be so exaggerated.

But even so, IU Mobile still chose this advertisement from Tus-Advertising.

The people in the other advertising buildings also saw some clues, but they had no choice but to scold the Tus-company and IU mobile phones in their hearts!

After the end of Tus-Advertising, the recording continues.

Then strange things happened, until in the end, a series of six advertising agencies produced advertisements, none of which satisfied the sponsor, and there was no deal.

Although the program team also took into account to avoid this embarrassing thing from happening, the regulations are that even if the sponsors do not have an advertisement, they also need to hand over a part of the advertising fee to the program team and the advertising building as a handling fee and hardship fee to avoid the sponsors from vain tickets.

But this time, the cost of advertising sponsors is relatively high, even if a 50% discount is given, there is still a lot left, so if the advertisement is not very suitable, the sponsors will not easily let go.

This also puts a lot of pressure on all advertising agencies.

The only happy thing is that Tus-Advertising Agency is the company, because it is already certain that they have been promoted.

In fact, Lin Li has no pressure at this time, because of the current situation, even if they do not have a deal, the accumulated advertising fee can still be promoted, but they have to rank behind Tus-Advertising Company.

The scene is really embarrassing, if this time, the transaction of the Tus advertising company is an advertisement, this show is afraid that the reputation will be ruined.

"Today, there is the last advertisement left, it is from our Forest Creek Advertising Building, I see that the CEOs of Suifeng Express can't wait, we can't wait, I hope the Forest Creek Advertising Building will give us a perfect ending to tonight's program."

"Okay, without further ado, I'll take a look at the advertisement of the advertising building in the forest creek!"

Everyone looked at the big screen, and they all felt that tonight was the time to rely on the advertising building in the forest creek to support the scene.

The big screen began to play the advertisement shot by the Advertising Building of the Forest Creek for Suifeng Express this time.

I saw that at the beginning, the picture was very shaky, and the angle was also very special, and after everyone saw it clearly, they found that this was a logistics warehouse, and there were some courier brothers wearing courier uniforms with the wind.

Looking at the shooting technique, it looks like a candid shot with a mobile phone, a bit like the feeling of secretly visiting and secretly taking pictures.

Everyone was slightly stunned, Lin Li is really different from ordinary people, other people use high-end equipment to shoot advertisements, with high-end photography techniques, lighting and colors, he uses his mobile phone, just shoots like this, and does not adjust anything.

If this method of filming is used as an advertisement, there are too many disadvantages, but there is only one benefit.

Authentic!

And Lin Li wants this kind of truth!

Because truth can make people substitute!

At the beginning of the video, I saw those courier guys beating the courier bag hard, some threw the courier bag high, some stepped on the courier package, and two kicked the package as a ball!

Seeing this, everyone at the scene was dumbfounded.

They all have in their minds the news of the courier violently sorting the package, and the pictures in those news are very similar to the pictures they see now!

But now it's the forest creek advertising building that is shooting advertisements for Suifeng Express, you actually broke the news that their courier brother violently sorted packages, so hammered and kicked to step on, is the customer's express delivery still useful?

Many people who have had this experience have a fire in their hearts when they see this.

The three CEOs of Suifeng Express, who were originally full of expectations, saw this, and their whole people were petrified.

Killed them, they didn't expect Lin Li's advertisement to be like this today.

Everyone doesn't understand, is there something unpleasant about Lin Li and Suifeng Express?

How can they cooperate with good advertising, and they actually come to this one?

This is equivalent to stripping your boss naked and hanging him in front of everyone!

Moreover, Lin Li is like this, who will dare to shoot advertisements with them in the future, isn't this digging his own grave!

In the video, those courier brothers kicked and stepped on more and more happily, and the laughter became louder and louder.

Everyone else at the scene was puzzled and even admired Lin Li, they dared to mess around like this, only He Maozhong and other people from the Tus advertising agency were happier than the courier brother in the video, because they became the only advertising company to make a deal tonight.

Doesn't this mean that their company is the strongest!

