Chapter 244: Carry out the implantation to the end
"Do you want the studio to do an animation like Project D?" Although this is a question sentence, Mao Yongyi did not wait for Song Mu to give an answer, he continued to take care of himself: "It is said that all domestic car companies have money, so they can achieve your kind of effect, which industry should the studio pull?" Household appliance factory? F&B industry? Or go to those car companies in the United States? ”
Mao Yongyi muttered about various industries in his mouth, as if he was about to fall into thought, and Song Mu hurriedly interrupted his train of thought loudly: "Lead. Guide, don't bother with it, you may still owe a little bit of your thoughts this time. ”
"Oh?" Mao Yongyi, who was interrupted from his train of thought, was not only angry, but became even more happy, "Then you should hurry up and talk about it, don't play tricks on me, the incompetent factory director." ”
Song Muke didn't dare to answer this, she simply coughed lightly, and said directly: "Lead. Director, although the cost of animated series is relatively low, but the income is really not high, we can only take risks if we want to cure the root cause, I recommend making long-form animated movies directly. You don't have to worry about the funding, like I said, we will engage in product placement advertising sponsorship before we start filming, and you don't need to think about the industry at all, as long as the money is appropriate...... All are welcome! ”
Mao Yongyi: "!! ”
He was directly shocked, according to Song Mu, more than three product placement advertisements will make the audience resist, can anyone still watch this if they don't refuse? It's also a feature-length animated movie.,I'm afraid it's a collection of long-form advertisements, right? Can the audience be willing to pay to go to the cinema to watch this thing? Turn on the TV at home and watch as much as you want!
Song Mu seemed to guess Mao Yongyi's thoughts, and in the next moment, she directly explained: "Lead. Don't worry, I think it's okay. You don't know, just after "Plan D" successfully won sponsorship, I followed the operation idea of "Plan D" and wrote a more bullish ...... cough cough cough, the more powerful script, originally intended to be made into the third animated film of the elite group, but later felt that it was too different from the style of the first two, so it was shelved. Today, I just took it out for our studio, and I have the right to reuse it as waste. ”
Don't look at what Song Mu said has a beginning and an end, this explanation is actually something she just came up with.
However, this statement is very reasonable, so Mao Yongyi does not doubt him, he knows that since Song Mu said that it is more critical than "Plan D", he must not be referring to the plot, but the ability of this animated film to accommodate product placement.
"Is it really better than Plan D?" Mao Yongyi wanted to get a positive answer. He's seen the script for "Plan D," and it's hard to imagine any other script that could make product placement more than it's even better.
"Definitely better than Plan D!" Song Mu patted her chest and promised, she raised her wrist and glanced at her watch, and simply said to Mao Yongyi: "The outline of the script has not been completely written, you wait a minute, I will go back and finish the outline of the script, and come back to you in the afternoon!" ”
Without waiting for Mao Yongyi to speak, he turned around and ran out of the factory director's office.
Running back to the elite group as fast as possible, Song Mu came to his desk and sat down, turned on the computer and clicked on the keyboard.
The script she wanted to write this time was called "The Truman Show."
This is a live-action movie that has become a household name in the last life, it is produced by Paimon, one of the eight major Hollywood studios in the United States, starring the king of comedy in the United States, and tells the story of a TV series protagonist named Truman who lives in a fake small town.
Everything here is a plot arrangement, and all the residents here, including Truman's friends and relatives, are all actors, and Truman knows nothing about it. He lives like an ordinary person in this false world......
This movie did not win many awards at the time but accompanied countless people, unexpectedly, with the passage of time, it was regarded as a classic by more and more fans, and Song Mu in the previous life was one of the fans of this movie.
In addition to liking this movie very much, another reason why Song Mu chose it is that it is too easy to add product placement ads in this movie......
Because she was familiar with this movie, Song Mu only spent half a day writing the outline of the script, and then she came to the director's office again with the outline.
He pushed the floppy disk into the floppy drive, and opened the file named outline with the mouse, just looking at the name of "The Truman Show" at the beginning, he couldn't help frowning: "Another story that happened in a foreign country?" ”
Song Mu smiled wryly: "Hey...... Hey...... My thoughts are a little jumpy, the background of our country is not good to set off the story......"
Speaking of this, she suddenly remembered something, and her expression suddenly became energetic again: "If it weren't for the fact that this is a story set in the country of rice, I wouldn't have given it up suddenly, wouldn't I?"
