Luo Sheng looked at his subordinates with exaggerated expressions, and said calmly: "Regarding the BV video network, I have important new adjustments. ”

Hearing the boss speak again, everyone came back to their senses and immediately looked at him in unison.

"I decided to let the BV video website open up the basic technical architecture and let users build their own BV videos." Luo Sheng looked around at everyone and said concisely, and finally his eyes fell on Chen Shijun, who came to the group headquarters from the Menlo Park branch to attend the meeting this time.

Chen Shijun and the others looked at each other, and their eyes were full of doubt.

Luo Sheng said: "The development team to solve the technical problems, to put it simply, my request is to let BV video release so that web developers can use its basic database function of the tool, which is equivalent to allowing users to develop their own BV." ”

Chen Shijun lowered his eyes, and as a technology developer, he said: "BOSS, once your move is implemented, it will far exceed the current openness of BV Video Network. Software that will enable any user to develop a web site or access the Internet, users will be able to upload videos directly to BV, as well as copy and embed videos on their own web pages. ”

Luo Sheng nodded: "That's what I want, the developers of the website also need to be able to let users rate the video or add it to a list of favorite videos on their website, and they also need to be able to customize and control the Adobe Flash video playback software." ”

Speaking of this, Luo Sheng opened the water cup and took a sip of water to moisten his throat, looked at Chen Shijun and communicated with him: "By adding the basic features and functions of BV, developers can enable users to send videos directly to their sites from their mobile phones as they do on BV, or encourage users to share videos on their sites." ”

Luo Sheng looked around at the attendees, most of whom were technical executives, and added: "BV wants to open up its huge video library, global audience, basic video hosting and streaming network, and the fundamental purpose of this move is to further expand the penetration of BV's business in all major areas of the Internet, and achieve the depth and breadth of the boundary expansion, so it is decided." ”

“OK！”

Chen Shijun nodded, he is the technology CEO of the international version of BV Video Network, and simply put, the chief technology officer of the subsidiary BluestarVideo.

The conference moved on to the next argument, about the issue of ad embedding in the online video business, which is a big matter of revenue streams.

There is a big disagreement on the determination of the duration of the ad, with one side supporting 30-second or 45-second pre-roll ads, and the other supporting the ability to manually click to close the ad after 5 seconds.

Luo Sheng silently watched the two parties arguing without saying a word, he actually had the bottom in his heart, he must have chosen a plan that could be skipped after five seconds of advertising, but he didn't jump out immediately.

Xu Yong, who attended the meeting, unswervingly supported the solution that can be skipped after the five-second advertisement, and complained at the scene: "I have to complain about the dozens of seconds of advertising, our streaming media business is okay, like some video websites that do not have money to operate, the 120-second opening advertisement, the viewing mood is instantly gone." From the user's point of view, the steps for a free user to watch a movie are to search for a video, click to play, switch pages, wait for the advertising time, and watch the movie. ”

Xu Yong spread his hands and continued: "As for what the advertisement says, few people remember it at all, and the impression left on the user is not good, and the advertising revenue is also poor, Blue Star Video must not learn this, and must go to the 5-second skip plan that is tried in the international version of BV, although we can't make money now, but we have less losses?" Do you still care about that loss? ”

Everyone couldn't help laughing, this is the truth, the annual operating expenditure of the streaming media business of Bluestar Technology Group exceeds ¥12 billion, which is really not bad for the hundreds of millions of advertising revenue of Bluestar Video.

Zhang Bowen looked at a document data and said: "Many people take it for granted that the advertising duration becomes shorter, and the income brought by advertising will be reduced, but the actual situation is the opposite, the international version of the BV video network's 5-second skippable program not only earns enough reputation, but also earns enough tickets, and more than 80% of the advertising revenue of the streaming video business sector is contributed by the BV video network." ”

To understand this unconventional advertising model adopted by BV Video Network, it is necessary to introduce a new concept - the best advertising time.

