What are friends thinking about Luo Sheng on the stage definitely don't know now, now that the press conference has come to an end, the audience at the scene also listened to his final closing remarks.

"Changing the world is part of the Côte d'Azur's mission to empower people, enrich their lives, and make technology accessible to them, and we're so proud to see you doing so well with our products."

"Thank you to everyone on the Côte d'Azur for their dedication to their work, to bring such an excellent product and such a quality service to the world, and especially to everyone who came to the press conference this morning, and everyone who watched this press conference online, thank you!"

I am afraid that in today's global science and technology community, only Luo Sheng should be taken for granted when he says the word "change the world", and no one will feel that there is anything wrong or inflated.

He is really changing the world, and people can feel it personally, the world has changed too much because of Luo Sheng, because of the Cote d'Azur, and Bluestar Technology.

After Luo Sheng finished speaking, he waved to the audience, and the audience also stood up to give one last warm applause, and the lights on the stage were also turned off.

After a while, the applause ended, and the lights of the audience were all turned on again, and Luo Sheng had disappeared from the stage, and the scene became noisy again, with a lot of discussions, and the audience got up and left the seats one after another.

This concludes the Azure-5 launch.

After three days of locking in smartphone consumers, Azure-5 was first launched in China on October 1, while foreign consumers were looking forward to Christmas Eve on December 24.

For users who can't wait to get their hands on an Azure-5, the last three days are the hardest.

……

After the press conference, Luo Sheng did not rest, and directly participated in the product meeting within the company.

Ten minutes after the press conference, he was already sitting in the conference room.

The meeting was about Azure-5 and was attended by sales managers.

The global president of the sales department of the Cote d'Azur said to Luo Sheng: "Mr. Luo, the sales department has established a specific marketing plan for Azure-5. ”

As he spoke, he handed the document to Luo Sheng, who took the handle and said, "Just say it simply, and talk about the main point." ”

The global president of the sales department put the information back and said, "In the sales of Azure-5, for the 512GB version, we have prepared a bold package plan, that is, to give consumers two package options. ”

"The first package is to buy the 512GB version and get 128GB memory expansion worth 300 yuan; The second package is to purchase the 512GB version with an ACC game console worth 1999 yuan. The marketing strategy is also applicable to other markets around the world, and the team's analysis shows that overseas markets will perform better than mainland China. ”

The sales president didn't explain too much, because he knew that Luo Sheng knew the mystery.

"Well, it's right to choose the ACC game console over the ieP tablet, so it's decided." Luo Sheng agreed to this plan after a little thought, and now the shelves of major offline stores in China have ACC consoles, and the ban on the sale of domestic game consoles has become a thing of the past year, and consumers can buy consoles through regular channels.

The price of ACC game console and ieP tablet, the former is 1999 yuan, the latter is 2799 yuan, in addition to the relatively cheap cost of choosing ACC host, the key is that ACC host is relatively not as easy to sell as ieP tablet, even more so in China, because the domestic game console market has missed the best era of development.

Obviously, ACC hosts were chosen to allow the host to increase the number of users.

It is not the host itself that makes money, but the game content, which is used as a commission income put by the platform.

These two sets of plans look a bit silly, and even more, consumers will obviously choose the second plan with their feet, and the price remains the same, which is equivalent to giving an ACC game console for nothing, as for the 128GB memory expansion, if there is a need, why can't you buy it additionally? Not to mention that 512GB is enough.

However, everyone can see that such a large group company as the Côte d'Azur will not be able to see by the people in management?

This seems a bit two, but the sales department designed the idea like this, the details in this are hidden mysteries, these two package choices, the second one is obviously given to an ACC host, and a fool will choose the first one.

So what's the point of the existence of the first package?

Obviously, there is a reason behind this, the meaning of the existence of the first option is not to be chosen, but to set off how affordable the second option is, and there is actually a psychological principle behind this, the so-called contrast effect.

I'm afraid of comparing things.

For the same amount of money, you can not only get a 512GB version of the Azure-5 phone, but also an ACC host, of course, choose the second one.

Before the sales department researched and established this marketing idea, a team conducted a large number of theoretical analysis and research results, including the collection of user big data, mainly the in-depth mining and analysis of consumer psychology and user behavior.

