$958 million? No, Miramax's movies aren't worth the price, and if you add the work of Pixar Animation Studios, it's about the same, and I'm okay with the price. ”

At this moment, Luo Sheng's voice resounded in a conference room at the headquarters of Bluestar Technology, and sitting opposite him was the head of the negotiator of Disney, named Paloch.

What is ongoing is the ongoing negotiation between Bluestar Technology and Disney on the introduction of video playback rights to obtain digital rights, so as to introduce long-form video content to the BV video website.

It can be said that after several years of a secret stalemate between Bluestar Technology and Hollywood, in the end, the film company couldn't withstand the big wave of streaming media platforms and took the initiative to come to talk.

Miramax is one of several Disney studios that have produced films such as "Psychedelic Train" and "No Country for Old Men."

The negotiations involved the rights to more than 700 films, while Disney sold for $958 million.

"OK, Mr. Luo, you think this price is unreasonable, how much do you think?" Paloc asked rhetorically.

"$500 million." Luo Sheng stretched out his big hand and said calmly.

Hearing him report this number, Paloc suddenly scolded in his heart, but he still behaved very gentlemanly, shook his head and said: "NO, this price is too unreasonable, there is no difference from selling cheaply." Mr. Luo, Miramax has a lot of high-quality content, not to mention that Netflix is also very interested in Miramax's movies and intends to get exclusive digital rights. ”

Luo Sheng smiled in a low voice when he heard this, and immediately looked at Paloc and said bluntly: "Don't be here, Netflix is brought out to press me, exclusivity is not popular in the Internet industry, if Disney wants to sell the digital rights of Miramax's movie exclusively to Netflix, it's the same if I go to Netflix to ask for a secondary license at that time, it's not a secret, our people are also negotiating with Netflix, hoping to exchange video library resources with each other." ”

Strictly speaking, there is also a certain competition between BV video sites and Netflix, but the models of the two sides are still very different, each other has not touched each other's core territory, and naturally there is no conflict between life and death, at least for a long time, and there will be no now.

Luo Sheng also doesn't want to enter the core territory of Netflix, and Netflix is the same, both sides do not have each other's core genes, but they still have a place for cooperation.

Because the demand for content is very expensive, this is true for Netflix, and it is also true for BV video sites.

Look at Disney's eating appearance, the price is almost 10000000000000000000000000000000000000000

The entertainment industry is a huge profit, and it is not wrong at all, once the film giants accumulate the film library, the profits will soar upward, and all kinds of licensing fees will be soft.

No matter how much the digital copyright of Miramax's more than 700 movies is lowered, it will cost four or five billion dollars even to cut the price by half, and the self-made online dramas or movies are often hundreds of millions of dollars, even if tens of millions of dollars are not a small amount.

This is just content spending, but in fact, the comprehensive operating costs such as bandwidth expenses and human resources add up, which is an extremely terrifying consumption.

The online video business really can't afford to burn without strong financial resources.

Whether it's Netflix or BV Video Network, this kind of large-scale money burning is very painful, not to mention other petty bourgeoisie.

The two sides talked for a long time, and after continuous bargaining, they finally reached a consensus on the price of $660 million.

On the afternoon of the third day, Luo Sheng and Paroc, the representative head of Disney, officially signed this film rental service cooperation agreement, with a contract amount of 660 million US dollars, which is a 15-year lease contract for 729 films owned by Miramax, including "No Country for Old Men" and "Psychedelic Train".

It's all old movies, and if it's a movie that has just been released, especially a movie that has exploded at the box office, the rental amount of a film may be as high as tens of millions of dollars or even tens of millions.

After winning the digital rights of these hundreds of movies, BV video websites can watch these complete movie content normally, and consumers can rent movies at a price of $2.99~$3.99 US dollars, and the general rental period is 24 hours or 48 hours.

However, Luo Sheng did not expect to recoup the $660 million licensing cost by renting these movies to consumers at all, because it was impossible!

