Chapter 51: Ten Minutes is Ten Minutes

"Miss Song, I heard from Jiashu that you have a big business that you want to talk to us about Lianhua?" Zhang Asheng also seems to be straightforward.

Song Mu nodded generously and said, "I want to make a batch of trendy toys about "Splitting the Mountain to Save the Mother". ”

"Trendy toys?" Zhang Asheng had never heard of this word, and looked at Ni Jiashu with some curiosity.

Ni Jiashu roughly told Zhang Asheng what Song Mu told him earlier, plus some of his own inferences.

When Ni Jiashu finished speaking, the reception room fell into a brief silence.

Zhang Asheng thought for a moment, and then a smile bloomed on his face: "Miss Song, presumably you don't want to make a batch of trendy toys, but want to cooperate with us to make more than a batch of trendy toys, right?" ”

A smile also bloomed on Song Mu's face: "Boss Zhang, I just want to cooperate with you." If the cooperation is pleasant, of course, there will be more than one batch. ”

Zhang Asheng's eyes showed an approving look, "If it's convenient, can Miss Song describe it in detail for me, do you mean 'trendy play'?" ”

Song Mu naturally responded, she took out two documents from her bag, handed them to Zhang Asheng and Ni Jiashu respectively, and only after they turned the first page did they describe them vividly.

Her plan wasn't complicated.

The core content is nothing more than the design by their elite team, so that Lianhua can make a batch of vinyl dolls related to "Splitting the Mountain to Save the Mother".

The difference from the popular figures in the country is that there will be many designs for the same character, and the same design will even have different liveries.

In this way, it will be much cheaper on the production level, but it will be richer on the cultural level.

"Look at pages 9 to 13, these are some of our early design drafts." Song Mu said: "Different from the traditional figurines of the country, we show a series of elements such as art, design, trends, and painting with toys. ”

"After the market opens up in the future, upward, we can link up with clothing, clothing and hats and even luxury goods to promote their latest products on our trendy toys; Downward, we can collaborate with artists and designers, let them create on our characters, and launch artist collaborations. ”

"As for the means of sales, I'm sorry. I have a less mature idea, but I'm not prepared to make it public until I've decided on my intentions. That's my plan. ”

After saying this, she nodded at Zhang Asheng and Ni Jiashu, and returned to her seat.

"Sixty-four accounts, you are six and I are four at home, and you are four and I am six abroad." Zhang Asheng said.

"Huh?" Song Mu didn't react a little.

"Sixty-four accounts, you are six and I are four at home, and you are four and I am six abroad." Zhang Asheng repeated: "If you agree, we will draw up a contract." ”

Song Mu couldn't believe his ears a little, this ...... Is this a decision? We haven't even talked about the details, is it appropriate for you to make a decision like this?

"Miss Song." At this moment, Ni Jiashu suddenly interjected into the conversation: "As far as I know, you are still working in the Sea Art Film Studio, I don't know if you sign a contract, will you represent yourself or represent the Sea Art Film Studio?" ”

It's no wonder that he suddenly asked this, after all, in the current China, the whole country is still in the transition stage from a planned economy to a market economy, if you don't ask at this time, when state-owned enterprises are involved in the later stage, they Lianhua and foreign enterprises will most likely suffer.

""Splitting the Mountain to Save the Mother" is the work of our "Splitting the Mountain to Save the Mother" production committee, that is, the studio's elite group, and it is an independent work from beginning to end. Haishi Fine Arts Film Studio is only one of the investors and does not involve copyright ownership. Song Mu replied: "I only represent the elite group of our Haishi Fine Arts Film Studio, or you can also understand that I represent myself." ”

After getting a satisfactory answer, Ni Jiashu didn't say much, and only Song Mu decided whether to cooperate or not.

"Investment Ratio ......"

