Yu Chenxi's direction is right, a company's brand is the most important, so how can the brand be created? By word of mouth.

The two electrical appliance companies that were acquired were actually selling TVs and refrigerators of poor quality, isn't that an inverted brand? Although a 30% rebate was given, the reputation was poor, so how could consumers dare to come to this electrical city to buy electrical appliances in the future?

In addition, there are other electrical appliances in the electrical city, which is typical of picking sesame seeds and losing watermelons.

After reading the customer complaint form, Yu Chenxi went to the Chaoyang Electric Zhonghe Street store, which is the acquired electrical appliance company, one of the largest stores under it.

When I arrived at the Zhonghe store, I saw an old man in his 60s arguing with the sales executive.

"What kind of broken TV are you, you only bought it back for a week, and you can't watch it? I want the money back. "There was a red door TV next to the old man.

Looking at the old man's dress, he is an authentic farmer, and it is not easy for a farmer to buy a color TV.

The sales supervisor is a woman, in her 30s, rolled her eyelids and said: "This is our best-selling TV, there will be no quality problems, uncle, did you fall on the way back, causing the display tube in the TV to break?" ”

"It's impossible, when I bought it back, I could still see it, but I suddenly couldn't watch it yesterday."

"Uncle, where do you live?"

"Hanshan Town."

"Oh, I know, it may be that your signal is not good, and you can't receive the signal from the TV source, so the image can't come out, and it's not our reason."

When the old man heard this, the wrinkles on his face were squeezed into a ball, and in those days, many alpine areas and remote areas did not receive signals well.

"Lesbian, I bought this TV for 2,500 yuan, 2,500 yuan is my income for a year, since I can't watch it without a signal, can you give me back the money." The old man's originally rickety back became even more rickety because of his pleading.

The female supervisor pursed her lips and said disdainfully: "Uncle, it's not that I refuse to give you a refund, but there are regulations from above, and goods without quality problems cannot be returned." ”

"It's okay to give 2400, please." The old man pleaded.

"No way!"

"So how can you be sure that it's the reception and not the quality?" The old man was annoyed.

"If you think it's a quality problem, go to the relevant appraisal agency and issue a quality certificate, if it's really a quality problem, we will return it to you."

At that time, it took at least 1,000 yuan to identify the quality of an electrical appliance, and it was necessary to queue up.

This is also the reason why many consumers bought poor quality electrical appliances and used them improvised.

"Aren't you embarrassed for me? How do I know where the accreditation agency is? ”

"This is the company's regulations, it's not that I embarrass you, I don't know where the appraisal agency is, you go and inquire yourself, okay, please go back, don't harass us to do business, if you don't listen to persuasion, I'll call the security guard."

The old man gritted his teeth, knowing that his arms could not reach his thighs, he picked up the heavy TV and walked to the door step by step.

Lin Bufan was sad, stepped forward, and stopped the old man, "Uncle, I am an employee of this electrical company, I heard your question just now, in this way, I will return the money to you." ”

Lin Bufan paid 2,700 yuan to the old man out of his own pocket.

"Ah, 200 more." The old man is a sincere person, and he took out 200 and returned it to Lin Bufan.

"Uncle, this should be your round-trip fare."

The old man was grateful, rubbed his eyes, bent down to thank him, and went home happily.

After Yu Chenxi saw this scene, he sighed and was angry.

Yu Chenxi and Lin Bufan entered the Zhonghe Street store again and went directly into the store manager's office.

The store manager is a middle-aged greasy uncle in his 40s, with his head upside down, wax on his hair, his feet resting on his desk, smoking a cigarette and making a phone call.

"Don't worry, I'll let the salesman sell your goods hard, and the salesman will also get a commission when you sell it, and everyone wins each other."

The salesman is also strongly recommending customers to buy these two electrical appliances, because the commission of these two electrical appliances to the salesman is also high, that is to say, this reversing line, from the source to the salesman, is already very mature, and it can also be said to be rotten.

Yu Chenxi pushed the door directly in.

"Rub, why don't you come in without knocking?"

When the store manager finished speaking, a spirit hung up the phone and stood up.

