"The first year of martial arts?"

Hearing Su Qingyue's design, Chen Feng was a little surprised.

It's not just something new.

What's more, he solves the problem of Guan Er's plan: behind the mediocrity, there is a slight hollowness.

The first year of martial arts is more concrete.

And it's also more in line with the product itself.

He looked at the Tianlei and Yuelin Island next to him.

I found that both of them were shocked, and even sat up straighter.

"I don't think it's possible to beat them with empty slogans because of the prevalence of Korean and Japanese games. We must use concrete concepts to guide everyone. Coincidentally, martial arts is a concrete concept and our culture. There were martial arts novels and martial arts movies in the past, and then there should be martial arts games in the future......," Su Qingyue said.

Yue Lindao listened below.

He thinks that Su Qingyue's theme is far more than the relevant one.

Where there are Chinese, there are martial arts.

It is a recognized cultural phenomenon.

Far stronger than the return of the king.

The latter can be used in any product and is not highly explosive.

He looked at Su Qingyue with great interest, and admired this young man more and more.

Then Su Qingyue began to talk about the specific implementation.

"We will invite Qin Yuanyuan as a spokesperson, because she has just starred in the hit "Yitianji", and she is a typical classical beauty. Because I just debuted, I also cooperate well with the brokerage team. When we use her, we will get different effects from other stars. ”

Hearing Su Qingyue say this, Tian Lei also nodded secretly.

Because he believes that now the manufacturer has entered a misunderstanding by asking a spokesperson.

People think that the more expensive, the better.

But no one looked at the effect of this spokesperson.

That's the problem.

Everyone knows that Zeng Jingjie is a big name, and he often has the temper of a big name.

The company asked him to be an endorsement, not only to pay a sky-high endorsement fee. And he might just be there for a press conference or two.

It's just not worth it.

Tian Lei thought about it, and preliminarily judged that Su Qingyue's spokesperson strategy was better.

And when he listened to it later, he was even more excited.

"We will carry out activities in major university forums, with the theme of: Which ancient costume of Qin Yuanyuan do you like the most."

"At the same time, we will also invite major cosoplay clubs and game guilds to participate."

Su Qingyue said a few words, and then mobilized the reverie space of many people present.

Even Guan Er has to admit, what do gamers like the most?

Isn't it just cultivation?

The star he has cultivated is his own child and his own idol.

This method is indeed better than what I did.

He was upset, but he admitted that it was a good idea.

And because of the short time, it is impossible for the company to operate a star from beginning to end.

We can only learn from this kind of heart and mobilize everyone's enthusiasm.

And that's not all.

Su Qingyue said later: "We will also invite 17 general media, 88 local media, 7 professional media, 11 online media, 35 mainstream forum moderators or bloggers, 10 player representatives, and representatives of our partners to participate in the later press conference." ”

As he spoke, the PPT went on.

Everyone saw that a chivalrous man appeared on the screen.

Didn't understand what that meant.

Su Qingyue introduced: "A week in advance, we will let people dress as chivalrous customer service and send hero posts to major media, which is actually an invitation to the press conference." In this matter, we must contact the media in advance to report on it, create a second wave of hot spots, detonate eyeballs, and deepen user memory. ”

The design of wave propagation is good.

Chen Feng listened to this plan, and while secretly admiring it, he found that Su Qingyue didn't mention any online media at all.

He was doing it at the same time.

That way, there wouldn't be a situation where those people threatened themselves this morning.

The rumors are self-defeating.

His heart was put down at once, and he listened with great interest to Su Qingyue as he continued to talk about the explosion of the press conference.

During the press conference, we will advertise nationwide.

The theme is: Qin Yuanyuan competes in martial arts to recruit relatives and spread heroes, and the world of martial arts is not gone.

The proportion of advertising, online media and flat media, pay attention to the quality of the arrival rate.

Don't just talk about proportions anymore.

All partner stores and Internet cafes are equipped with free starter cards.

And we will train our partners, and if someone asks, we will provide simple consultation and guidance.

