People in the gaming industry are keenly aware that a wolf is really coming.

The Côte d'Azur's high-profile announcement to enter the home console market not only shows its ambitious side, but also puts it into practical action, facing Sony, Nintendo, Microsoft and other established manufacturers head-on.

In terms of the leading technical level that ACC game consoles are now showing, there is such a capital to rely on, and everyone has to swell.

The current old manufacturers do not produce the next generation of hosts, and only the hosts currently listed have no need to play at all, and the possibility of holding the position is too low.

Some third-party developers who are afraid of the Cell chip architecture have now shaken their original thoughts, although Ubisoft's game works are not exclusive to ACC, but they have been determined to land on the ACC platform, and Luo Sheng is not as ruthless as Sony on the road to exclusivity, relying on the third party to support himself.

At most, it is also a game company that is invested and controlled by it, and the works released by such as R Star and 2K Games are only exclusive to the ACC console platform for half a year, and then they can be logged in on other console platforms.

Not only that, Luo Sheng also made a promise to his subsidiaries that every set of his works sold in the past six months, the Cote d'Azur will subsidize a set, that is to say, the retail price of a standard 3A masterpiece is 60 US dollars, the sale of a set of Cote d'Azur will be subsidized by 60 US dollars, and the sale of 10 million sets will be subsidized by 600 million US dollars, which is equivalent to 20 million sets sold.

Such benefits are almost envious of other third-party game developers, and the current Cote d'Azur is not bad for this money, and the tech giants with quarterly revenues of nearly $20 billion are really not bad.

And for Luo Sheng, this subsidy is equivalent to a left-handed change of right-handed, these subsidiaries are consolidated with the parent company Bluestar Technology Group, and Bluestar Technology is also a company controlled by Luo Sheng, and in the end most of the funds will flow back to the parent company, because this is not investment funds, but income.

As for the funds deposited in the game subsidiary, this can actually promote the development and expansion of the subsidiary, and with sufficient funds, new works can be further developed, forming a virtuous positive cycle.

……

At the press conference, Luo Sheng took the stage again as the game development director of Assassin's Creed: Brotherhood walked off the stage.

"Assassin's Creed running on ACC will definitely have a lot less bugs."

As soon as Luo Sheng came up and said such a sentence, the audience burst into laughter instantly, and the vice president of Ubisoft sitting in the audience was also embarrassed but elegant laughter.

In the player base, Assassin's Creed is also known as Bug Creed, and Ubisoft's servers are also known as "Potato Servers", which are made from potatoes imported from Siberia.

After the vignette, Luo Sheng spoke again: "We have prepared three models for players to choose from, namely the standard ACC model, ACC Pro model, and ACC Plus model. So what price point should we determine for such an excellent next-gen console? ”

While speaking, Luo Sheng pressed the small remote control, and everyone looked at the big screen, and the players on the scene suddenly exclaimed.

The standard version of the ACC console costs $299.

This price surprised everyone, players thought that the ACC console must be $200 more expensive than the Sony PS3, but they never expected that it would be $200 cheaper than the standard version of the Sony PS3, considering that the PS3 base version cost $499, which was almost double the price of competitors during the release at the time.

As a new next-generation console, ACC shows such a world-leading level of technology, especially the amazing 4K rendering technology, which makes the game picture quality rise to the point that it is enough to be a god at the moment, and the price is so decent.

The price of the base version of $299 is undoubtedly an unusually dazzling figure for international friends such as Sony, Microsoft, Nintendo and other old manufacturers.

A group of international friends and businessmen just want to spit fragrance in their mouths.

At the press conference, Luo Sheng said with a smile: "We hope that such excellent products can be delivered to more consumers, just have a good time." ”

When some industry elites heard this, they immediately complained in their hearts: Come on, I believe you are a ghost, if it weren't for your Cote d'Azur being a challenger in the home host market, and you need to open the market quickly, would you sell at this price?

It was really guessed correctly by industry insiders, the Cote d'Azur as a new player in the game console market, without any foundation, the first generation of products can not be excessively profitable, as a challenger, the first task is to seize more market share from the opponent is the top priority.

What's more, even $299 has a 15% profit to earn, although it can't be compared with the horror profit of Azure mobile phones, but Azure mobile phones are pioneers in the field of smart phones, and their identities are different, so they naturally can't be generalized.

When this price was announced, the players on the scene were already boiling, and the warm applause hit so much that Luo Sheng had to stop and continue to announce the price of the high-end version.

At this moment, the voice of the players is one word: buy! Buy! Buy!

ACC game consoles instantly laid a label of good quality and low price in the minds of many players, and such products are definitely rare.

Well, being able to afford a console, and not being able to afford a game is the norm.

