By the end of March, the long tug-of-war between Bluestar Technology and major Hollywood film and entertainment companies, including public opinion wars and lawsuits, had finally come to an end.

The two sides reached a relatively happy ending "under Franklin's mediation", and they were generally satisfied.

Major film companies have broadened their film rental business, and Bluestar Technology's streaming online video business has also broadened its content precipitation.

In order to win the digital rights of more than 10,000 films, Bluestar Technology Group also invested 5.28 billion US dollars in one go to major film companies, and at the end of March, the media were competing to report this matter with front-page headlines.

In the current bleak economic environment, everyone is envious of Bluestar Technology's ability to spend billions of dollars without blinking.

Sure enough, if you want to become stronger, only krypton can do it.

However, although this investment seems a little incredible to outsiders, it is worth it for Luo Sheng and Bluestar Technology Group, and it is also the money that must be spent, and the web2.0 era of the Internet must be the era when content is king.

But the deal doesn't stop there, the service requires studios to offer some popular blockbusters as soon as possible, the right of first refusal to renew the lease after it expires, and so on.

There is no doubt that the content ecology of BV video has reached an unprecedented level after smashing 5.28 billion US dollars, and it is practicing Luo Sheng's ultimate dream of BV video website:

[If you want to find a video, please search on the BV video website, if not, then there is no video you are looking for in this world.] ]

And this move,It also directly made the domestic version of Bluestar Video whitewashed overnight,It can be said confidently that the movies that can be watched on the website are all genuine content,Other video websites are all pirated。

Just kidding, apart from Luo Sheng, where did anyone else get billions of dollars to buy copyright licensing? You can't make so much money if you use your bottoms, let alone billions of dollars, and you can't get billions of soft girl coins.

Playing streaming online video business, which one can play famous, which one is not backed by a strong large company? BluestarVideo is to Bluestar Technology, GoogleVideo is to Google, Yahoo! Video is for Yahoo and so on.

If you don't have your back to a big group, you can't afford to burn money if you want to play bigger, or you just have a small fight.

This is also one of the reasons why Teng Xun has been reluctant to enter the online video business so far, because profits cannot support such an exaggerated rate of burning money, so far the four domestic Internet giants "L-BAT" are only playing with Bluestar Technology.

Other video sites, such as Youku and Tudou, are currently relying on VC financing to continue their lives.

……

At the beginning of April, Chad Hely, the head of BluestarVideo, the international version of BluestarVideo's online video business under Bluestar Technology Group, came to the parent company to attend the meeting.

"Having won the digital rights, this upgrade is part of a broader overhaul that BV Video Network is underway. With this facelift, BV Video Network will broaden its focus from home-made films to professional film entertainment content, and in preparation for the rise of Internet TV, we have decided to broaden our new services to compete with cable companies' video-on-demand services. ”

Chad Hurley was speaking in the conference room, and as soon as he finished speaking, Luo Sheng, who was sitting in the chief position, said succinctly after a while: "Good." ”

Chad Hurley continued to look at Luo Sheng and continued: "The company's rental movies will also be sold in the form of DVDs at the same time, which can make the BV video network service significantly different from Netflix's video-on-demand service, which allows users to watch an unlimited number of movies on a monthly basis, but most of them are old movies, and we do not choose the monthly subscription model." ”

Luo Sheng nodded, agreeing with Chad Heli's operation plan for BV Video Network, the monthly subscription does not need to be used on the international version, but the domestic version can be used in the future.

After a while, Luo Sheng spoke: "The focus of the BV video website is still on advertising revenue, after deducting the remuneration of content producers last year, excluding other expenses, the company's net revenue is about 5.44 US dollars, which is a good data, we have not disclosed it to the public." ”

Because the subsidiary BluestarVideo has consolidated its financial statements with the parent company Bluestar Technology, and the subsidiary itself has not been listed, it does not need to disclose the operating details to the outside world.

