One after another Azure-5 has been delivered to consumers, although the media, industry insiders or consumers have complained that the price of the latest flagship product of the Cote d'Azur is so expensive that it has become one of the hot topics of discussion.

However, the high price has not stopped Azure-5 from becoming popular in the market, and there are many reasons for its great success, such as the marketing routines of the sales department, the brand influence accumulated for more than ten years, and so on.

But in the final analysis, the product itself is excellent enough, compared with the products of other mobile phone manufacturers on the market, Azure-5 does not seem to belong to the products of this era, it is too advanced.

At least 7 years ahead of the industry, this is recognized by the industry after the Azure-5 conference.

This year's global smartphone industry is destined to be the era of Azure-5 dominance, and all other mobile phone brands, whether it is Samsung, iPhone, Honor, Xiaomi, OPPO and other brands, will be overshadowed.

In contrast, there is no one who can fight, and the only thing that can be said is that the price is cheaper than Azure-5.

……

Following.

"Brother Luo, the first-day sales data of the national market has been counted." An Qingxue entered Luo Sheng's office, and immediately handed the report in her hand to the table.

Luo Sheng picked it up at a general glance, and couldn't help but smile when he saw the sales data: "It seems that there are really a lot of local tyrants in China." ”

According to the statistical report, the sales of Azure-5 in the domestic market easily exceeded 5.75 million units on the first day, and Greater China is the world's largest single market, and the domestic market has surpassed the North American market as early as three years ago, becoming the world's largest single market.

Obviously, the importance of the domestic market for the Cote d'Azur, for Azure mobile phones and even for the entire smart phone is self-evident, Azure mobile phones want to sell well, must rely on the huge user base of the domestic market, and are not afraid of losing the capital in overseas markets, which is the real basic disk.

Qingxue Meizhi immediately showed her skillful business ability, and said with a shallow smile: "According to the statistics of Gartner, a world-renowned statistical company, in general, the global mobile phone market today, the total shipments of mobile phones in the first three quarters of this year reached 1.355 billion units, of which 1.143 billion were smartphones, accounting for 84.4%. ”

"Samsung is still the world's largest mobile phone manufacturer by shipments, but its market share has fallen from 20.8% to 20.5%, with an average of 78.5 million units shipped in a single quarter; followed by Apple's mobile phone, which increased its market share, from 16% to 18.89%, with an average shipment of 72 million units in a single quarter; Ploughshare is the fastest growing Honor, second only to Apple mobile phones in terms of shipments, followed by a significant decline in sales of small mobile phones, and the market share of the Cote d'Azur ranks fifth. ”

The Cote d'Azur shipped only 132 million smartphones this year, with an average shipment of 44.196 million units in a single quarter, accounting for only 11.6% of the market share, reaching a record low, because the company once again did not launch new products for three years, and the old products could not be sold.

On the one hand, the market is almost saturated, and consumers who can afford it have basically bought it, and the quality is excellent, and it can still be played after three years of normal use.

On the other hand, consumers are also waiting and seeing, calculating the time, it is time for the Cote d'Azur to launch new products, and the old machines can still be used anyway, so it's better to wait.

After all, Azure is not cheap, and the previous generations of products are the most expensive in the industry.

The market share of Azure mobile phones continues to shrink, and some media that like to catch eyeballs write in the headline "Azure mobile phone sales have plummeted, have begun to decline, and other manufacturers have an opportunity" and so on.

Of course, these media know that they are talking nonsense, but they still do it because they know very well that many people are very concerned about the news about Luo Sheng and the Cote d'Azur, and this kind of headline is often more attractive to the concerned people who eat melons to click in and watch.

People who don't know much still believe it, only enthusiasts who follow the industry dynamics or real industry insiders know very well that the decline in Azure mobile phone sales is not a Cote d'Azur company at all, but that people have not launched new products for too long.

If other manufacturers don't produce new products for three years, not to mention that the old products can continue to ship more than 40 million units in a single quarter, most of the market has abandoned them.