The results of the analysis team were:

74% of people choose the second package and spend 16,999 yuan, only 26% choose the first package, and if it is sold normally like the 128GB and 256GB versions, the actual sales of the 512GB version will be greatly reduced by about 56%, on the contrary, 56% of consumers spend more money.

Just by adding such a seemingly two-way option, the company actually made more profits, and by the way, expanded the host user base, and achieved a high premium.

As for why the 128GB version and the 256GB version should be sold bare-metal, there is no package promotion, which is obviously also to set off the affordability of the 512GB version, because the 512GB version is the most profitable.

The more consumers buy the 512GB version, the higher the revenue the company can get.

Whether it is the Cote d'Azur or Bluestar Technology, in order to greatly create revenue and profits, they have hired a large number of professionals with a psychological background to help the company design product experience and marketing ideas.

Every year, both companies are constantly recruiting for research positions on user behavior, which are dedicated to the mindset of users when using the product, and then make adjustments to the product accordingly.

At present, the president of the sales department of the Cote d'Azur has a background in psychology, including Luo Sheng, who also studies psychology, so he can see the significance of this plan at a glance and recognize it very directly.

Although the big boss once criticized the company's profits for being too high to suppress it, he didn't say that he would lower the revenue, and the people below were also trying their best to create greater profit margins for the company's performance, which was also for their own KPIs, and the two were linked.

After Luo Sheng made a decision, the president of the sales department suddenly said: "It's just that Mr. Luo, the ACC business group may not be very happy, after all, this is to pave the way for Azure-5 at the expense of ACC host performance." ”

I have to say that large companies are also divided into factions, and the Cote d'Azur is not exempt from vulgarity, and the ACC business group is currently responsible for Lu Siming, and Lu Siming is a veteran figure, one of the five initial team members of Bluestar Technology.

Hearing this, Luo Sheng said directly: "I have the final say, just use ACC, you just have to execute, and I will communicate with Xiao Ming about this matter." ”

What the president of the sales department is waiting for is the words of the boss, which can also avoid direct conflicts with Lu Siming.

Luo Sheng naturally has to take care of Lu Siming's team, since he wants to use ACC as a foil tool, then directly remove the ACC host from the KPI assessment of Lu Siming's team, so that his team will not be inexplicably cut due to performance and fail to complete their KPI, otherwise it will not be fair to their team.

This kind of decision can only be done by Luo Sheng, ACC host is a little unsellable now, Luo Sheng also has his own considerations, it is time for Lu Siming's team to focus on the research and development of the next generation of hosts.

The ACC host is bundled on Azure-5 this time, which can also bring a wave of larger shipments, especially in foreign markets.

Now I don't expect the host itself to bring much direct profit to the company, the profit margin is not high, but this kind of "loss-making" business is actually not a loss, because it expands the host user base.

Consumers already have a console in their hands, so they have to install a few games or something, right? Isn't the profit coming?

It must be said that the routine of the merchant is unguardable to the mass consumer, anyway, it is right to cheat the money from the hands of the consumer in all aspects, otherwise the annual revenue of the Cote d'Azur of 265.6 billion US dollars is conjured out of thin air?

……

As time went on, October 1 arrived as scheduled.

Across the road from the offline single flagship store where Shencheng is located, a market researcher sent by a friend was stupid when he looked at the scene in front of him.

Stunned, he said, "My God, why are so many people queuing?" ”

This is the most expensive smartphone in history, and the cheapest version is also 12,999 yuan.

Catch up with the British has completed this achievement very early, but the super beauty still has a long way to go, the current hot popularity, or the product itself is attractive enough, in fact, more than half of the consumers are actually Huabei borrowing to greet and prepare to nibble on instant noodles.

That's right, Azure-5 can be paid in installments.

……

In the store, a young man named Shen Zhengqing is in the store, he has an income of more than 20,000 yuan a month, and his financial ability to afford the price of Azure-5 is still affordable, although it is not a cheap product for him.

Shen Zhengqing is also a loyal user of Azure mobile phones and one of Luo Sheng's die-hard fans.

At this moment, he did not queue up, but tried the experience in the experience area of the store, he was not in a hurry to buy it immediately, but planned to go through the appointment channel, and after placing the order, it would be delivered directly to the door, and the Côte d'Azur had this service.