And this time Lin Li and they filmed this advertisement, their life will not be better in the future, I am afraid that no one is willing to cooperate with them, even if there are still people who are not afraid of death to cooperate with them, the reputation of the advertising building in the forest creek is also stinky, and it will no longer be a climate.

At this time, the courier guy in the video began to take out the box opener and began to unpack the package.

Unpacking a customer's package without permission, this kind of thing is often reported, and it is much heavier than violently sorting the package, and it is a crime!

Moreover, Lin Li's advertisement uses the technique of candid shooting, which gives people the feeling that these contents are real things.

It's not an advertisement, it's a breaking news!

Seeing this, Zhang Heng, the boss of Suifeng Express, stood up irritable and shouted: "Lin Li, what are you shooting, don't broadcast it!" ”

The other two bosses also stood up and said loudly, "What are you doing!" It's stopping! ”

"You guys shoot commercials like that!"

…………

The scene was noisy.

Qiu Tian was also flustered for a while, she looked at Lin Li and found that Lin Li was very calm, and An Xiaoxi beside Lin Li was also very calm, and the people in the advertising building behind them were a little stunned.

Qiu Tian chose to believe Lin Li for a while, and said softly: "Mr. Zhang, don't be impatient, you can continue to watch, there will be surprises behind." ”

Zhang Heng and the other bosses of the express delivery with the wind were aggressive, and when they heard Qiu Tian say this, they couldn't help but glance at the big screen again.

I saw that on the big screen, the courier guy opened the package, opened the tight paper towels and bubble wrap wrapped inside, and the eggs wrapped inside were exposed.

The eggs in the package were all intact, and when they tapped them lightly on the ground, the eggs inside flowed all over the ground!

The camera turned to the ten courier brothers one by one, all of them!

The originally noisy scene suddenly fell silent.

Zhang Heng and they stopped arguing, He Maozhong and they didn't laugh anymore, and the others also had expressions that they never expected.

On the big screen, the lens taken by the mobile phone was slowly raised, and the banner of the Suifeng Express Packaging Contest came into view.

Only then did everyone wake up to the fact that this was not breaking the news that the little brother of Suifeng Express Company was violently sorting packages, and they did not open the customer's package without permission, they were proving one thing, that is, ......

Their packaging is extremely resistant to beatings!

Treated so roughly, the eggs inside are not broken, who doesn't worry about their items being delivered by them with this kind of packaging ability?

The courier company with such careful packaging is naturally more trustworthy in other aspects!

The ad is over.

Everyone didn't expect that Lin Li's advertisement would be so reversed.

Even the people in the advertising building in the forest creek breathed a sigh of relief at this time.

They watched the filming process in person, and they originally thought that it was okay to advertise with an internal skills competition of a courier company, but it didn't seem to be so attractive and shocking.

But they forget that the same thing, different narrative methods and methods, the effect will be different, or even the opposite.

This advertising clip of Suifeng Express is the best proof of this.

If it is shown at the beginning that it is a packaging skills competition of Suifeng Express, watching them pack the eggs, put them in, then kick and step on them, and finally open the box, the eggs are intact, so that it looks like although people feel that these people have good skills, but there is always something missing.

And Lin Li's editing immediately became much more interesting.

First of all, it was eye-catching enough at the beginning, the courier company brother violently sorted the package, which many people have suffered from, and when they came to see this kind of picture, it must be able to arouse everyone's anger.

Otherwise, Zhang Heng and the others would not have fried the pot at the beginning.

And just when everyone was angry and even wanted to scold, the advertisement suddenly reversed, and everyone saw that in fact, the courier guys were just competing, and their technology was very strong, and the package was very safe.

This gives everyone an unexpected feeling that will make this ad leave a deep impression on their hearts.

Moreover, when I found that I had "misunderstood" the courier guys, when the audience saw this advertisement, they would feel a little guilty about the courier brother and even the courier company, which turned into a good impression of the courier company.

Thinking about it this way, the chemistry of Lin Li's casually edited advertisement is really amazing!