Chapter 854 [If you are obedient, you will have meat to eat]
Gao Hua's words reached the ears of the attendees, and the global vice presidents of these third-party game developers present all felt very harsh when they heard it, causing extreme discomfort and even dissatisfaction.
However, they all dared to be angry and did not dare to speak, and no one in the audience jumped out to refute, even the vice president of Activision Entertainment was silent at the moment.
In the eyes of players, what Ubisoft, EA, R Star, Capcom, Square Enix, etc., are the world's top game manufacturers, not to mention the existence of the wind and rain in the game industry, it is also a stirr.
There's nothing wrong with that.
However, these third-party game developers are all younger brothers in the eyes of first-party platform providers, content is king, channel is king, and capital is king.
The Cote d'Azur itself is not too deeply involved in the content sector, which is basically in the hands of third-party game developers, and it is their game companies that develop games.
But the Cote d'Azur firmly controls the channel, almost an absolute monopoly situation, the channel on the PC side is the steam platform of the V Society, more than ten years ago Luo Sheng personally went to the magnesium country to reach a PY deal with G Fat.
Although he promised not to interfere in the operation of V Club and let G Fat make it himself, the traffic entrance of the Internet is in the hands of Bluestar Technology, so sometimes Luo Sheng's suggestions and attitudes will not be ignored in G Fat's heart.
Another important channel platform is the home game console, that is, the game console, and the ACC console finally achieved the new king to the throne and became the world's largest first party.
The weak voice of game developers in channels and distribution is obvious, and few game developers have the capital to play well in channel operation, and if they want to sell their products to more players, they have to look at the face of the platform owner's father, at least they can't be offended.
Now the development cost of a game is often hundreds of millions or even hundreds of millions of dollars, I really don't dare to offend the platform business's father, I can't afford to lose it, a blockbuster hit the street will drag down the entire company and lead to bankruptcy, and if you are not willing to invest a lot of money in game development, then your game will not be competitive in the peer industry.
So the conclusion is obvious, third-party game developers must not offend the first party, it was and still is, it was not allowed to offend Nintendo, Sony, Microsoft, these first parties, and now it is impossible to offend the first party of the Cote d'Azur, which already has global monopoly power.
If this is the case, these third-party game developers may be able to talk to G Fat and seek a breakthrough in the PC channel, but there are other platforms where your platform can't.
But in the era of the virtual Internet that the virtual brain machine pried open, G fat now has to look at the face of the Cote d'Azur, and the confidence to speak is definitely not as strong as before, Steam has not yet entered the virtual Internet, even if it goes in, it is a derivative small platform in the big platform, and the traffic entrance is still pinched to death, even more serious than the traditional Internet.
In the traditional Internet era, there are other traffic entrances, don't want you to attract traffic from Bluestar Technology, as well as Google and Microsoft.
And the current virtual Internet, in a sense, is the back garden of the Cote d'Azur pinching all the traffic, and it can really be done to the point where turning your hands into clouds and turning your hands into rain, and this dad Zhennima can't afford to offend.
The third is that capital is king, I'm afraid no one will doubt Luo Sheng's capital strength, the banknote ability is unpretentious, but who knows who uses it, and everyone who has used it says it is good.
"Ladies and gentlemen, if you have any other requests or objections, you can now put them forward for discussion and discussion." Gao Hua looked around at the game developers attending the meeting, waited for a few seconds and saw that everyone had nothing to say, Gao Hua couldn't help but show a satisfied smile, and then added:
"OK, since everyone doesn't speak, it means that it agrees with the solution proposed by the Cote d'Azur, okay, then follow the above plan to implement, Cote d'Azur will also cooperate with your game promotion, how much traffic or other forecasts are needed, Cote d'Azur will try its best to meet your requirements, provided that the requirements of the Cote d'Azur are met first."
The voice of the outside is to be obedient in order to eat meat.
The meeting was over, and the interlocutors sent by the major developers also left the table one after another, with no joy or sadness on their faces, except for Activision Entertainment, it was too sad for Call of Duty to be hidden in the snow.
After this meeting, these foreign third-party developers have understood a truth, the game developed in the future really can't be blackmailed, you don't have to care about it before, but now it's really not good, and continuing to do it is the rhythm of narrowing the road.
Look at Activision Entertainment's "Call of Duty", isn't this hidden in the snow, either go back to the furnace and reinvent it, or don't want to release it.
Even worse than Call of Duty is EA's "Battlefield" series, which was sentenced to death in the ACC era, not to mention the virtual Internet era that is about to take off.
Some people make the road narrower and narrower, but in comparison, Blizzard Entertainment has made the road wider and wider, although fellow friends and businessmen are very disgusted with Blizzard's "licking the dog" behavior, but secretly they are also envious.
Since Luo Sheng fished Blizzard Entertainment out of Vivendi's hands through Bluestar Technology, Blizzard has turned on the "licking dog" mode, and licking is now a proper everything.
From the release of the "Mystery of the Panda Man" expansion pack for Warcraft players in China eight years ago, to the world's top e-sports WRPO event created by Bluestar Technology, it's all over the way.
No, the virtual Internet version of "World of Warcraft" has been the first in the first release of foreign game release sequences, and the road is getting wider and wider, Blizzard's stock price is the most intuitive response, and the market value has reached $116.8 billion, which is a proper brother among third-party game developers.
Square Enix's current market value is only half of Blizzard's, EA is only one-third of Blizzard's, and as for Ubisoft, Capcom, R-Star and other well-known top game manufacturers, the market value fluctuates in the range of 10 billion US dollars, and the gap is obvious.
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Two days later, Seattle, North America.
In the conference room of a hotel, the president of EA stood at the window silently watching the people paraded down the street below, and it was no surprise to a man of magnesia that the Sequoia pandemic had caused tens of millions of people to lose their jobs in North America.
And in the conference room, there are also people who are yelling indignantly at this moment, and it is the president of Activision Entertainment.
"Damn, where is this asking us to go over and discuss? Is this a discussion with you? It's clearly an order, and, blatantly! β
At this moment, more than half of the people in this conference are game development companies that participated in the CΓ΄te d'Azur conference the day before yesterday, and the heads of the major organizations have gathered temporarily to discuss the future of the entire game industry.
The Ubisoft boss spread his hands and said helplessly: "That can't be helped, Microsoft, Sony, and even the entire Silicon Valley can't handle the Cote d'Azur, and you expect us to overthrow the dynastic rule of the Cote d'Azur?" The sad story is that the total annual output of the entire global gaming industry combined is not comparable to two months of global revenue on the Cristiana...... We can't fight, and the only way to survive is to join. β
After saying that, he shook his head with a self-deprecating smile, for those present, this was indeed a very shocking and incredible thing.
Last year, the total output value of global games was 161.2 billion US dollars, which is a gratifying growth rate.
But the Cote d'Azur was even more terrifying in the same period, with annual revenues soaring to $1.09 trillion, with an average monthly income of $91 billion and a two-month income of $182 billion.
The two-month revenue is more than $20 billion more than the entire global gaming industry combined.
Thinking of these dazzling data, the CEOs of the major game companies present can probably understand why the Cote d'Azur didn't even bother to do superficial work this time, and no one would compare too much with you.
It's almost time to order game companies to follow up on the strategic pace of the Cote d'Azur.
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