Su Qingyue said, and everyone found that his plan was not only a publicity warm-up, but also an explosion at the press conference.

At the same time, there are channels in various places, holding Internet café charter flights.

"It must not be a regular charter flight, I need a big party." Su Qingyue said.

"Two hundred games a day, with posters, costume beauty talent shows, on-site lotteries, beauty live games and guidance, we will carry out for a month!"

"In addition, I suggest that the company should open a green line for Internet cafes, and when doing activities, if any problems occur, the customer service will cooperate with them as soon as possible."

Su Qingyue said excitedly.

Those who listened were also excited.

Yue Lindao found that Guan Er's plan, compared with Su Qingyue's, was simply not an era.

All excellent, though.

It's too much to follow the rules.

And most importantly, he'll be fine after blasting.

Su Qingyue was not.

He even talked about Qin Yuanyuan's plan to tour colleges and universities in the top ten cities across the country after the public beta.

And Huayang, the first person in game music, created the theme song of the martial arts game.

After the song comes out, it will be auditioned for free.

The ringtones are made by the company's SP department, and players receive them for free.

At the same time, there is also an auction of the best equipment in the theme part of the tour.

Su Qingyue finally concluded:

"Our theme is: The First Year of Martial Arts."

"Our main strategy is: single-point breakthrough, detonation of the overall situation, and secondary expansion."

Of course, the spokesperson part of the whole plan is still uncontrollable, and it needs to be discussed with the brokerage company for further improvement and adjustment. We already have a clear timetable for the coordination between departments, the production and distribution of materials, the arrangement of related strategies, etc. ”

Su Qingyue continued......

Yue Lindao looked thoughtfully at Su Qingyue on the stage......

What kind of commercial effect will be produced by the continuous continuation of this wave, Yuelin Island is very clear.

Any competing product in the same industry will be killed!

Yue Lindao thought that as soon as Su Qingyue finished speaking, he unconsciously took the lead in applauding.

Chen Feng and Tian Lei also followed at this time.

The company's executives are also keenly aware at this time.

Unlike Guan Er, Su Qingyue designed a whole case.

And not a simple marketing plan.

He is a product-based, brand-centric program.

From start to finish, the theme is clear, the pacing is clear, and it's all about the big picture.

Yue Lindao felt that if he followed this plan.

The results of the open beta of "Martial Arts World" can be predicted, and it is a small goal to enter the forefront of the industry online and revenue.

If this is the case, Hualuo will become an emerging force in the online game market.

The product will naturally become fragrant and sweet.

I am very fortunate to be in front of the front and controversially represent this product.

Thinking of this, he said to Tian Lei: "Mr. Tian, if we follow Qingyue's plan, we will speed up the process later." ”

Tian Lei finally showed a smile.

Chen Feng next to him interjected: "It would be better if the matter of agency could also be included in the transmission wave." ”

"Then it has to be topical." Su Qingyue said.

"Sky-high agency fees." Chen Feng followed.

Of course, Yue Lindao knew that this was an easy joke, because the process between the two parties to the contract was basically over.

And it is not wrong to say that the total price of 40 million is sky-high.

What's more, the white and black letters, the real sky-high price is to settle for safety, otherwise the verbal talk is all false and empty......

But Guan Er's face became more and more ugly.

He found that everyone was completely one-sided in favor of Su Qingyue.

He asked himself embarrassedly, did this just let him stand on his feet?

People like Shen Qing who were airborne from large companies were squeezed out by themselves.

He was not convinced.

Tian Lei smiled and asked, "Okay, does anyone have any questions about Qingyue's plan?" ”

No one in the audience answered.

Guan Er wanted to stand up and say: I have it.

But he rationally realized that this would not detract points from Su Qingyue, but would make him lose face.

In the end he remained silent, only smiling awkwardly.

Unconvinced: the plan is difficult, and the implementation is even more difficult. When the time comes, you won't be able to land, I'll see how you explain!

In the end, Tian Lei said: "Since everyone has no opinion, let's start voting." ”