Chapter 212: The back road is ready to open
The image authorization of "Doudou Dragon" may not be a big deal now, and Liu Xiaoping and others are even a little disdainful of Song Mu's so-called "wealth".
After all, the sales of trendy toys are still ridiculously high, and with the release of various models of "Splitting the Mountain to Save the Mother" and the launch of the new "Mulan", I believe that trendy toys will usher in a sales peak again.
Compared with the two big IPs in their own hands, the expected profits generated by "Beanie Dragon" are basically negligible.
Of course, this is just an algorithm they take for granted, in Song Mu's opinion, although she doesn't know if "Doudoulong" can still have such a high popularity in her previous life because of her turmoil in this life, but when she thinks of Doudoulong's popularity in her previous life, she doesn't dare to underestimate it.
"I'm very optimistic about the potential of the image of Doudoulong." Song Mu said.
Everyone in the elite group has a blind obedience to Song Mu, and Shen Chang will follow Song Mu in most cases, so everyone quietly waits for her to explain her arrangements.
"Don't look at the relatively weak box office of "Doudou Dragon" now, and its impact in the world is not as good as ours, but whether it is me or Zhao Ye, we are very optimistic about the desert hot wind and Mr. Miyazaki."
The Zhao Ye mentioned here is naturally Zhao Wende, the boss of Zhao. Although everyone doesn't fully understand Boss Zhao's past like Song Mu, just helping the elite group's two animations to win awards can also make an exception for "Mulan" to join this year's Yuguo Peace International Animation Film Festival, even if they don't know Boss Zhao's past, they can feel how much energy Boss Zhao has.
Song Mu already has absolute prestige in this group of people, and with the endorsement of Zhao Wende, everyone can't help but take Master Miyazaki's judgment to a higher level.
Giving everyone a period of time to digest, Song Mu continued: "In the past, our trendy toys were all cooperating with Lianhua, and this time I want to take the opportunity of "Doudou Dragon" to try to make some changes. ”
Speaking of this, she set her eyes on Shen Chang's body: "How is the renovation of our toy workshop?" ”
Shen Chang guessed some of her plans as soon as he heard it, and after recalling it a little, he replied: "I didn't have much involvement in this matter, and Brother Chen has been staring at it all the time, but I thought about it carefully, the factory should be almost built, and the trained employees are estimated to be fine." As for Xiao Sun's side, I can't guarantee it. ”
Song Mu nodded, "I'm not in a hurry to say death now, we can go back and discuss it in the long run, and talk about my current plans first." This time, "Doudou Dragon", I want to sign it directly under the name of Tide Toys, and we Tide Play directly controls the portrait agency rights of "Doudou Dragon", and the agency is divided into two operations.
"On the one hand, we still follow the old routine, hand over the design to Lianhua, and use Lianhua's channels to sell vinyl dolls in trendy toy stores; On the other hand, Caoshen's toy line is in charge, mainly based on puppets and the like, so that Xiao Sun can be sold through all retail channels that are involved with us. ”
When Song Mu said this, everyone present except Tian Le'an fell into deep thought, and they were all speculating about Song Mu's intention to make such an arrangement.
Some people think that Caoshen is Song Mu's own industry, and it is understandable that the fertilizer and water do not flow into the fields of outsiders. Some people remembered that Song Mu mentioned it earlier, saying that Ni Jiashu, who was connected to Lianhua, had other thoughts.
"Collar. Director, is Ni Jiashu not following the routine? Liu Xiaoping, as the one who likes gossip the most in the elite group, immediately remembered the latter possibility.
"Well, that's one aspect. I don't have any proof, but I have a feeling that he might be going to kick it off. Song Mu did not hide this, and explained next: "In fact, the last time I talked about the trendy play of "Mulan", he seemed to have some opinions on the discontinuation of "Splitting the Mountain to Save the Mother". Although we didn't say it, we should almost make some preparations if we sail the ship carefully. ”
Everyone nodded after hearing this, Han Yangqiu was about to ask a question, but when he heard the door of the conference room being pushed open, everyone turned their heads to look over, only to see five or six people appear at the door of the conference room.
Master Miyazaki took the lead in entering the conference room and introduced the few people he brought with him to everyone one by one. The people on Song Mu's side also responded one by one, and after greeting them, they sat down again.
In this way, the people in the elite group naturally had no chance to continue talking, but with the tone set by Song Mu's words, they would not be as at a loss as they were at the beginning.
"Miss Send, I heard that you want to act as an agent for the image authorization of our "Beanie Dragon" to make peripherals?" A partner named Takada was the first to speak.
Song Mu recognized the trap in his words at the first time, with a smile on her face, she did not answer positively, but seemed to say an irrelevant fact: "Mr. Gao Tian, the trendy toys of our "Splitting the Mountain to Save the Mother" are selling very well, and the limited-time income of "Seven Brothers" co-branded with Haishi Art Film Studio is also very good, as for the trendy toys related to "Mulan", presumably the sales should also be guaranteed. ”
The expression on Gao Tian's face froze, and he also understood the meaning of Song Mu's words - we don't have much demand for the IP of "Doudou Dragon".
