Chapter 15: Brainstorming and the Shocked Boss Xu (4,000 Chapters)
Nanjing, the headquarters of Xiyin Group.
Boss Xu has not had a good time recently, he often feels his temples pounding, and his heart is flustered and his headache is terrible.
For this reason, he spent a lot of money to invite a world-famous old Chinese medicine doctor, then my old man opened a pharmacy that drank more mung bean soup after taking the pulse of Boss Xu, and also gave him the business card of Ma Baoguo, the head of Mixed Yuan Xingyi Taijiquan.
The reason why Boss Xu has a headache is this.
Since 2016, Shein, the fast fashion brand under the group, has been breaking through all the way, and after winning the North American market, it is logical to move to Europe.
However, on the Europa continent, the Xiyin Group and several recently rising Chinese fast fashion companies have been frantically blocked by international giants led by Zara and H.M.
In recent months, the war has been more intense than ever, with both sides resorting to price wars, desperate hand-to-hand combat, and the headquarters allocating huge sums of money every week to launch advertising campaigns and subsidizing the serious losses caused by the price war.
"It's not the way to go on like this." Boss Xu frowned and paced back and forth in the office.
He couldn't help but think of the phone call he received two nights ago, the other party was an authoritative person in the imperial capital, this is probably one of the characteristics of China, the bigger the business, the more attention is paid to the power center's every move.
In short, the authority person who had a good relationship with Boss Xu made his heart move with just one sentence.
"Western giants have dominated the global market for many years, and there is international capital behind them, they don't want to fight the price war, but if they really fight, they may not be afraid, I know that you have been very difficult recently, if you don't dislike it, I'll give you a trick." So says the pundit.
"Please show me the way." Boss Xu hurriedly agreed respectfully.
"Maybe it's time to add a little bit of technology to your products."
"Technological?"
"Yes, recently there is a domestic company that has developed a new type of fiber with very strong performance, and is looking for partners, if you are interested, try to contact it."
So after Boss Xu hung up the phone, he immediately inquired in many ways, and it was easy to find Director Qin of the national laboratory.
Director Qin was full of praise for X fiber, so he had a meeting with Gao Yuan.
At this moment, the car sent by Boss Xu has already picked up Gao Yuan and Xu Qingzhou at Nanjing South Railway Station, and is on the way back to the company.
Soon after, Gao Yuan and Xu Qingzhou walked into Boss Xu's office under the guidance of their entourage.
Boss Xu was slightly stunned, he didn't expect that the two of them were so young, Gao Yuan was in his early twenties, even if Xu Qingzhou was a little older, he was only twenty-eight or nineteen years old.
Boss Xu instinctively walked towards Xu Qingzhou, after all, Gao Yuan was too young, with a pair of Wade No. 8 basketball shoes under his feet, without the boss's shelf.
"Mr. Xu, this is Boss Gao."
Fortunately, the escort reminded him that Boss Xu did not make jokes.
After the two sides sat down, Boss Xu soon found that his usual routines were not used here in the plateau, and there were not too many hypocritical politeness, so the plateau directly began to talk about the technical problems of X fiber, and asked Xu Qingzhou to take out the samples and information that had been prepared.
"Let's talk about cooperation." Gao Yuan said very frankly: "The supply price of X1 fiber is 30,000 yuan per ton, and the specific weaving process and printing and dyeing process will be decided according to your needs..."
Gao Yuan said very practical things, but Boss Xu played Tai Chi with him.
"Boss Xiao Gao and Dr. Xu are coming from afar, it's better to go have a meal first, have a good night's rest, and wait until tomorrow when you have enough spirits, let's talk about the contract carefully." Boss Xu said with a smile.
It's not that Boss Xu is hypocritical or whatever, it's just a standard businessman, he won't rush to make a decision in everything, but first test the other party's bottom line, Gao Yuan grew up in a businessman family, and he still understands these routines better.
To be honest, a lot of hypocrisy and grievances in the business field are really boring
It's a pity that the plateau is too weak now, and there is no strength to change the rules, with the value of Boss Xu and the status of the rivers and lakes, it is already enough to entertain the plateau and Xu Qingzhou in this way.
