Chapter 12 Market Analysis
However, Ruan Mingyu didn't even raise his eyebrows when he heard this, he just tasted a piece of plum blossom cake, and the corners of his mouth brought out a smile of praise, "This plum blossom cake tastes quite right." ”
Zhen'er had to smile and continue, "Sister-in-law Zhang's craftsmanship is really excellent, and she deserves to be the chef from the premier restaurant in Minzhou." ”
Ruan Mingyu's slender fingers gently pinched Zhen'er's cheeks, a pair of peach blossom eyes sparkled, looking forward to the brilliance, and said with a smile: "Zhen'er's mouth is also extremely sweet, everyone praises it." ”
Zhen'er blushed and lowered her head shyly, "The young master will make fun of the slave." ”
Ruan Mingyu's eyes were unwavering, but the corners of his mouth smiled more and more gently, "Where is teasing, it is you who will be likable." These pastries will be rewarded to you. He turned to Ruan Mo and said, "Change your clothes, get ready to go out." ”
When Zhen'er heard this, she hurriedly cleaned her hands and said, "I'll wait for you to change your clothes." "I'm going to get Ruan Mingyu's clothes.
Ruan Mingyu stood with cold eyes, glanced at Ruan Mo, Ruan Mo stepped forward with a wooden face, "Miss Zhen'er, let's come with me." ”
Zhen'er glanced at Ruan Mingyu timidly, and saw that he didn't say anything, so she had to hand over her clothes to Ruan Mo and leave the room with a sneer.
Ruan Mingyu let Ruan Mo wait for him to change his clothes, and suddenly asked, "Ah Mo, what about these subordinates?" ”
Ruan Mo sorted out Ruan Mingyu's shirt without raising his head: "It's all good." ”
Ruan Mingyu scolded with a smile: "Ah Shu can still have a few more delicate and graceful, delicate and gentle words to evaluate, you can use two words of wood, it's good!" ”
Ruan Mo said expressionlessly: "Those words are used by matchmakers to introduce customers, and the young master is not looking for a wife." ”
Ruan Mingyu was stunned, burst out laughing, nodded Ruan Mo's forehead and said, "You, you!" Although it is a piece of wood, the view is quite transparent. ”
Sure enough, when it was almost evening, Li Jingshan saw Young Master Ruan's carriage go out again. According to Sister-in-law Zhang's instructions, she prepared the ingredients and stewed soup for the young master to make supper.
There was still a thought in my heart, this Young Master Ruan didn't return at night a few days ago, but recently he went out late and returned late, and he basically came back when he entered the shift. It's just that what kind of business does this Ruan family have, and they need to socialize like this every day? Fortunately, the Ruan family sent a young master, if a girl was sent...... Hehe, I can't complain that she wants to be crooked.
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This Young Master Ruan seems to be singing every night, but this time Li Jingshan thought wrong.
Ruan Mingyu's carriage marched to the front of a courtyard, and someone inside immediately greeted him, waving his hand at Ruan Mingyu, who had just gotten off the car, and saluted: "Young owner, please come inside." ”
Ruan Mingyu also politely returned the salute, "Shopkeeper Hong doesn't need to be polite. ”
When the two of them entered the hall, they saw that a full set of tea sets had been placed on the table of the Eight Immortals, and the kettle sitting on the small red clay stove next to it was also steaming.
"I know that the young owner loves Longjing before the rain, which is the tip of the new bud this year." Shopkeeper Hong picked up the kettle as he spoke, gestured skillfully to heat the cup, wash the tea, brew, brewed two cups of tea with the Ruyao celadon cup, held one of the cups in both hands, and respectfully held it in front of Ruan Mingyu, "Please try it first, can you drink it?" ”
"Shopkeeper Hong is elegant. Where can a layman like me taste good? But it ruined this good tea. Ruan Mingyu took it with a smile.
took a sip lightly, with an intoxicated look on his face, "Sure enough!" The color of this tea is emerald green, the aroma is rich and clear, and the cheeks can be locked with teeth, which is the 'Yanxia White Buds' produced in the Yanxia Ridge of 'Mandao White Tea Shuangjing Tender, Wave Rising Dragon Tuan Boiling Valley Buds'! ”
He saw that the shopkeeper Hong showed a look of admiration, and was about to answer, but he waved his hand again to stop him: "And this tea soup is clear and cold, and the entrance is refreshing, it must not be made of ordinary water, I don't know if it is used in the snow water of the winter, or the flower dew of the years?" ”
Shopkeeper Hong laughed and arched his hand: "It is said that the young owner is the master of the goods, and the person who appreciates the treasure is the essence, and now I can see it, Hong is convinced!" This tea is the white bud of the haze, and this water is the snow water of winter. The young owner said that the score was not bad! ”
Ruan Mingyu smiled modestly, "Where, it's just that I'm delicious, and I happen to have a sensitive tongue." ”
Shopkeeper Hong shook his head and smiled and stopped dwelling on this matter, refilled Ruan Mingyu with a cup of tea, took out a stack of documents from behind the counter, and said: "Master Ruan sent me over to assist the young master, Hong didn't dare to slack off, here is the copywriting I sorted out, please take a look at the young owner." ”
Ruan Mingyu took the pile of manuscripts, but did not open them immediately, but asked with a smile: "This is not busy, I want to hear what is the impression of Shopkeeper Hong on Minzhou first?" ”
Shopkeeper Hong pondered: "Minzhou Mansion is located in the southeast, and it is a rich place. People are also very fond of jewelry, and the volume of buying and selling is quite large. It's just ......," he hesitated.
