The indifference of Bluestar Technology made several major Hollywood movie giants very unhappy, music copyright is copyright, video copyright is not copyright? The cost of video production can be more expensive than music, I don't know how many times!

It is precisely because it is more expensive that Luo Sheng ignores it, he is not stupid, the money for financing is all exchanged for the valuable shares of Bluestar Technology Company, this kind of unjust money of hundreds of millions of dollars at every turn, the brain is caught by the door to spend it like this.

Luo Sheng's spending money is never ambiguous, but the premise cannot be meaningless.

If you are unhappy, you will come to Huaguo to fight a lawsuit, and the company has prepared a "huge sum" of more than 100,000 yuan, just waiting to lose money, and then change the vest and put the video on it, and then continue to wait for the next round of lawsuits and continue to lose money.

Isn't it just money~

……

In late November, Bluestar Technology Headquarters.

"Mr. Luo, there are some troubles in the video business in the North American area." Zhang Bowen, the company's chief operating officer, waited for Luo Sheng to transfer from the Cote d'Azur to Bluestar Technology for a long time today, and he came over as soon as he came.

Luo Sheng immediately made a cup of tea to drink, refreshed himself, returned to the boss's chair and sat down and sorted out the documents on the desk, and asked casually, "What's the trouble?" ”

Zhang Bowen immediately replied: "NBC, the national broadcaster of North America, formally sued the BV video website yesterday, and demanded that the website immediately remove [Lazy Sunday] and about 1,500 other copyrighted video clips, NBC is not the only party to the lawsuit, in fact, Hollywood movie giants including Paramount, Universal Pictures, Disney and other Hollywood movie giants have sued the website in court, demanding the immediate removal of more than 10 copyrighted video materials from the website." ”

"Together? So neatly and neatly? Luo Sheng was stunned for a while, and then said happily: "Haha, it is said that the Hollywood film giants are united and xenophobic, and they are really united...... In other words, I didn't put the video, so if you want to sue you, you have to sue those uploaded UP main users. ”

Zhang Bowen said: "Of course, I also sued, but not all, I just picked some videos with more than 5 million views to sue, and they couldn't sue all of them." ”

Tens of thousands of infringers, they can't sue, pick a few well-known lawsuits, killing chickens and monkeys is the best strategy.

Hearing the news, Luo Sheng didn't panic at all, but laughed and said: "I guess they see that I didn't go to them to talk about video rights like I did with several major record companies last time I talked about digital music copyrights." ”

It is worth mentioning that several of the major record companies are subsidiaries of the parent companies of those Hollywood giants, such as Universal Music and Universal Pictures, Sony Records, and Sony Columbia Pictures.

But most of them operate independently.

Zhang Bowen asked, "Then what should I do about this matter?" George wanted to get the view of headquarters. ”

Hearing this, Luo Sheng said without thinking: "If you want to sue us, then accompany them to the lawsuit, I have hired more than eight or nine hundred employees in North America, of which the legal team accounts for more than 300, and it is not a dry meal to raise them." The court does not decide, the video is not taken down, it is best to win the lawsuit, and it is better to take it off the shelves if it loses. ”

The so-called copyright-protected videos uploaded on the BV video website platform are all edited videos for secondary processing, which is an act of creation. Then some of the lawsuits were fought.

And even if you lose the lawsuit, you won't be heavily fined. If it is uploaded directly without permission, such as uploading a movie, and losing the lawsuit, you will lose money.

Up to now, there are no movie videos on the BV video website, not even the official version of the trailer, and there are no music MV videos, all of which are original videos of the users themselves, or videos after secondary processing.

This also makes the increasingly popular BV video website incompatible with other video websites, which are completely generated by users themselves, and then users consume content.

This gives people in the industry the feeling that Luo Sheng has made the online video business a micro-innovation variant of the C2C model.

Whether it's movies, TV dramas, music videos and other videos, they need to be included, but not now.

Luo Sheng thought for a while and added: "Those users of the defendant should pay attention, if necessary, the company can help them deal with some legal challenges, and someone needs to come forward to take care of it, and for a long time, the BV video project has to rely on these people, and they need to be given confidence." ”

Zhang Bowen nodded silently, and Luo Sheng pondered for a moment and added: "In addition, you tell the person in charge, Chad Heli, to set up a pirated censorship service like MusicSpace as soon as possible, and seek more solutions to the problem of copyrighted materials...... Forget it, I'll email him myself later, so be it. ”

In fact, whether it is NBC or Hollywood's major film and entertainment companies, their mentality is very tangled now.