These are all old movies, even if you give 30 years and the inflation rate is not counted, it is impossible to recover the huge licensing cost of 660 million US dollars by relying on this, and the reason why this money is spent is for one purpose - to fill the inventory!

And there is only one purpose of replenishing inventory - user experience.

Whether users look at it or not, whether they consume or not, is not the point.

The point is that when a user searches for a movie name on BV video, and he just wants to watch it, the website must be able to provide services.

This is very critical, good user experience, rich content is the foundation, as long as the user remains in the BV video network, he will always bring value to the website from somewhere else, and the longer the commercial value will be higher.

It is not enough to win the digital rights of more than 700 films, it is not enough to multiply it tenfold, it must be more.

Don't think about it, it is impossible to build a huge content ecological foundation without billions of dollars for the money that is thrown into the content, and Luo Sheng will not be stingy with money in this regard.

After the contract was signed, this fact was announced to the public on the same day.

In the following week, the style of painting completely changed, and other studios couldn't sit still when they saw Disney gleefully take $660 million from Bluestar Technology Group.

A second company soon came to the door to discuss a digital rights lease for the film, and that is now the world's most successful independent film production company, Lionsgate.

In the end, Bluestar Technology Group signed a digital rights lease agreement with Lionsgate for 428 films for $257 million, also for a period of 15 years.

When the news broke, other film companies finally couldn't sit still, including the other five Hollywood movie giants.

This Nima hurry up and make money!

Paramount Pictures, a subsidiary of Viacom, was also uninvited.

There's no way, the lawsuit didn't win, and the combat effectiveness of the legal team is not weaker than Disney at all, it's not easy to mess with, so let's make friends.

……

On the morning of March 28, at the media conference at the headquarters of Bluestar Technology Group, under the lens of many media, the reporters present took pictures of the moment when Luo Sheng shook hands with the vice president of Paramount.

After the handshake, they took a group photo again.

Today, Bluestar Technology Group and Paramount officially signed a $700 million cooperation agreement to provide online rental services for nearly 500 Paramount movies, including "Hugo" and "The Godfather".

That's more than 200 fewer films than Dinis's Miramax contract, but the contract cost has increased by $40 million.

The reason for this result is, of course, the quality and influence of the film's content, and it is obvious that the 500 films under Paramount Pictures are more valuable.

The media reporters who came to the scene were very curious about why the two companies had been facing off in court for a year or two, and why they were able to put aside their differences and form this licensing agreement, and the terms and conditions of the agreement were not further disclosed, and the media could only speculate.

Ran goose, what is there to guess about this, Paramount Pictures saw that the peer company took hundreds of millions of dollars in banknotes from Luo Sheng.

My eyes are red!

Everyone is making money, if you don't hurry up, Bluestar Technology won't buy it when the time comes, and you won't be able to find the place to cry.

The face is not as good as the ticket.

What's more, the ultimate purpose of the previous lawsuit was not for votes?

At the media conference at this moment, Luo Sheng picked up the microphone again and smiled at a media at the scene: "We have been talking to the film company about various things, Paramount is still a valuable partner of BV Video Network, and we will continue to increase the number of digital movies for BV Video Network after we decide to launch a movie rental business." ”

"Movie rental agreements have now been signed with five of the six major studios, as well as more than a dozen independent production companies, including Lionsgate, giving them access to a total of nearly 13,580 films, and thousands of films are now available for consumers to rent on BV Video. Other than that, we don't comment on rumors and speculation. ”

The non-parties at the scene were also full of emotion when they saw the scene of Luo Sheng talking and laughing happily with the vice president of Paramount.

Last year, the two sides fought a lawsuit in court so fiercely that outsiders felt that water and fire were incompatible, and in the blink of an eye, the style of painting changed abruptly, and the outside world did not react.

The mall really has no eternal enemies, no eternal friends, only eternal interests.

……

(PS: The face is not as good as the ticket, rolling all over the ground and begging for the ticket~~)

(End of chapter)