Chapter 58: What is a Limited Edition?
After some discussion, it was still Liu Xiaoping who took the lead to speak: "Lead. Guide, the quality of our dolls is completely beyond my imagination, but their prices are too cheap......"
The "they" in her mouth naturally refer to the counterfeits and shoddy products she bought.
She had already told the rest of the people about these things, so Li Xuelin also echoed: "Yes, team leader, although it is good that we make the doll so exquisite, but if the price is too expensive, I am afraid that we will not be able to make money." ”
"It's better to do it rougher," Han Yangqiu also said: "Reduce costs and keep prices down." ”
“……”
After listening to everyone's speeches silently, Song Mu put the fake and shoddy puppet about the same size as his own puppet in the middle of the table, "If I say that those puppets in front of you are only one dime and nine cents more expensive than this, are you buying this?" Or buy one of the ones in front of you? ”
A dime and nine cents, for everyone in today's elite group, it is a drizzle. For the average salaried person, it's not much.
Especially when such a delicate toy is placed in the same picture as another crude counterfeit product, I believe that the vast majority of people will choose to pay an extra dime for the delicate one.
Han Yangqiu was the first to come back to his senses from the shock, and he was full of disbelief: "How can it be so cheap?" ”
Li Xuelin couldn't help but ask a similar question: "Team leader, although I don't know how much such a toy costs, it will definitely not be only two cents more expensive than it." You're not kidding, are you? ”
"Of course not." Song Mu was waiting for this question, and she squeezed out a look of concern for the country and the people on her face and said: "The reason why it is sold so cheaply is because I am ready to sell at a loss." ”
"What?!" The elite group was almost unanimous.
"Don't you...... Is it to let children play with better quality toys? The sentimental Wang Xue said a reasonable guess.
After all, there is no other possibility than this speculation. It can't be said that they are collared. The guide's head was squeezed by the door, ready to be big. With kindness, he paid for a toy factory and a group of children.
What they didn't expect, however, was that it was really like that.
"To be more precise, I want everyone to experience the fun of trendy toys, not just children." Song Mu said with an oath.
"Collar. It's great to guide you. Liu Xiaoping was stunned at first, and then she was moved by Song Mu's words, what a great ideological consciousness this must be! She hurriedly continued: "It costs a lot of money to sell at a loss, right?" I still have more than 10,000, take them all! ”
In terms of ideological awareness, she can't lag behind!
"No, no, no," Song Mu hurriedly stopped Liu Xiaoping, who wanted to donate all her net worth. She stood up and patted the four boxes piled up next to the table, "This is what you need to do. ”
According to Song Mu's request, Han Yangqiu opened the four boxes separately, and the rest of the people looked curiously, only to see that the boxes were still filled with small boxes, and then when they opened these boxes, they contained puppets that had not yet been colored.
In addition to these small boxes, there is also a set of tools needed for coloring.
"Didn't you just pick a set?" Song Mu showed a sly and triumphant smile: "In a while, according to the choice just now, let's move their respective boxes~"
Liu Xiaoping was a little confused by this sudden change, and subconsciously asked, "Lead. Guide, are these also for us? ”
"Uh...... Not for you, these are future limited editions. Song Mu really admired Liu Xiaoping's brain circuit. Wasn't he so impassioned just now, why did he want to take advantage of it for a while!
Song Mu casually touched one of the dolls in the box, showed the soles of its feet to everyone, and patiently explained: "Look, they all have their own. This number is unique in the world and completely unrepeated......"
Hearing this, Han Yangqiu's face showed a sudden look, but Liu Xiaoping was still a little puzzled: "As long as there is this number, is it the so-called limited edition?" So why not color them? ”
"Collar. The director has said that these are limited editions of the 'future'! Li Xuelin seized the opportunity and mocked Liu Xiaoping: "Don't you see that there is a set of coloring tools?" Apparently let us color them! Original coloring and unique numbering, isn't this a limited edition? ”
Without waiting for Liu Xiaoping to be sarcastic, Song Mu nodded hurriedly, and took the opportunity to explain: "Yes, you can take it back and color it as you like, you can repeat it or not, it all depends on your mood." Even if you paint it in a single color, or even if you don't paint it at all, you can just sign it with a name. ”
Liu Xiaoping was really taken away by Song Mu's words, she didn't ask Li Xuelin to tear it up, but asked curiously: "Lead. guide, what's the point of making them limited editions? ”
"You can sell it for more money." The one who answered her was Han Yangqiu, who was the first to suddenly realize.
Song Mu was very satisfied with his reflexes, and said: "That's right, as long as you talk to 'limited', 'independent. If you hook up the words 'number', 'artist', 'hand', etc., it will become very valuable. My plan is to make money from these limited editions, and then convert some of the money into a regular subsidy. ”
"In this way, there is a desire to collect. Those who want to pay for limited editions can pay for limited editions, while ordinary people can buy subsidized editions of ordinary toys at low prices. ”
"I don't deny that the limited edition is trying to make more money, but you can't really ignore the design because of the bonus of the limited edition." After all, the limited edition is just a help, and it is your strength that ultimately determines whether you can make money or not. ”
Song Mu took advantage of the situation to give this matter a value, and it seemed extremely lofty.
Obviously, this is very effective, Liu Xiaoping was the first to pat her chest and promise: "Collar. Don't worry, we won't just sign a name as you said. ”
"This ...... You can still do it once in a while......" Song Mu said with some humility, "When you really don't have an idea, it's okay to use it once or twice......"
The reason why she said the words 'sign it all counts' was because she thought about doing it. Later, she added the words "carefully designed" because she was afraid that she would receive four boxes of signed dolls. Although people who know the elite group. Most likely, it won't do that, but be careful that the 10,000-year-old ship is not.
After a few more words, Song Mu waved them back and painted these limited-edition dolls first.
Ni Jiashu plans to take advantage of the opportunity when "Splitting the Mountain to Save the Mother" is still in theaters, and take the lead in putting a wave of dolls in department stores, supply and marketing buildings and several movie theaters in Haishi to test the water.
Before Song Mu got the specific box office of "Splitting the Mountain to Save the Mother", he was not interested in thinking about the next film at all.
Idle in the office, she simply took a brush, sat next to Wang Xue and touched a doll, and painted it casually......
The elite team lived up to the title of elite group, and with all their efforts in their work, it only took them two days to complete the process of going from idea to livery in these four boxes of dolls.
On the day of completion, Ni Jiashu sent someone to remove the four boxes of limited editions and put them on the market as soon as possible.
The four sets numbered 001-009 in each of the four boxes were kept by Song Mu.
Among them, the nine of the A set were painted by her as Mao Yongyi, Huang Peiqin, five members of the elite group and the other two people who contributed the most in the production of "Splitting the Mountain to Save the Mother".
When she delivered them to each of them, the recipients were very happy and solemnly placed the doll, which did not look like herself, but was dressed in the longest clothes she usually weared, on their desks.
The other eight people in the studio who got the doll, except for Song Mu, including everyone in the elite group, didn't know how valuable the little doll they got was at this time.
Until one morning a few days later, when Song Mu and the others were perfecting the plan for the dozen or so sets of dolls, the door of the elite group's office was suddenly pushed open with a "bang".
The person who pushed the door open rudely, holding a small puppet in his hand, stared at Song Mu behind the desk with red eyes, and his face was full of surprise!