Li Mingyuan happily left the office, and not long after Erin knocked on the door and entered, she pretended to be envious and said, "Isn't the trip to the United States a good one?" ”

Luo Sheng raised his head and glanced at Erin, and he didn't know what this Nizi meant, so he said quietly: "That's it, emmm...... However, the 'Western food' over there is still relatively good, and the evil capitalism is really in dire straits, and I eat 'Western food' with a critical attitude, what's the matter? ”

"There's a talk show that wants you to attend as a special guest." Erin said, she didn't pay much attention to Luo Sheng's words, anyway, she didn't like to eat Western food, how could there be Chinese food......

"I'm not free, so push it."

Luo Sheng refused without thinking about it, the web2.0 era is surging, time is the most expensive cost, and now it has begun to brew in the heart of another non-listed sole proprietorship of high-tech companies, 2004 is definitely an extremely busy year, including the next few years.

Moreover, with the current popularity and industry influence, there is no need to go out and show your face to brush your presence.

"Refused? I think it's a good publicity opportunity for the company. Erin couldn't help but say.

"I brought back almost 2.7 billion from Wall Street this time, why use the most expensive time resources to solve the problem that can be solved with money? That's called not doing business. Luo Sheng said lightly.

"Okay, then I'll push it for you." Erin nodded and left the office.

……

In the afternoon, Luo Sheng also left and came to the technical department, found Xu Yong and gathered a group of technical backbones to sit together.

"I already have a new product plan for the first half of this year, so I started to share the video and audio plan."

Video sharing?

Xu Yong pondered for a moment, and couldn't help but be curious: "Boss, do you mean that we want to make products similar to exposed audio?" ”

Exposure Video was launched on the market last year.

Luo Sheng shook his head and said: "No, exposure video and audio seems to be good, but it has no real future, and audio and video products without intellectual property rights are all free series, strictly speaking, exposure video and audio is just a pirated software, and related fields in China are in the era of savage growth, but the final web2.0 is the era of knowledge payment." ”

Xu Yong and others didn't understand what they said after hearing this, copyright awareness is almost non-existent in this era, and it costs money to watch a video and listen to a song?

Crazy!

Presumably this is the characteristic of this era.

"After a while, it is estimated that it will be around March or April at the latest, and I will go to the United States to negotiate music licensing services with the world's five major record companies such as Universal Music, Warner Records, EMI, and BMG, as well as several major Hollywood studios." Luo Sheng sat with his back to the front.

This time, he got a sky-high financing of 325 million US dollars (about 2.7 billion yuan), and the purpose was to lay out IP copyrights.

Most of the money is actually used to buy copyright licensing services, and now there is no copyright awareness in China, and for these top international record companies and film production companies, there is no way to watch the unscrupulous piracy in Greater China.

If Luo Sheng came to the door at this time, he would definitely give the authorization.

Because for those record companies or film companies, there is no one in Greater China who can get it, and now there is a Chinese person who comes to send money, and he does not make money for nothing.

But for Luo Sheng, getting the license now must be at a very low price, and getting the genuine license will be a win-win situation in the future.

After getting the copyright, he doesn't plan to go to court with someone now, just pirate, pirate, and will never sue any pirate within ten years, but it will be different after ten years.

At that time, copyright awareness will be established, and as soon as the general trend of the paid era comes, other audio-visual products will not come to buy copyrights, so they will be honestly removed from the shelves.

Ten years later, in the highly developed Web 3.0 era, without content, it is simply impossible to survive.

Luo Sheng spoke: "When many foreigners come to China to use computers, what do you guess is the first thing they do? It's crazy to download songs, because the songs here are all free, but they are charged abroad. At present, our country's digital audio-visual industry is almost in its infancy, and as for paid downloads, almost no one will have this concept, and 99.99% of them are white prostitutes. ”

"But this is when we show our different side, when we show our advanced strategic vision, we will not see the clues in the short term, this is a ten-year cycle to see the way out, and it needs to go through a long cultivation period. In fact, digital music has been unstoppable to replace traditional records, which has to be seen from a global perspective, the rise of digital music came together with the web1.0 era, and its development was also accompanied by many controversies and twists and turns related to free sharing, so I said that the web1.0 era ended with Napster. ”

Speaking of which, the term "web2.0 era" is now popular in the industry, that is, "Internet 2.0 era", which is the concept first put forward by Luo Sheng, and more and more people in the Internet industry at home and abroad have begun to quote the term [web2.0].

Luo Sheng opened his work laptop and said, "I have compiled a list of materials, there are a lot, but you all have to read it carefully, and you may be able to see a corner of the future through Napster." ”

While speaking, Luo Sheng distributed a document to Xu Yong and others, and everyone also turned on their work computers, while Luo Sheng said eloquently to everyone:

"As early as February 2001, about one-third of Canadian Internet users used Napster, the most popular software at the time, to download songs, and about 16% of users visited the Napster site, and at that time there were about 13.5 million Napster users in the United States, and the proportion of users in Argentina, Spain and Brazil was even higher than that in North America.

"After three or four years, for most of the domestic netizens, the Napster network is already very unfamiliar, let alone those who have not been on the Internet, they don't know that there is this website, but Napster, which was born in June 1999, is the originator of the global P2P service software, created by the American university Shawn Fanning, whose original intention is to facilitate the search and sharing of Mp3 music files by the student group."

"After the launch of Napster, there was a huge feast of P2P shared music around the world, and its influence quickly expanded beyond North America, and the trend of free downloads quickly became popular around the world. But there are all kinds of signs that the 2001 Napster has inevitably entered the 'last crazy moment', and it is this P2P sharing feast from the Internet that has made those big-name record giants taste the bitterness, and it is not an exaggeration to say that they want to die. ”

"At the end of the 90s, when the Internet began to invade the music industry in a big way, the phenomenon of piracy made the record giants really feel an unprecedented existential crisis, and more and more people realized that the traditional record industry had played the prelude to the lamentation. At that time, the entire record industry was declining rapidly, and at the same time, Napster was synonymous with online digital music in the eyes of almost all record giants, and it was a thorn in the side. Beginning in December 1999, companies and institutions led by the five major record companies launched a protracted lawsuit against it. ”

"In May 2002, Napster finally closed its doors, and also closed the door to the web 1.0 era, and our blue space kicked in the 2.0 era. Until now, the global digital music industry is in a new round of shocks, this is a long tug-of-war, but my view is actually the same as Jobs, it belongs to supporting and advocating the payment model, I believe that the tide of free wind is unsustainable after all, it is unrealistic to use love to generate electricity, and the final result is a lose-lose situation for listeners and creators. ”

Speaking of this, Luo Sheng looked at Xu Yong and other technical backbones, and finally said very firmly: "So we can't take the old road of Napster, this is a road of no return that has been proven, we should take the road that Jobs is taking now, so our next new product development, the target is Apple, we have to compete with Apple, this sounds crazy, but you all heard it right!" ”

……