"Besides, compared with our Chinese enterprises, foreigners' enterprises are more willing to spend money! There are a lot of product placement positions in this script, and those big companies in China alone may not be able to support so many advertisements. ”
Mao Yongyi said a thoughtful "um" and didn't say anything more, and quietly looked at the outline on the screen. 52
Since it was only a detailed outline, it was only about 10,000 words, and it didn't take long for Mao Yongyi to read it all.
At this time, the expression on his face was extremely exciting, and for a while, Song Mu couldn't understand what his mood was at the moment.
I saw Mao Yongyi let out a long sigh and said, "I can understand why you put the location of the story in the United States." ”
Song Mu: "??? ”
I put it in the United States because this is originally a United States movie, how can you understand?
Who knew that Mao Yongyi's words were not finished, so he continued: "There are not so many TV series in our Huaguo TV, and the resonance of Chinese audiences with this story is not high, and there are many metaphors in this story, which is not an animation suitable for children like "Plan D". Instead of betting on the adult audience of Huaguo who likes to watch animation, it is better to go to the audience of the United States from the beginning and directly set the film market of the United States as the main battlefield. Am I right? ”
Song Mu: "......"
Your head is the way of the brain to make up so many reasons, if I want to open my mouth and say no, don't you have no face left?
"Collar. Your eyes are really like a torch! "Instead of slapping the factory director in the face, it is better to send a rainbow fart directly, anyway, Song Mu has nothing to lose. After filming the rainbow fart, Song Mu still added: "Of course, the most important thing is to make money from foreign companies." ”
Mao Yongyi didn't answer Song Mu's words, he operated the mouse and quickly skimmed the outline of the script again, and couldn't help but praise again: "What a good script, what an ingenious idea." If this story is made into a live-action movie, the investment may be scary, and it is really suitable for a script made with an animated movie. ”
Song Mu again: "......"
If I told you that this was originally a live-action movie script, I wonder what you would think......
"As long as our factory shoots this "Truman Show", there will be no one in the world in the future who only knows about the elite group and does not know about the Huaguohai Fine Arts Film Studio!" Mao Yongyi's words were still not over, and he said with a somewhat strange look on his face: "Xiao Song, the script is indeed a good script, that is, ...... It's ......"
Mao Yongyi's rare speech was a little slurred, and Song Mu asked curiously, "What is it?" ”
"It's the place where it can be implanted, it doesn't seem to be as many as you say?" Mao Yongyi still expressed the doubts in his heart: "This is a modern script, yes, there are many places where product placement can be placed, but in my opinion, if there are too many product placement ads in this script, it will also make the audience feel uncomfortable, right?" This script is really a good script, we can't waste it to make advertising money, it's better to wait for the factory to have money in the future, let's shoot it again......"
The more he talked about the end, the lower Mao Yongyi's voice became, and he knew in his heart that he didn't know that he would have to wait until the Year of the Monkey when the studio was rich.
However, after listening to Mao Yongyi's words, Song Mu suddenly had a feeling of crying and laughing.
Due to the problem of time, she only wrote a detailed outline, and there was no detailed explanation of those product placement advertisements with lines, background board product placement ads without lines, etc., so after Mao Yongyi read the outline of the script, he had the illusion that the script of "The Truman Show" seemed to be no different from other scripts.
"Collar. Don't worry, director, I said that this script is different, it is different. Song Mu did not rush to explain, but asked Mao Yongyi a question: "Ling. Director, do you have an impression of the city in the United States? You don't need to be the busiest place like New Yorktown, it's the kind of small and medium-sized city. ”
Mao Yongyi replied after thinking about it for a while: "I have been to the United States for exchange and study several times before, and I have some impressions of the small and medium-sized cities in the United States. ”
"That's easy," Song Mu nodded and said, "You can imagine that the billboards in their shopping malls, the advertisements sprayed on the buses, the advertisements on TV, and the daily clothing, food, housing and transportation brands of the residents in the city ......"
"Hiss......" Mao Yongyi couldn't help but gasp, and then he asked with some uncertainty: "These all have to be sponsored by advertising?" Shopping malls, buses, television, etc., are those advertisements okay, will the audience be disgusted by the residents of the city using the same brand of things? ”
"It doesn't have to be." Song Mu showed a sly smile: "Collar. Director, have you forgotten the background of the story of "The Truman Show"? ”
"Hiss~~!" Mao Yongyi inhaled a breath of cold air again: "This is not the real world, this is in a TV series!" ”