Bluestar Technology Company, Luo Sheng's office.

At this time, Li Mingyuan, the head of Weibo, and David Sachs, who is in charge of the international version of MicroBlog, also came to the headquarters of the parent company from North America.

It is worth mentioning that the domestic version of Weibo and the international version of MicroBlog are operated independently and accounted for independently, and the two sides do not have any business or operational intersection and linkage, and even competition will occur to a certain extent, but there is no doubt that even competition must be healthy competition within the group.

In fact, it is not that the two sides do not have intersection linkage, but there is no direct intersection linkage, but they can achieve indirect intersection linkage.

That is to be achieved through the parent company Bluestar Technology Group, for example, in user data, in technology research and development, indirect linkage can be realized, so that the beneficial integration and optimization of resources can be achieved.

This is not only the case with Weibo and MicroBlog, but also with BlueSpace and BlueSpace, Bluestar Video and BluestarVideo, and Bluestar Music and MusicSpace.

It's not that Luo Sheng wants to split the product of the same nature into a domestic version and an international version, but the reality is that some Internet information cannot enter the mainland, and vice versa, otherwise he will inevitably be interviewed, or face the same domain name hijacking that Google once had.

If you don't split it, you have to face a choice, whether to choose the domestic market or the international market.

Obviously, what Luo Sheng wants is the global market, and children make choices, and he wants them all, so he must split to achieve both.

Doing so will certainly result in a larger operating cost expense, at least a 30% or more increase, and it may increase further in the future, but that's okay, compared to the global market, it's completely with your feet to vote.

Not only can the domestic and international versions of the same model of products be linked, but also the major products of Bluestar Technology Group have strong linkage, because they all have social attributes.

In other words, a unique Internet social ecosystem of "Bluestar Technology Family Bucket" is being formed.

"Yes, it's been done in such a short time." At this moment, Luo Sheng is in front of a computer to experience the product, including the domestic version of Weibo and the international version of MicroBlog, both of which are applicable to the internal beta version.

Getting the recognition of the boss undoubtedly made both of them happy, Luo Sheng was experiencing the international version, and David Sachs next to him glanced at the screen and immediately said: "Mr. Chairman, the latest version of MicroBlog is now mature, not only can you use text messages, but you can also send messages by sending emails, Wbe page input boxes, and even live chat software." ”

David Sachs is definitely a super fan of BOSS, a fanatical admirer, and he admires Luo Sheng's foresight and foresight, and it is because he opened the door to a new world that he has the current MicroBlog.

The biggest highlight of the product is that it provides the most convenient way - mobile phone short message.

All you need to do is send the message to the MicroBlog number from your mobile phone, and the user's followers will receive the message.

And this is what David Sachs admires, because there is a word limit for each text message (SMS), so Luo Sheng set the MicroBlog message to be set to 152 characters early.

There is no doubt that in addition to the PC side, Luo Sheng's style should allow this product to enter the mobile phone, and mobile phone users can be larger and more viscous than PC users.

At this moment, Luo Sheng experienced it for a few minutes, and then looked at the two of them: "The current slogan of Weibo MicroBlog is 'What are you doing?' We designed this social product to allow users to send messages to answer this question anytime, anywhere, and provide the most convenient way to text messages on mobile phones. ”

"We're now positioning the slogan 'What are you doing?' But this slogan can only be applied in the early user accumulation stage of the product, it is temporary, after this stage we need a new slogan. ”

The two heads are looking at the ultimate boss, for Luo Sheng's forward-looking and vision, not to mention to the point of blind worship, but it is almost, so far all the company's products are leading the trend of the world, his concept is always ahead of the whole world, and then chased by the world.

After a while, Luo Sheng looked at the two of them and said: "The real slogan in the future should be 'explore what is happening in this complex world', pay attention to it, the key point is 'happening', this is the core value of Weibo MicroBlog, telling people what is happening, the immediacy of news is very crucial." ”

Both of them couldn't help but nod silently, and the tone of this concept was also to distinguish it from BlueSpace, the "big brother" of the group company.

Talking about this, there is no problem with the product, it can be officially launched, Luo Sheng said: "What do you think about the problem of product promotion? ”

At this time, Li Mingyuan said: "Weibo MicroBlog has a bigger starting point than BlueSpace and other 'predecessors', won at the starting line, and can enjoy huge traffic dividends. ”

Luo Sheng nodded: "This is natural, the early development of the product will not be as difficult as the blue space, on the contrary, it will quickly gain good exposure and user volume, but one of the points I am more concerned about is how to maintain rapid growth, relying on the 'family bucket' linkage drainage can bring huge traffic in a short period of time, but how to maintain activity?" ”

Li Mingyuan immediately said with an affirmative tone: "Topicality, and the biggest flashpoint of the topic is entertainment, which is applicable all over the world, as far as Weibo is concerned, I plan to continue to link with 'Supergirl', and at the same time let the candidates register their own accounts, and also launch certified users for this design." But I don't want to talk to the brokerage company, because this is to help them publicize and post money, I can't accept it, the operation of the 'Supergirl' entertainment event is very good, and it is enough to link with Yunge search and post bar, and when the time comes, all kinds of celebrities will definitely register their own accounts and authenticate them one after another. ”

Hearing this, Luo Sheng nodded with satisfaction: "It is wise to hand over the Weibo project to you, you are the head of the project, you can look at it." ”

Speaking of this, Luo Sheng turned to look at David Sachs and asked, "What about you, Saxophone, I want to hear your opinion." ”

David Sachs immediately said, "Mr. Chairman, do you know about the 'SXSW Music Festival' in Texas? ”

"You're talking about the 'South by Southwest Music Festival,' right? Of course, I do, and don't forget that I'm also a music fanatic. Luo Sheng smiled and communicated in English, he and Li Mingyuan both spoke English, but David Sachs could not speak Chinese, so he could only communicate in English that everyone could understand.

David Saxton was in high spirits and quickly said: "I think that compared with the current SXSW, CES has suddenly become a 'Canton Fair in the technology circle', and SXSW may now become the world's largest and only 'technology + music+'." Movie's crossover festival, MicroBlog must not miss this music festival, participants need to interact too much, and MicroBlog can solve this need very well, not necessarily but I also think it can shine. ”

Born in 1987, this Texas music festival is held annually in Austin, Texas, North America, and every year thousands of people, bands from all over the world sign up, and all large and small product companies and their media are represented to travel between more than a thousand performances.

Many bands who have not yet signed a contract also hope to use this to attract the attention of the media and record labels with their performances at SXSW.

In the beginning, SXSW was a simple music festival, but since 1994 it has been different, adding film and technological innovation to the festival, and it has been a huge success, bringing a series of music, technology interactive exhibitions, film screenings and awards every year since this year.

Luo Sheng asked, "What is the number today?" ”

Li Mingyuan: "March 9. ”

Luo Sheng pondered for a while, that is, there was only about a week left before the "South by Southwest" was held, he didn't hesitate for long, turned his head to look at David Sachs and immediately clapped: "That's it!" You are the head of MicroBlog, and I will not interfere too much in this section, how to implement it for you and your team to prepare. ”

"Understood!"

(Asking for votes...) ）