After the express advertisement of the advertising building in the forest creek was played, the originally noisy scene was quiet.

Everyone looked at the three CEOs of Suifeng Express, Zhang Heng and others.

At this time, Zhang Heng and the other three stood in place, quite embarrassed.

It's a shame, it turned out to be an oolong, they were shouting just now, and they looked a little rude......

Seeing that everyone was looking at him, Zhang Heng smiled awkwardly, straightened his clothes, and walked towards the advertising building in the forest creek.

Without saying a word, Zhang Heng hugged Lin Li.

"I'm sorry, Lin Li, don't be weird...... The ads are good, I love it! ”

The other two also said, "We like it too." ”

Lin Li smiled: "It's me who is embarrassed and scares you." ”

"No, no, no, it works very well, that's what you want!" Zhang Heng said busily.

After walking to the advertising building in the forest creek and chatting with Lin Li and the others to cover up, Zhang Heng and the others felt a lot less embarrassed, and after chatting for a while, the three of them returned to their seats with a smile.

"Okay, we saw that the CEOs of Suifeng Express and the advertising people of the Linjian Creek Advertising Building had a very happy conversation, now I want to ask, Zhang Heng Mr. Zhang, are you willing to deal with this advertisement of the Linjian Creek Advertising Building?" Qiu Tian asked.

Zhang Heng discussed it with the other two people, and then said, "We are willing." ”

Qiu Tian said: "Okay, then congratulations to the Linjian Creek Advertising Building for the transaction of this issue's advertisement, and also to Suifeng Express for getting the advertisement that you are satisfied with." ”

"Next, we have to take a look at the cumulative advertising fees of the eight advertising buildings after tonight, and the last four will not be able to continue the recording of the next issue."

"Let's take a look at the statistical results in the background......"

After Qiu Tian finished speaking, the big screen showed the advertising expenses accumulated by eight advertising companies for so many periods.

1. Advertising Building in the Forest Creek: 6.588 million

2. Tus-Advertising Company: 5.766 million

3. Feixin Media: 3.68 million

4. Chuangmei advertising: 3.215 million

………………

"We congratulate the top four advertising agencies, and also give applause to the other four advertising agencies, thank you for bringing so many wonderful advertisements to our program, I believe that your strength has been seen by everyone, I wish you a better advertising in the future, so that everyone will fall in love with advertising."

Under the applause of the audience, this episode of the "I Am an Advertising Man" program ended.

The sponsors and advertising companies of the audience also began to take advantage of this opportunity to expand their contacts, and many advertisers went to the advertising building in the forest creek to leave business cards, wanting to find opportunities to discuss cooperation.

These things are naturally An Xiaoxi stepping forward to socialize.

Lin Li looked at the people from the Tus Advertising Agency in the distance, they were dancing all day today, especially when Lin Li's advertisement was just played, they were smiling extremely happily.

But now that they see the final results, the people at Tus-Advertising obviously can't laugh.

However, they have saved some face this time, and they are not very depressed.

When Lin Li looked at them, they also looked at Lin Li.

He Maozhong smiled disdainfully at Lin Li, as if to say, don't be too happy, it's not certain who will kill the deer.

He Maozhong mastered such a program BUG, and he will continue to use this method in the next issue, so he will not worry about not being able to win the advertising building of the forest creek.

At this time, the boss of IU Mobile was also chatting with He Maozhong, and when they saw He Maozhong smiling at Lin Li, they also turned their heads to look at Lin Li.

IU Mobile has a good relationship with Tus-Advertising Agency, and this time they have gained a lot of benefits by being embarrassed, and they also laughed strangely at Lin Li.

Lin Li could see that they were looking to watch a play.

The boss of IU Mobile and He Maozhong heard the chat in the morning, and they will buy the hot search of their advertisements being complained about tonight.

Lin Li also smiled at them.

Smile more while you can still laugh, I'm afraid you won't be able to laugh tomorrow!

He Maozhong and the others saw Lin Lichong smiling at themselves, and suddenly had a bad premonition, but they didn't think much about it.

After Lin Li finished laughing at He Maozhong and the others, he turned his head and smiled at Zhang Heng, who was couriering with the wind.

"Mr. Zhang, I'm sorry, our advertisement just now frightened you."

Zhang Heng smiled: "Don't worry, don't worry, your advertising is very good, I really didn't expect it." ”

"Thank you for your understanding, in order to express my apologies, I will buy one get one free here, and give you a small advertisement, can you see it?" Lin Li said with a smile.

Zhang Heng couldn't believe that there was such a good thing, and asked, "Sent it?" Don't want money? ”

"No money, there is only one condition, and that is this advertisement, you must immediately promote it on the Internet."

With the wind express to the program to recruit advertisements, it was originally to select the right advertisement and promote it, and now Lin Li is here to send an advertisement for nothing, they only need to be responsible for promoting it as soon as possible, which is equivalent to picking up cheap for nothing.

The program has confidentiality rules, and the advertisements in the program must wait for the program to be broadcast before advertisers can promote them through various channels.