Ruan Mingyu said with a smile: "It's okay for the shopkeeper to say it. ”
"It's just that the Si Zhenfang branch in Minzhou is dominant, and the jewelry industry here is almost controlled by the Li family. I came to Minzhou for more than half a month, visited dozens of jewelry stores in the city, except for the west of the city Baoyun Zhai can barely have a few business, the rest are just dismal business, mixed food and clothing. Hong shopkeeper said.
"I also explained in the document that in the jewelry industry in Minzhou today, it can be said that Si Zhenfang accounts for seventy percent, Baoyun Zhai accounts for twenty percent, and the remaining one percent is divided by dozens of small jewelry shops."
Ruan Mingyu still smiled lightly: "The shopkeeper's analysis is detailed, but I dare to ask, what kind of people are most of the people who buy jewelry?" And on what basis do they choose which store to go to? How does the remaining 10% share feed dozens of jewelry stores? ”
"This ......" Hong shopkeeper didn't expect the young owner to ask in such detail, but after all, he is a veteran who has been immersed in this industry for decades, and he is familiar with the market, and after a little thought, he replied: "My Dalang Dynasty likes luxury, good bright and prosperous things, and Si Zhenfang follows the court trend, the design is gorgeous and exquisite, and the use of precious gemstones, gold and jade, and the jewelry produced are all brilliant, beautiful and beautiful high-end jewelry. The purchase is also the home of a high-ranking family and an official eunuch. ”
Seeing Ruan Mingyu smiling, he replied more confidently, "And the design of Bao Yun Zhai is also the route of following the trend of Si Zhen Fang, but the materials used are mostly gilded, and the craftsmanship is simpler than that of Zhi Si Zhen Fang. ”
Ruan Mingyu smiled and asked, "What about the rest of the Yicheng?" ”
Shopkeeper Hong was stunned, he really hadn't thought about how the insignificant Yicheng market survived. His face was slightly red, and he arched his hand and said, "Hong is stupid, I would like to hear about it." ”
Ruan Mingyu turned the teacup in his hand and said, "Shopkeeper Hong is too modest." As for the rest of the market, there are some handicraft jewelry shops that make rough jewelry, and most of the patrons are poor people, making a collar for their children and daughters-in-law, grinding a ring, and so on. Although there are many shops, they are small and thin, but they account for a 10% share. ”
Shopkeeper Hong couldn't imagine that Ruan Mingyu would even carefully investigate such subtleties, and he could only admire for a while. Xu Yu was puzzled again: "How did the young owner know? ”
He knew that Ruan Mingyu either wandered around the teahouse tavern or visited the Qinglou Flower House every day, but he didn't know when he also did these researches.
Ruan Mingyu winked half of his eyes playfully, "The lady who goes in and out of the teahouse restaurant, the Oiran singer of the Qinglou Flower Pavilion, which one is not an expert in the evaluation of clothing and jewelry, just ask them!" ”
There was a rogue smile on his face like a swinger brother: "By the way, I also know that the plum roast duck in Deyuelou is doing well; And the singing voice of the Qiao Ying girl of the Furong Pavilion is well deserved. Shopkeeper Hong can go to taste a product when he has time. ”
"......," Shopkeeper Hong twitched the corners of his mouth and looked at him. He didn't care, poured another cup of hot tea, sniffed the tea and tasted it carefully, his face was full of intoxication, "Good tea, really good tea!" ”
Shopkeeper Hong saw that his good-looking peach blossom eyes narrowed slightly, the corners of his mouth curved out of a leisurely arc, and his body exuded an idle and lazy atmosphere. In vain, he has been messing around in the mall for many years, and he can't figure out what kind of temper this young owner is.
He thought for a while, and asked tentatively: "Shaodong, Hong has something unclear, can you ask for a question or two?" ”
Ruan Mingyu crossed Erlang's legs, leaned on the back of the chair and took another sip of tea leisurely, and said with satisfaction: "You say." ”
"Shao Dong, the head of Jingbao Pavilion decided to set up branches all over the country a year ago, but did not decide where this shop would be opened. I heard that the pavilion was originally intended to be in the Guanzhong region, and it was the young owner who overrode the public opinion and decided on this southeast Minzhou. Shopkeeper Hong pondered.
"You also know that this is the ancestral home of the Li family, and the branch of Si Zhenfang has been opened, which is the world of this royal jewelry firm. You...... Why did you choose this place? ”
Ruan Mingyu was still in that idle and carefree posture, the corners of his mouth were more curvature, but his eyes were slightly open, revealing a glimmer of light from the corners of his beautifully shaped eyes. With that idle smile, he said softly, "It's because of the challenge that it's more interesting." Do you think so, shopkeeper Hong? ”
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After a few days, Sister-in-law Zhang really brought good news to Li Jingshan.
"My niece saw your embroidery and praised it for its excellent workmanship. She asked me to ask you, are you planning to just sell embroidery on consignment, or are you planning to work with them and take over the piecework of embroidery? Sister-in-law Zhang looked at the free time and asked Li Jingshan.
"What's the difference between the two?"
Sister-in-law Zhang thought for a while and said, "Hi." I can't tell you the specifics, or I'll take you to her store to take a look after work today, and you can talk about any matters yourself, which will save me the trouble of passing the word in the middle. ”
Li Jingshan pursed her lips and showed a faint smile, and curtsied to Sister-in-law Zhang: "Thank you!" ”
"Oh, that's how you see the outside!" Sister-in-law Zhang hurriedly helped her up, explained some matters, and when it was time to start preparing meals, she hurriedly started to work.