As far as Song Mu's eyes could see, the table was full of leaflets and posters about Xinyuan Tutorial School, but the design style of these leaflets, uh...... How so? Song Mu can only be described in four words - indescribable.

As an animation professional, she is not professional in advertising and other things, but she is also kind of touchable, which makes her a little disdainful of these flyers.

If you want to say no, it seems that there are some design elements integrated into it, and if you want to say okay, you really can't find any advantages.

This made Song Mu can't help but spit out an old groove: "Which teacher are you looking for to paint?" ”

The implication is self-evident - this thing is not professionally made.

However, to her surprise, Yao Xiuying nodded excitedly: "Xiao Mu, you can actually see at a glance that it was painted by the teacher." That's right, this is drawn by a few teachers who teach art in our school, how about it? Isn't the level of these art teachers in our school quite high? ”

Song Mu: "......"

She wanted to say it to Song's mother, but she was afraid that Song's mother wouldn't be able to accept it for a while, so she laughed a few times with an embarrassing "hehe", and Song Mu picked up a nice compliment: "The painting is not bad......"

Yao Xiuying hadn't heard her daughter's embarrassment yet, she still said excitedly: "Yes, because the paintings are all very good, I don't know which one to choose." Xiao Mu, please help me pick out the best one, the previous leaflet is almost finished, and we still have to print it before it is finished. ”

Song Mu stretched out his hand to sort out the leaflets scattered on the table, while thinking about what he wanted to say for a while in his head, and when all the leaflets were packed up, he basically thought about what he wanted to say: "Mom, in my opinion, these leaflets are good-looking, but they are too artistic and not suitable for advertising." In this way, while I have the time, I will draw a few for you. ”

As she spoke, she put aside the leaflets she had put aside, and she walked to her desk and sat down, turning on the computer on the standby on the desktop.

This computer has long been pre-installed with PPS made by Caoshen, and there is no shortage of Waqam's hand-drawn tablets, Song Mu created a new file in PPS, recalled the propaganda posters of his previous life a little, and then contacted the situation of the Xinyuan cram school, and drew on the hand-drawn version with a pen.

Yao Xiuying can't type with a keyboard, and the hand-drawn version is the tool she usually uses to type Chinese characters. The first time I saw someone drawing with a hand-drawn tablet today, it was still her own daughter, which made her stand behind Song Mu and watch.

I saw Song Mu holding a pen and drawing quickly on the hand-drawn side, and from time to time he used the keyboard to type some words fluently, and it only took more than ten minutes to make a leaflet completely different from other leaflets appear in the computer.

Song Mu stared at the screen and thought for a moment, then picked up the pen and changed a few places slightly, before nodding with satisfaction: "This is barely enough." Mom, come and see...... Hey? What about people? ”

She looked up at the place where Yao Xiuying was standing before, and naturally she couldn't see Yao Xiuying standing behind her.

Just thought that Yao Xiuying might have something to do, but suddenly heard Yao Xiuying's voice behind him: "Keep watching." ”

This voice frightened Song Mu, and seeing Yao Xiuying standing behind him, Song Mu couldn't help complaining: "When did you stand behind me, and suddenly spoke to startle me." ”

Yao Xiuying didn't answer Song Mu's words, but said a little tangled: "Xiao Mu, your propaganda leaflet is too ...... It's ......"

She had been too many times, and she hadn't come out too much, Song Mu asked tentatively, "It's hard to ...... words?" ”

"Yes, yes!" Yao Xiuying was very satisfied with the idiom provided by Song Mu: "Your propaganda leaflet is too hard to describe." ”

Song Mu suddenly had a feeling of crying and laughing.

As soon as she disliked the propaganda sheets drawn by the teachers, she turned her head and thought that the propaganda sheets she drew were inexhaustible.

"What is it about you that you can't explain?" Song Mu let the leaflets on the screen spread all over the screen, waiting for Yao Xiuying to pick a question.

The computer screen in these years is not big, even if it is covered with a full screen, Yao Xiuying still walked into some, and then began to point out the places where she felt strange: "First of all, this leaflet has no pictures at all, second, I feel that the content is a bit too much, and third, many sentences seem to be boasting......"

"Wait, wait." As soon as Yao Xiuying said it, she couldn't stop her posture, and Song Mu hurriedly interrupted her: "I thought about you and you have opinions, but I didn't think that you have so many opinions......"