But Lin Li's advertisement can be said to be privately given to Suifeng Express, and naturally there is no such problem.

"Okay, that's totally fine!" Zhang Heng agreed.

Seeing that Zhang Heng agreed, Lin Li took him and the other two bosses to look at An Xiaoxi's computer.

Lin Li turned on the computer, and the three of them showed the reshot advertising video before.

This ad is very simple, there is no wonderful copy of Lin Li's previous advertisements, there is no amazing performance, and even the reversal effect this time is not there.

The whole process was Lin standing in front of the camera, wearing the work clothes of the wind express, answering two questions.

But Lin Li didn't answer the last question, but asked loudly at the camera: "Oh, do you know how the Suifeng Express Company is?" ”

And so the ad ended.

Zhang Heng and the other three were a little dumbfounded after reading it, this advertisement ...... It doesn't seem to be anything special, except for Lin Li's face, it doesn't seem to have any promotion value.

Zhang Heng and the others thought that Lin Li's advertisement would never be bad, but they didn't expect it to be such an advertisement, and they wanted to refuse for a while but didn't know how to speak.

Lin Li saw that the three of them were a little lost, hesitated, and said with a smile: "Mr. Zhang, let's do it, I'll send a copy of the advertisement to the three of you, and the three of you will go back and watch it on TV, and then reply to me." ”

Zhang Hengzheng didn't know how to refuse, but when he heard Lin Li say this, he smiled and said, "Okay, you send us." ”

Lin Li then sent the video to them.

The crowd chatted at the scene for a long time before gradually dispersed.

Zhang Heng took the advertisement that Lin Li gave him, walked out with the other two, and when he walked outside, they began to discuss.

"This is a lot of buy-one-get-one-free ads...... It doesn't seem like much. ”

"Okay, buy one get one free, you still want people to show their housekeeping skills, this advertisement sells his face, anyway, it's cheap."

"But are we going to spend money to promote this ad? I don't think it's cost-effective. ”

"Lin Li's face is worth a million, I think it's still worth pushing."

"Lin Li is popular now, but the main thing is that this advertisement is not good, the first one asked him what clothes he was wearing, this question is basically useless, we are all familiar with the uniform of Suifeng Express, the second question, ask how about Suifeng Express, if Lin Li said it is very good, then it's okay, but he doesn't answer positively, but asks the camera this question, how can you look at this advertisement."

"Mr. Zhang, you say, do you want to promote this advertisement?"

Zhang Heng was silent for a while, he was not satisfied with this advertisement, but this was also Lin Li's kindness, if he didn't promote it at all, it seemed that he would not give Lin Li face, they still wanted to cooperate with Lin Xiaoxi Advertising Building in the future, and it was still necessary to have a good relationship with them now.

"I'll think about it again, or I can take a tenth of our original budget and push this ad a little bit."

"Isn't a tenth a little less?"

"Let's try the water first, if the effect is good, we will continue to add it, if it is not good, Lin Li's side will also give him face."

"Well, this method is okay, but Lin Li has a request, that is, if we want to use it, we will promote it tomorrow."

"Leave it to Xiao Liao, the director of the marketing department, there are so many online platforms now, and it is not the previous TV station, and it has to be scheduled, now as long as the money is in place, it can be promoted to you immediately."

"Okay, then I'll get in touch."

Zhang Heng drove back home, and couldn't help but open his mobile phone again to watch the advertisement that Lin Li took for Suifeng Express.

After reading it again, he still didn't find anything outstanding, so Zhang Heng turned off his phone in disappointment.

The next morning, after Zhang Heng had breakfast, he swiped Weibo and suddenly found that Lin Li's advertisement had been reported on the hot search.

Zhang Heng clicked in and took a look, showing a message from a well-known newspaper's official Weibo.

The news said that Lin Li's advertisement for the grass boat to borrow arrows for the Ruyi little raincoat caused public outrage, and many people criticized Lin Li for not respecting history and bringing bad children, and now even the official Weibo of the Ruyi little raincoat has deleted this advertising picture.

They want to apologize!

Zhang Heng also watched the previous "I Am an Advertising Man", and he still liked Lin Li's advertisement, what he remembered was that after the show was broadcast, this advertising picture was also praised by many netizens, and he really hadn't seen it.

Why did he suddenly arouse public outrage and ask him to apologize?

The shopping mall is like a battlefield, and Zhang Heng is now in this position, so he can naturally figure out the joints by thinking about it.

This group of old professors criticizing Lin Li's advertisements may be true, but if it can be on the hot search, someone must be behind it.

As for who it is, Zhang Heng probably knew it if he thought about it casually.

Fortunately, Lin Li has no problem with the advertisements he makes for his company, and it does not affect himself.

I drove to the company.

As soon as Zhang Heng entered the company, Liao Yanbin, the director of the marketing department, knocked on the door and came in.

"Mr. Zhang, I want to report to you about the advertisement that our company pushed Lin Li yesterday." Liao Yanbin said.

"Well, you say."

