Chapter 855 [Naughty Dog Who Sells His Teammates with His Backhand]
"If we as a whole come together, we can get more bargaining power from the Cote d'Azur, and it is not in anyone's interest to let them monopolize the world alone, so take a long-term view and don't be too short-sighted." The president of Activision Entertainment said excitedly, trying to make the people present move.
But he was wrong, and the head of Capcom mocked on the spot: "What did you do ten years ago?" What's the use of saying all of that now? It's late, even your company has 21% of the equity held by Bluestar Technology, not to mention that about half of the world's top ten third-party game companies Luo Sheng has control, but he hasn't used it for more than ten years, but it doesn't mean that he won't use it. β
Today, Luo Sheng has control over the major European and American game manufacturers are Blizzard Entertainment, Riot Games, 2K and its subsidiary R Star, CDPR Polish Stupid Donkey, "Minecraft" developer Mojang Studios, etc., well-known game manufacturers such as Ubisoft, Activision Entertainment, EA, V Society, etc., and cooperative game companies such as Square Enix, Capcom, etc.
Over the past ten years, Luo Sheng has penetrated into the major core lifeblood branches of the global game industry through capital, and the weakest link in the layout is the mobile game sector, "Honor of Kings", "Clash of Clans", "Clash Royale" These popular mobile games have not been grasped.
The reason why there is not much layout in the mobile game is because Luo Sheng has not paid much attention to the game industry over the years, and he can't manage his career as it gets bigger and bigger, and he can't manage the important layout, of course, he won't pay attention to these side details, these are the people under the company who are making strategic investments.
Another reason is that the hardware involved in the content section of mobile games is smartphones, and the AOS ecology has been perfect, and the AOS version of these mobile games basically has to be supplied with 30% of the pump, and it is not necessary to fully control it, and sometimes it is a good thing to put it down.
The key lies in the console hardware, and it is natural to pay more attention to the content layout of triple-A game masterpieces.
Activision Entertainment's president Kotik was choked by the other party and didn't know what to say, but he still didn't give up and said: "Is it that the entire game industry is going to do nothing?" β
The head of Capcom spread his hands and said, "Otherwise? Can you tell us how to overthrow Luo Sheng's dominance in the game industry, do you have a feasible plan? β
In the face of this soul-like torture, the head of Activision Entertainment once again closed himself.
Ivan Wells, president of Naughty Dog, looked at the head of Activision and said, "Kotik, no one wants a global monopoly level first party, but ...... Even if we all join forces, it will be a doomed defeat, rather than calculating an invincible opponent here, it is better to serve the platform business father, at least Luo Sheng has not let his partners suffer in the past ten years, and the life of the people who follow him is getting more and more comfortable day by day. β
Kotik looked at the head of Naughty Dog and licked the dog, and said: "Wells, you seem to have forgotten that your parent company, Sony, is calculated by the Cote d'Azur, and is the first party rival. β
Wells spread his hands and didn't answer.
When Kotick looked at the heads of several other game companies, he turned his head and looked like I don't want to play with you, which made Kotick look like a deflated ball.
Sniper with Luo Sheng in the middle, head-to-head line?
Everyone is a human being, the brain is not paralyzed, and the IQ is also online, not to mention the R star and 2K present The game company is absolutely impossible to rebel against Luo Sheng, even if there is a rebel heart, there is no ability to rebel, that is playing with fire, really doing it Bluestar Technology will immediately ask for an extraordinary general meeting of shareholders to remove their position as CEO, and then complete the management reorganization.
Although Luo Sheng does not have the ability to achieve absolute control, but with his current prestige and influence in the global capital circle, other capital shareholders will definitely follow Luo Sheng, and the current capital is simply not too superstitious about the "Luo Sheng effect", capital does not care about your industry, only cares about the growth of profits.
Taking 10,000 steps back, with Luo Sheng's determination to sink the data center to the bottom of the Pacific Ocean when he was at odds with the North American authorities, the heads of several major game companies present did not doubt that he had the courage to overturn the entire game industry.
The annual output value of the entire industry is less than two months of revenue of the Cote d'Azur, even if the game industry is tossed and broken, the diversified Cote d'Azur and Bluestar Technology Group will continue to move forward, at most only a partial game business will be affected, but it will not affect the overall development of the company.
But the game industry definitely can't afford such a toss, and it will inevitably end up being a chicken feather.
It's all about eating, and the struggle is to eat better, not to smash the job.
What's more, everyone can see that the current focus of the Cote d'Azur is to deeply cultivate the Greater China market, Luo Sheng is vigorously supporting the Huaguo game company led by "Tianji Digital", and has dug up a large number of top talents in the industry.
