Now overseas smartphone consumers are very envious of the Chinese, because the Greater China market is three months early, and the other regional markets will not be able to buy Azure-3 until December 24.

In fact, this is not only that Luo Sheng is paying more and more attention to the development of the mainland market, but also another hard flaw is to increase the production capacity of SMMC, and the first batch of foundry chips will be delivered in the middle of the third quarter.

The booming sales boom in the mainland market alone has almost caused an inventory shortage, and if it is launched globally, there is no need to think about it, it will definitely be out of stock.

Luo Sheng doesn't want to engage in hunger marketing, and says down-to-earth that the product is enough for the pen, and there is no need for other fancy operations, and one can be sold quickly from the production line, what kind of hunger marketing is it?

Isn't it more fragrant to have a turnover of billions a day?

It is worth mentioning that the response of the Japanese market to the new products of the Cote d'Azur is much higher than that of the past two generations, and the products are excellent enough to be amazing on the one hand, but consumers in Japan are not very interested in smartphones, relatively speaking, they are more willing to consume their own national brands and buy Sony mobile phones.

But with the release of Azure-3, Luo Sheng finally broke through the stubborn little book.

The biggest help is the intelligent voice assistant "Xiaolan", in the Japanese market, the operation team of the Cote d'Azur directly tied the name and wide image of the intelligent voice assistant to the popular virtual idol singer according to the actual local situation, and used it as the main sales slogan.

That's right, if you are using the intelligent voice assistant in Azure-3 in Japan, her official name here is "Hatsune" instead of "Xiaolan", and the official production team has designed a wealth of avatars about Hatsune Miku.

The marketing team promoted Azure-3 in the Japanese market, using virtual singer Hatsune Miku as the brand's image spokesperson, and the selling point was not to promote the performance of the mobile phone like other places, but to use the intelligent voice assistant to promote it.

According to the situation, we must also adapt measures to local conditions.

The result is a large number of Japanese dead houses that have not yet been released in the Japanese market, but the number of visits to the local website of the Cote d'Azur has increased several times compared to the past.

For more than three years, the IP of Hatsune Miku has been created by He Chao's team, and now it has become a representative of virtual idols here in Japan, harvesting a large number of die-hard fans.

Now that the linkage is outstanding, at least in the Japanese market, Japanese people who have always been more inclined to buy Sony products have finally found a reason to buy a mobile phone from a brand other than their home country.

In fact, this is not the first time that Hatsune Miku has done brand endorsement, the first endorsement of electronic products is Sony's PS3 game console, which is the first time to open the road of virtual idol brand endorsement, as for the linkage of the WPRO event, it can't be regarded as the first time strictly speaking.

And the effect of endorsing PS3 is very significant, a batch of Hatsune Miku customized version of the game console was quickly sold out by the dead house, and finally Sony also increased the shipment of the customized version.

It is precisely because of this successful case that Azure-3 will be vigorously linked when it is released in Japan, and Hatsune Girl's ability to bring goods in Japan is really powerful.

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Citra d'Azur company executives.

"The fourth generation of Azure mobile phones we are expected to release in the fall of 2012, we spent almost three years to polish, in terms of industrial design, we have to work the screen ratio of new products, the fourth generation of products must do more than 90% of the screen proportion of the fuselage, and our fifth generation products in the industrial design sector to achieve 100% full screen ratio."

Luo Sheng's voice resounded in the conference room, the screen of the newly released third-generation product accounts for about 70% of the overall proportion of the fuselage, and if the next generation of products expands to more than 90%, it means that the desktop return button on the front of the mobile phone should be eliminated, and the performance of the screen is also more demanding.

As for the 100% percentage......

The executives present couldn't help but mutter, how can this thing be realized? Do you want to remove the front camera? This is basically impossible, and the front camera is essential.

And the current situation in Huaguo is "lack of cores and fewer screens", chips and screens are very backward in technology, and the participants can't help but secretly guess, and it seems to be a little abrupt.

No wonder Luo Sheng said that it would be released in 2012, and there were many technical difficulties to overcome.

Another important factor for Luo Sheng to set the next generation of heavyweight products in 2012 is that this year will be the full popularization of 4G networks, and Azure will be the first smartphone in the world to support 4G and continue to lead the world by a large margin.

Feng Yi, who was attending the meeting, couldn't help but say: "It's been almost three years...... Will we be out of the market for too long? At this intermediate stage, how should we launch some transitional products to maintain the market's enthusiasm for the brand? ”

A group of executives present nodded in agreement, the Cote d'Azur company is indeed alone in the field of intelligent mobile terminals, but one thing to know is that human beings are easy to forget, and if you leave his sight for too long, you will be quickly forgotten.

From 2009 to 2012, three years is really not a short time, and the development of the industry is changing with each passing day.

Luo Sheng nodded: "Well, we do need transitional products, in the middle we can launch an enhanced version of the Azure-3-Plus model, mainly to improve the operating system and further chip technology, as for the industrial design, mainly follow the previous generation, and make some small improvements." ”

According to Moore's Law, the performance of chips will double in less than 18 months, and this law is still strong.

In 2009~2012, it is indeed necessary to launch some transitional products to ensure the continued influence of the brand, and can not take the initiative to give competitors too many opportunities, and at present, the industry is fully awakening, various smartphone brands have sprung up, and the old international manufacturers have also begun to move.

At this time, if you leave the market for too long, three years, under the background of the current era of rapid technological change, it is really a bit long, and the chip performance can be improved for two generations, and maybe what will happen to the market share.

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As time goes by, a week has passed since the launch of Azure-3 in the mainland, and the first-week sales data has come out.

The 32GB version sold 2.39 million units in a week, and the 8GB version sold 1.28 million units in the first week, with total shipments reaching 3.67 million units and a first-week sales of 17.2 billion yuan.

These figures are fantastic, with sales exceeding 10 billion in a week, and there are not many companies nationwide that can achieve sales of 10 billion in a year.

The sales data of the first week was also disclosed through the official blog.

Concept stocks related to the Cote d'Azur soared in response, ushering in three daily limits in succession, and the shares of Bidi OEM opened even higher.

Not only the Cote d'Azur company has made a lot of money, but also the upstream and downstream industrial chains attached to Azure mobile phones have followed the income, and the indirect economic benefits can be said to have exceeded 100 billion yuan, creating a large number of jobs in the field of physical manufacturing.

At present, other domestic mobile phone brand manufacturers have been established, which drives the further rapid development of the overall economic level.

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