Azure Electric Vehicle Executive Meeting.

"Mr. Ding, do you really have to force the cancellation of the order for those 10 cars?" One executive at the meeting asked, the outside world simply didn't expect 10 cars to attract so much attention.

Ding Ping shook his head and said: "Cancel the order first, and then resume it then, these 10 cars will finally be handed over to the hands of consumers, don't be stupid enough to offend consumers because of our family's big business, so the car must be paid, but the purpose of this move is to show the attitude of Azure pure electric vehicles, and similar things are only once." ”

Another executive said, "Are we overreacting a little bit like that?" ”

Hearing this, Ding Ping glanced at him and said: "He can get a subsidy of 10 billion yuan, if my company does not object, I still have the strength to take out 20 or 300 million subsidies for 100,000 vehicles." You think it's overreacting, to have a good understanding of what marginal pricing is, even if it's a small number but has a great impact, and you're trying to engage in this kind of exciting gameplay with a small game, whether it's okay or not. ”

Ding Ping added: "The pricing power is indeed firmly in our hands now, if you want to reduce the price, you want to increase the price, but the car is so far the most expensive large commodity in the mass consumer goods of human beings, and the price is not suitable for violent fluctuations. ”

If you tell the beginning of this story well, it will not be a problem to raise funds in the capital market, and when the time comes, he will give you a targeted subsidy of 10 billion or even 20 billion, which will directly affect the price fluctuations of hundreds of thousands of cars. Even if the problem is settled at that time, you are like a fly flying into your mouth, which is enough for you to be nauseous for a while, isn't it inexplicable? It's all disgusting now. ”

The executives attending the meeting couldn't help but nod silently, there are many people staring at you when they are big, and they will fight to get it for you, and then another company will suddenly attack you to get it, and if you don't do it, you may overturn.

Ding Ping continued: "I think the vast majority of people will take it for granted that it is impossible for Pindoduo to have such a large subsidy and influence, or to say that they look up to him. Don't underestimate any opponent, Fight Dodo can kill a bloody way in the pursuit and interception of giants such as Jingdong and Ahri, it is impossible to do without two brushes, in case you are caught off guard by an anti-routine. ”

"In addition, we must also do a good job in terms of public opinion, and there must be a tearing war when it is disclosed, and consumers must be guided in a correct position. In short, this matter should be taken seriously, and more importantly, the strategy should be emphasized, the other party is shameless, we have to see the move, and Mr. Luo is also paying attention to it. ”

After the meeting, Ding Ping directly made a phone call to the founder of Pindodo, and directly negotiated at the top level.

At the same time, the official Weibo of Weilan Pure Electric Vehicle also released an latest dynamic statement, indicating that it has not cooperated with "E-Buy.com" or Pinduoduo on the "10,000-person group" activity, nor has it had any form of entrusted sales service, nor has it sold any vehicles produced by the company to the above two institutions for this group buying activity. In the event of any dispute or damage to the rights and interests of consumers due to the above-mentioned group buying activities, Blue Electric Vehicle Company shall not be held responsible.

With the release of this official V, Pindodo also reacted quickly and responded straightforwardly: the vehicle is genuine, the subsidy is real, and the "10,000 people" activity will continue.

Netizens who eat melons seem to smell the smell of melons, and they rush to watch, but they don't know why these two companies tore up? Although I don't know the ins and outs, this melon is fresh at a glance, and when I eat it, it doesn't matter if I don't know the truth, the truth is never important, eating melons is the most important thing.

The next day, news spread online that a consumer had his order cancelled after receiving a subsidy for the "10,000 people" campaign in Pinduoduo.

The response of the delivery specialist of the blue pure electric vehicle to the consumer is: the company suspects that this order is placed in your name by Pindoduo or other merchants, which actually constitutes concealing the real order information from our company.

All of a sudden, the heat was stirred, and it was on the top of the hot search on the same day.

The official website of Azure Pure Electric Vehicle once again posted an update indicating that the consumers of the 10 vehicles purchased in the group on Pindoduo are suspected of violating the company's "no resale" clause, and the company has the right to unilaterally cancel the order according to the contract breach clause.

It is worth mentioning that the emergence of the "prohibition on resale" clause is the result of the scalpers speculators speculating on the blue pure electric car futures commodities, the madness at that time was jaw-dropping, and in the end it was also a chicken feather, the scalpers and speculators lost their bottoms are gone, and the blue pure electric car has also taken advantage of the trend to introduce the clause, and the quick money is indeed beautiful, but if you want to develop in the long run, you still have to regulate the entire market.

Soon, Pinduoduo responded quickly: the vehicle is the consumer himself signed a purchase agreement with the Blue Pure Electric Vehicle Company, the consumer himself uses it and does not have any resale intention and intention, and there is no "malice" in the purchase of the car.

In less than two hours after Pindodo's response, Azure Pure Electric Vehicle also spoke again: it has been confirmed that Pindodo's group buying activities constitute resale, supporting consumers to protect their legitimate rights and interests, and providing necessary support for customers to protect their rights.

Melon-eating netizens looked left and right at the picture of tearing apart on both sides, and more and more self-media joined it, and the popularity soared, and the heated discussions on the Internet continued.