It is difficult for the virtual brain computer to be distributed globally in a short period of time, but the entire Asia-Pacific market is already huge enough, even the Greater China market, and careful management can form a hematopoietic cycle.
In the face of such an opponent, can you win in a group? What international jokes?
All of this shows that the CΓ΄te d'Azur has long been running for the worst of not wanting the international market.
In the end, the discussion of this meeting was not over, Activision Entertainment wanted to do something, but no one followed if the appeal was not good, those who were afraid were afraid of death, and those who licked were licked to death, and there was no way to form a joint force.
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The next day, the Science and Technology Complex Building.
"Master, you received an email from Ivan Wells, CEO of Naughty Dog, do you want to open and read it?" Cortana's voice resounded in the large indoor living room.
"Naughty dog? Isn't this a wholly owned subsidiary of Sony? Is it in Sony's name or is it him? Luo Sheng came to the sofa and sat down, and he was a little curious when he suddenly received such a private email.
Cortana responded: "Ewan Wells only represents his personal private emails. β
Luo Sheng picked up the tablet placed next to him to read the email, and opened it just when there was nothing to do.
In fact, Luo Sheng doesn't like this company very much, Naughty Dog openly discriminates against Asians in the game "Magnesium Country Doom 2" that just went on sale this year, and also makes a big deal of correct treatment and disgusting players, and the plot is evaluated by players as like a lump of Xiang.
"Hahaha~~, it's kind of interesting!"
Luo Sheng read the content of the email sent by Wells privately, and the whole person was happy.
It turned out that yesterday's Seattle happened to a group of top third parties in the game industry "plotting to rebel", and Luo Sheng really didn't know about it.
But Ivan Wells gave Luo Sheng a small report on the "conspiracy to rebel" with the industry bigwigs yesterday, Activision CEO Kotek never expected to be sold so thoroughly, if he knew the truth, he would gradually start killing Wells.
"I didn't expect to be able to lick this portion...... With a dog in its name, it is different from others. Luo Sheng looked at the email message on the panel, couldn't help but smile and fell into thought.
Suddenly realized that this is a good strategy to plan the plan, Naughty Dog's current reputation has gained a series of negative effects due to "Magnesium Country Doomsday 2", if you pick up Naughty Dog, let it change the correct and discriminatory against Asians in "Uncharted 5", and correct it in the game plot......
This is a good example, to send a clear signal to other third parties who want to "rebel", as long as they are honest and obedient, I will still hold up the stinky fish and rotten shrimp like naughty dogs regardless of previous suspicions.
Luo Sheng couldn't help nodding secretly: "Hold a batch and beat a batch accordingly, and others will be honest ......"
After pondering for a while, seeing the Activision Entertainment mentioned in Wells's email, Luo Sheng immediately made a decision to suppress Activision Entertainment, which instigated rebellion, and dared to instigate others to "rebel".
"The turnip is for the naughty dog, and the stick is for Activision Entertainment, and that's it." Luo Sheng immediately asked Xiao Na to send an internal email to Yao Jianhong in his name.
In this letter, Wells stated that Naughty Dog Studios wanted to be independent from Sony's control, and firmly believed that following Sony, he would only be buried with Sony in the future.
So he decisively licked the Cote d'Azur, and in a private message, he clearly said that Naughty Dog Studio wanted to "redeem" himself from Sony, but the money was not enough and hoped that Cote d'Azur could come forward to get the company out of Sony.
Luo Sheng has done this kind of thing a few times before, fished out Blizzard, and also raised a hand to Ubisoft, his reputation in the game industry in the past ten years is still quite good, and he is a serious angel investor in many game industry practitioners.
It's just that there was a showdown at the meeting a few days ago, and the expression was too lazy to do, and everyone realized that Luo Sheng had "changed his mind" and was no longer the angel investor.
Obviously, Luo Sheng chose to agree to Wells's deal, and decided to let the Cote d'Azur come forward to lend money to Naughty Dog Studio, so that he could go to Sony to "redeem himself".
Naughty Dog happens to be an excellent role model, Blizzard is not obvious enough, and the licking force is not strong enough, Luo Sheng wants to tell the practitioners of the game industry through Naughty Dog Company.
Licking the dog to the end is definitely not nothing, but everything; On the contrary, "rebels" like Activision Entertainment are truly nothing.
Luo Sheng doesn't care about the 20 percent or so of Activision Entertainment's equity at all, let alone a game like "Call of Duty", no matter how well-known a big IP is, it's just an IP, which can be sacrificed and is insignificant.
The absence of Activision Entertainment and Call of Duty will not impact the layout of the entire game content sector of the Cote d'Azur, nor will it affect the overall strategic situation of the entire company.
On the contrary, sacrificing it and throwing it to the ground to step on it is more conducive to the smooth progress of the overall strategic situation.
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