Liao Yanbin said: "After we received the instructions last night, we chose Youku video, and after negotiating with their Ministry of Commerce, we paid them a deposit overnight, and set a national number of 1 million plays, with an advertising fee of 50,000, which is expected to be broadcast within two days, and it will start at eight o'clock in the morning. ”

Zhang Heng nodded and said, "That's pretty much it." ”

Liao Yanbin was silent for a moment and said, "Mr. Zhang, I have a suggestion. ”

"What advice?" Zhang Heng looked at him.

"That's it...... I think...... We have to increase the publicity of this advertisement......"

Zhang Heng was stunned for a moment and said, "That's almost it, there will be better advertisements next week, and we will focus on promoting that." ”

"What could be better than this ad?" Liao Yanbin was a little surprised.

Zhang Heng smiled: "You'll know when the time comes." ”

"However, this advertisement is also very good, and it is a pity to promote it so much...... "Liao Yanbin said.

Zhang Heng was stunned for a moment, and looked at Liao Yanbin with some doubts, as the marketing director, Liao Yanbin's understanding of advertising is better than them.

This had to make Zhang Heng curious and asked, "Is this advertisement good?" ”

"Hmmm! Very good! It is foreseeable that there will be enough topics to be raised after the broadcast. ”

Zhang Heng was even more puzzled, and said: "It's just a forest, compared with his own previous advertisements, it's not brilliant at all, what's the topic!" ”

Liao Yanbin understood that Zhang Heng didn't seem to understand this advertisement well, so he said: "Mr. Zhang, you may not know the intention of this advertisement, why don't you go to the conference room with me to take a look at this advertisement......"

"I've seen it, I've watched it twice." Zhang Hengdao.

"All on your own phone?" Liao Yanbin said with a smile.

was said by Liao Yanbin, Zhang Heng was stunned, looked at his Dahua mobile phone, and asked, "Is there any problem?" ”

"You come with me to the conference room and look at it again, and you'll understand it all."

Zhang Heng was also aroused by his curiosity, and he also felt that Lin Li's advertisements might not be so bland.

"Okay, call Mr. Zhang and Mr. Xu and watch it together!"

Zhang Heng went to the conference room, and not long after, Mr. Zhang and Mr. Xu also came.

The conference room is a normal conference room configuration, a set of tables and chairs, a complete set of projection equipment, sound and projector.

The three of them sat down, and Liao Yanbin began to turn on the computer, turn on the projector, and start playing this seemingly ordinary advertisement.

The video is very short, fifteen seconds before and after, just enough to go to major websites.

In the video, Lin Li is facing the camera.

"Someone" asked, "What kind of clothes are you wearing?" ”

Lin Li pointed to the logo on his chest: "Express with the wind." ”

"Oh, how's the Wind Courier Company?"

Lin Li said with a smile: "This can be said for three days and three nights, in order not to delay everyone's time......"

Lin Li took a few steps forward and said loudly to the camera: "Hey, how about the Suifeng Express Company?" ”

As Zhang Heng watched before, the advertisement ended.

Zhang Heng and the others looked at Liao Yanbin, meaning: "This? What's good? ”

However, as soon as they looked at Liao Yanbin, a mechanical and somewhat cute voice sounded in the conference room.

"Hello host, Suifeng Express is the leading express company in China, the country has good service, fast speed, first-class safety, but also door-to-door delivery, as of the beginning of this year, Suifeng has more than 300,000 employees, 15,000 transport vehicles, more than 10,000 outlets in China and overseas ............"

The IU smart speaker in the conference room issued an introduction about Suifeng Express for more than two minutes!

Zhang Heng and Mr. Xu next to him were stupid, and the answer of the IU smart speaker was the official answer to their official questions to netizens on the search engine.

IU's mobile phone business is actually only a small part of all their business, and their company's main focus is still smart home appliances.

IU smart speakers, IU smartphones and IU smart TVs, and some other home appliances, it can almost be said that at least half of the country's households will have IU home appliances.

And speakers、Mobile phones and TVs all have IU intelligent voice function,Call out the password of the system,It's to shout before the question:Oops!

Lin Li's advertisement, the last sentence of oops, just activated the program of the IU smart device.

As long as there are IU speakers, mobile phones or TVs in the family, after seeing this advertisement, they will be activated and answer the answer they heard in the conference room!

Thinking about it this way, Lin Li's advertisement is very easy to understand, and the advertisement is still unfinished, so borrow IU Intelligence's mouth to recite this answer to the user, and the effect is better!

The 15-second advertisement was forced to be made into a 2-minute advertisement by Lin Li!

This wave of publicity will definitely make everyone remember Suifeng Express!

Zhang Heng and the others didn't expect that Lin Li's seemingly ordinary advertisement would hide such an easter egg!

I almost missed a great advertisement!

Zhang Heng looked at Liao Yanbin and said excitedly: "Yanbin, listen to you, go, give this advertisement ten times the budget, no, twenty times the budget, anyway, the websites that can be called famous, I will push them to death!" ”

n.