The first-day sales figures of Azure-5 undoubtedly prove once again that the Côte d'Azur is the king of the industry

The 5.75 million units sold are the total sales of the three versions of the model, and the price of different models varies greatly and the sales volume also varies.

Among them, the 256GB version sold the most, with 3.335 million units sold on the first day, accounting for 58%; followed by the 512GB version, which sold 1.5525 million units on the first day, accounting for 27%; Finally, the 128GB version sold 862,500 units on the first day, accounting for 15%.

Judging from this sales data report, it can be seen that the marketing strategy is wonderful, and the strategy of bundling ACC hosting has contributed a lot.

The team's internal analysis is that if it is sold normally in the way of bare metal, the most expensive 512GB version can only be 683,000 units, which means that the sales volume will drop by about 56%.

In fact, the most expensive version is not the lowest sales, the data is still very bright, and the cheapest version is the lowest.

Although the 512GB version is given to an ACC host for each unit shipped, the company has actually expanded its overall profit because it has almost sold ACC consoles.

This has to talk about the cost and profit of Azure-5, the three model versions, the 128GB version can earn 4,550 yuan for each unit sold excluding production costs, and the profit margin is about 35%; A 256GB version can earn 7,050 yuan, with a profit margin of 47%; And a 512GB version can earn 9,550 yuan, reaching a terrifying profit margin of 53.24%.

Compared with the ACC console, the price is only 1999 yuan, even if this is the entire cost of the game console, because of this console, the 512GB version of the Azure-5 mobile phone sold is not a loss.

Azure-5 not only maintains a high profit margin that is the envy of its peers, but in this case, the selling price base is still so exaggerated, and the final absolute profit value is terrifying.

Comparing the goods, the profit of the same Xiaomi mobile phone is about 5%, and one makes a profit of about 100 yuan, which means that the profit from selling 45.5 or 95.5 Xiaomi mobile phones can be worth a 128GB version or 512GB version of the Azure-5 mobile phone.

The first day of sales of 5.75 million units gave the Côte d'Azur 87.62 billion yuan in sales in one day, with a total profit of 41.473 billion yuan, and this exaggerated figure is only the hardware sales performance of the Azure-5 product.

What is this concept?

Similarly, compared with Xiaomi's total revenue of 78 billion yuan in 2015 last year, its hard work for a whole year can't compete with the sales of a single product of the Cote d'Azur company today.

What does it mean not to open for three years, but to open for three years, this is the best interpretation.

After Luo Sheng put down the sales report, Qingxue Mei said again: "Although the price of Azure-5 has attracted countless complaints, it is still popular, and the company's internal branch analysis results show that in the last quarter of this year, the sales of Azure-5 mobile phones are expected to exceed 30.8 million units." ”

New products are on sale, the first day of sales data is basically the highest record, and it will continue to decline in the future, this is a normal trend, if you can sell more than 5 million units every day, then what?

However, the sales volume of the Greater China market is expected to exceed 30 million units in a single quarter, coupled with the sales volume in the global market, if nothing happens, the sales of the Cote d'Azur next year are expected to surpass Wal-Mart's operating income and become the world's top 500 Fortune 500 is very likely.

The Wal-Mart Group has been born for more than half a century, and the Cte d'Azur is only 12 years old, and it is incredibly young.

I am afraid that such a mythical miracle can only be created in the field of high technology.

Luo Sheng put the data report in the folder layer on his desk, and then looked at An Qingxue: "Has the sales data been disclosed?" If not, let Lao Yao announce it. ”

Qingxue Mei replied with a shallow smile: "I received the sales report from Mr. Yao, he has already announced the data, and now most of the outside media have begun to report it." ”

As a commercial company, the ultimate strength still depends on performance and income, and other blows can't withstand a revenue report.

At this moment, as An Qingxue expected, after the sales data on the first day was released, everyone in the media and the industry was stunned, and their jaws dropped by the figures of 5.75 million units and 87.62 billion yuan in sales.

The outside world saw that Azure-5 was so popular and terrifying in its ability to absorb money, especially Lao Mei, and his eyes couldn't help but want to lift the table again.

……

(End of chapter)