Li Mingyuan and David Sachs also left one after another, and went back to prepare, and the domestic and international versions were launched almost simultaneously, each with different but the same place is to seize the same concept and entertainment events as the carrier.

It is worth mentioning that when the company disclosed the news of the spin-off and reorganization, the outside world paid special attention to the other two subsidiaries when they saw the latest structure of Bluestar Technology Group.

These two subsidiaries are Weibo and MicroBlog, and the products have not been launched, but the industry has paid close attention to them.

For people in the industry, it is extremely amazing, Bluestar Technology seems to have inexhaustible innovation, and launches new products every year, and there is more than one, and the key is that they are all super hits.

In 2003, BlueSpace was born, and now it is needless to say how popular it is, and it is still the representative work of Bluestar Technology. In 2004, Reddit, Bluestar Music/MusicSpace, Yunge Tieba, and Bluestar Video/BluestarVideo were launched in one go.

2004 was the year of the explosion of Bluestar Technology, and two large financings were completed within a year, one was 600 million yuan, and the other was nearly 27 billion yuan, which directly sent the company into the ranks of "unicorns".

In 2005, which has been recognized by the industry as the first year of the explosion of online video business, Bluestar Video is now losing more and more money, and at the same time becoming more and more popular.

There is no doubt that the main new product of Bluestar Technology this year is Weibo/MicroBlog.

However, the industry is concerned and puzzled, although Weibo/MicroBlog, although I don't know what to do, but it is not difficult to judge by looking at the names of the two subsidiaries, it should be a social product similar to blogs.

Industry insiders and investors are very confused, since it is a social product, why should they divide a new home independently? Why not merge into BlueSpace?

The industry's doubts were quickly revealed on March 16.

……

Austin, Texas – David Sachs and his team arrived two days ago for the four-day 19th edition of the Texas SXSW Music Festival, which will feature more than 500 different bands from around the world performing in 50 different venues.

Perhaps the biggest feature of SXSW is that each show venue is close to each other, and there are many different bars and clubs around, so bands, critics, record company owners, and fans have a chance to get up close and personal after the show.

During the four days of SXSW, there were no less than a few hundred queues.

With over 8,000 teams signing up last year and over 1,200 performances over the course of a week, SXSW has more than 50 major venues, each within walking distance of each other.

It is very convenient for people from record companies and media to dig for fresh potential stocks everywhere.

However, David Sachs felt that this was not convenient enough, even if the distance between the major venues was within walking distance, but it was still not enough, so MicroBlog allowed everyone in the audience to follow the real-time news of the major venues at the moment.

Today, SXSW has become a collection of music, film, scientific and technological innovation three units in one, is currently recognized as the world's hottest humanities, innovation and technology event, can be regarded as a combination of "CES+TED+Cannes Film Festival".

Platinum tickets to all three themes cost as much as $1,000, but they still attract tens of thousands of people each year, and they're coming to Austin from all over the world, with hotels hard to find and music bars closed nightly and bustling all night long.

Whether it is the music unit, the film unit or the technology unit, they have attracted the big names in the industry.

Speaking of science and technology units, the week-long SXSW conference, which usually kicks off with a new media interactive unit, has been born and is still giving birth to a group of future trend leaders.

This year, not only Bluestar Technology was attracted, but Apple also came, including Sony.

The biggest name sent by Bluestar Technology this time was George Charles, then co-president of North America, to give a speech, in addition to Chad Hurley, the head of BluestarVideo, Max Deere, the head of MusicSpace, and David Sachs, the head of MicroBlog.

Not to mention the technology companies that have become famous, and it is said that as long as some technology startups can be on SXSW, it is difficult to become popular.

That's the magic of SXSW, and it's a reason to be confident that it's a hundred times cooler than CES.

It's crazy.

The day before March 16, Weibo/MicroBlog announced that it would be launched simultaneously, and the next day, the David Sachs team spent $5 million to use the timeline in the main aisles of the venue to do real-time broadcast promotion, which launched the first round of publicity.

By the next day, the number of daily blog posts had soared from 4,000 to 120,000, and this was still achieved without the linkage of the "Blue Star Family Bucket".

Under the execution of the David Sachs team, the current slogan of MicroBlog is perfectly implemented - what are you doing?

At the SXSW festival, MicroBlog allows people to message questions anytime, anywhere, and provides the most convenient way to do this – via SMS.

When users at the festival first used MicroBlog, most of their actions were based on SMS.

At this time, who would be out there with a PC?

At times of all else, people only have three things in their pockets: keys, wallets, and cell phones.

Nowadays, the so-called smart phone is actually a feature phone, and the web should be limited, but at least it can be simple to surf the Internet, and this is enough for publishing mobile phone short messages.

The fastest, most immediate, and most concise way to know what is happening and what you want to know.

At the same time, Li Mingyuan is also actively promoting the operation of Weibo, the international version of MicroBlog, David Sachs hopes to open up the situation through SXSW, and the domestic version of Weibo, Li Mingyuan hopes to open up the situation through the "Supergirl" entertainment event.

The way of choice is different, but the reason for choosing is the same - entertainment attributes.

When the product was launched, the industry was caught off guard, and they never expected it to be so soon, the subsidiary had just been established, and the product had already come out.

This is very Bluestar Technology, when launching new products, it does not build momentum in advance at all, and always practices the idea of "breaking the routine and implementing quickly".

Obviously, this shows that Bluestar Technology has been preparing new products for a long time, but it has never been silent.

The product has only been launched for two days, but the industry is still not sure whether this product will be successful, and is still staring at research and experience evaluation.

However, anyone who is at the SXSW festival will find that this product is another popular rhythm.

At this moment, Austin, Texas came to many people in the technology community, and they soon discovered that something unusual was something unusual for Bluestar Technology to do here.

On the third day of the SXSW festival, March 18, people from the Internet technology community suddenly noticed that more and more fans were following what was happening through the live blog posts on MicroBlog, and colleagues were also interacting.

That night, a man in a suit looked around the street, and what he saw and heard made him mutter: "Another wave of imitation of the 'children of the Internet' is already on the way." ”

There are various signs here that the social attributes shown by MicroBlog are about to become the rhythm of Bluestar Technology's new explosive model.

When a company that has reached scale still has such a terrifying ability to innovate, it is conceivable how exaggerated the speed of creating explosive models is.

Sometimes people start higher than you end.

……