However, before the elite group finished speaking, Han Yangqiu put down the cup in his hand, and then added: "Just now, Mr. Miyazaki almost gave us the operation of this IP, and we proposed that he call everyone. ”
Takada knew that this was the people of the elite group fighting for the initiative, and he just had no way to deal with it. Just like the implied meaning in Song Mu's words, people don't need "Doudou Dragon" in the first place, and the reason why they are talking about it now is just to help the desert hot wind, or to help Miyazaki.
Thinking about this, Gao Tian simply bargained without secret: "Miss Song, don't you know what regulations you have?" ”
Song Mu couldn't help but smack her lips, really speaking of the agent of "Doudou Dragon" is an emergency, how can she have any regulations?
However, she couldn't say this, and she still maintained a smile on her face, and pushed the question back again, "I wonder what Mr. Takada thinks?" You can put your bottom line out and we'll see if it's acceptable. ”
Gao Tian was also stunned, he didn't expect Song Mu to throw the problem to him, after all, Song Mu and others have been snatching the dominance, and he thought that they would snatch it like this if they had a charter, so he decided to get straight to the point. It's just that what he didn't expect was that Song Mu would return the initiative so lightly?
Why would she do it?
Takada frowned and pondered for a moment, and in the end he could only convince himself with the reluctant and reasonable speculation that "the other party is here to help, and the right to speak is to show authority, and to return the initiative is to show respect".
Although he persuaded himself and got the initiative again, Takada still didn't feel any lightheartedness. It's not because of anything else, it's just that he, like Song Mu, doesn't have any plans at all!
The reason why he is willing to spend a huge amount of money to produce "Beanie Dragon" and "The Grave of the Fireflies" is to a large extent that he wants to use "The Doudou Dragon" to hit the various awards of the Yue Kingdom, and "The Grave of the Fireflies" to hit the pinnacle of art. As for the box office, it is best if it has it, and it is barely acceptable if it is not. After all, the desert hot wind still has a certain family background, and he is allowed to continue to squander it a few times.
Now "The Grave of the Fireflies" has been praised as "real art" by almost the whole country, and "Beanie Dragon" has almost won all the awards except for the Peace International Animation Film Festival of the country, and it can be said that the original purpose has basically been achieved. As for the box office...... It's all about it.
At this moment, Song Mu's sudden "helping hand" caught him off guard. For the understanding of tide toys, he is much higher than Master Miyazaki. He knows that if this cooperation is reached, it is very likely that the huge production cost invested in the early stage will pay off, and even make an extra profit.
It's impossible to say that you don't want to be tempted.
It's just that it all came so suddenly, and he didn't have time to make a more detailed plan.
When he was struggling with Song Mu's question of how to answer the best question, Master Miyazaki suddenly waved his hand impatiently and said, "Miss Song, I have already told you that whatever you offer, we can accept it, why do you have to make this matter so troublesome?" Let me say you just say whatever you want, without asking him what he thinks. ”
Seeing this, Gao Tian hurriedly nodded again and again: "Yes, that's exactly the case." Miss Send is so upright, you might as well say it directly, we basically won't raise objections. ”
Song Mu: "......"
I wanted to say that I was prostituting for nothing, but you suddenly put an upright hat on me, how could I be ruthless about prostitution?
After hesitating for a moment, Song Mu decided not to pit the two future bosses in front of her, she thought about it and said, "I don't know if you know about my trendy toys?" ”
Seeing that everyone nodded, Song Mu continued to ask: "Then do you know the joint model of "Seven Brothers" and "Splitting the Mountain to Save the Mother" that we launched before?" ”
Everyone nodded again, and Gao Tian simply asked, "So this time Miss Song wants to do a joint name of "Doudou Dragon" and "Mulan"?" ”
Song Mu raised his eyebrows, thinking that this person shouldn't be crazy, Doudoulong's such a good IP, what kind of stupid person does he look like when he deducts it on the Mulan model?! Wait a minute...... It's quite joyful when you think about it......
"Uh......" Song Mu quickly reorganized the feasibility in his mind, and then said slowly: "This is only one aspect, in fact, we have a bolder idea. Before that, please allow me to take a moment to introduce the revenue share of the joint brand of "Seven Brothers" and "Splitting the Mountain to Save the Mother" at that time. ”
In the next period of time, Song Mu combined the three parties at that time, and the Huaguo Haishi Fine Arts Film Studio, which owned "Seven Brothers", had 40% of the profits, and the remaining 60% of the profits Huaguo Song Mu accounted for 6 and Lianhua accounted for 6 in the world, and roughly told the people present.
"This is actually a trade secret, so please don't release this information to the public." Song Mu explained.