Ads for BV videos can be skipped after 5 seconds, and the audience will usually be engrossed in staring at the ad within 5 seconds, which results in a very high reach rate of the ad, and once it is over, click to skip.

Video ads, including TV ads, are based on exposure for brand ads, but how many people are actually watching after exposure is a monitoring problem, and you can't take any algorithm, because you can't count people's heads.

The BV video network uses such a simple skip click to get the full attention of an audience within 5 seconds, sacrificing time in exchange for efficiency, and effectively improving the real exposure of the advertisement in terms of mechanism.

And this will also force advertisers to continuously improve the quality of advertising to achieve better marketing results, even regardless of the quality, the short duration of 5 seconds will not arouse the audience's disgust, such a short time, just take a look.

Obviously, this is a virtuous positive cycle model of win-win for advertisers, users, audiences, and BV video websites.

The core of this "best ad time" is that the ad time must be short enough, because it is too long, and it is difficult for people to stay engrossed, and even find something else to pass the time.

For example, some domestic video websites have dozens of seconds or even 120 seconds of advertising time that cannot be skipped, and no one sees this kind of advertisement at all, and they will switch to other pages during the advertising time and wait for the advertising time to run out automatically.

In the end, the advertising effect was greatly reduced, and stealing chickens was not a loss.

In fact, this is not an innovative concept and advertising model, the inspiration is found in real advertising cases, and real life everywhere embodies the "best advertising time" advertising.

For example, when waiting for the elevator, when waiting for the bus, when waiting for the subway, etc., there are various advertisements in these places.

And the core idea in it is "waiting for a [important] thing, and the "important" in it is the focus, such as waiting for the elevator, bus, movie, subway...... Man is in a state of waiting at this moment.

And the thing you are waiting for must have a certain importance, and the importance of this thing should reflect that once you miss it, you need to pay more time, energy, financial resources and other costs.

If you miss an elevator, bus, subway, etc., you can only pay extra time to continue waiting, so people will be cautious and highly focused in order to avoid this kind of thing from happening.

And the more focused a person's attention is, the better the advertising will be.

There are also counterexamples to compare, such as online car-hailing, of course, there is no concept of online car-hailing in this era.

But the principle is the same, the online car-hailing driver will definitely call the passenger after arriving at the established location, so the passenger will not miss the bus or subway, so the passenger only needs to do his own things near the established location, such as playing with his mobile phone, and he will not care about roadside advertising.

Therefore, this idea is completely feasible to put on Internet video pre-advertising.

Give a 5-second time limit to skip it, and viewers won't click on the video page and switch to other pages to do something else, and then wait for the ad to finish and switch back to watch.

Instead, they will stare intently at the short 5 seconds and skip it as soon as the time is up.

Regarding the determination of the advertising solution this time, Chen Shijun, Zhang Bowen, Xu Yong and others all support the domestic version of Bluestar Video to follow the solution that can be skipped after 5 seconds of advertising time.

Luo Sheng, who hadn't spoken much, finally spoke, and looked around at everyone: "It seems that everyone is more supportive of the second option, but skip the advertisement." ”

Xu Yong looked at him and said, "Our support is not the point, the point is which one do you support?" ”

Luo Sheng said with a smile: "Democratic decision, the minority obeys the majority, let's take the second option." ”

When the executives at the meeting heard this, they laughed on the surface, but their eyes rolled wildly in their hearts, and they continued to slander their stomachs.

They haven't been following Luo Sheng for a day or two, what kind of urine the boss is, he has long figured it out, and in some things at the meeting, when he meets the same ideas as him, he will always say:

[Democratic decision, the minority obeys the majority.] ]

Ran Goose ......

Once encountering a disagreement with his ideas, even when more than ninety percent of people are against it, he will say another sentence:

[I'm up to me, listen to me!] ]

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Chinese Net