"We will cooperate with authoritative media, and our theme is: domestic games, the return of the king."

Guan Er is worthy of being an old Hualuo person.

Senior marketer.

As soon as he started speaking, Su Qingyue found that his plan was high-minded, comprehensive and thoughtful.

Although it is not so impressive.

It should be one of the few that can reach such a height in the entire Internet circle.

He began to realize that his previous Shen Qing was not necessarily conservative in Hualuo.

It's more likely to be lost in ability.

Guan Er's plan is not surprising, nor is it maverick.

But it has no major flaws, and it can form a strong execution force by virtue of the company's abundant resources and team quality.

And through the media relations that Hualuo is good at, the intensity and accuracy of advertising. In the process of execution, errors are constantly corrected.

Coupled with the surrounding help of partners, the probability of success must be very high.

He is worthy of being a person from a large company and an experienced executive.

Group Combat: Regular Army Fighting.

Su Qingyue began to be impressed by him, but at the same time, he was more confident in his plan.

Guan Er said a current situation, the current online games on the market.

Korean-Japanese games are the mainstream, accounting for more than 90% of the share.

When the media and players talk about kimchi, there must be an element of banter, but more of them are dissatisfied and expectant.

Listening to him, the audience nodded frequently.

Tian Lei and Chen Feng sat straight and listened carefully.

Guan also extended from the theme to the specific implementation.

"First of all, we will look for Mr. Zeng Jingjie, a first-line martial arts student in China, as our spokesperson; secondly, the media was invited to visit the filming site, and a theme song was tailored for Mr. Zeng Jingjie; At the same time as the release, the major music charts hit the charts......"

"In addition, in terms of channels, I advocate the production of four different types of posters to respond to the aesthetics of people in different places."

As for the media......

Su Qingyue was surprised to find that Guan Er did not mention any media classification.

He just expressed different media and had a different user base.

Although print media has been impacted by online media in the past two years, it is still a mainstream media form.

The benefits are obvious, of course.

He said: "We have been cooperating with the media for a long time, so we have better control over the layout and the direction of publicity. At the same time, my portrait of print media users is: loyalty, strong spending power, and sufficient purchase intention. ”

Then, he came up with a perfectly perfect, flat-media solution.

"We can carry a starter card in the form of a single page in the print media distribution process. In this way, you can solve the problems of data statistics and effect analysis through the novice card opening rate and the payment rate after card opening. ”

I have to say that Guan Er's plan is indeed a rare marketing case.

Even Su Qingyue admits that this plan has a very stable and accurate arrangement from the formulation of the theme, to the planning of the core events of the market, as well as the specific implementation plans and advertising strategies around the core events.

And he didn't shy away from any of the media types.

The whole scheme looks flawless.

In the end, Guan Er concluded: "We will use the above means to set off a storm of domestic games and establish our position." ”

"Our status is divided into, industry status, cultural status, and ultimately the formation of consumer cognitive status."

Time flies.

Before eleven o'clock, Guan Er finished the plan.

The venue was quiet.

Su Qingyue's confidence returned.

Although he admitted that Guan Er's plan was a regular army's way of fighting.

However, the regular army is also divided into eras.

Guan Er's regularity is the most elite Teutonic knight in the era of cold weapons.

And his scheme is modernized.

Integrated operations on land, sea, air and space.

Fortunately, the plan was changed just now, and Su Qingyue was already eager to try at this time, and his blood was surging, waiting for him to speak.

Then it was everyone's turn to give their opinions.

Tian Lei didn't speak, and asked Yue Lindao beside him to ask questions.

Su Qingyue noticed that from the beginning of the meeting to the present, Tian Lei had smoked half a pack of cigarettes.

Yue Lindao is also welcome.

Directly asked: "Do the end users of these print media have a high overlap rate?" ”

“…… Actually, I don't think it's too high. ”

Yue Lindao asked very suddenly, and Guan Yi hesitated.

It's really professional, Su Qingyue thought.

Because if the coincidence rate is very high, it means the so-called one million users.

In fact, it may only be 300,000.

But Su Qingyue thinks that this possibility is very small, and there are very few non-professional and in-depth enthusiasts who buy two newspapers or magazines. One million users can't shrink much.

He doesn't care at this time, Guan Er is his competitor.

actually relieved him and said: "That's the case, this kind of repetition rate is relatively low, and there are fewer head media." Because the audience of gaming media is mainly young students, they don't have a lot of money, so it's less likely to buy several copies at the same time. ”

Unexpectedly, Su Qingyue actually broke the siege for himself.

Guan Er was a little surprised.

The problem of Yuelin Island has finally been solved.

The executives looked at each other and felt that Su Qingyue was really strange.

However, Chen Feng was a little proud, and felt that the person he chose did not say anything about professional ethics.

"Is there any refinement on your theme?" Chen Feng asked.

"We can refine it." Guan Er said, in fact, the real meaning is no.

"In this plan, in addition to print media, there seem to be very few other media, especially online media." Chen Feng asked again.

"Yes, I don't think they're mainstream at the moment and they lack authority. So in my plan, they just work with the print media, and they don't specifically list them. ”

Guan Er's answer was decent.

Su Qingyue admits his ability, but he doesn't think this plan is the best solution.

Because he is too one-sided.

It's okay if you put it in the blue ocean.

But now Hualuo is facing a number of competing games in the past, and there are more games to be released in the future.

The competitive pressure can be imagined, if such a plan is still used, although it will not be a big loss.

But don't count on Dacheng.

He was thinking about it, and the executive opposite Chen Feng interjected: "I think Guan Er's plan is very good, and the implementation is smooth sailing for us Hualuo." At least to a large extent, it reduces the risk of public testing and lays a good foundation for charging. ”

The person who spoke looked a bit like a Hong Kong Island actor.

The whole person is very upright.

There are vicissitudes on his face, and his eyes are not big, but they are very focused.

As soon as he said this, many people echoed him.

"It's surprisingly upright."

People started to talk about the topic to the specific details.

As if the plan had already been adopted.

The people in the interactive entertainment marketing department were left to hang, not speaking, and their faces were expressionless.

Tian Lei and Yue Lindao chatted in a low voice.

Motioned for Chen Feng to go down.

"Guan Er is very good, and he deserves to be our marketing general of Hualuo." Chen Feng used a word of praise to suppress the discussion in time. He turned his gaze to Su Qingyue and said, "Let's listen to the plan of the interactive entertainment marketing department." Qingyue, you start. ”

"Okay." Su Qingyue nodded.

He opened his own program.

Looking at the words "the first year of martial arts", projected on the screen.

calmed down his nervous heart a little, and said: "The theme of my plan is the first year of martial arts, and all publicity and promotion will be based on this." According to the characteristics of different media, do different emphasis on promotion. Next, I will expand on the topic first, and then move on to the next step......"