If before this, first-party approaches ACC with a kind of seniority and a high-profile attitude, then at this moment, after seeing the god-level image quality display under 4K rendering technology, it has begun to panic.

realized that Luo Sheng was indeed an opponent that should never be underestimated, even if it was the first time he entered an unfamiliar field.

It's so terrifying to release the first ultimate, who knows what kind of crazy operation will follow?

Just look at the expressions of the players who came to the press conference, one by one, they couldn't wait to throw the wallets in their pockets on Luo Sheng's face, and then take the ACC host home.

At this moment, Sony is so angry that he wants to die.

Well, five or six years ago, Sony lost face in the industry because of the Cell chip, and this time Luo Sheng's divine operation undoubtedly pulled Sony's neck over again and slapped him fiercely.

As long as the more successful the ACC, the more it shows that Sony was really blind at the beginning, and it is already a miracle that it is not angry to the point of autism.

In fact, Sony at this moment is sad, and the sale of the Cell chip business to Luo Sheng is simply regretful.

At this moment, the person concerned did not know that an international friend businessman was about to be angry with him to the rhythm of the explosion of his lungs, but continued to smoothly promote the process of the press conference.

"We firmly believe that diversity in the gaming experience is the key to the appeal of ACC gaming, and as a result, we maintain the integrity of the ACC programming system, making it possible for small manufacturers to release high-resolution games on ACC, and HDR is undoubtedly the most exciting technological advancement in new TV technology."

"The real world we live in,The lighting dynamics are huge,From the night to the clear sky,Human visual evolution can perceive most of them and be able to distinguish a wide range of color types,But unfortunately,The display technology used by most people today、Traditional TV is very successful in expressing lighting dynamics,But it doesn't matter,The HDR display technology we created will be open to all manufacturers around the world."

Industry insiders suddenly realized,No wonder Samsung Group and Cote d'Azur are now so close partners with each other,Samsung is becoming more and more inseparable from Côte d'Azur,And Côte d'Azur now also needs Samsung's screen,Some key core technologies Samsung also needs。

Luo Sheng introduced in an orderly manner: "4KThe performance of TV is much better,What I'm even more excited about is that,Although games require different rendering algorithms to use HDR displays,Support HDR doesn't require as many computing resources as 4K,You only need to connect the HDR display with HDR capabilities such as the ACC host。 ”

Speaking of this, Luo Sheng pressed the small remote control in his hand and glanced at the giant screen behind him, adding: "In order for you to experience the changes brought by HDR, here is a sunset photo of Cologne city, and an HDR TV is used here, when we limit the quality of reality to the level of ordinary TV, it's beautiful, isn't it?" ”

"But it's because of the full-fire effect of HDR, and the difference is also obvious, HDR is a very new technology, the technical standards are still changing, and game developers are also thinking about how to get the most out of it."

Luo Sheng turned back to the audience: "We can't ask all developers in the world to support HDR on the ACC platform from the beginning, we believe that HDR has infinite potential, but as a gamer, you don't need to have an HDR TV or 4K TV to experience the benefits of ACC games, because we have achieved the goal of letting the game 'know' which model of TV the console is connected to, so developers can tailor the best experience for different TVs." ”

Players are happy to hear these words,4KThe TV is currently not affordable for anyone,The price of thousands of dollars is definitely a luxury,The price has not come down yet,It is not the mainstream product now。

However, some HDTV manufacturers are now very excited and looking forward to the success of ACC.

The reason is simple, if ACC is successful, players will have a reason to replace their home TV with a 4K TV.

Luo Sheng continued to announce the new content: "At the same time, we strive to ensure that the ACC platform remains a united community, just like the games you see today, ACC enables developers to push games to a new level of realism while maintaining performance, and for those who use ACC to watch TV and movies, we have the best 4K streaming in the world at the same level so far, and we have partnered with Netflix. I'm very excited to announce that the release of ACC will bring a new app to Netflix. ”

Wow~~

All the viewers, whether live or watching the live broadcast, were all dazzled.

Luo Sheng continued: "By the end of the year, there will be at least 1,000 hours of film content, including several new dramas, and at the same time, BV Video Network, currently one of the world's largest 4K content sources, will also develop a 4K-enabled application for ACC. We believe that HDR has the same potential as SD video to HD video, and will change the future of gaming and entertainment. ”

After a pause, Luo Sheng spoke again: "Let's introduce another super heavy content, content related to Cell chips, a super powerful tool - Ark compiler. ”

As soon as they heard this, the senior executives of Sony who paid attention to the live broadcast subconsciously pricked up their ears and stared intently at the live broadcast screen.

