"You guys did this?!"

The one who pushed the door in was Mao Yongyi, the director of the studio.

He went against the norm in the past, didn't call and came over in person, and his expression was also unusually excited.

Song Mu didn't know what this wave of operation was, so he had to say vaguely: "Yes...... Nor is it ...... Right......? ”

"Yes, no, no, no, where is it and no?" Mao Yongyi said angrily: "This matter is very important, just tell the truth." ”

Although he told the truth, Song Mu looked at his face, but it didn't look like he was in a state of telling the truth.

Mao Yongyi was very loud when he came in, and the eyes of the rest of the elite group were naturally on him. Just when Song Mu didn't know what to react to, Han Yangqiu suddenly walked over: "Why did the factory director ask about this?" ”

Mao Yongyi was interrupted by him like this, and his sanity seemed to have recovered a little. He rubbed his face, let out a long breath and regained his composure.

He pulled a chair from the side, sat down and spoke slowly.

It turned out that Ni Jiashu put the trendy toys of "Splitting the Mountain to Save the Mother" into the Haishi Supply and Marketing Building, department stores and several movie theaters according to the plan and began to sell them, which immediately aroused a strong market reaction.

The low price, exquisite workmanship, although it is the role of "Splitting the Mountain to Save the Mother", it is completely redesigned, coupled with the genuine endorsement of the production committee of "Splitting the Mountain to Save the Mother", so many highlights are gathered together, not only those children who have watched "Splitting the Mountain to Save the Mother", but also many young people who pursue the trend, as well as the parents of some children, are eager for these dolls.

However, the daily supply of these dolls is fixed, and in order to allow more people to buy high-quality toys, the sales place is limited, that is, each person can only buy one at a time.

This makes some people who want to put together a series of nine frustrated. Even if they go to the queue immediately after buying one, they may not be able to buy a second one. Not to mention those who just want to buy one but can't get it yet.

So every day, in front of the sales counter of "Tide Play" (which has been registered as a trademark by Song Mu), a large number of people will gather here to line up, in order to buy a high-quality and inexpensive "Tide Play" doll.

The situation has not only not eased for some time, but has become more serious.

On the one hand, it is because many elderly people have joined the queue, some of them to buy one for their grandchildren, and some simply want to buy it and make money.

On the other hand, it is because of the emergence of "ultra-limited editions".

Each series of the "Super Limited Edition" and each one is individually numbered, and is personally colored by the creators of "Splitting the Mountain to Save the Mother". In other words, it's not just unique, it's also collectible!

Even if it costs as much as 300 yuan a piece, it's not something you can buy if you want to.

Consumers who purchase "Trendy Toys" on the same day can receive a number, and the "Trendy Toys" counter will conduct a lottery before getting off work, and the winning numbers will have the opportunity to buy a "Super Limited Edition". This "ultra-limited edition" is not allowed to be picked, it can only depend on luck, which one to buy......

"Wait!" Song Mu finally couldn't help but interrupt Mao Yongyi's words, she wanted to interject when she heard that the supply of ordinary dolls was fixed every day, and she endured it until the lottery was purchased, so she really couldn't bear it.

The scene is so big, whether it is a blessing or a curse, Song Mu obviously can't hide it anymore: "Lead. Director, these dolls are indeed a collaboration between me and Hualian, my original idea was to let those 'ultra-limited editions' be sold at a high price as a limited edition, and the extra money earned will be used to subsidize the ordinary version, so that everyone can buy conscience toys.

"They are now selling ordinary limited quantities, and I am completely unaware of the fact that the limited ones are 'super limited' lotteries.

"Leader, you tell me the truth, we ...... They Hualian is doing this...... Will anyone be upset? ”

Mao Yongyi raised his eyebrows, he didn't say anything, but answered Song Mu's question: "Who can be unhappy?" The department stores called happily and said that they were going to send pennants to our studio! ”

Song Mu: "??? ”

Where is this? Why do department stores come to deliver pennants?