"That's fine." Gao Yuan was helpless, but still smiled and said: "Then let's go back and rest first, and talk about something tomorrow." ”
In the evening, the reception staff sent Gao Yuan and Xu Qingzhou to the reserved hotel, as for the business banquet, a group of people touted each other and other non-nutritious arrangements, Gao Yuan directly declined.
This is his first time in Nanjing, and instead of getting drunk at night, it is better to take this opportunity to see the night view on the Qinhuai River.
"Although he has the same surname as me, I don't like this Boss Xu very much."
Xu Qingzhou is worthy of being a man of temperament, when he was eating salted duck in a street restaurant, he said to Gao Yuan: "That guy has no sincerity at all, we brought a full set of technical information and samples, and brought a very competitive offer, but he pushed back, as if we begged him." ”
Gao Yuan smiled, "It's not that he pushes and resists, but he doesn't know the key to us, doing business is like this, don't say that we quote 30,000 yuan, that is, 20,000, 10,000, Boss Xu will still bargain, after all, the pursuit of profit is the common nature of all capital." ”
"And the basis of bargaining is the understanding of the product, I am sure that Boss Xu's technical team will be very busy tonight, with the prudence of the businessman, he does not believe in our technical indicators, and must test it himself."
"And in order to suppress our price, he also has to look for competing products with similar performance in imported goods, and when the time comes, talk to us, you see that the fabric of Mitsubishi Chemical is only 32,000, and your domestic ones are cheaper, how can they be sold for 30,000?"
Belch...
Gao Yuan's interpretation is subtle and slightly warped.
Xu Qingzhou muttered: "Anyway, I just don't like this person very much, it's too shrewd." ”
Gao Yuan laughed when he heard this, "It's a good thing to be shrewd, if he is not shrewd, can he make such a big business?" ”
"And he is shrewd and cunning, and he has to divide who he is, if he uses his shrewdness and cunning to deal with those Western enterprises, not only do I have no opinion at all, but I also want to vigorously support it."
"Nowadays, the pinnacle of the fast fashion field is in full swing, the two warring sides are the Chinese power led by Shein Group, and the European power led by the Spanish Zara Group, which is not only a contest between the upstart and the traditional giants in the field of fast fashion, but also a life-and-death duel between Eastern and Western business groups."
"We in Huaxia already occupy the world's largest textile and clothing supply chain, if we eat the retail terminal, this will be too big a blow to the traditional forces in Europe and the United States."
"After all, according to the design of white people, they only need to own the brand and design, including the most valuable and easy part of the industrial chain, and hand over the hard work of production and manufacturing to hard-working Asians."
"So whenever an Asian force enters the base camp of the West, without exception it will be attacked with unprecedented intensity, Huawei and ZTE are the most typical examples of the past, not honestly working for the West, but want to be its own brand, want to develop its own technology? Such rebellious acts must be completely banned. ”
"Before Huawei and ZTE, it was a Japanese company, at the end of the last century, North America's means of suppressing Japan were no worse than today, a while ago I went over the wall to look, and found that many Japanese remembered their humiliation, and the forum was sour, but it was quite interesting."
"Grandma's." Dr. Xu, who has always been polite, couldn't help but swear, "It turns out that I only know that the survival of our technology companies is very difficult, and I didn't think that even ordinary enterprises would be targeted?" Suppressed throughout Asia? Why are they so domineering? ”
Gao Yuan said lightly: "In 1441 A.D., a man called Antao. The Portuguese of Gonsalves captured ten black slaves from near Cape Brown in Africa and brought them to Lisbon, the capital of Portugal, to sell, thus beginning the centuries-long evil slave trade in the West. ”
"Today, although the visible slavery has disappeared, invisible slavery and colonialism still exist, the currency of West Africa is called the CFA franc, the country's foreign exchange reserves are kept by the Bank of France, the French nuclear power giant Areva owns 70% of Africa's uranium mines, even if those African countries are poor and starving, it is still a water of French imported equipment, even small things such as wires and switches, must use French Schneider."