After all, one game console is enough, but there are a lot of games, and they all want to play, a triple-A masterpiece is priced at $60 as standard, and if you start with ten triple-A games, it's $600 to be sucked away.

And what's worse is that there is a G fat next door who is also staring at the player's wallet, as long as he is stared at by G fat, the wallet in his pocket.

After many excited players at the scene calmed down, Luo Sheng continued: "The standard version of ACC costs $299, while the ACC Pro costs $499 and the ACC Plus costs $699. ”

Knowing the price of the ACC Plus model console of $699, the players on the scene also secretly smacked their lips, as a game console, the price of $699 is not only not cheap, but also expensive.

Well, that's the normal operation of the Côte d'Azur.

But for gaming enthusiasts, there's definitely a reason to get one.

The Pro and Plus models are expensive in hard drives, especially the Plus model, which has 1TB of HDD space and a 256GB SSD attached to it.

In the 2010s, gamers who weren't particularly wealthy really couldn't afford SSDs.

The read speed of the solid-state drive is more than 8 times that of the traditional mechanical hard disk, and it is safer than the traditional hard disk, because of the structure, it is not afraid of shock, and it will not hang up like the traditional hard disk, and it is much smaller than the traditional hard disk, which is very obvious in the notebook.

In addition, because the SSD does not have the structure of a mechanical hard disk, it is zero noise, so you don't have to worry too much about its heat dissipation when installed in the host.

SSDs are good, but the bad thing is that they are expensive.

ACC Plus is also positioned for high-end gamers and enthusiasts, and the sales volume is certainly not comparable to the standard version at $299, but the profit is 891% of the standard version, which is equivalent to the profit of 8.91 standard versions for every ACC console sold in the Plus version.

The profit of the Pro version is also equivalent to about 445.9% of the standard version.

Quite exaggerated profits.

Obviously, the purpose of the Cote d'Azur is to rely on the standard version to allow the ACC host to seize market share, so that the Pro version and the Plus version can harvest as much profit as possible to recover the comprehensive cost of the ACC project plan.

The comprehensive investment cost of the first-generation ACC host is as high as 2.8 billion US dollars, of which 1.9 billion US dollars were invested in research and development, which is still not counting the 1.685 billion US dollars spent on the acquisition of the Cell chip business from Sony that year, if it adds up to 4.485 billion US dollars, excluding exchange rate changes of about 30.5 billion yuan.

This is undoubtedly an astronomical investment, you must know that this is already twice the R&D investment budget of the first generation of Azure mobile phones, and it is also nearly 500 million US dollars more than Sony's investment in the research and development of Cell chips.

If it is calculated only by the sales of hardware revenue, it means that the global sales of the standard version of the ACC host must exceed 100 million units to recover the cost, and the sales of 100 million units have not yet reached the time to make money, and the subsequent sales are the beginning of making money.

The host with sales of more than 100 million is definitely a phenomenal explosion in the industry.

If the performance target of 100 million sales can be reached within three years, it is not a failure, and if it is a success to achieve this goal within two years, it will be a phenomenal product within a year, there is no doubt about it.

Because compared with Sony's PS3 console launched in November 2006, to this year 2010, almost four years, the cumulative total sales are only 30 million units.

Of course, such dismal sales are also Sony's own sin, and no one is to blame for being killed by the Cell chip, and almost playing to death by himself.

Fortunately, the PS3 has paid for itself, which is a blessing in misfortune for Sony.

For the sales of the first generation ACC host, if the proportion of the three versions is evenly apportioned, the total sales of the three versions can reach 45 million units, and the cost can be recovered, after all, the profit of the Pro version model and the Plus version model is very high, the former is equivalent to the profit of selling four standard versions, and the latter is equivalent to the profit of selling nine standard versions.

At the press conference, Luo Sheng on the stage spoke again.

"The new product will be launched simultaneously in the global market on Christmas Eve on December 24 this year, in addition to the Greater China market, with a clear value proposition and the choice is in the player. We invite the audience to experience it in the lobby next door after the press conference, there are 100 ACC Plus models plus 4K TVs, I guarantee that after experiencing this next-generation console, it's time to say goodbye to the old antiques at home, thank you for being there, that's all for today's press conference. ”

"Hahaha~~"

"Oh oh oh ~ ~"

The audience at the scene immediately cheered, and before Luo Sheng left the stage, they all stood up and applauded continuously.

His words were undoubtedly a wave of AOE firepower, highlighting the word "crazy", but after reading the whole content of the ACC press conference, I had to admit that I was indeed crazy capital.

The field of home game consoles ushered in a menacing new player, unabashedly to challenge the old international manufacturers, and it is the kind of frontal hard steel, ACC game consoles as a challenger to join the real competitive game console war, whether it is the new king ascending the throne, or the challenge failure to become a laughing stock, now the entire industry is looking forward to it.

……