"Let you do this, they are in the mall every day as if they are going to celebrate the New Year, and that person is crowded," Mao Yongyi sighed twice: "Because of this, they said that their daily sales have gone up a lot!"

"The people from the supply and marketing building called and didn't say they wanted to send pennants, they asked me if they could let this event go on!"

"......" Song Mu was embarrassed, she had never cared about the sales of dolls, and now when she heard it, it was so hot that she couldn't do it! She pondered and said, "Well...... Those who didn't get a doll ......"

"Alas......" Mao Yongyi sighed, "Why do you know so much about me?" On the one hand, it was because of the two malls that called me, and on the other hand, because of the people who couldn't buy it...... Somebody comes to me and wants a few 'ultra-limited editions', do you know how much they're willing to pay? One thousand! ”

Song Mu: "!! ”

Originally, I wanted to make some extra money by engaging in trendy toys, but now it seems that I have accidentally reached the peak of my life?! One thousand, selling one set is almost a 10,000 yuan household?!

Of course, this can only be thought about in Song Mu's mind, and as soon as the words come out, they naturally become serious: "I may not be able to be the master of this matter, I have to ask Lianhua." Collar. You have to believe me, they really don't know how to sell me......"

Mao Yongyi waved his hand to interrupt her explanation, "It doesn't matter, I couldn't control it at first because of ......"

Speaking of this, he was a little entangled, and seemed to be a little embarrassed to speak under the onlookers of many people in the elite group, and after hesitating, he said: "Forget it, you can go to my office and talk about it in detail later." You can call Lianhua now to confirm, and then visit my office in a moment. ”

Waiting for Mao Yongyi to leave, Song Mu dialed Ni Jiashu's phone number and asked him about the news he got from Mao Yongyi.

Ni Jiashu did not hide anything, and bluntly said that the sales model that is being carried out now is exactly the one formulated by Song Mu at that time.

The reason why the limited edition has become a limited edition and the limited edition has become a "super limited edition" is not because they are bent on making money through hunger marketing, but because the current price of the limited edition is too low.

At the current price of the volume version, they will have to lose nearly a dollar for every set sold. If you don't switch to limited sales, the money you make from the limited edition alone won't be able to make up for the loss.

As for the limited edition becoming an "ultra-limited edition", it is just a part of the supplement under the premise of hunger marketing proposed by Song Mu.

Song Mu was a little moved, after all, she is not engaged in economics, and she does not understand finance. At her level, although she felt that something was not right, she couldn't find anything to refute.

She didn't dwell too much on this issue, because Ni Jiashu patted her chest and assured that when "trendy toys" go abroad and get enough profits in other countries, this situation in the mainland will live up.

In the end, Song Mu did not ask Ni Jiashu to send a few sets of limited editions, but asked him to pull a few more boxes of unpainted limited editions.

The benefits are obvious.

One is that it can be painted when people in the elite group think about it, and when there is a new mission, it will not affect the progress of the mission, and at the same time, it can also complete the limited edition livery.

Second, when someone asks for a limited edition again, Song Mu doesn't need to ask Lianhua, but can take a set from himself......

Ending the call with Ni Jiashu, Song Mu told Li Xuelin to pick up the dolls sent by Lianhua for a while, and told them to draw two sets of dolls once they came, and then got up and went to the factory director's office.

When Song Mu pushed the door and entered Mao Yongyi's office, his old boss Huang Peiqin, whom he hadn't seen for many days, was also here, and Director Mao was sitting behind his desk smoking a cigarette, as if he was thinking about something.

When Huang Peiqin saw Song Mu coming in, she had a kind smile on her face: "How long has it been, and Xiao Song can be on his own." ”

Song Mu said "where, where", and at the same time looked at Mao Yongyi.

Seeing that Mao Yongyi was still thinking deeply and didn't seem to have the intention of talking, Song Mu had no choice but to whisper to his old boss and ask, "Lead. Director, what is this ......? ”