But the experience accumulated over the years, as well as Ni Jiashu's capable habits, made him not turn the topic away because of his curiosity, but continued to answer Song Mu's question truthfully: "I understand a little, but I don't know too much." ”

"I wonder if you've been to the cinema lately?"

""Splitting the Mountain to Save the Mother"?" Seeing Song Mu's affirmative nod, he continued to answer: "I took my son and wife to see it." Miss Song, let me remind you, three minutes have passed, and you haven't mentioned your business. ”

"No, I'm already explaining my business to you," Song Mu shrugged his shoulders disapprerovingly: "I did "Splitting the Mountain to Save the Mother", and this IP is completely in my hands." ”

Ni Jiashu couldn't help but raise his eyebrows, obviously he was very surprised by the news. At the same time, he also guessed Song Mu's purpose for meeting him: "Miss Song, although you have the IP of "Splitting the Mountain to Save the Mother" and a series of characters, with all due respect, it is basically a joke to talk about intellectual property rights in China. ”

"I know that talking about intellectual property in China is really a joke; I also know that while we are talking about this, there are many small workshops in China that are probably producing toys related to "Splitting the Mountain to Save the Mother". Song Mu still maintained a smile on his face: "But, this is the reason why I came to you, not any other Huaguo toy factory." ”

"Miss Song, do you want to give up the Chinese market and sell your toys to the department?" Ni Jiashu nodded: "This is a very good idea, but once again, with all due respect, your "Splitting the Mountain to Save the Mother" is not well-known abroad, why should foreigners buy your toys?" ”

"Fame will come." Song Mu smiled confidently: "Didn't you take your family to see my animation?" Do you think it doesn't qualify to go global? ”

She didn't wait for Ni Jiashu's answer, but continued: "Moreover, I am not ready to give up the Huaguo market. ”

Although Ni Jiashu is not a professional film critic, he is still optimistic that "Splitting the Mountain to Save the Mother" can go to the world.

Therefore, he only had questions about Song Mu's second point: "You said that you are not ready to give up the Huaguo market?" So how are you going to fight against the cheaper thieves? Edition of toys? ”

"That's the question I asked you in the first place – do you know anything about luxury?"

Ni Jiashu didn't mean to speak, so Song Mu continued to himself: "An economist in the United States put forward a concept in the last century, called 'conspicuous consumption'.

"I don't remember the specifics, but the general meaning is that there are a number of people who want to continue to show off their honor, and then these people are no longer enough to rely on wealth. Conspicuous consumption can satisfy their needs. Among them, buying luxury jewelry is a good 'conspicuous consumption'. ”

"Veblen." Ni Jiashu suddenly said a name: "You want to make your toy into a Veblen commodity?" ”

Song Mu just had a general understanding of it when he watched the video of Xiaopo Station in his previous life. Now that people have directly said a name that seems to be the main owner, how does she know if it is right or wrong?

Song Mu neither affirmed nor denied, she showed a mysterious smile and said: "As a toy-related practitioner, you must know the cauliflower dolls in the first two years of the United States, right?" ”

"Sure enough, I want to follow the path of Veblen goods." Ni Jiashu first showed a look of sudden realization, and then became puzzled: "If you tie the cauliflower doll model, it's not just as simple as making toys, right?" ”

He knew cauliflower dolls very well because many cauliflower dolls were produced on Hong Kong Island at that time......

It is also because he knows this very well that he has this kind of doubt.

Not to mention the popularity of cauliflower dolls, which is related to a "family crisis" faced by the United States society, just talking about its operating model, it is also extremely complicated.

First of all, cauliflower dolls have opened stores called "Cauliflower Doll Hospital" all over the country. Inside, the salespeople are dressed as doctors and nurses, and the cauliflower dolls are placed in the cradle, dressed as newborn babies.

Then, they made a large number of cauliflower doll-related goods, from bed sheets and diapers to strollers, toys, etc., so to speak.

If you want to "adopt" a cauliflower doll, you not only need to pay for the doll itself, but you also have to spend money on these related things.

The most ruthless thing is that these "hospitals" will make archives for your dolls, "adoption" will have "adoption ceremonies", and "birthdays" will have "birthday cards".

Combined, these actions make the cauliflower doll full of a living atmosphere, and at the same time, it also gives it that terrifying profit......

Where did Song Mu know so much, she could name the cauliflower doll just because she knew that it was the originator of trendy toys.

Now she is a little confused, she just wants to sell an IP to make some money to make a trendy toy, what does it mean to "not just make toys?!" ”

Song Mu was stunned, but he didn't show it. Now is the critical moment of negotiation, how can she show her timidity?

"Uh...... It's not what you think, I mention cauliflower dolls, just to give you an intuitive impression. Song Muqiang pretended to be calm and simply abandoned the cauliflower doll: "In fact, what I want to do is still a toy." Not a toy in the traditional sense though, but a, uh...... It's a toy that I name 'trendy toys'. ”

"Tide...... Play? ”

"Yes, trendy toys, or art toys. The general idea is to package it as a 'Veblen commodity' as if it were a luxury item. "Song Tomb is now selling a wave," Of course, it won't be as impersonal as luxury jewelry, but it won't be as approachable as ordinary toys. As for the specific operation method, I won't go into detail today. ”

"Because there are trade secrets involved?" Ni Jiashu was intrigued by Song Mu's "trendy play" plan, so he couldn't help but show a trace of disappointment.

Song Mu shook her head, she pointed to the watch on her wrist: "It's not a trade secret, it's just because there is not enough time." ”

She stood up from her seat, shook hands with Ni Jiashu and said, "Thank you for taking the time to see me, then it's ten minutes now, and I should go." Goodbye, Mr. Ni. ”

With that, she walked to the door of the reception room, and actually left directly.

Ni Jiashu glanced at the watch on the wall that had just passed ten minutes, and the whole person was stunned.

If you say that you will give ten minutes, you will only take up ten minutes, and you will not drag on for a second. There are such people in the world?!

When he came back to his senses and chased out of the reception room, trying to leave Song Mu to talk again, Song Mu had already disappeared......

In the reception room of the toy department of Lianhua Company, Song Mu slowly drank coffee.

This time, instead of being instant, it's a good cup of pour-over coffee. However, for Song Mu, compared to this cup of carefully brewed coffee, it is still the strips of instant coffee, which can evoke her somewhat vague memories even more.

The reason why Song Mu sat back in this reception room was because she had just arrived at the door of Lianhua and was called back by the doorman. Ni Jiashu is not stupid, when he couldn't see Song Mu's figure, he chose to dial the phone on the doorman as soon as possible......

When Song Mu was invited back, the secretary brought this cup of coffee.

At this moment, Ni Jiashu sat opposite her, but there was no conversation. Because they are waiting for one person, that is the big boss of Lianhua.

As a person who has been crawling in shopping malls for many years, Ni Jiashu immediately smelled the potential business opportunities in "trendy toys". He even realized that this might not be something he could do, so he immediately dialed the big boss after calling the doorman.

"Ahem."

With a light cough, a man who looked to be in his fifties or sixties pushed the door open and walked into the reception room.

Ni Jiashu hurriedly stood up, and Song Mu naturally stood up with him when he saw this.

Needless to say, this is the big boss of Lianhua.

"Boss, this is Song Mu from the Sea Art Film Studio, Miss Song. She is also the producer of the popular "Splitting the Mountain to Save the Mother", which is now being screened.

"Miss Song, this is Zhang Asheng, the head of our department and the general manager of Lianhua, Boss Zhang."

Ni Jiashu introduced the two sides to each other, and Song Mu and Zhang Asheng shook hands and sat down separately.