But overall, Bluestar Technology Group's video business is still losing money.

Luo Sheng thought for a moment and added: "I am ready to come up with up to $100 million in cash to buy video content for a specially set up ad-supported channel, and the parent company is also discussing a new plan with Hollywood Studios for BV Video Network, which is a long-term cooperation plan." ”

Chad Hurley nodded, and after Luo Sheng finished speaking, he continued: "BOSS, I very much agree with what you said, and our operation team also agrees to focus on the core of advertising revenue, for which we have prepared a package of solutions, the most effective and direct benefit is the new popular Hollywood movie blockbuster, although the expenditure is also expensive, it may cost tens of millions of dollars for a popular movie to land on the BV video website, but I think it is worth it and necessary, We have to provide more fresh content, especially the hot content. ”

"As for the current more than 10,000 old movies, our solution is a floating free model, simply put, we will regularly screen a small part from the video library every day and watch it for free on the same day, and rotate different movies every day. After this upgrade and overhaul of the website, we have added a limited-time free viewing column, which provides at least one film for free viewing on the same day in 22 categories such as sci-fi, war, action, etc., and rotates every day. ”

Chad Heli took a sip and continued: "We've also provided a preview of the free films that will be shown in the coming week on our homepage, giving free users a guide to the future of movies and knowing which free movies to see in the coming week, which is a great user experience. ”

"Secondly, this round of upgrades and revisions of the website, we have also added a movie coupon function, the movie ticket can not be purchased directly with money, but through a series of tasks to obtain, our operation team has developed a complete and executable algorithm mechanism, users by completing daily check-in, continuous check-in, the number of videos watched, the duration of watching videos, etc., set to calculate a virtual value."

"When you reach a certain value, you can redeem a movie that can be watched at any time, and the period is 24 hours, but users need to redeem it by themselves. There are two kinds of movie tickets, one is an ordinary ticket, which can only watch one old movie if you consume one; The other is called a platinum ticket, which can watch all the movies on the whole network, including the popular blockbusters. ”

"Users can allocate the virtual value obtained by themselves to exchange for ordinary coupons or platinum coupons, giving users great freedom of distribution."

After Chad Hurley finished speaking, Luo Sheng was very satisfied and praised: "This is a very creative solution, and it can also bring a little fun of game elements." ”

After a moment, Chad Heli added: "Regarding the algorithmic mechanism, the way a user wants to get a movie ticket, his overall weight ratio of the video time on the website is 70%, and we encourage users to watch more videos and longer watch time on the website." ”

Luo Sheng nodded: "That's right, although a platinum movie ticket can unlock a popular blockbuster, which will allow us to earn less rent, but it also gets users to stay longer, watch more videos, and watch more time, so as to further promote the increase in advertising business, and earn more, and earn enough tickets to earn enough word-of-mouth, Ness!" ”

Speaking of this, Luo Sheng reacted and couldn't help asking: "By the way, these movie tickets have a limited time limit, right?" Is there also a maximum number of movie tickets that can be accumulated by an account? ”

This is very important, if there is no limitation limit and quantity limit, it will be crazy to pick up the wool and make you doubt your life.

Chad Heli immediately replied: "Of course, we have taken this into account, the validity period of the movie ticket is one week, after a week, if the user does not use the movie ticket, it will be cleared, and the accumulated virtual value is valid for 1 month, if it is not redeemed for one month, it will be emptied after one month from the date of obtaining the virtual value." Within a month, you can redeem up to 12 regular vouchers and 4 platinum vouchers. ”

Hearing this, Luo Sheng said succinctly: "Yes, let's do it." ”

Bluestar Technology Group is undoubtedly an IT technology company, but it is such a world-class multinational technology company, but it lives on advertising money, and like Google, it lives by selling advertisements in a fancy way.

Film companies that don't understand the technology of the Internet are not good advertisers, and they can only make a living by selling advertisements.

……

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Chinese Net