It arrived a day late, but it wasn't a big problem.

"Handsome guy, Azure-5 currently only has a promotion for the 512GB version." A salesman in the store who followed him said with a smile.

Shen Zhengqing asked curiously, "Hafnium?" Promotional activities on the launch of new products? What kind of tricks is the archbishop doing? ”

The sales girl replied: "That's right, the company launched these two programs to buy the 512GB version, plan one comes with a 128GB memory expansion worth 300 yuan, and plan two comes with an ACC host." ”

It is worth mentioning that 300 yuan is the memory body expansion with a clear price, and the store has 64GB, 128GB, and 512GB body expansion services.

And it also uses the same routine to guide consumers to buy 512GB fuselage expansion services, 64GB expansion is too little, 128GB is very embarrassing, and 256GB is not sold.

It's all about the 512GB expansion service.

Full of routines in it.

Shen Zhengqing was slightly stunned when he heard these two packages, and said, "I heard it right, right?" Is the price the same for both plans? ”

The sales girl nodded affirmatively.

Shen Zhengqing: "Archbishop, this is a marketing ghost, right?" Fools choose the first package, why don't I choose the second package and spend 300 yuan to buy a memory card? ”

He thought that he could earn 1,700 yuan if he bought a memory card, and if he didn't buy it, he would directly earn an ACC host for nothing.

In fact, there is another psychological effect behind this, that is, the "loss aversion" effect, that is, people are generally very averse to loss, and will do everything possible to do something to prevent the loss from happening to them.

And this package is a strong hint to consumers that not choosing the second plan will bring a loss of at least 1,700 yuan.

At this moment, Shen Zhengqing himself didn't realize that he had fallen into one psychological black routine after another step by step, when he calculated in his heart how much benefit he earned, it meant that if he didn't earn, he would lose, and this made him have a stronger desire to stop loss.

The salespeople in the store have received the task of the store manager, and they have all been instructed to recommend to every customer, and someone will always buy it, and the salespeople will also sell hard, because it is linked to their performance commission.

In a word, it is to make the more customers who come into the store, the more money the better.

Shen Zhengqing immediately decided: "Bring me a 512GB version, the white one, I'll make an appointment, this is the delivery address, by the way, remember that I want a second package, don't make a mistake." ”

If you don't want to queue, you can only go through the reservation channel.

The ban on the sale of domestic game consoles was lifted, and he originally planned to buy an ACC console, but now he gave it for free, so Shen Zhengqing's choice did not have much hesitation.

Seeing him so refreshing, the sales girl suddenly said intentionally or unintentionally: "Handsome guy, why don't you buy another ieP tablet by the way, how about making up for the three-piece set of Côte d'Azur goals?" ”

Shen Zhengqing hesitated: "What about this......"

Seeing this, the sales girl didn't say a word more, she seemed to mention casually that the offline salesmen on the Cote d'Azur have all had professional sales training.

There is also a saying about the phrase selling sister paper, people hate sales, and chattering non-stop will make customers unhappy, because people hate others to help them make choices, and people's psychology itself has a rebellious side.

You want me like this, I don't want to do that, you want me to buy it, I won't buy it.

At this moment, Shen Zhengqing was pondering, he first calculated his economic level, OK no problem, no need to nibble on instant noodles, and then thought that the 2799 yuan ieP tablet is relatively not very expensive, even if it is to make up a three-piece set of goal achievements, it doesn't matter.

At the end, he said briskly again: "OK, then let's start with a three-piece suit, and you should support domestic products." ”

When the sales girl heard this, she immediately smiled, and immediately took Shen Zhengqing to pay.

Shen Zhengqing didn't know that he had fallen into a psychological routine of sales girl paper, that is, the "goal milestone driving effect", when people complete anything, they are accustomed to being driven by goals, and subconsciously are eager and eager to do their best to reach the next milestone node and then end.

For example, set a goal for what rank to play, set a goal for how many points in the exam, and set a goal for how much weight loss.

Obviously, the "Cote d'Azur three-piece set" casually mentioned by the sales girl paper is actually the psychological basis that drives Shen Zhengqing to make a purchase decision.