"Store Manager Zhou, your class is very leisurely, the room is full of smoke, are you going to become an immortal?" Yu Chenxi said unhappily.

Store Manager Zhou immediately opened the window, "Boss, why are you here?" ”

"I'll inspect the work, and I'll take a look at the purchase list and rebate profit list of Da Neng and Red Door."

Store Manager Zhou chuckled in his heart, and had a bad premonition.

After reading the purchase list and profit list, Yu Chenxi said with a smile: "Judging from the purchase list, Daneng and Hongmen are both from Jiahe Electric Appliance Factory in Tongxian County. ”

The electrical appliances entering the electrical city must be inspected by the technical department, and only the certificate of conformity can be sold!

But the Chung Ho Street store does not have this link.

"Jiahe Electric has cooperated with us for many years, and the quality is trustworthy."

"Is that really that trustworthy?"

"Boss Yao said that Jiahe is good and can be exempted from inspection."

Boss Yao is the previous boss of Store Manager Zhou.

"Boss Yao has sold the company to Chaoyang Electric, if he is doing well, how can he sell the company? Let me finally ask you one side, is there a quality problem with Da Neng and Red Door, is it a dump? Yu Chenxi asked categorically.

Store Manager Zhou sweated on his forehead, rolled his Adam's apple, and said with a bite: "There is absolutely no quality problem." If you don't believe me, you can ask the technical department to check. ”

"Good!"

Yu Chenxi immediately called the technical department of Chaoyang Electric Appliance headquarters.

Store Manager Zhou was shocked, he thought he was asking the technician in his store to inspect the goods.

From sales, to technicians, to store managers, Zhonghe Street stores have already collected money from Golden Harvest.

"Boss, the rebate given by this Jiahe Electric Appliance Factory is high, and our employees have said that you don't need to make things stiff."

After hearing this, Yu Chenxi became angry, "Do you mean that if the rebate is high, you can sell fake goods to customers?" ”

"Boss, Jiahe is a big factory, and the quality of TVs and refrigerators is absolutely passable."

"If you can't pass the test, you don't count!"

Half an hour later, the technicians of Chaoyang Electric arrived, and a total of 6 people came, and according to Yu Chenxi's instructions, they checked the Daoneng refrigerator and the red door TV.

The results came out quickly, and it was indeed a dumping.

Yu Chenxi slapped the table and roared: "As the store manager, how can you enter this kind of dumping?" This is deception of customers, it is fraud. ”

Store Manager Zhou disagreed, and said: "Boss, which electrical appliance city has no restocking now, the profit of restocking is high, from the salesman to me to the company, it is profitable, why do you have to be more serious?" ”

"You're so daring!" Yu Chenxi didn't bother to tell him about ethics and branding, "You're fired!" ”

Store Manager Zhou smiled wickedly and said: "Boss, I can't be fired so casually, you know what I did before, do you know why Boss Yao put me in this position?" ”

Zhou Shilong was originally a gangster in this part of Zhonghe Street, and often mixed with the merchants on Zhonghe Street, and Boss Yao also made Zhou Shilong the owner of the Zhonghe Street store under the coercion of Zhou Shilong, and more than a dozen security guards in the store were Zhou Shilong's subordinates.

The security guard who rushed in at the door to get the leather stick looked at Yu Chenxi and Lin Bufan with fierce eyes.

"What do you want to do?" Yu Chenxi said angrily.

Lin Bufan's hand pressed Yu Chenxi.

"Boss, if you fire me, you will make trouble for yourself, I will be fired and, my little brothers will not have anything to eat, and they will often gather in the store when the time comes, the little brothers will have a bad temper, they will drive away customers, and this store will not be opened."

"Isn't there a royal law?"

"Yes, how can there be no royal law, but we don't beat people, we just wander around the store, what can you do with us? Also, there are people above me Zhou Shilong, the so-called strong dragon does not suppress the head snake, we had better maintain the status quo, and the well water does not interfere with the river water. Don't wait to tear your face, everyone will be embarrassed! Zhou Shilong said with a sinister smile.

Yu Chenxi gritted her teeth and looked at more than a dozen security guards with leather sticks, but she didn't dare to attack.