Other industry insiders and developers are also very interested in hearing about the Cell chip, and now everyone knows the unbearable black history of the Cell chip, and countless people are also very curious about whether the Cell chip can be turned around in Luo Sheng's hands.

"Here, I don't want to dwell too much on the past and present of the Cell chip, even though it has made Sony a big problem."

Sony: NMMP......

"But our development team has made this chip usher in a phoenix nirvana-like rebirth, we have almost refactored more than 90% of the Cell architecture, but we think that developers will still resist the Cell architecture, it doesn't matter, we have developed the 'Ark compiler' to provide developers with a perfect bridge, and perfectly solve the biggest conflict."

……

"It can't be!"

In a conference room at Sony's headquarters, Howard subconsciously yelled when he saw the press conference advancing here.

What are the well-known flaws in the architecture of the Cell chip, Sony thinks that it has explored it thoroughly, otherwise it would not have had to let the development of PS4 be invested in Intel's x86 architecture after Waterloo.

Just when Sony's senior executives wishfully thought that this was impossible, the next screen screening shocked them and crushed the last stubbornness in their hearts.

Everyone heard Luo Sheng's voice, and asked the development director of Ubisoft's "Assassin's Creed: Brotherhood", a subsidiary of Ubisoft, to take the stage to demonstrate the game operation to the audience.

The die-hard fans of the "Assassin's Creed" series in the audience screamed with excitement when they saw the game logo icon on the big screen, and what made them even more excited was that the full CG animation of "Assassin's Creed: Brotherhood" was played for the first time at the press conference, with a total duration of 2 minutes and 41 seconds.

The reason why players are excited is that at this year's E3 Game Show, Ubisoft did not announce a full CG animation, but just put a teaser.

I didn't expect to announce the full CG animation at the Côte d'Azur ACC console press conference, which is almost a clear card, Ubisoft's game will definitely land on the ACC console platform, and the "Assassin's Creed" series of masterpieces can basically be a real hammer.

In fact, there is a deeper reason for this, which is not understood by ordinary melon eaters, that is, the notorious Vivendi Group in the game industry has targeted Ubisoft and is preparing to eat Ubisoft.

Industry insiders know that it is an absolute nightmare to have a "dad" like Vivendi, and Blizzard has the most right to speak.

And it was at this point in time that Ubisoft desperately hoped that Luo Sheng could save Ubisoft from the dire situation.

I have to say that Luo Sheng's several shots in the game industry in the past few years have been widely acclaimed, and he has been called a real "angel investor" by many industry insiders, whether it is Take Two, V Society, Polish Stupid Donkey or Blizzard in the early days, including Riot Games, which was bought last year, Mojang AB Games, which developed "Minecraft", and so on.

Without exception, Luo Sheng did not interfere in its daily operation and management, and did not even send directors to come, but only sent some audit staff and consolidated financial statements with the parent company.

That's all, that's all.

Luo Sheng, a "father" who likes to engage in the stocking model, asked who doesn't like it?

This time, Ubisoft was able to break away from Vivendi's clutches, and it was indeed Luo Sheng who generously pulled the "potato company" and invested $1.8 billion in Ubisoft with a wave of his hand, which saved it from being hostilely acquired by Vivendi Group.

At the ACC console press conference, it is no surprise that Ubisoft directly announced the full CG animation of the blockbuster "Assassin's Creed: Brotherhood" released this year.

Then, as the Director of Assassin's Creed: Brotherhood demoed the game, both the developers who came to the launch event and the third-party developers who were watching the live broadcast were shocked.

At the E3 Game Show at the end of the first half of the year, Assassin's Creed: Brotherhood also had a live demonstration operation on other game consoles, but compared with the current one, the overall performance of the picture quality and smoothness on the ACC console has increased by at least 20%, and this improvement can be intuitively felt by the naked eye.

"How is that possible? How powerful is this so-called 'ark compiler'? One of Sony's engineers muttered to himself.

Sony is now in extreme pain and extreme remorse.

At this moment, the third-party game developers who came to the press conference are not calm, whether it is Konami, Capcom or Square Enix, which has not yet "boarded the ship", the top game developers are aware of the powerful performance of the ACC console to improve the game content.

This new next-gen console is going to have a big impact on the entire industry.

Noah's Ark is about to set sail, and if you don't board the ship, you will die.

……

(Ask for votes~~~)