As long as customers step into the store, they basically have to keep the money, because there are too many routines, and they are all black routines, during which customers have no time to think about the Tao in it, but feel that all this is the result of their own decisions, which is actually not the case.

Azure smartphone products have only 4 colors and 3 models for customers to choose from, unlike some manufacturers with seven or eight model versions or even more than a dozen colors, which is said to provide consumers with a rich variety of choices.

This kind of obviously does not understand consumer psychology, or there is no talent to provide solutions in this area.

The Criviera's insistence on 4 colors and 3 models is also the result of in-depth research by professionals into user behavior, which is also based on the results of psychological research, and the results of the analysis show that this will make Azure sales reach the best figures in theory.

This involves a psychological principle of the "choice paradox", that is, when a person is given a lot of options, he will take longer to make decisions, and even choose to give up because he cannot make a decision at all.

It can be said that most people really have difficulty in choosing, which is not a joke, but has a psychological basis in it.

Shen Zhengqing is not the first person to fall into the routine without knowing it, and at the same time, he is not the last.

And another person who plays this kind of black routine and flies up is "G fat", and the routine of promotion and discount on Steam makes the wallets of the majority of players thinner and thinner.

Many players have actually found that they have bought a lot of games on Steam because of discount promotions, in fact, they actually play a few games most of the time, and many of them have not even opened them once, and they have been covered with a thick layer of dust in their accounts.

This is actually G Fat's use of people's "loss aversion" psychology to provide players with a subconscious that if they don't buy now, they will lose.

At the same time, it also uses big data to dig deep into user behavior and analyze, and the result is that players can always see that the games they want to play but have not yet bought always appear in the most prominent position on the Steam homepage.

And the promotional poster shows every player is different, which is the powerful user behavior analysis and in-depth mining ability brought by big data and cloud computing, and the player's favorite characters or other content are displayed in front of their eyes through various ways and channels, so as to further increase the player's desire to buy.

It's all a routine!

Consumers think they see the fifth layer, but they are actually on the third layer, and the merchant's routine is already on the ninth layer.

These psychological tricks are really powerful and very useful in today's Internet age, but where are the consumers who are the opponents of these merchants? It's simply an unguardable rhythm, even if you avoid this routine, you will fall into another more routine pit, and there are matryoshka routines in the routine, and then the small money is swept away by the merchant.

……

In the evening of the same day, Shen Zhengqing unexpectedly received a phone call that the three-piece set had been delivered to the door, which was half a day faster than he thought......

Open the package and the three-piece set is complete.

Shen Zhengqing took the ACC host apart and looked at it, then put it aside, and also took the ieP tablet apart and looked at it, and put it aside after activation.

Finally, there's Azure-5.

He still didn't realize that his original purpose was actually to buy a smartphone, and he didn't realize that there would be more small amounts of money that would slip out of his wallet silently.

After Shen Zhengqing activated Azure-5, he looked at the lit screen and looked at the smartphone in his hand, and the first thought in his mind was to try bending and test the flexibility of this phone.

But I am worried that it will be broken, after all, 16,999 yuan is not a small amount, and it will hurt for a while if it is really broken.

However, the more worried he was subconsciously, the stronger his desire to try.

In this way, Shen Zhengqing bent the Azure-5 in his hand into a 50-degree arc, and found that the screen was still on, and there was no change, as if he had tried it and it was still the same.

Suddenly inexplicably relieved, I couldn't help but praise: "It is worthy of the latest flagship machine produced by the Cote d'Azur, and there is a proper black technology artifact." ”

Next, Shen Zhengqing copied all the data from his other Azure-4 mobile phone to the new mobile phone, and at this moment, when he clicked on the network, he suddenly realized that he had missed something and forgot to buy it.

That's PureLiFi's LiFi-X device, and the lights at home should be replaced, otherwise you won't be able to use the LiFi experience that can be connected to the Internet with light.

It costs about 240 yuan here, and if you want to experience LiFi Internet access at home, you must update and upgrade the hardware, and the people of PureLiFi will provide door-to-door installation services.

Public community places can be directly connected to LiFi, such as supermarkets or something, but Shen Zhengqing has to pay for his own home.

How to use LiFi to surf the Internet has already been learned in the Côte d'Azur retail stores during the day.