"Of course, the situation has improved somewhat as we continue to march into Africa, but it is a pity that we have helped Africa develop in exchange for more hostility and slander from the West."
"The so-called human community is, of course, a good wish, but before building a human community, there is a premise, that is, Western hegemony must be completely liquidated."
After a pause, Gao Yuan continued: "If you start from this point, you will find out how Boss Xu's character is, whether he is cunning in business, is not a problem at all, or it is not a big problem. ”
"It's like we all know that the screen quality of Huawei mobile phones has always been a bit problematic, since there is a problem, should we criticize it?"
"Of course it should be, but if you want Huawei to die quickly because of this problem, you will be stupid and bad."
Call~
Xu Qingzhou let out a long breath and stared at the plateau with strange eyes for more than ten seconds, "I was taught another lesson by you today, sometimes I really wonder if you spend all your spare time thinking about those profound social issues." ”
Gao Yuan smiled and said, "That's not it, I occasionally think about women." ”
"It's just that I think it's not a bad idea to cooperate with a company like Xiyin, which can fight against Western hegemony and make a little money."
"We have to earn money, the only question is whether we want to earn it standing or kneeling."
Between Gao Yuan and Xu Qingzhou, similar discussions are going on every day, which is equivalent to brainstorming again and again, and many wonderful ideas and ideas are generated in the process of their thinking collision and communication.
Gao Yuan likes to chat with people like Xu Qingzhou who are smart and have the same three views.
In the middle of the night, when they returned to the hotel after visiting the Qinhuai River together, the idea of business cooperation, and even the direction of development in the next few years, gradually took shape in Gao Yuan's mind.
As the saying goes, the light is not lit, and the reason is not clear, which is probably what it means.
……
Early the next morning, Boss Xu was in the office and summoned Zhang Guangling, the company's technical director.
After a whole night of intense testing and analysis, Zhang Guangling's eyes were red at this moment, but his spirit was strong, his eyes were bright, as if he had been greatly stimulated.
"Speak human words." Boss Xu frowned slightly, and complained: "I don't go to school and can't understand your professional terms, so you can directly tell me how the performance is, and it will be over if you can have DuPont's COOLMAX fabric." ”
Zhang Guangling wiped the sweat from his forehead, and said in a trembling voice: "It's not a matter of a few percent, but nearly three times more than DuPont!" ”
"Three?" Boss Xu immediately became a spirit, "Three times as many times as you said!?" ”
Zhang Guangling hurriedly said: "There will be no mistake, the technical department has already fried the pot, no one expected that the quality of the products of the Kunlun company is so awesome!" ”
"According to reason, the general manufacturer will always inject water into the technical indicators and falsely mark some parameters in order to facilitate product promotion."
"However, this Kunlun company, not only does not have any false standards, but also underreports a lot, I have been in the industry for decades, and I have never seen such a thing!"
Boss Xu suddenly remembered what the authoritative person in the imperial capital said, blindly fighting the price is not the way, maybe you can try to improve the scientific and technological content of the product...
High-tech content!
Technology!
Boss Xu's face became very solemn, and he hurriedly asked Zhang Guangling to continue to introduce.
As Zhang Guangling described the extraordinary performance of X-fiber in as simple language as possible, Boss Xu's eyes gradually lit up.
The current era is the age of science and technology!
Take the field of sportswear as an example, since Nike Group launched the high-tech running shoe against the sky, ZoomX Vaporfly NEXT, which helped Kipchoge break the two-hour barrier in the marathon, the track and field world has gone crazy!
All the people who love sports all over the world are going crazy!
Nike Group's sales skyrocketed!
And their old rival, the Adidas Group, suffered a huge loss of 5.6 billion in the second quarter alone!
The reasons for such huge losses are of course complicated, but in recent years, Adidas Group has been at a comprehensive technical disadvantage and has an unshirkable responsibility.
The three-bar and shamrock logo are still cool, but it's a pity that from a technical point of view, Adi is no match for Nike.
"Go and invite that little high boss."
"No, prepare the car, I'll go to the hotel in person!"
Thinking of this, Boss Xu gritted his teeth and left the office in a hurry.