Yao Xiuying was stunned for a moment, and then said with some embarrassment: "Daughter, am I talking too much?" ”

Song Mu grinned awkwardly, shook his head and said, "It's not much." Although I said that I would take over the follow-up publicity, I am afraid that you will not be relieved if I don't let you understand the truth of this. ”

"That's true." Yao Xiuying agreed with Song Mu's statement.

Song Mu took the leaflets that he had sorted out before, picked out a few different styles and spread them on the table, and then began to explain to Yao Xiuying. Read a book for a long time

"You see, although these pictures are all different styles, they all have one thing in common, and that is that the focus is on the painting. I'll admit that there are two that are very appealing and of a very high level, but I would like to ask you, what is the real purpose of the leaflet? ”

"Propaganda?" Yao Xiuying was asked a little suddenly, and she was a little unsure for a while.

"That's right, it's propaganda." Song Mu nodded: "Is the leaflet for students?" No. To put it bluntly, this thing is for parents. Parents of students are attracted by our propaganda and will consider sending their children to us for tutoring.

"What do parents care about? Is it a good-looking picture? Neither is it. What they care about is what kind of educational resources our school has, and what they care about is the background of our school's teachers. So at the beginning, I listed the number of our teachers, and several of the most senior teachers.

"With educational resources and teachers' backgrounds as signboards, it has attracted the attention of parents to some extent. When they were willing to look down, I listed the content, time, place, and price of some of our classes. In this way, they have a general understanding of our cram school.

"Parents who see here are generally divided into two types, one is that they have been impressed and are willing to try to come to our school; The other is that we still owe something in our school. So for the second type of parent, there is the next layer of design.

"Halfway through the leaflet, they read it out of habit. What is written here is the current achievement of our school, that is, 'the average increase in students' performance by 30%'.

"What do parents do when they enroll their children in cram schools? To improve academic performance, of course! With the temptation of this article, I believe that there will be many shakers among parents who are not tempted. Of course, this is not enough. So, here comes the final killer feature - a free trial!

"Why don't parents register their children for classes? Is it really because you think we can't do it? No! It's for fear of spending money in vain! Then let's give him a chance to experience it without spending money, as long as they really experience the effect of our cram school, it will not be as simple as shaking, they will definitely be willing to pay for it!

"After a few steps, I don't believe I can't change their minds!"

After Song Mu's explanation, Yao Xiuying finally understood the reason why Song Mu designed the leaflet this way. She is not an old-fashioned person, and she can't understand it just because the times have limited her horizons.

Now that Song Mu has broadened her horizons, she suddenly has a plan in her heart: "Xiao Mu, I don't think your leaflet is enough." The teachers above are too small, they should be given more slots and their photos should be posted......"

"'The average increase in students' grades by 30 percent' is too simple, and I would like to add a sentence in front of this, '70 percent of our university's admission rate last year, and 80 percent of the admission rate of key high schools'......"

"Also, the three free trial classes you set up are too stingy, help me change to a unit of the corresponding subject for free trial, and there is no obvious improvement in grades after the trial, and I will get a 20% discount when I sign up for the class!"

"The bright point of the eight-fold alley, yes, yes, this explosion has a good effect."

"This ......"

"And ......"

“……”

“……”

Under the command of Yao Xiuying, Song Mu finally finished revising this leaflet.

The current leaflet has been changed beyond recognition, but Song Mu feels that this is much better than the one she made at the beginning.

"It's just a little bit of it! What a genius you're in! Song Mu couldn't help but give Yao Xiuying a thumbs up.

Yao Xiuying patted Song Mu and scolded with a smile: "It's no big or small, it's pure nonsense." ”

Song Mu didn't care about this: "I'm not talking nonsense, especially if I haven't significantly improved the eight-percent discount for class registration, it's just a stroke of genius!" If there is a student whose grades have improved after the trial, their parents will definitely be eager to enroll him in class; If the performance improvement is not satisfactory after the trial, it is estimated that I am willing to give a try for the 20% discount. It's just ......"

Speaking of this, Song Mu was a little hesitant, "Is the improvement in grades obvious, how should I confirm it?" ”

"This is easy to do," I didn't expect Yao Xiuying to have already thought of a countermeasure, "As long as they are asked to make a paper first when they come, and then make the same paper after the trial, referring to the difference in grades between the two times." But ......"

This time, it was Yao Xiuying's turn to hesitate: "What if some parents teach their children to deliberately answer the wrong questions, so as to cheat this 20% discount?" ”

When Song Mu heard this question, he immediately sighed in his heart: "I'm good at this!" ’

At the same time, a sly smile appeared on her face: "Mom, have you ever heard a saying that the wool comes out of the sheep!" ”