"You don't have to pay for it, you come up with design and creativity, and we will produce and sell it." Zhang Asheng interrupted Song Mu's words and said directly: "Of course, you can make any request, and we must carry it out." You need to do your best to meet our requests. ”

You must carry out what we ask, and we will try to meet your requests...... Is it? How much trust does that have to do with me? Song Mu thought silently in his heart.

But it was this sentence that completely dispelled Song Mu's concerns.

She slowly got up from her seat, walked to Zhang Asheng's side, and stretched out her hand to him: "Then, I hope we have a happy cooperation." ”

Zhang Asheng also stood up from his seat and held the hand stretched out to him: "Don't hope, we will definitely cooperate happily." ”

Ni Jiashu left the reception room with a very discerning look, and after a while, he took back two documents and handed them to Song Mu and Zhang Asheng who were chatting respectively.

Song Mu carefully read the contract three times, and after making sure that it should be fine, he happily signed his name on both documents.

Zhang Asheng signed his name without even looking at it.

Handing one of them to Song Mu again, he winked at Song Mu: "Now that the contract has been signed, we are already partners." Tell me about your advice on sales! Growing up, the most unbearable thing for me was to speak halfway! ”

Song Mu: "......"

So you're in a hurry to sign the contract just to get me done?!

Regardless of whether Zhang Asheng is joking or telling the truth, Song Mu will not ignore business because of this.

She confirmed the contract in her hand again, then took out two documents from her bag again and handed them to Zhang Asheng and Ni Jiashu.

In this document, it is written about the idea of sales.

To put it simply, the policy that Song Mu wants to implement is low-end volume and high-end restrictions.

The low-end volume is easy to understand, and small profits and quick sales are the core values. In the case of maintaining high quality as much as possible, reduce costs as much as possible, and seize the market with a small profit or even no profit.

And the high-end limit, the most important is two parts. One is hunger marketing and the other is unique numbering.

As the name suggests, hunger marketing deliberately reduces production, deliberately regulates supply and demand, and actively or passively creates the phenomenon of "supply exceeds demand".

The unique numbering is something that any limited edition item will do, and Song Mu doesn't even need to explain it.

"I suggest that those co-branded models and design models mentioned in the previous document take the high-end route to maximize profits as much as possible. In the Chinese market, a part of the high-end profits will be used to subsidize the volume of products, so that they can compete with those thieves. The version is similar or even the same in price.

"As long as the price difference is not much, consumers will choose to buy a genuine or rough pirate with better workmanship. version, naturally, it speaks for itself. As long as we occupy the market and cultivate genuine awareness and consumption habits for consumers, then in the long run, these subsidies in the early stage are completely worth it. ”

Zhang Asheng nodded with satisfaction, and he looked at Song Mu with more and more approval: "Miss Song, are you interested in coming to work with me?" I don't mean to come to Lianhua, but to come with me to the Lion City. Doing animation is too burying your talent. ”

In the face of Zhang Asheng's blatant solicitation, Song Mu did not have any heartbeat. Because she knows very well how many pounds and taels she has.

Don't look at what she is talking about now, it's actually just because she has experienced that, drawing a scoop according to the gourd. If you really want her to show any real skills like an animation, it is estimated that it is impossible to kill her.

"Boss Zhang has won the award, and with the success of "Splitting the Mountain to Save the Mother", I think I should be able to make better animations in the future, and doing animation will not bury my talent." Song Muwanyan refused Zhang Asheng's invitation.

Zhang Asheng suddenly realized that because of Song Mu's wonderful speech, he subconsciously ignored Song Mu's biggest identity - the producer of "Splitting the Mountain to Save the Mother".

"Splitting the Mountain to Save the Mother" is a box office explosion around the world, but just like its predecessor "Havoc in Heaven", it is inevitable to leave a mark in the history of animation!

How could such an animator who is about to become a rising star be buried in animation?

However, Zhang Asheng felt that if Song Mu didn't do animation, he would definitely be a business wizard in the future.