LiFi-X devices can be purchased directly from offline stores on the Côte d'Azur, and the products are sold on the shelves, which is definitely treating PureLiFi as its own son.

This means an unbeatable channel, but also saves the cost of building a channel, and more importantly, it means that the super brand of the Cote d'Azur helps it to carry out credit support, which is difficult to measure with specific value, and I don't know how many other subsidiaries are envied.

You must know that there are more than 1,000 subsidiaries of the Cote d'Azur that invest in and hold shares, but so far only PureLiFi has this treatment.

However, the parent company has poured so many resources into it, and that is also because PureLiFi has the potential to become a market capitalization of more than $200 billion in the foreseeable future, like a rising tech giant, in as little as five years or as long as only about ten years.

The other 1,000-odd subsidiaries don't have this potential.

Shen Zhengqing added the equipment for selling sister paper to arrange, and someone will come to the door tomorrow to install it, this cost is relatively cheap, less than three hundred yuan should be the cost of multiple routers.

Next, Shen Zhengqing clicked on the AOS Steam lobby, and he did not forget the "NieR: Automata" demo during the press conference.

To his surprise, the game content in the AOS Steam lobby was much richer than he imagined, and he saw the mobile version of "Diablo", "Shadow of the Tomb Raider" and other familiar classics.

Shen Zhengqing decisively bought this game for the 2B little sister, the game is not free, and the price of the mobile version is 228 yuan, which is the price of the country.

The international market is more expensive, which is sold according to the 3A-level standard of the host, which is 60 US dollars, or about 399 yuan.

In addition to the fee, the game lobby is more free games provided by some small and medium-sized developers, and these games are relatively less well-made, and there is no so-called god-level picture quality.

But they also have their own way of survival, which is not as good as the big manufacturers, and can win the hearts of players with their gameplay and content, and there will be one or two best-selling boutiques in many free games.

The mobile terminal is very different from the console side, the mobile terminal is almost redesigned and produced a new game, but the IP is the same, and some of the gameplay coincides, which can be regarded as a kind of linkage.

It's worth mentioning that,This is the Steam lobby.,Behind it is G fat.,Promotion or something is a must.,Purchased the PC side.,There is a discount on the mobile side.,And vice versa.。

Shen Zhengqing unknowingly has spent more than a month's salary today.

has already spent so much money, just do it perfectly at one time, anyway, his financial ability can afford it, so he can simply get it for a while, this is his psychological idea.

So, everything that could be arranged was arranged.

The ACC console given by Bai has also included several masterpieces, and several masterpieces such as the "Final Fantasy" series have been arranged, but the "GTA5" and "The Witcher 3" that he wants the most are not, and the country can't pass the trial, which is a pity.

If you want to play, you can only go through some informal channels.

After tossing for two or three hours, Shen Zhengqing finally stopped, and at this time he calculated an account, not that he didn't know, but he was shocked.

"Chopped 22,954 oceans today? At first, I just planned to buy a 14999 ocean Azure-5, Wo Nima ......" Shen Zhengqing, who was talking to himself, looked at the smartphone in his hand, looked at the ACC host, and then looked at the ieP tablet that was still on the side after activation.

"Walt's sand coin, I can't use this ieP, what are you buying it for? Passing it on to his son? My brother is still a single dog, where is my son? ”

After a while, the room was quiet, and Shen Zhengqing, who was speechless, looked at the three-piece suit and subconsciously scratched his head, always feeling that something was wrong, but he didn't know what was wrong.

Suddenly slapped his thigh: "It's all to blame for the sales girl's paper, it's miserable to be tricked, no, my brother wants to find her to return it." ”

Shen Zhengqing began to contact the sales girl paper on WeChat, but he still didn't return it in the end, all of them had been unpacked and activated, and he didn't really return the product but chatted with other people's sister paper, and half a month later, he successfully got this good-looking sister paper.

It's off.

Only then did his girlfriend tell him that the salespeople in the store were systematically and professionally trained, and they had to cooperate with the company's marketing activities, and there were a series of routines waiting for him the moment he stepped into the store.

A month later, Shen Zhengqing discovered a sad story.

That day, he ordered himself a table of green vegetables, ate a vegetarian meal, and then returned to being single again.

It turned out that he was a small fish in the pond of the female ticket.

……