"The plan of the first version is to correspond to seven brothers such as Liu Agarwood, and then choose two of the four from the grandfather, pangolin, snake spirit, and scorpion spirit to form a set of nine dolls for tide play?"

Looking at the stack of design drafts in front of him, Ni Jiashu asked with some hesitation.

After Song Mu explained the issues related to Mao Yongyi's confession of "joint name" that day, Mao Yongyi agreed to Song Mu's proposal at the first time, and authorized her to take full responsibility for the joint name and negotiate with Lianhua on behalf of Haishi Fine Arts Film Studio.

After going back, Song Mu immediately mobilized everyone in the elite group to make the design draft that Ni Jiashu is currently watching.

"It's a good idea," Song Mu said to Ni Jiashu with a smile on his face, "but I have a way that I think is better, and I named it a limited-time release blind box version." ”

Ni Jiashu is very familiar with the sales routine of limited-time sales, but this is the first time he has heard of the word "blind box".

Song Mu took out another design drawing and handed it to Ni Jiashu, Ni Jiashu looked down and found that it was a design drawing of a cardboard box.

"Different from the usual packaging, this batch of "Seven Brothers" co-branded dolls will use the exact same box, which is the design you just got." Song Mu explained.

All the "trendy toy" dolls that came out before were printed on the box with whatever the content, so that the content could be seen at a glance, and the salesperson could easily distinguish it at the first time.

Ni Jiashu didn't quite understand why there was such an operation, but he still had more concerned questions: "I see that you also drew a thing in the box, I want to ask what this thing is tied to?" ”

"Ah, that's the counterweight, the most important part of this box." Song Mu replied: "Due to the different images of dolls, there will be a certain weight difference between them. Then each box should be equipped with a corresponding weight block according to the different dolls it contains, so that all the boxes must ensure that the weight is consistent. ”

After listening to Song Mu's words, Ni Jiashu felt that he seemed to have faintly grasped something: the packaging is consistent, the weight is consistent, and the information that customers can get is basically the same, just like buying something with their eyes closed, this is the so-called blind box, right?

However, he didn't know what the benefits of doing this were for a while: "Miss Song, what's the point of this gambling-like sales method?" If you don't even know what you're buying, will any customer pay for it? ”

"If it's abroad, I'm sure there will be." Song Mu said very confidently, but the next second she was a little deflated: "In our Huaguo, to be honest, with the current consumption level, I'm not very sure. ”

Ni Jiashu didn't know why Song Mu was so confident, and he was also very curious about it, so he asked Song Mu for advice: "Although the contract stipulates that we will cooperate with all your requests, I also ask Miss Song to be more detailed, so that we can better complete your request." ”

Song Mu didn't sell it either, and said the key point bluntly: "Because this set of co-celebrity puppets is not nine, but all eleven." ”

Ni Jiashu: "??? ”

Eleven is better than nine, isn't it? What is the answer?

However, Song Mu's next series of words completely solved the doubt in his heart:

"The number of eleven dolls is not consistent, and the seven brothers, plus the scorpion essence and the pangolin, these nine are mass-produced like the volume models.

"Grandpa produced a small amount to form a rare model. What is the specific proportion...... I don't quite understand either, maybe 100 to 1?

"The Last Queen...... Belch...... I mean, the snake spirit, which is a little rarer than grandpa, can be named hidden. The production ratio is a little lower, about 100 tens to 1?

"The ratio I mentioned is just an example, I believe that you Hualian can calculate a more suitable ratio by yourself.

"As for the point of sale, you can follow the last page of the design draft, and put a whole set in that scene and place it in a conspicuous place on the counter, so that buyers can know what is in these blind boxes.

"The snake spirit in it can be painted all black, without showing any details, only giving the silhouette of this puppet."

"In this way, the snake spirit is a veritable hidden model!" Ni Jiashu couldn't help but admire: "Being able to further evolve the technique of the country gacha into the form of a blind box, Miss Song is really a famous marketing master!" ”

This sudden admiration made Song Mu a little embarrassed, she just copied the routine in her memory, and she still knew how many catties and taels she had.

"Where, where, it's just a little idea." Song Mu waved his hand embarrassedly.

"Miss Song is too modest," Ni Jiashu continued to boast: "Make full use of the public's gambling psychology and collection psychology, increase shipments and increase fame because of exchange collection, and use the gimmick of limited-time sales to further urge consumption, if this is just a small idea, I will be ashamed!" ”

Song Mu's face was about to turn red when she was praised, and just as she was struggling with how to end it, fortunately, Ni Jiashu took the initiative to change the topic:

"Miss Song, this plan of yours is too genius, I am going to put it into production in a few days and sell it as soon as possible, what do you think?"

"Of course I can't ask for it." Song Mu nodded with satisfaction.

"So, you have a plan for the timing and price of this limited-time sale, as well as the proportion of the partnership, right?"

Song Mu immediately said the answer she had already thought of: "First of all, it is a question of proportion.

""Seven Brothers" is being screened on major TV stations, and I think that according to the joint contract, our Haishi Art Film Studio should get the highest level, that is, 40% of the net profit.

"As for our 'tide play' and you, we will still divide the remaining profits in accordance with the previous contract, with the ratio of six to four at home and six to four abroad."

Ni Jiashu said that he had no objection to this ratio, and Song Mu continued to talk about the time and price:

"Regarding the time period for the sale, I think a month is enough from the first day of the sale, and before the sale, you can make some posters or flyers to promote it.

"You don't have to look embarrassed. Although I said that the first nine are volumetric models, in terms of pricing, I think twenty yuan should be a good price. It will not prevent well-off families from owning one or several 'limited' trendy toys, but also allow wealthy people to buy a large number of them in order to obtain a complete set of eleven toys for collection. ”

Ni Jiashu's embarrassment immediately turned into joy.

Twenty pieces a piece!

That's a hugely profitable pricing!

Although it is not as expensive as the ultra-limited edition of 300 yuan, it is more exciting than the ultra-limited edition - because it does not lose money, and even the profit is huge, so it can be sold freely!!

Thinking of this, Ni Jiashu instantly felt that a month was too short.

"Miss Song, how about a longer period of time for the sale? Is it a bit rushed to a month? ”

Song Mu shook his head: "One month is enough. As I said before, our country's economy is not good enough, and the people don't have enough money to sustain it for a long time.

"If a person who has no money gives him a year, he will not buy like crazy, it is better to use a one-month sales restriction to urge those who have money to buy."

Ni Jiashu thought about it, so he continued to ask: "In this case, do you want to design the new models of "Splitting the Mountain to Save the Mother" as a blind box in the future?" ”

"Not yet. I plan to make more than a dozen sets of related series of "Splitting the Mountain to Save the Mother", and I will maintain it until the movie is released. When the movie is released, let's discuss the future direction. ”

Song Mu saw that Ni Jiashu was a little distressed about money, so she had to continue: ""Splitting the Mountain to Save the Mother" is just one of the IPs, don't feel that there is anything to lose. Trendy toys are constantly updated and constantly arouse people's desire to buy. As long as there are new designs all the time, the money will only make more.

"The new design was a no-brainer for our elite group.

"Of course, if you feel that it is a waste of time to open a mold for a short period of time, and you don't want to squeeze out the surplus value without looking at the long-term benefits, then the blind box sales method is taken abroad, to toss Midi and other developed countries, I believe the effect is still good.

"But I'm here to remind you that the day you smash the 'Trendy Play' sign, it's time for us to change partners."