On the one hand, they are very worried that BV video sites will become another Napster company, and it has to be said that Napster has left a big psychological shadow on those entertainment companies, and that time is simply unbearable, and the record industry has suffered a lot of losses during the period when digital pirated music was rampant.

Now for those entertainment media companies, they are facing a dilemma:

First, if a crackdown on copyrighted videos will take measures to go viral, popularity is money, everyone understands this truth;

Second, if you take a laissez-faire attitude, you are very likely to lose some of the revenue that is invested in your own media, such as advertising revenue.

BV video website has created a growth myth in just three months, directly squeezing into the top 20 websites with the most visited in North America, and has not seen the momentum of easing, more and more fierce.

This kind of momentum is really a bit scary.

For entertainment media companies, this damn site shouldn't be there, so nothing will happen.

But for investors in Silicon Valley and Wall Street, especially investors in Bluestar Technology, they are now extremely excited, and Silicon Valley is also more and more amazed by Bluestar Technology.

If someone asks now: Why does Luo Sheng always "flicker" from the VC to a lot of banknotes?

The answer is: he can always create explosive models, although the road is a bit wild, it is always impossible to see, and in the end, he will be slapped in the face.

Luo Sheng's fame in Silicon Valley is getting bigger and bigger day by day, Bluestar Technology is too good at making explosive models, if one is accidental, twice is lucky, then the third, fourth and even fifth times, all of them are big hits.

It has almost made some industry insiders in Silicon Valley blindly admire Bluestar Technology and worship Luo Sheng's Internet thinking.

Investors don't know whether the BV video website can make money in the end, but in just three months, it has entered the 20th most visited website in North America, which is overwhelming and unstoppable.

With huge traffic, at least 50% of the success has been achieved, and it is a sure 50%, compared to other Internet startups are still struggling to pursue traffic, VC should invest money in, you can think with your toenails.

……

In the following period, Luo Sheng was more frequent in internal system email exchanges with Chad Heli, and was also developing a fully automatic content video system monitoring (Content ID).

Although the lawsuit with the entertainment media company and the help of the defendant do not mean that the BV project or Bluestar Technology supports the infringement.

In fact, the BV video website is not much smaller than the entertainment media companies that belong to the copyright in terms of the protection and importance of copyrighted films, and the website updated the code after the outbreak of the lawsuit, and users will be reminded of the copyright issues of the video materials when they upload the video.

The content ID system, whose function is to protect copyrighted videos, includes two functions: video ID and audio ID, which have the function of comparing video and audio infringement respectively.

Because the BV video website is growing so fast, as fast as viral video, the powerful streaming technology itself is stronger than its competitors in video playback.

Watching high-definition online videos on the website is not 100% freezing, but it is indeed very smooth.

There are occasional lags when the network fluctuates, but users can obviously accept it, because compared with other video-sharing sites, you will find that the BV website is not too smooth.

……

By December, there was more and more video content on the site, attracting more people to submit to the BV site.

Luo Sheng devotes a portion of his personal time to the development of Content ID, with the goal of providing a viable copyright and content management solution.

Content ID provides a free way for publishers who provide a large amount of video content to manage the content of each video around the clock, and once the matching material is found, it will be processed in the way set by the copyright owner.

This service provides three ways for copyright owners of video content to be processed: the first is to track these videos and obtain viewer information for marketing analysis; The second is to retain video content and embed advertisements in it, and the proceeds are shared with the advertising network to increase the income of the copyright owner; The third is that if the copyright owner does not want its videos to be posted on the BV video website, they can also choose to block these videos, and users will not be able to watch them on the website.

All three of these methods are left to the copyright owner to decide what form to appear on the BluestarVideo video website, giving the copyright owner the ability to manage the copyrighted content.

Even better, it's not only a completely free service, but it can even help copyright owners earn income.

Theoretically, every video publisher can earn a certain amount of income, and as for the amount of income that is decided, it is determined by the market, and the key is whether your video is popular or not.

The key to the rapid popularity of BV video projects is that users can provide content, consume content, and publish original videos to get income.

This allows the general public to participate, which until then could only be viewed, commented on, and not deeply involved in content production.

And the power of mass production must be a vast content.

On the BV website, the popularity of a popular up master is not even inferior to that of a star, and a popular video with millions or even tens of millions of clicks shows that in addition to traditional film and television content, these user-created video content are stealing the viewing time of traditional film and television content.

This is undoubtedly a crossroads for traditional entertainment media companies, and they have faintly felt the crisis.

……