"Damn, I don't know much about new energy vehicles, it turns out that Azure pure electric vehicles still have the overlord clause of 'prohibiting resale'? If I bought the car, it should be mine, and if I don't want it, of course I will resell it, can you recycle it from the Azure pure electric car company? The shopkeeper is a bully, and I am not on the side of the archbishop in this matter. ”

"Lao Tie, you really don't understand, the car is only yours after paying for the invoice and the resale is the premise that you have to have it, otherwise it will be resold."

"Of course, it's okay for you to resell it when you get on the license, but this is already a second-hand car, and the blue pure electric car is resold without a license, which also involves the issue of new energy subsidies, which is not as simple as you think."

"If you want me to say, how the two companies love to toss and how tossed, as long as consumers get a car cheaper."

"It's the right thing to do for the consumer, but now it's a matter between two companies, and the consumer is just an innocent third party caught up in it."

"Wool, the position of the consumer is not correct, okay, once the middleman relies on subsidies to cut off the direct contact between the manufacturer and the consumer, and the right to speak will be eaten at both ends, referring to the Internet middlemen such as Dibao and Meituan."

"In the end, this matter is still mishandled by Mr. Ding, people have taken advantage of loopholes, but it is not illegal and illegal, and there is nothing morally, in fact, it does belong to collection and payment, because you can't say that it is illegal to give 30,000 yuan to consumers, and the money is still from the hands of consumers to Tesla, 295,000 yuan is a lot."

"This is obviously not the point, today is 30,000 can, then tomorrow will be 3 billion, the channel will be controlled first, over time, once you have a certain right to speak on the channel and even the core right to speak, when the time comes, you will ask the blue pure electric car to the agent rights, at that time, it will not be to give money to consumers, but to fight Duoduo two-way harvest, refer to today's Meituan."

"I think the car will definitely be delivered, the reputation of the blue pure electric car company is not comparable to those cars, it is impossible to offend consumers for this matter, damage the reputation, I can only say don't jump to conclusions too early, let the bullets fly for a while."

"In other words, when there is no e-commerce, isn't that what Guomei and Shu Ning do...... [laughs and cries]"

"Cars are produced by others, and people can sell them how they want, and of course they have the right to specify the rules of buying and selling, whether they are forced to sell to you, but some people still want to buy them when they break the rules of buying and selling."

"To be reasonable, Azure pure electric vehicles have finally gotten rid of the authorized sales model of 4S stores, and adopted direct sales and transparent prices. PDD's operation is like forcibly asking for sales channels, haven't you really been angry with the 4S store when you buy a car? Haven't you added decorations or paid financial fees? Didn't you force you to be insured? Haven't you ever picked up the car at a higher price? This subsidy can't see the means of PDD clearly? Once the blue pure electric vehicle recognizes this sales channel, it will be gradually kidnapped by PDD sales channel, and the loss will still be the majority of consumers who pay! ”

"It's all scattered, the blue pure electric car directly stated its attitude and position, and the PDD tentative subsidy is also true, the 300,000 yuan advertisement forcibly created a wave of hot spots, PDD is a porcelain monster, the blue pure electric car is not fried, but they are all masters of the rivers and lakes."

"Oh, hit the nail on the head, admire."

"Blue pure electric car has changed the way people travel, huge sales and everyone agrees with its car culture, in order to maintain their own brand tonality, over the years the blue pure electric car company has invested a lot of money to establish its own direct sales system, once it is destroyed by PDD, first of all, the brand tonality will be damaged, and secondly, the brand dividends that have been obtained will continue to be lost, which is absolutely unacceptable for blue pure electric vehicles."

"In addition, the marketing method of PDD subsidy is indeed a very good publicity model for those businesses who have no reputation, but it is harmful and not beneficial for the blue pure electric car that already has excellent brand awareness, in order to establish its own good brand image and build a sales system, public relations processing, expand popularity, etc., a large amount of money has been invested, and PPD wants to rely on hundreds of thousands of funds to rub the traffic of this super brand. It will definitely encounter fierce resistance from Azure pure electric vehicles. ”

"Haha, I have to say, this wave of PDD operations is indeed sassy enough, no wonder it is so rigid, because it is invincible, I can figure it out, if Mr. Ding did not perceive it, then PDD can gradually subsidize the encroachment channel, and now it seems that Mr. Ding is also a master, and he saw through it at a glance and quickly pinched off this sign. But PDD definitely does not lose or even still makes a big profit, anyway, the brand popularity of blue pure electric cars has been rubbed by PDD is an indisputable fact, if this is just an advertising and marketing plan, it is perfect. ”

"There is something to dodo, you can rub tens of millions of dollars with hundreds of thousands of dollars of heat and advertising effects, and it is really a spell, this is a shot, hahahaha~~"

"So, the blue pure electric car is 'strong' by PDD? It's so sassy, then I can only say that there are marketing geniuses under Mr. Huang's command, I estimate that Mr. Ding is probably disgusted by eating a fly now haha. ”

"Archbishop: I want all the information about this person in five minutes, and I'll dig him up tomorrow... [Manual Funny]"

"Who said that the people who eat melons don't know the truth? I look at the folk bigwigs are also a lot, and the analysis is reasonable, well-founded... [Erha]"

……